UBM Journal (Universitas Bunda Mulia Jakarta)
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PENGARUH METODE PEMBAYARAN TRANSFER BANK, SHOPEE PAY, SHOPEE PAYLATER, CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DALAM APLIKASI SHOPEE (Studi Kasus Pada Pengguna Shopee Marketplace di Kota Tangerang)
Get PDFAbstrakAbstrak Penelitian ini dilakukan untuk mengidentifikasi dampak pemilihan metode pembayaran transfer bank, shopee pay, shopee paylater,cash on delivery terhadap keputusan pembelian saat berbelanja secara daring melalui aplikasi Shopee oleh pengguna di Kota Tangerang. Dalam konteks ini, metode pembayaran dianggap sebagai variabel eksogen. yang memengaruhi keputusan pembelian, sedangkan keputusan pembelian dianggap variable endogen, sebagai hasil dari interaksi antara faktor-faktor tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Data dianalisis menggunakan analisis model luar, model dalam, dan pengujian hipotesis menggunakan perangkat lunak SmartPLS 3.0. Sampel penelitian dipilih dengan teknik purposive sampling, terdiri dari 100 responden yang telah berbelanja melalui aplikasi Shopee di Kota Tangerang sebanyak minimal dua kali. Data primer diperoleh melalui kuesioner yang disebarkan secara daring, sedangkan data sekunder diperoleh dari buku dan situs web yang relevan dengan masalah yang diteliti. Hasil penelitian ini mengindikasikan bahwa metode pembayaran cash on delivery dan transfer bank memiliki pengaruh yang signifikan terhadap keputusan pembelian ketika berbelanja secara daring melalui aplikasi shopee. Namun, Metode pembayaran shopeepay dan shopee pay later tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian dalam konteks berbelanja online melalui aplikasi Shopee di Kota Tangerang.Kata Kunci: Metode pembayaran, transfer bank, shopeepay, shopeepay later, cash on delivery. AbstractAbstract-This research was conducted to identify the impact of choosing the payment method bank transfer, shopee pay, shopee paylater, cash on delivery on purchasing decisions when shopping online via the Shopee application by users in Tangerang City. In this context, payment method is considered an exogenous variable. that influences purchasing decisions, while purchasing decisions are considered endogenous variables, as a result of the interaction between these factors. This research uses a quantitative approach with associative methods. Data were analyzed using outer model analysis, inner model analysis, and hypothesis testing using SmartPLS 3.0 software. The research sample was selected using a purposive sampling technique, consisting of 100 respondents who had shopped via the Shopee application in Tangerang City at least twice. Primary data was obtained through questionnaires distributed online, while secondary data was obtained from books and websites that were relevant to the problem under study. The results of this research indicate that cash on delivery and bank transfer payment methods have a significant influence on purchasing decisions when shopping online via the Shopee application. However, the shopeepay and shopee pay later payment methods do not have a significant influence on purchasing decisions in the context of online shopping via the Shopee application in Tangerang City. Keywords: Payment methods, bank transfer, shopeepay, shopeepay later, cash on delivery
PENGARUH SOCIAL MEDIA MARKETING, KUALITAS PRODUK, DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN UNIQLO
Get PDFPenelitian ini bertujuan untuk mengidentifikasi Pengaruh Social Media Marketing dan Kualitas Produk terhadap Keputusan Pembelian Produk UNIQLO, dengan mempertimbangkan peran mediasi dari Influencer dalam konteks generasi-Z. Penelitian ini dilakukan untuk memahami bagaimana interaksi antara Social Media Marketing, persepsi Kualitas Produk, pengaruh Influencer, dan Keputusan Pembelian saling berinteraksi dalam konteks produk UNIQLO. Metode penelitian ini menggunakan pendekatan kuantitatif deksriptif dengan metode pengumpulan data melalui kuesioner Google Form kepada responden generasi-Z yang memenuhi syarat untuk diteliti. Data yang terkumpul dianalisis menggunakan metode regresi untuk mengukur pengaruh variabel independen (Social Media Marketing dan Kualitas Produk) terhadap variabel dependen (Keputusan Pembelian). Mediasi Influencer diuji menggunakan path analysis uji sobel. Hasil dari penelitian ini menunjukkan bahwa Social Media Marketing dan Kualitas Produk memiliki pengaruh terhadap Influencer. Kualitas Produk dan Influencer tidak memliki pengaruh terhadap Keputusan Pembelian, sedangkan Social Media Marketing memiliki pengaruh terhadap Keputusan Pembelian. Lalu Social Media Marketing dan Kualitas