UBM Journal (Universitas Bunda Mulia Jakarta)
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Influence of Service Quality Dimensions On Passengers Satisfaction at Type-A Giwangan Bus Station Yogyakarta
Get PDFThe purpose of this study was to determine the significant effect of service quality which consists of dimensions of physical evidence, reliability, responsiveness, assurance and attention to passenger satisfaction at type A Giwangan Bus Station Yogyakarta. The data was obtained by distributing a questionnaire to 100 passengers. The data is processed by instrument test, multiple linear regression test and hypothesis testing including t test, F test and R2 test. The data calculation process uses the Statistical Package for the Social Sciences (SPSS) software version 20. The results of the study concluded that service quality consisting of dimensions of tangibles, reliability, responsiveness, assurance and emphaty has a significant partially and simultaneously influence on passenger satisfaction at type A Giwangan Bus Station Yogyakarta.
Entrepreneurial Leadership and Market Turbulence in the Perspective of the Effect of Absorptive Capacity on Innovation Ambidexterity
Get PDFThe primary objective of this research is to examine the impact of absorptive capacity on innovation ambidexterity. Additionally, this study seeks to investigate the moderating effects of entrepreneurial leadership and market turbulence on the relationship between absorptive capacity and innovation ambidexterity. The research employed a survey methodology, wherein the participants consisted of leaders, specifically founders or key managers, from a total of 265 small and medium-sized enterprises (SMEs) across diverse industries in the region of East Java. The research model was constructed utilizing the structural equation modeling (SEM) approach, and the association between variables was examined employing partial least squares structural equation modeling (PLS-SEM). The findings of this study demonstrate the significance of absorptive capacity in enhancing innovation ambidexterity strategies. Furthermore, it is imperative to acknowledge that the pivotal factor that enhances the connection between the aforementioned entities lies in the involvement of entrepreneurial leaders. The impact of a company's dynamic capability to effectively manage external knowledge on its innovation ambidexterity strategy is further heightened in situations where the external environmental conditions are characterized by uncertainty. To the best of our knowledge, there is limited existing research that has comprehensively investigated the relationship among absorptive capacity, innovation ambidexterity, entrepreneurial leadership, and market turbulence within a single research model. The findings of this study provide a comprehensive description of the innovation process phenomenon observed in small and medium-sized enterprises (SMEs). Furthermore, it has been observed that the involvement of company executives significantly influences the level of intensity with which the innovation strategy is implemented. Moreover, the unpredictability of the company's environmental circumstances may influence the company's ability to effectively absorb and leverage innovation ambidexterity
Implementasi Kompensasi, Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening
Get PDFThe main issue in employee performance at leather tanning Small and Medium Enterprises (SMEs), Garut Regency is when employees feel a lack of specific attention that allows the company to innovate and progress. This difficulty leads to challenges in various aspects, such as providing adequate compensation in accordance with government regulations, dealing with an organizational culture that tends to resist change, and operating in a less supportive work environment that hinders collective progress among supervisors and colleagues. Consequently, this impacts both employee satisfaction and performance. The study population consisted of 981 employees of leather tanning SMEs. The research findings indicate that compensation indirectly has a positive and significant impact on employee productivity through increased job satisfaction among leather tanning SMEs employees in Garut Regency. Organizational culture also indirectly influences employee performance positively and significantly through job satisfaction among the same employees. However, the work environment does not have a significant indirect effect on employee performance through job satisfaction
Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers
