UBM Journal (Universitas Bunda Mulia Jakarta)
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Pemanfaatan Media Sosial Sebagai Sumber Informasi Tumbuh Kembang Anak bagi Orang Tua Muda
No full textPerkembangan teknologi di era digital telah mengubah gaya hidup, termasuk dalam pola pengasuhan anak oleh orang tua muda, khususnya generasi milenial dan Gen Z. Penelitian ini bertujuan untuk merancang media sosial sebagai sumber informasi bagi orang tua muda dalam merawat dan memantau tumbuh kembang anak. Penelitian ini menggunakan metode kuesioner dan observasi, dengan responden orang tua muda berusia 26-35 tahun yang aktif menggunakan media sosial. Data yang dikumpulkan dianalisis menggunakan model Miles dan Hubermen, serta metode 5W+1H. Hasil penelitian menunjukkan bahwa mayoritas responden menggunakan media sosial, seperti Instagram, sebagai sumber utama untuk mencari informasi terkait tumbuh kembang anak. Berdasarkan hasil analisis, media sosial Instagram dirancang sebagai platform informasi dengan konten yang membahas tumbuh kembang anak, mitos dan fakta, serta jadwal vaksinasi. Media pendukung seperti poster digital juga disediakan untuk membantu orang tua dalam memantau perkembangan anak. Kesimpulan penelitian ini yaitu, media sosial dapat dimanfaatkan sebagai alat yang efektif untuk memberikan informasi penting bagi orang tua muda dalam mendukung tumbuh kembang anak mereka. Pemilihan Konten informasi melalui media Instagram merupakan media yang paling sering digunakan oleh para orang tua muda generasi Milenial dan generasi Z. Pemilihan Konten informasi melalui media Instagram merupakan media yang paling sering digunakan oleh para orang tua muda generasi Milenial dan generasi Z, khususnya terkait mitos-mitos yang kerap menjadi bahan perbincangan dan pola pengasuhan anak
2D Animation Video Design for "Water Refill Network" as an Effort to Reduce Plastic Waste in Bali
Full text linkPenelitian ini membahas mengenai perancangan video kampanye animasi 2D “Water Refill Network” (WRN) sebagai upaya mengurangi sampah botol plastik di Bali akibat pariwisata massal. Meningkatnya konsumsi botol plastik serta dampaknya terhadap pencemaran lingkungan, mikroplastik, dan emisi gas CO2 mendorong perlunya media kampanye yang efektif untuk meningkatkan kesadaran serta partisipasi bergabung dengan program WRN yang dibuat oleh Trash Hero. Program tersebut menghubungkan bisnis dengan masyarakat melalui penyediaan titik isi ulang air gratis guna mengurangi penggunaan botol plastik sekali pakai. Penelitian ini menggunakan metode kualitatif deskriptif, melalui wawancara, kuesioner, dan kajian literatur. Analisis data dilakukan menggunakan thematic analysis untuk mengidentifikasi tema kesadaran lingkungan, motivasi, dan tantangan, serta preferensi media kampanye. Hasil penelitian menunjukkan bahwa animasi 2D bergaya line art dengan durasi 1-3 menit, visual sederhana, dan pesan yang langsung pada inti efektif sebagai media kampanye digital. Video yang dirancang diharapkan mampu meningkatkan eksposur WRN, menarik lebih banyak mitra bisnis di Bali, serta berkontribusi pada pengurangan sampah plastik dan emisi CO2 secara berkelanjutan
IMPACT OF INTERNAL FACTORS ON FINANCIAL PERFORMANCE OF IDX CONSUMER NON-CYCLICAL SECTOR
Full text linkBackground: The uncertainty of global and national economic conditions requires companies to maintain strong financial performance. The consumer non-cyclical sector is generally considered as counter cyclical, however evidence shows that it is still affected by economic fluctuations.Objective: This study analyzes the influence of internal factors on the financial performance of companies in the consumer non-cyclical sector listed on Indonesia Stock Exchange during period 2020-2024. By examining the internal factors, companies can enhance their financial performance.Research Methods: Population in this study consist of consumer non-cyclical sector listed on Indonesia Stock Exchange 2020-2024. Purposive sampling as the sampling technique resulting 63 companies selected to analyzes. Software for data processing is EViews 13 to test the research hypotheses, meanwhile data analysis techniques are panel data regression, simultaneous testing, partial testing, and coefficient of determination. Fixed Effect Model and Random Effect Model are used as model of panel data regression for analyzing ROE and EPS.Research Results: The results show that net working capital has significant effect on EPS, while financial leverage significantly influences ROE. Firm size, operational efficiency, and liquidity do not have significant influences on ROE and EPS. Simultaneously all independent variables collectively affect the dependent variables representing financial performance. Recommended for company management to optimize the use of net working capital efficiently to improve EPS and manage financial leverage at a balanced level to avoid placing burden on company’s finances.Originality/Novelty of Research: The study provides insight for companies to manage and evaluate the internal factors that affect financial performance. This study also support trade-off theory of capital structure and provide insight for investor about signaling
