UBM Journal (Universitas Bunda Mulia Jakarta)
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PENGARUH USER INTERFACE RESPONSIVE MOBILE WEBSITE TERHADAP JUMLAH VISITOR WEBSITE PANDANHOUSE.COM
Get PDFThe Human Centered Design (HCD) method is one of the methods in design and development that focuses on users according to their needs, habits and capabilities. The problem that is often faced is to access information on the pandanhouse website in terms of appearance that does not yet support the appearance of responsive web design on smartphone devices. The initial stages in this method start from the observation stage which aims to find out the problems faced by users in accessing the pandanhouse.com website to the testing stage to find out if the solutions provided can be understood and easily used by users. At the testing stage, the user is given tasks to interact directly with access to information on the Pandanhouse website through a smartphone device, as the final result of the test, it is expected that the user is sufficiently familiar and user friendly on the website on the responsive mobile website feature
TUBUH WANITA IDEAL DAN BODY SHAMING DALAM FILM IMPERFECT: ANALISIS SEMIOTIKA ROLAND BARTHES
Get PDFFilm Imperfect menceritakan masalah yang dihadapi kebanyakan wanita saat ini, mengukur kecantikan dari fisik tubuh. Kecantikan dari tubuh inilah yang akan menimbulkan body shaming, yaitu komentar negatif terhadap tubuh seseorang. Penelitian ini bertujuan untuk mengetahui body shaming dalam film Imperfect dan untuk mengetahui kecantikan ideal menurut film tersebut. Metode penelitian ini memakai pendekatan kualitatif dengan pisau analisis dari Teori Semiotika Roland Barthes. Semiotika ini terbagi ke dalam dua tingkatan, yaitu denotasi dan konotasi. Hasil penelitian menunjukkan bahwa film Imperfect banyak menayangkan adegan body shaming verbal dan body shaming non verbal. Body shaming verbal di dalam film ini direpresentasikan dengan ukuran tubuh shaming, rambut tubuh/tubuh berbulu shaming, style berpakaian, dan warna kulit. Sedangkan body shaming non verbal di dalam film ini direpresentasikan dengan tindakan. Perempuan yang mendapatkan shaming digambarkan tidak memiliki kepercayaan diri, cemas, serta menarik diri dari kehidupan social
ASPAL: POTENSI WISATA HERITAGE DI PULAU BUTON (STUDI KASUS DI DESA WINNING)
Get PDFButon Island in Southeast Sulawesi is famous for its asphalt content, one of the asphalt mining sites that is rich in heritage tourism potential is in Winning Village, Buton Regency. This research aims to provide an overview of the activities that are still actively carried out in the mining area and also what heritage tourism potential exists in the asphalt mining area in Winning Village. The method used is descriptive qualitative. Primary data was collected through field observations and interviews while secondary data came from literature review and documentation. The mining activities currently still being carried out are asphalt mining activities, which are then processed into several stages to become smaller asphalt rocks ready to be sent through the Banabungi port in the Pasarwajo area. While the potential for heritage tourism in this area is in the form of a complex area of former offices, hospitals, and asphalt workers' settlements with the condition of buildings that are still standing and there has not been any change or renovation which has high historical value. The potential for heritage tourism attractions is very high, existing amenity is still very limited and accessibility is quite good
Counter hegemony of beauty concept by The Body Shop Instagram ad: A semiotic analysis
Get PDFWestern beauty standards have dominated the perception of Indonesians for so long. It is mentioned that beautiful women should have smooth white skin, pointy noses, tall bodies, and straight hair. This view has also been the guideline for beauty product manufacturers in producing and advertising their cosmetics. Therefore, conventional cosmetics advertising models are usually white skinned women that have wide eyes, tall bodies, and straight hair. This study aims to describe how The Body Shop tries to fight against the hegemony of the concept of beauty that has dominated before, which called counter hegemony. This research is a descriptive qualitative research that using Charles Sanders Pierce's semiotic analysis method, which focuses on the sign (representant), the meaning of the sign (interpretant), and the object. The research based on six photos and advertising narrations that aired on Instagram @thebodyshopindo on October 9, 2021. The results showed that The Body Shop has countered the hegemony of the dominant beauty concept by displaying signs of resistance in the form of a firm narrative which means inviting women to always believe. themselves with their natural beauty, not pursuing flawless white skin. The object is a female model with dark skin, not slim, and not smooth.