Produk tidak memiliki pengaruh terhadap Keputusan Pembelian melalui Influencer sebagai variabel mediasi.Kata Kunci: Kualitas Produk, Social Media Marketing, Influencer, Keputusan PembelianThis study aims to identify the influence of Social Media Marketing and Product Quality on Purchasing Decisions of UNIQLO products, considering the mediating role of Influencers in the context of Generation-Z. This research was conducted to understand how Social Media Marketing, perceived Product Quality, Influencer influence, and Purchase Decision interact with each other in the context of UNIQLO products. This research method uses a descriptive quantitative approach with data collection methods through Google Form questionnaires to generation-Z respondents who meet the requirements for research. The collected data were analyzed using the regression method to measure the effect of independent variables (Social Media Marketing and Product Quality) on the dependent variable (Purchase Decision). Influencer mediation was tested using sobel test path analysis. The results of this study indicate that Social Media Marketing and Product Quality have an influence on Influencers. Product Quality and Influencers have no influence on Purchasing Decisions, while Social Media Marketing has an influence on Purchasing Decisions. Then Social Media Marketing and Product Quality have no influence on Purchasing Decisions through Influencers as mediating variables.Keywords: Product Quality, Social Media Marketing, Influencer, Purchase Decision
POWER AND MANIPULATION DEPICTED BY MILES BRON IN GLASS ONION (2022)
Get PDFThis study is aimed to uncover the types of power and investigate how far power can lead to manipulate others in a movie entitled Glass Onion (2022), written and directed by Rian Johnson. The director portrays Miles Bron's exercise of power as if he had invited his friends to play a murder mystery game on his private island in Greece, yet Blanc solves it promptly. Miles is giving his friends a genuine opportunity to kill him since he is disgruntled; in fact, Duke died of a poisoned drink in moments. Due to the disruption caused by Miles' murder mystery game, this study focuses on studying the power wielded by the main character, Miles Bron. The researchers employed qualitative approach by using content analysis method to analyze the movie. Therefore, the data will be displayed in the form of word, phrase, sentence, and utterance produced by all movie’s characters. The findings suggest that Miles has used four types of power bases to control his friends; reward power, coercive power, referent power, and legitimate power. Furthermore, Miles was able to control his friends by disrupting their psychological awareness in chaotic situations such as the disappearance of Duke's gun and cellphone to manipulate the situation as well as the reason of Duke’s death
INFLUENCING FACTORS OF CHINESE LANGUAGE TEACHING ON STUDENTS' LEARNING INTEREST (CASE STUDY ON PAHOA JUNIOR HIGH SCHOOL STUDENTS)
Get PDFThe subjects of this research are the students in grades 1 to 3 of junior high school in Bahua School. The type of research is a mixed method, using questionnaires sent to 101 students, and using SPSS software for descriptive statistical analysis and one-way ANOVA test. After the analysis, the author learned that, first of all, the overall interest of students in the first to third grades of Bahua University in learning Chinese is moderate. There are internal factors and external factors that affect students' interest in learning. There are eight significant differences affecting students' learning interest: students themselves, teachers' behavior and personality, classroom environment, textbook selection, the use of modern teaching methods in the classroom, family influence, classmate influence, and grade influence. There was no significant difference with one: other extrinsic factors
STRATEGI PEMASARAN KAMAR DI HOTEL DE PAVILIJOEN BY HIM DALAM MASA PANDEMIC COVID 19 DENGAN MENGGUNAKAN SWOT ANALISIS