Examining How Familiarity, Location, and Food Quality Influence Legendary Restaurant Revisit Intentions
Full text linkCustomers’ willingness to revisit a restaurant generally arises from positive impressions of their previous dining experience, as well as the desire to recommend the place to others. Factors such as familiarity, location, and food quality have been found to contribute to strengthening revisit intention. This descriptive quantitative research investigated how familiarity, location, and food quality influence the revisit intention of legendary restaurants. The study involved 100 respondents who had visited legendary restaurants in West Jakarta, recruited through the distribution of structured questionnaires. The collected data were analyzed using partial least squares structural equation modeling (PLS-SEM) to assess the relationships among the studied variables. The research findings showed that familiarity and food quality exerted significant positive effects on revisit intention, while the location factor did not exhibit a significant influence. Furthermore, food quality emerged as the most dominant factor affecting revisit intention compared to familiarity. These findings suggested that while location may not be a determining factor, maintaining high food quality and increasing familiarity could significantly encourage customers to revisit legendary restaurants. The practical implication of this study is that owners and managers of legendary restaurants should invest in strategies to enhance familiarity and ensure consistently high food quality to foster stronger revisit intentions among customer
Daya Terima Konsumen Pada Modifikasi Dimsum Siomay Dengan Menggunakan Nangka Muda Sebagai Pengganti Bahan Baku Daging Atau Ikan
Full text linkPenelitian ini bertujuan untuk memanfaatkan nangka muda, sebagai bahan baku potensial untuk pengganti bahan baku daging pada pembuatan Dimsum Siomay. Pemanfaatan Nangka muda ini merupakan upaya inovatif untuk menambah nilai lebih Nangka muda yang tidak hanya sebagai sayur, akan tetapi dapat diolah dengan cara yang berbeda, sekaligus menciptakan produk pangan baru. Metodologi penelitian meliputi proses pengolahan Nangka muda untuk dijadikan pengganti bahan utama daging ayam atau udang dalam pembuatan dimsum siomay. Setelah produk Dimsum siomay berbahan Nangka muda berhasil dikembangkan, maka dilakukan serangkaian uji, termasuk uji kualitas produk dan uji panelis. Uji panelis dilakukan untuk mengevaluasi Daya terima konsumen terhadap Dimsum siomay yang dihasilkan, mencakup aspek rasa, aroma, tekstur, dan warna. Hasil penelitian ini menunjukkan potensi Nangka muda dapat diolah menjadi Dimsum Siomay dan dapat diterima oleh konsumen. Walaupun dimsum pembanding dari segi kalori lebih unggul 12 Kkal dibandingkan selai eksperimen. Hal tersebut dapat kita lihat masih tidak terlalu signifikan, sehingga dapat disimpulkan bahwa selai eksperimen dengan bahan utama nangka muda ini masih dapat diterima oleh masyarakat dan layak untuk diperkenalkan kepada masyarakat luar karena nilai gizinya tidak berbeda jauh dengan yang pembanding, memiliki cita rasa yang disukai dan biaya produksi yang lebih murah. Studi ini diharapkan dapat memberikan kontribusi pada pengembangan produk pangan berkelanjutan, diversifikasi produk utamanya Nangka muda, dan peningkatan nilai ekonomi pertanian
PENGARUH PEMASARAN MEDIA SOSIAL, KESADARAN MEREK, DAN KETERLIBATAN DENGAN MEREK TERHADAP NIAT MEMBELI (STUDI KASUS: MEREK FLIMTY DI JABODETABEK)
