UBM Journal (Universitas Bunda Mulia Jakarta)
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METAVERSE STRATEGY AND PLANNING AT THE NATIONAL GALLERY
Full text linkThis research examines how the strategy and planning of metaverse in the National Gallery. The purpose of this research is to find out and learn how the right strategy and planning in tourism, especially at the National Gallery tourist attraction. The research method used is the literature study method by collecting library data, reading and recording, and processing research materials. The results show that regarding the strategy of Augmented Reality (AR) and Virtual Reality (VR) technology that will be carried in the development of Metaverse and analysis of the use of information media, it can be summarized and concluded that Metaverse has considerable potential and opportunities as information media and the latest interactive educational media for the National Gallery.Keywords: Metaverse, Augmented Reality (AR), Virtual Reality (VR), Strategy of Metaverse, Metaverse Planning, National Art Galler
Analisis Kebijakan Keamanan Informasi Di Perusahaan Distributor Mobile Phone
Full text linkPerusahaan distributor mobile phone terkemuka yang menghadapi berbagai tantangan dalam sistem keamanan informasi dan kelangsungan operasional, seperti ketidaksesuaian data stok, keterlambatan pengiriman, dan potensi serangan siber. Permasalahan tersebut dapat mengganggu efisiensi bisnis dan keandalan sistem informasi perusahaan. Untuk mengatasi risiko-risiko tersebut, penerapan standar internasional seperti ISO 27001 dan ISO 22301 menjadi penting. Penelitian ini bertujuan untuk menganalisis kebutuhan keamanan informasi dan mengidentifikasi risiko teknologi informasi pada perusahaan dengan pendekatan Business Continuity Management System (BCMS). Hasilnya diharapkan memberikan rekomendasi strategis guna meningkatkan ketahanan bisnis dan menjaga integritas sistem informas
Visual Meaning in Digital Protests: The Use of Brave Pink and Hero Green in Social Media after the August 28–30, 2025 Demonstration
Full text linkThis study discusses the visual meaning of digital protests after the August 28–30, 2025 demonstration in Indonesia, focusing on the use of Brave Pink and Hero Green colors on social media. This phenomenon shows how color functions as a medium of symbolic communication that shapes digital solidarity and collective consciousness of society. Through a qualitative approach with a visual content analysis method, this study examines how the two colors are articulated in public uploads and how their meanings are constructed and reproduced participatically in the digital space. The results showed that Brave Pink represents courage born of empathy and tenderness, while Hero Green represents hope, balance, and social vitality. The combination of the two gives birth to a visual discourse that marks a shift from confrontational protest to reflective and inclusive expression. This research confirms that color can function as a moral language that strengthens social connectedness in the digital world. Thus, the visual meaning in digital protests not only reflects the political attitudes of the community, but also shows the transformation of communication culture in the new media era.
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY REPORTING AND ENVIRONMENTAL EXPENDITURES ON FINANCIAL PERFORMANCE
Full text linkBackground: The influence of Corporate Social Responsibility (CSR) disclosure and environmental cost management on corporate financial performance has received greater attention in recent years. CSR has the ability to enhance corporate reputation, while effective environmental cost management is thought to improve corporate financial sustainability. However, the extent to which these two factors influence financial performance remains a question. Consequently, this study aims to complement the existing literature on relationship analysis.Objective: This study aims to analyse the effect of CSR Disclosure and Environmental Costs on the company's Financial Performance.Research Methods: This research employed a quantitative approach, utilising regression analysis to evaluate the impact of Corporate Social Responsibility disclosure and environmental cost management on corporate financial performance in healthcare industry sector companies.Research Results: This study found that CSR disclosure and environmental cost management significantly affect corporate financial performance, enhancing reputation and financial sustainability.Originality/Novelty of Research: The novelty of this study lies in the comprehensive analysis of the effect of Corporate Social Responsibility (CSR) disclosure and environmental cost management on corporate financial performance, which has not been extensively discussed in previous literature. This research provides new insights into the interaction of these two factors in the context of financial sustainability
The art of deception: Mediated communication strategies in customs and excise fraud
Full text linkCurrent technological developments also play a role in the birth of new crimes in the world, call it cybercrime. This study discusses cybercrime: fraud on behalf of Customs within the scope of persuasion communication and mediated communication from perpetrators to their victims and seen through the theory of Computer Mediated Communication (CMC) and Elaboration Likelihood Model, and also saw the campaign "beware of fraud on behalf of Customs" carried out by the Directorate General of Customs and Excise (DGCE). This research uses a qualitative approach by studying documentation related to fraud on behalf of Customs and interviewing several primary sources involved in handling the case. In addition to looking at the communication strategies implemented by the DGCE, this study will also show the development of communication patterns in the process of deception shown through the phases of impersonal, interpersonal, and hyperpersonal communication. The results of the analysis also showed that persuasion efforts emerged by fraudsters by directing their victims through peripheral routes, resulting in changes in attitude (deceived) and finally give some money to the perpetrator. Furthermore, if the peripheral route is not enough to deceive the victim, the fraudster switches to using the central route to persuade the victim through aspects of motivation, ability, and strong argumentation. This research aims to prevent people from falling victim to fraud. Addressing this issue will require cooperation from all parties, including the government, law enforcement, and the public
The Impact of Chinese Learning Promotion Strategy on Young Viewers of DAAI TV Indonesia