Get PDFPandemic covid 19 menjadi wabah yang menghancurkan semua sector perekonomian di dunia, tidak terkecuali dengan industri pariwisata, hotel merupakan industri yang terkena dampak sangat serius, dimana selama beberapa bulan hotel terpaksa untuk tidak beroprasional guna memutus mata rantai penyebaran virus covid 19.Occupancy hotel yang sangat rendah dan juga sebagain besar hotel merumahkan karyawannya agar meringankan biaya oprasional hotel bahkan banyak hotel yang akhirnya gulung tikar karena tidak mampu mendanai oprasionalnya.Untuk memulihkan kembali industri perhotelan diperlukan strategi-strategi pemasaran dan pengembangan produk hotel guna bertahan dan meningkatkan penjualan jasa yang dihasilkan oleh hotel, Fuad, et al (2006:128) menyatakan Istilah 4P merupakan alat pemasaran yang terkenal, yaitu product (produk), price (harga), place (tempat atau saluran distribusi), dan promotion (promosi) sedangkan tingkat hunian kamar selain dipengaruhi oleh strategi pemasaran juga ditentukan oleh beberapa faktor lain. Menurut (Suarthana, 2006:5), faktor – faktor yang perlu diperhatikan dalam meningkatkan tingkat hunian kamar antara lain adalah lokasi hotel, fasilitas hotel, pelayanan kamar, harga kamar dan promosi.Dengan adanya sertifikasi CHSE oleh Kementrian Pariwisata dan Ekonomi Kreatif memberikan angin segar bagi industri perhotelan untuk bangkit kembali. Hotel De Pavilijoen by Him sudah tersertifikasi CHSE yang juga merupakan salah satu dari sekian banyak hotel di Kota Bandung yang terdampak pandemic covid 19, namun hotel ini tetap bertahan dengan stategi pemasaran yang dilakukan untuk menjual produk kamar hotel yang dimilikinya. Penelitian ini hendak melakukan analisis terhadap strategi pemasaran yang dilakukan oleh Hotel de Pavilijoen by Him dengan menggunakan analisis SWOT. Sumber data yang digunakan adalah kuesioner yang diisi oleh karyawan ataupun pihak yang mengenal strategi pemasaran hotel tersebut.Keywords :Strategi Pemasaran, CHSE, Pandemic Covid, Occupancy,SWOT
EFFECTIVENESS OF KOKO CICI JAKARTA IN PROMOTING CHINESE CULTURE
Get PDFKoko Cici Jakarta has gradually developed from the initial selection of outstanding Indonesian Chinese youths to a Chinese youth group dedicated to spreading Chinese culture and promoting the image of Jakarta. This study aims to study the effect of the association in the process of spreading Chinese culture. A questionnaire survey was conducted on 30 representatives of the 2016 to 2018 Koko Cici Jakarta Competition and became members of the association, and references were made to some report information from relevant social media. The results of the survey prove that most members of the Koko Cici Jakarta Association have developed a strong interest in and a high sense of identity with Chinese culture through experience in the association. Almost all of the members have mastered and spread it vigorously. In terms of the form of external communication, mass communication is the main form, supplemented by organizational communication, and the communication channels are combined with physical activities and social media promotion, which complement each other. In addition, it often spreads Chinese culture in an all-round way through platforms such as government activities, social services, social networking, and media invitations. From the point of view of the dissemination effect, it can basically meet the expected assumptions, and has produced a good demonstration effect at the level of the public
A COMPARATIVE ANALYSIS OF CHINESE MEASURE WORDS IN “HAPPY PARTNERS” AND “CHINESE FOR PRIMARY SCHOOLS”
Get PDFLanguage is the most important means of transportation for human beings as well as a tool of human thinking. As we all know, Chinese is a very important language in current life, and it is more difficult to learn. Because of the diversity of Chinese parts of speech, it is easy to confuse when used, especially quantifiers. Chinese quantifiers are the most abundant among other languages, because their usability and usage have a certain complexity, which makes quantifiers more special, which is one of the difficulties that students can hardly avoid when learning Chinese. The expression of Chinese quantifiers in different Chinese textbooks is different. This article discusses the two Chinese textbooks most commonly used by elementary school students. The research method of this article belongs to the qualitative research type. This article uses "Happy Partners" 1A to 6A and "Primary School Chinese" 1A to 6B to analyze and summarize the quantifiers in the two sets of textbooks. In addition, this article also finds out whether the similarities and differences and the difficulty design of the two sets of textbooks conform to the principles of textbook compilation. The results of this research show that the frequency of Chinese quantifiers in the textbook "Happy Partners" is very high, allowing students to increase their knowledge step by step. In addition, through the results of comparative analysis, it is known that the most suitable textbook for elementary school students is "Happy Companion". This article found that the frequency of teaching quantifiers in this set of textbooks is very high. With the content of each grade of the textbook, the difficulty design of Chinese quantifiers increases. Most of the quantifiers appear in grades A and B. Many interesting methods are also used to teach quantifiers. , So that elementary school students are very interested in learning Chinese quantifiers