Full text linkAbstrakPenelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial (social media marketing), kesadaran merek (brand awareness), dan keterlibatan dengan merek (brand engagement) terhadap niat membeli (purchase intention) produk Flimty di kalangan pengguna media sosial di Jabodetabek. Populasi penelitian mencakup pengguna media sosial di wilayah Jabodetabek, dengan sampel sebanyak 155 responden yang dipilih secara non-probability sampling dan telah mengenal atau memiliki niat membeli Flimty. Data dianalisis menggunakan structural equation modeling (SEM) berbasis partial least squares (PLS) dengan bantuan SmartPLS 3. Hasil analisis mengungkap temuan yang menarik yaitu social media marketing terbukti mampu membangun brand engagement, brand awarness dan purchase intention yang dibuktikan dengan nilai p dibawah 0.05. Hal ini mengindikasikan bahwa strategi sosial media marketing yang dilakukan merek Flimty mampu menciptakan ruang interaksi yang mendalam antara merek dan konsumen. Namun, di sisi lain, brand awarness justru kurang efektif dalam menumbuhkan purchase intention yang dibuktikan dengan nilai p diatas 0,05 yang patut diduga sebagai akibat merek yang tergolong baru dan budaya makan orang Indonesia. Temuan ini mengindikasikan bahwa strategi pemasaran Flimty di media sosial berhasil menciptakan interaksi emosional dengan konsumen tetapi belum efektif dalam membangun pengenalan merek yang kuat. Selain itu, brand engagement terbukti memediasi secara signifikan hubungan antara sosial media marketing dan purchase intention, sementara brand awareness tidak memiliki peran mediasi. Implikasi dari penelitian ini menekankan perlunya merek seperti Flimty untuk merancang strategi sosial media marketing yang tidak hanya interaktif tetapi juga fokus pada peningkatan brand awareness melalui konten edukatif dan kampanye yang lebih terarah Kata Kunci: Sosial media marketing, kesadaran merek, keterlibatan merek, niat beli.AbstractThis study was conducted to investigate the influence of social media marketing, brand awareness, and brand engagement on the purchase intention of Flimty products among social media users in the Jabodetabek area. The study population includes social media users in the Jabodetabek region, with a sample of 155 respondents selected through non-probability sampling who are familiar with or have the intention to purchase Flimty. The data was analyzed using structural equation modeling (SEM) based on partial least squares (PLS) with the help of SmartPLS 3. The results of the analysis revealed interesting findings, namely that social media marketing was proven to be able to build brand engagement, brand awareness, and purchase intention, as indicated by a p-value below 0.05. This indicates that the social media marketing strategy carried out by the Flimty brand was able to create a space for deep interaction between the brand and consumers. However, on the other hand, brand awareness was less effective in fostering purchase intention, as evidenced by a p-value above 0.05, which is likely due to the brand being relatively new and the eating culture of Indonesians. This finding indicates that Flimty's social media marketing strategy successfully creates emotional interaction with consumers but is not yet effective in building strong brand awareness. Additionally, brand engagement was found to significantly mediate the relationship between social media marketing and purchase intention, while brand awareness did not mediate this relationship. The implications of this study emphasize the need for brands like Flimty to design social media marketing strategies that are not only interactive but also focus on enhancing brand awareness through educational content and more targeted campaigns.Keywords: Social Media Marketing, Brand Awareness, Brand Engagement, Purchase Intentio
AN ASSESSMENT OF TOURIST SATISFACTION LEVELS WITH REGARD TO ATTRACTIONS, AMENITIES, ACCESSIBILITY, AND ANCILLARY SERVICES IN CUNCA WULANG
Full text linkTourist satisfaction is one of the evaluation results of tourism facilities provided by tourism managers. This is to determine the quality of a tourist destination for visiting tourists. Therefore, the purpose of this study was to measure the level of tourist satisfaction with attractions, amenities, accessibility, and ancillary facilities at Cunca Wulang Waterfall. This study used a quantitative approach. The data collection technique used in this study was a questionnaire distributed to tourists visiting Cunca Wulang Waterfall. Data collected from 150 respondents. The results showed that tourist satisfaction with the 4A aspects of Cunca Wulang Waterfall was in the satisfactory category. However, several aspects needed improvement, such as toilets, the addition of ropes to the pedestrian bridge, the addition of directional signs, and cleaning the roadside for public transportation access.