Full text linkIn the context of globalization, the importance of Chinese as an international language has become increasingly prominent. The deepening of relations between Indonesia and China has made Chinese learning an important need for the younger generation. As an important media for promoting Chinese learning in Indonesia, DAAI TV has implemented the promotional strategy of "entering the world of young people" through social media platforms (such as TikTok and Instagram) and offline activities (such as Chinese competitions). This study adopts a mixed research method, combining interviews and questionnaires, to analyze DAAI TV's media strategy and its impact on young Indonesian audiences. The results show that Instagram is the most popular promotional platform for young audiences. Trailer short videos, social media competitions and offline Chinese competitions have a significant effect on stimulating interest in Chinese learning. It is recommended that DAAI TV optimize the reward mechanism and strengthen interaction to further enhance its attractiveness
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG DI WISATA TAMAN TEBET ECO PARK
Full text linkPenelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap tingkat kepuasan pengunjung di Taman Tebet Eco Park, Jakarta. Taman ini telah menjadi salah satu daya tarik utama bagi masyarakat urban sebagai ruang terbuka hijau yang menawarkan berbagai fasilitas rekreasi. Penelitian menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 100 responden. Kuesioner tersebut dirancang untuk mengukur dimensi-dimensi kualitas pelayanan, seperti kebersihan, keamanan, kenyamanan, serta keramahan petugas taman, dan pengaruhnya terhadap kepuasan pengunjung. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh signifikan dan positif terhadap kepuasan pengunjung. Aspek kebersihan dan keamanan taman, serta keramahan dan profesionalitas petugas, menjadi faktor-faktor utama yang menentukan kepuasan pengunjung. Peningkatan kualitas pelayanan di Taman Tebet Eco Park diharapkan dapat memperkuat daya tarik taman ini, meningkatkan tingkat kunjungan, serta berkontribusi dalam pelestarian dan pengelolaan ruang terbuka hijau di kawasan perkotaan
TANTANGAN DAN ADAPTASI PRAMUKAMAR DALAM MEMBERIKAN PELAYANAN KEBERSIHAN PADA MASA NEW NORMAL DI FAVE HOTEL PANTAI LOSARI MAKASSAR
Full text linkIndustri perhotelan merupakan salah satu sektor yang terdampak signifikan akibat pandemi COVID-19, dengan penurunan drastis tingkat hunian akibat berkurangnya aktivitas perjalanan wisata. Salah satu aspek yang mengalami perubahan besar adalah layanan kebersihan hotel, yang harus beradaptasi dengan standar protokol kesehatan yang lebih ketat untuk meningkatkan kepercayaan tamu. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif untuk menganalisis tantangan dan strategi adaptasi pramukamar di Fave Hotel Pantai Losari Makassar. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa implementasi SOP yang ketat membantu meningkatkan kualitas layanan, tetapi masih terdapat kendala dalam pemahaman SOP, efisiensi kerja, serta penggunaan teknologi kebersihan. Pelatihan berkelanjutan dan pengawasan yang efektif diperlukan untuk meningkatkan adaptasi pramukamar terhadap standar kebersihan di era New Normal
INFORMATION ASYMMETRY, EARNINGS AGGRESSIVENESS AND COST OF EQUITY: THE MODERATING ROLE OF INVESTOR PROTECTION
Full text linkBackground: The phenomenon of recent years shows an increase in the number of companies that go public. This condition indicates that more and more companies want to obtain funding through the capital market with the aim of attracting investors to invest their capital. Investors invest funds for the purpose of getting a return, while the company expects the cost of equity. Objective: This study aims to examine the effect of information asymmetry and earnings aggressiveness on the cost of equity, and examine the moderating role of investor protection on the relationship between information asymmetry and earnings aggressiveness on the cost of equity.Research Methods: The research sample is LQ-45 indexed companies on the Indonesia Stock Exchange for the period 2018-2022. 115 research data were analyzed using Partial Least Square (PLS) - Structural Equation Model (SEM).Research Results: Shows that information asymmetry has a negative effect on the cost of equity while earnings aggressiveness has a positive effect on the cost of equity. Investor protection does not moderate the effect of information asymmetry on cost of equity, but weakens the relationship between earnings aggressiveness and cost of equity. Earnings aggressiveness practices are in line with the cost of equity, if balanced with good governance practices. Investor protection needs to be maintained so that the practice of earnings aggressiveness can be minimized so that the cost of equity can be reduced.Originality/Novelty of Research: This research adds investor protection as a moderating variable for information asymmetry and earnings aggressiveness with cost of equit
Green policy analysis: Communicating national strategy in addressing global environmental threats
Full text linkIndonesia faces significant pressure from deforestation, climate change, and globalization, which exacerbate environmental vulnerabilities and threaten societal sustainability. An inclusive approach based on green policy is needed to integrate environmental protection, sustainable resource management, and strategic communication in addressing the complex challenges of global environmental threats. This study aims to analyze national green policy strategies in response to global environmental threats, focusing on three main aspects: (1) analyzing the impact of globalization on the environment, including changes in communication patterns in addressing environmental challenges; (2) examining the role of government communication in developing and implementing strategies to combat global warming; and (3) identifying the failures of international environmental regulations in addressing global issues and their impact on national security. This case study employs a qualitative method, involving the Indonesian Defense University and the Cultural Heritage Preservation Agency, with a total of 10 participants selected through purposive sampling. Data collection for this research was conducted through observation and documentation. The findings reveal that globalization significantly affects the environment through the exploitation of natural resources by multinational corporations and changes in communication patterns, which require the government to leverage digital technology to counter disinformation and enhance environmental awareness. Government communication plays a strategic role in formulating policies and mobilizing society to address global warming. Meanwhile, the failure of international regulations exacerbates the impact of climate change, increasing national security threats through resource conflicts and climate-induced migration. The effectiveness of national green policies depends on the integration of communication strategies, cultural value protection, and cross-sectoral coordination to holistically address global environmental challenges. This study provides an original contribution by combining local cultural approaches and national security strategies in green policy, an aspect that has been largely overlooked in previous research