Get PDFBased on Hypefest and Katadata research in 2023, the growth of local brands in Indonesia is currently not matched by an optimal marketing strategy, because consumer purchase intention in local brands is still relatively low. Utilization of marketing through social media is expected to make the image of local brands more famous so as to increase consumer purchase intention, especially generations Y and Z. Optimizing marketing through social media by using influencers to introduce a product massively. The data collection technique was purposive sampling using a questionnaire, which collected 135 respondents who had never made purchases of local Indonesian brands and were active users of Instagram social media and were also generations Y and Z. The results of the study show that the first hypothesis is that there is a significant influence between social media marketing variables on consumer purchase intention. The second hypothesis is that there is a significant influence between social media marketing variables on consumer purchase intention which is moderated by the influencer variable. This proves that in the current digital era, social media is the main platform for marketing a product which will be strengthened by using the right influencers to expand the marketing of a brand. This research has limitations, namely only discussing local brands, especially in the fashion sector, so that further research can expand the local brand sector
PENGUJIAN EXTENDED SLIPPERY SLOPE FRAMEWORK DALAM KEPATUHAN PAJAK: SEBUAH STUDI EKSPERIMEN
Get PDFLatar Belakang: Kepatuhan pajak merupakan isu yang sudah cukup lama dihadapi oleh pemerintah Indonesia, Kepatuhan pajak tidak lagi hanya diteliti dari sisi ekonomi saja, namun telah diteliti dari sisi sosial dan psikologi. Extended Slippery Slope Framework adalah kerangka yang mengkaji kepatuhan pajak dari sisi sosial dan psikologi, serta dapat menjelaskan dinamika antara kepercayaan terhadap otoritas pajak dan kekuasaan otoritas pajak.Tujuan: Menganalisis pengaruh kepercayaan pada otoritas pajak dan kekuasaan otoritas pajak terhadap kepatuhan pajak berdasarkan Extended Slippery Slope Framework, serta menganalisis efek interaksi antara kepercayaan pada otoritas pajak dan kekuasaan otoritas pajak terhadap kepatuhan pajak.Metode Penelitian: Penelitian ini menggunakan desain eksperimen 2x2 antar-subjek yang melibatkan 79 partisipan. Uji Anova digunakan untuk pengujian hipotesis.Hasil Penelitian: Kepercayaan implisit memberikan pengaruh yang lebih tinggi dibandingkan kepercayaan berbasis alasan dalam mempengaruhi kepatuhan pajak, dan kekuasaan legitimasi memberikan pengaruh yang lebih tinggi dibandingkan kekuasaan koersif dalam mempengaruhi kepatuhan pajak. Penelitian ini juga menunjukkan tidak ada interaksi antara kepercayaan pada otoritas dan kekuasaan otoritas dalam mempengaruhi kepatuhan pajak.Keaslian/Kebaruan Penelitian: Di Indonesia, penelitian ini merupakan penelitian yang pertama kali menggunakan konseptualisasi Extended Slippery Slope Framework dalam kepatuhan pajak yang menggunakan metode eksperimen.Kata kunci: Extended Slippery Slope Framework; Kepatuhan Pajak
FAKTOR PENENTU KUALITAS PELAPORAN TERINTEGRASI: ANALISIS PERUSAHAAN LINTAS NEGARA
Get PDFLatar Belakang: Integrated Reporting atau yang disingkat sebagai IR merupakan model pelaporan yang beradaptasi dengan ketidakpastian lingkungan bisnis. Dalam beberapa tahun terakhir, perhatian pada model pelaporan baru ini telah berkembang di bidang profesional dan akademis.Tujuan: Penelitian ini bertujuan untuk meneliti pengaruh reputasi perusahaan pada profitabilitas, ukuran perusahaan, dan leverage perusahaan di dalam integrated reporting.Metode Penelitian: Penelitian ini menganalisis data gabungan antara cross sectional dengan time series dari hubungan antara variabel independen dengan depeden. Langkah analisis data termasuk statistik deskriptif dan uji outlier dengan menggunakan program SPSS lalu pemilihan model terbaik dengan program Eviews 10. Pengujian hipotesis menggunakan metode analisis regresi panel pada sampel 174 perusahaan selama 5 tahun yaitu dari tahun 2017 sampai dengan tahun 2021.Hasil Penelitian: Hasil penelitian menunjukkan bahwa prifitabilitas, ukuran perusahaan, dan leverage serta efek moderasi reputasi perusahaan tidak berpengaruh signifikan terhadap kualitas integrated reporting dimana hasil ini berbeda dengan penelitian sebelumnya.Keaslian/Kebaruan Penelitian: Pada penelitian ini, objek yang akan dipakai adalah objek lintas negara, selain Afrika Selatan dan Brasil. Selain itu, belum ada penelitian yang meneliti mengenai variabel reputasi perusahaan sebagai variabel moderasi. Maka pada penelitian ini, ditambahkan variabel reputasi perusahaan dengan tujuan untuk meneliti pengaruh reputasi perusahaan dalam memperkuat hubungan profitabilitas, ukuran perusahaan, dan leverage perusahaan terhadap IR.Kata kunci: Integrated Reporting; profitabilitas; ukuran perusahaan; leverage; reputasi perusahaan
MENELISIK SISTEM KODE DALAM CERPEN SENYUM KARYAMIN KARYA AHMAD TOHARI