EXPLORING THE EMERGING NON-STANDARD ENGLISH PRONUNCIATION FEATURES OF L1 JAVANESE AND INDONESIAN SPEAKERS
Full text linkThis study is concerned with pronunciation features of English learners whose L1 are Indonesian and Javanese. Specifically, the research views these non-standard pronunciation features as innovations by L2 English speakers, not as errors; and considers features of the speaker’s multi-linguistic repertoire as equal candidates that may win out and manifest themselves in the speaker’s spoken production. Consequently, data analysis undertaken expands beyond just contrastive analysis involving L1 transfer, and includes other cognitive factors that might influence the emergence of non-standard L2 pronunciation. To do this, the researchers watched a recorded video of international conference presentations available on youtube. Salient non-standard pronunciation features were then noted and compared with the standard English; this involves data on the monophthongization of English diphthongs and the replacement of the consonants /ð/ and /θ/ with the plain /d/ and /t/.This data was compiled for different speakers, and was then analysed to uncover possible factors that influence the emergence of the non-standard pronunciation features. It can be concluded that L1 phonology, frequency, word spelling and general articulatory factors all play a role in potentially shaping a speaker’s L2 pronunciation features. The study also uncovers that while there are differences between speakers, individual speakers tend to be constant in their choice of non-standard pronunciation features
THE INFLUENCE OF STUDENTS’ MINDSETS ON ENGLISH SCORES DURING ENGLISH LEARNING PROCESS
Full text linkABSTRACTMindset plays an important role in the teaching and learning process, which can affect student thinking, student reactions, activities, and personality. Understanding the student mindsets can increase to their teaching and learning process to be more effective and give them a positive effect and improve their English scores. The analysis was conducted to investigate the influences student mindsets on English scores during learning English process in one of Junior High School in Cirebon Regency. The study used a quantitative method with questionnaire and test [1] as data-gathering techniques. The population is eighth grade students in one of the junior high schools in Cirebon. The results of this study focused on the type of mindset that students have during the process of learning English and the results of their English scores. It showed that there is the effect between students’ mindsets and English scores as much as 74.9%. The existence of different learning styles in students contribute to this study. Improving the type of mindsets of students during English learning allows in improving English scores or academic achievement as well as the quality of English language skills more broadly than just looking at student learning outcomes. Educational institutions should take these findings into account and improve the English learning and teaching process accordingly
Chinese Language Reading Anxiety Changes Among Indonesian Chinese Language Department Students in the Post-Pandemic Era
Full text linkThe aim of this study is to explore the changes in Chinese language students' reading-related anxiety in the post-pandemic era in Indonesia, as well as to compare it with the situation during the pandemic. The study focuses on Chinese language department at Bunda Mulia University. A questionnaire survey was used to understand students' feelings of anxiety while reading, investigate the impact of the pandemic on their reading habits, and identify effective methods to alleviate anxiety. During the pandemic, students engaged in online reading courses. Initially, online teaching was conducted through the school forum, and later shifted to video conferencing. In the post-pandemic era, the school adopted a hybrid approach with both online and in-person classes, gradually transitioning back to fully in-person courses. The survey results indicated that out of 217 participants, approximately 85% of students showed moderate to high levels of anxiety while reading Chinese texts. The main areas of concern were unfamiliar content, new vocabulary, and grammar. However, students displayed a more positive attitude towards adapting to reading and becoming familiar with Chinese culture. Further analysis revealed that students' reading-related anxiety was influenced by various factors, such as vocabulary comprehension and reading strategies. Although there were some differences in anxiety and reading habits based on campus location and grade, these differences were not significant. Weekly time spent on Chinese reading was significantly correlated with anxiety and reading habits, as longer reading time was associated with lower anxiety and better habits. Regarding reading habits, most students expressed satisfaction with reading tasks and pre-reading preparation for Chinese reading classes. However, some students hoped for more diverse tasks and assistance in improving their Chinese writing skills to stimulate their interest in reading. This study found that students generally experienced a certain degree of anxiety in their reading-related learning, especially when facing unfamiliar content, vocabulary, and grammar. Schools and teachers can pay attention to individual differences among students and provide targeted teaching support based on various factors to help them cultivate good reading habits and enhance their Chinese reading proficiency