Perencanaan Strategi Manajemen pada Kasus Perusahaan Distributor Spare Part Motor
Get PDFSeveral Motor Spare Part Distributor Companies have problems in planning management strategies to increase marketing. Therefore the authors conducted this research so that the company has a strategic management plan by utilizing technology, namely by implementing an information system, especially in the field of marketing, therefore a management strategy is needed to align information technology strategy with the company's business activities and strategy by adjusting the company's internal conditions. Researchers carry out various activities in research, namely literature review, collecting data from companies, Internal and external business analysis and making enterprise architecture blueprints and information technology portfolios that will be used. The research results show that the company has adequate information system planning for current and future business processes by mapping them into the application portfolio. The company's e-commerce website shows very strategic results in increasing the marketing of the distributor company
HUBUNGAN ANTARA DUKUNGAN SOSIAL DENGAN ENTREPRENEURIAL SELF-EFFICACY PADA MAHASISWA YANG BERWIRAUSAHA
Get PDFTingginya pengangguran di Indonesia mayoritas berasal dari lulusan perguruan tinggi. Hal ini membuat pemerintah mencari solusi dalam menurunkan tingkat pengangguran dengan mengarahkan mahasiswa untuk dapat memiliki pekerjaan, salah satunya seperti berwirausaha. Ketika mahasiswa mengelola usahanya, akan sangat mungkin munculnya berbagai masalah terkait aktivitas kewirausahaannya. Maka dari itu, mahasiswa yang berwirausaha membutuhkan keyakinan dalam dirinya dan dukungan dari lingkungan sekitarnya untuk dapat meningkatkan kemampuannya dalam berwirausaha. Fenomena ini membuat peneliti tertarik untuk melihat hubungan antara dukungan sosial dengan entrepreneurial self-efficacy pada mahasiswa yang berwirausaha. Metode penelitian yang digunakan adalah metode kuantitatif dengan design korelasional dengan teknik analisis pearson product moment. Partisipan penelitian ini diambil sebanyak 103 orang mahasiswa berwirausaha yang memenuhi kriteria memiliki usia usaha minimal satu tahun, sebagai mahasiswa Universitas Andalas, dan sudah menamatkan mata kuliah wajib kewirausahaan dengan teknik purposive sampling. Pengumpulan data menggunakan modifikasi skala entrepreneurial self-efficacy dari Barakat dkk. (2014) (α = .940) dan dukungan sosial yang telah diadaptasi oleh Alza dkk. (2021) (α = .936). Hasil pada penelitian ini menunjukkan bahwa adanya hubungan yang signifikan antara dukungan sosial dengan entrepreneurial self-efficacy pada mahasiswa yang berwirausaha (p = .001) dengan nilai koefisien korelasi (r) sebesar .316. Hal ini menunjukkan bahwa semakin tinggi dukungan sosial, maka semakin tinggi juga entrepreneurial self-efficacy yang dimiliki mahasiswa yang berwirausaha dan begitu juga sebaliknya. Kata Kunci: Entrepreneurial Self-Efficacy, Dukungan sosial, Mahasiswa berwirausah
HARDINESS OF PADANG STATE UNIVERSITY STUDENTS WORKING PART TIME
Get PDFStudents who study while working is a phenomenon that is often encountered today. When students choose to carry out these roles, students need hardiness in order to have the right attitude and strategy in dealing with multiple roles. This research was conducted to see the hardiness in Padang State University students who work part time. The method used in this study is a quantitative method with descriptive statistical analysis techniques. The number of samples in this study were 202 Padang State University students who work part time. Sampling was done using purposive sampling technique. The measuring instrument used in this research was the adaptation of the Dispositional Resilience Scale: A Short Hardiness Scale (DRS-15) which was distributed via google form. This reliability of the adapted DRS-15 sacle was 0.766. The results of this study indicate that most of the hardiness owned by Padang State University students who work part time(95.0%) are in the high category and (5%) are in low category. This shows that Padang State University students who work part time tend to have personality traits that shape attitudes and strategies to become stronger individuals so that they are able to face obstacles and challenges in the activities they do, because they are able to fulfill, control role conflicts and create opportunities in their work. improve self-ability