THE IMPLIED CULTURAL MEANING OF THE WORDS THAT INDICATE THE DEFINITION OF ‘MORNING’ AND ‘NOON’ IN INDONESIAN AND CHINESE LANGUAGE
Get PDFThe meaning of a word is not only seen on the outside. In a word there are some stories or background that is closely related to human life. Time in this world continues to rotate so that humans cannot be separated by time. Therefore, the ambiguity in the words that expressing time in Indonesian and Mandarin still persists until now, which causes us to be unable to determine the exact line of time.This paper is based on the results of observing the condition of the sunrise to limit and compare words that express the meaning of morning and afternoon in Indonesian and Mandarin, starting from analyzing the original meaning and trying to analyze the implied cultural meaning of words that indicate the meaning of morning and afternoon. Finally in this paper we found that the concept of thinking of the Indonesian and Chinese people about time is not entirely the same, each time period has each meaning from the culture of their country's life, In these words there are still differences and similarities in the habits and mindset of the Indonesian and Chinese
MEMORABLE TOURIST EXPERIENCE: KUNJUNGAN WISATA KE SENTRA PRODUKSI EMPING MELINJO SEBAGAI DAYA TARIK WISATA HERITAGE
Get PDFThe tourist experience is one of the critical success factors in the tourism industry. Every destination, tourist attraction, and other tourism product must be able to provide a memorable tourist experience. Banyuresmi tourism village, Pandeglang, Banten has the potential to attract cultural heritage tourism, including gastronomic tourism. However, the potential has not been developed as a tourist attraction that can provide a memorable experience for tourists. This descriptive qualitative research aims to identify and analyze the potential of cultural and gastronomic tourism that is memorable for tourists. Primary data collection was obtained from field observations and in-depth interviews with key informants. Data analysis through a reduction process to determine the components that provide a memorable experience for travelers. The results of the study indicate that cultural and gastronomic tourism experiences that are memorable for tourists when visiting Banyuresmi tourism village can be formed from five components, namely; (1) good social interaction between residents and tourists, (2) camping activities provide a memorable experience because they have local authenticity, (3) good service and hospitality of residents become a special attraction and give a deep impression to tourists, (4) the tradition of camping and making bamboo crafts becomes an impressive cultural and gastronomic tourism attraction for tourists, and (5) challenges encountered along the way to the location also create an unforgettable experience for tourists
THE REASONS FOR USING EMOJIS ON WHATSAPP CHATS: A CASE STUDY OF INDONESIAN STUDENTS’ TRANSLINGUAL PRACTICE
Get PDFTranslingual practice recognizes language repertoire in which both linguistics and non-linguistics sources are put together in one’s brain and used when necessary (Canagarajah, 2013). Since one’s language repertoire is different from others, the language produced might also be different. The offline and online contexts might also differentiate the production of the language. In online communication, such as communication through WhatsApp, ones can interpret the linguistics and non-linguistic codes differently, including the emojis which are available in WhatsApp. Due to the different language repertoire, there must be reasons why emojis are used differently by WhatsApp users. This present study aims to find the reasons why emojis are used on WhatsApp chats which are written by students in academic contexts. The data is emojis used in WhatsApp chats used by five university students in a private university in Indonesia. Even though only five participants are joining this study, it aims to examine in-depth reasons why the emojis are used in WhatsApp chats. The data is gained by asking the participants to convert the WhatsApp chats to Word files. In addition, to know the detailed information about the interpretations of the use of emojis in WhatsApp, this study applied MIMI (The Mobile Instant Messaging Interview) (Kaufmann & Peil, 2020; Gibson, 2020; Enochsonn, 2011).It is analyzed by using Netnography (Kozinets, 2015). The results show that there are six reasons why the emojis are used on WhatsApp chats. It can be concluded that in Translingual Practice, language is not fixed; instead, the meaning emerges in the language contact zone
CHARACTERISTICS OF CHINESE INSCRIPTION WRITING STRUCTURE IN INDONESIA