Get PDFABSTRAKCerpen Senyum Karyamin karya Ahmad Tohari memiliki sistem makna yang menarik untuk dikaji. Tujuan dari penelitian ini adalah untuk mengetahui sistem kode yang terkandung dalam cerpen Senyum Karyamin. Kajian semiotika dalam cerpen Senyum Karyamin karya Ahmad Tohari ini menggunakan metode penelitian kualitatif. Kajian sistem makna yang digunakan dalam penelitian ini menggunakan pendekatan semiotika Roland Barthes. Analisis data penelitian ini dilakukan dengan membagi teks cerpen dalam leksia. Hasil kajian disajikan menggunakan desain penelitian deskriptif kualitatif. Sumber data dalam penelitian ini adalah teks cerpen Senyum Karyamin karya Ahmad Tohari yang data-datanya berupa leksia atau satuan-satuan pembacaan yang mengandung sistem kode teka-teki, kode aksi, kode simbolik, kode semik, dan kode kultural. Satuan-satuan pembacaan atau leksia yang menjadi data penelitian dipilih menggunakan metode purposive sampling. Berdasarkan hasil kajian, dalam cerpen Senyum Karyamin karya Ahmad Tohari mengandung sistem lima kode Roland Barthes, yaitu 1) kode teka-teki (the hermeneutic code); 2) kode aksian (the proairetic code); 3) kode simbolik (the symbolic code); 4) kode konotatif (the semes code); dan 5) kode kultural (the cultural code).Kata kunci: semiotika, Roland Barthes, sistem kode, cerpen Senyum Karyamin
Five Stages of Grief in the Song Burn from Hamilton’s Musical: A Psycholinguistics Approach
Get PDFThe concept of five stages of grief has long been acknowledged as a base to understand the emotional experience of loss. The song from Hamilton's musical, "Burn" portrays this concept in a sorrowful nature as it tells a story about Eliza Hamilton who is in grieve due to her husband's affair. Through the application of psycholinguistics and pragmatics, this qualitative study aims to examine the portrayal of five stages of grief (Denial, Anger, Bargaining, Depression, and Acceptance) in the song “Burn’ by Hamilton Musical. The analysis results show the lyrics in the song unveiled Eliza going through all five stages of grief, though not depicted linearly. The song's focus is primarily on anger, as it has the most lyrics devoted to this stage. This analysis is hoped to offer new insights into the ways in which music and lyrics can portray a story emotionally and create meaningful connections between art and life
Faktor yang Memengaruhi Customer Satisfaction dan Brand Image terhadap Customer Loyalty di Don Bakeshop Mall Grand Indonesia
Get PDFIndustri jasa penyediaan makanan dan minuman di Indonesia terdiri dari berbagai jenis sektor, yang dimana terdapat industri bakery. Jenis sektor industry ini adalah jenis industry yang memiliki keunikan karena memiliki ciri khas terhadap citra rasa dan karakteristik bisnis yang berbeda-beda. Bahkan, sektor industry bakery saat ini sudah dapat ditemukan di berbagai titik pasar baik di perkotaan ataupun di daerah. Don Bakeshop adalah salah satu bakery yang terletak pada salah satu pusat perbelanjaan terbesar di Jakarta yaitu Mall Grand Indonesia. Bakery ini sudah berkembang dan memiliki beberapa cabang di Jakarta, Don Bakeshop menyajikan berbagai macam menu seperti croissant, eclair, choux, roti, donat, kue, kopi, dan teh. Tujuan penelitian ini adalah untuk mengetahui pengaruh customer satisfaction dan brand image terhadap customer loyalty pada Don Bakeshop Mall Grand Indonesia Jakarta Pusat. Penelitian ini dimulai dari pengembangan dasar teoritis, penyebaran kuesioner, dan pengolahan data serta analisis hasil data. Penelitian ini berhasil menerima 195 responden yang berdomisili di Jabodetabek, Bedasarkan hasil penelitian yang telah dilakukan terhadap 195 responden, ditemukan bahwa customer satisfaction memiliki hubungan yang positif dan signifikan terhadap loyalitas pelanggan untuk mengunjungi Kembali Don Bakeshop. Hasil perolehan hipotesis brand image juga menunjukan adanya korelasi atau hubungan yang positif dan signifikan terhadap customer loyalty Don Bakery
Analysis of Differences in Perceptions of Sustainability Knowledge and Sustainability Awareness in the Gender Perspective of Generation Z
No full textSustainability has been a hot issue for more than two decades. This issue arises because there is a lot of criticism about environmental damage in various parts of the world which continues to increase yearly. Sustainability knowledge and sustainability awareness are the main focus in promoting the use of sustainability products. Sustainable behavior begins with knowledge and awareness possessed by consumers, both men and women. This study aims to determine the difference between sustainability awareness and sustainability knowledge regarding gender perspective that focuses on Generation Z. This research is quantitative. The sample in this study amounted to 408 Generation Z respondents who knew about sustainable consumption with accidental sampling techniques. The data analysis technique was carried out with a t-test difference test using SPSS version 26. The results showed that there was no significant difference in sustainability knowledge and sustainability awareness between men and women in Generation Z