Get PDFThrough the inscription on the tombstone, the identity of the tomb owner, and even the source of the ancestral homeland can be clearly informed. Knowledge about the elements and writing structure of the inscription is very important for the Indonesian Chinese to trace their origins.This folklore study adopts a mixed research method to analyze 50 Chinese inscriptions in Tanah Gocap Cemetery in Indonesia, which are divided into two types: single-owner and double-owner (usually for couples). The analysis results show that the tombstone inscriptions of the single-owner and the double-owner have the same necessary elements, including information about hometown, identity of the tomb owner, date of birth and death, and the person who erected the tombstone. The writing structure is also similar. However, some inscriptions of the double-owner are influenced by the tradition of male-dominant, so that some elements only contain information about the male tomb owner
Strategi Peningkatan Efektivitas Keputusan Pembelian Konsumen terhadap Produk Ramah Lingkungan Air Mineral “Aqua Life”
Get PDFConsumer buying decisions are part of consumer behavior, namely the study of how individuals, groups, and organizations choose, buy, use, and how goods, services, ideas or experiences to satisfy their needs and desires. Purchasing decisions, namely consumers have a choice before taking action in buying an item or service. In other words, consumers who will make a choice must make a choice from various alternatives. This study aims to determine and analyze the effect of price, environmentally friendly marketing, and environmental awareness on purchasing decisions in the bottled drinking water industry, namely aqua life mineral water. The population in this study were all consumers who had purchased Aqua Life mineral water products. The data obtained were primary data. This sampling method is atechnique non-probabilty sampling and obtains a sample of 106 respondents. This type of research is quantitative using descriptive statistical methods. The analysis in this study uses theSmartPLS 3.0 program to analyze and test the data. Based on the results of the research conducted, the conclusions obtained are that price, environmentally friendly marketing and environmental awareness have a significant effect on purchasing decisions. The results of this study support research that has been carried out by previous researcher
PENGENALAN KOMPONEN KOMPUTER BERBASIS AUGMENTED REALITY PADA ANDROID DENGAN METODE SINGLE MARKER
Get PDFComputers are one of the most popular electronic devices today. With the development of PC games and Esports in the world, computers are becoming more and more popular among young people today. Computers have many components that are needed as a support so that the computer can be used. At the education level, students are taught about the components in a computer. However, the introduction still uses images because it is difficult to introduce the components one by one. One way to easily introduce components on a computer is to use Augmented Reality technology. Augmented Reality allows users to be able to combine the virtual world, both 2D and 3D, with the real environment in real time. This application is based on Android and is built using the Unity3D Game Engine. The method used in developing this computer component recognition application is the single marker method and uses the FAST Corner Detection algorithm. In addition, application development will use the Multimedia Development Life Cycle (MDLC) method. The reason for making this computer component recognition application is so that it can be a tool to introduce computer components to students more attractively and make it easier for students to absorb the existing material. Based on the test results, the single marker method and the FAST Corner Detection algorithm were successfully implemented into the application. The application can run well on Android 5.1 to Android 10 with a minimum of 2GB RAM. The results of the single marker method test that the marker can be detected by the camera. Marker detection can be done on markers with a slope of 0° - 45°. The closest distance for marker detection is 4cm and the farthest distance for marker detection is 92cm. The results of the questionnaire on questions about the functionality of the application with a total of 30 respondents who were students of Class 12 Bunda Mulia School answered "strongly agree" more than 50% and on questions about the use of applications as learning aids answered "strongly agree" more than 50%. These results mean that the application of the introduction of computer components has a good impact on the respondents.Keywords: Augmented Reality, Unity 3D, Vuforia, Android, Single Marker, FAST Corner Detection, Computer