UBM Journal (Universitas Bunda Mulia Jakarta)
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PERANCANGAN PROTOTYPE APLIKASI MOBILE LITERASI DAN MANAJEMEN KEUANGAN UNTUK GENERASI PRODUKTIF MENGGUNAKAN METODE DESIGN THINKING
Full text linkadults aged 18–25. However, high usage of financial applications is not always supported by sufficient financial literacy, resulting in a gap between the ability to use digital tools and to manage personal finances effectively. This study aims to design a mobile prototype called “KELOLA” to support financial literacy and personal financial management for young users. The research applies the Design Thinking approach, including Empathize, Define, Ideate, Prototype, and Test stages. The interface was created in Figma to produce an interactive high-fidelity prototype. Usability testing was conducted using Heuristic Evaluation with four evaluators experienced in UI/UX. The assessment focused on six heuristic principles, including system visibility, real-world match, user control, minimalist design, flexibility, and error handling. The results show that most indicators received low severity scores (0–1), indicating only minor usability issues that did not disrupt user flow. Overall, the KELOLA prototype demonstrates good usability and has strong potential for further development.The rapid growth of digital technology has increased the use of mobile financial services among young adults aged 18–25. However, high usage of financial applications is not always supported by sufficient financial literacy, resulting in a gap between the ability to use digital tools and to manage personal finances effectively. This study aims to design a mobile prototype called “KELOLA” to support financial literacy and personal financial management for young users. The research applies the Design Thinking approach, including Empathize, Define, Ideate, Prototype, and Test stages. The interface was created in Figma to produce an interactive high-fidelity prototype. Usability testing was conducted using Heuristic Evaluation with four evaluators experienced in UI/UX. The assessment focused on six heuristic principles, including system visibility, real-world match, user control, minimalist design, flexibility, and error handling. The results show that most indicators received low severity scores (0–1), indicating only minor usability issues that did not disrupt user flow. Overall, the KELOLA prototype demonstrates good usability and has strong potential for further development
THE EXISTENCE OF KEDONGANAN AS A CULINARY TOURISM DESTINATION AND LOCAL SOCIO-ECONOMIC DYNAMICS
Full text linkThis study aims to analyze the existence of Kedonganan as a culinary tourism destination based on Community-Based Tourism (CBT) and the accompanying socio-economic dynamics amidst increasingly complex business competition. Using a mixed methods approach, data was collected through a survey of 24 culinary business actors, field observations, and in-depth interviews with the Head of BPKP2K. The findings indicate that the implementation of CBT in Kedonganan has successfully encouraged community participation in the tourism sector and increased local income. However, on the other hand, weak regulations that are no longer relevant to developments in the field have triggered unhealthy competition in tariffs and commissions among business actors, as well as fraudulent practices that have damaged the destination's reputation. From an Institutional Theory perspective, the crisis is identified as a crisis of regulatory legitimacy and social disintegration that directly impacts tourism sustainability and tourist satisfaction. Although social norms and community values remain strong, they are not enough to offset the weak oversight system and ineffective sanctions. In response to the crisis, an evidence-based approach has been implemented, accompanied by incentives, training, and cross-stakeholder collaboration to rebuild the collective reputation. This research emphasizes the importance of regulatory reform, fair incentive mechanisms, and strengthening community capacity in maintaining a balance between economic growth, cultural preservation, and social sustainability in community-based tourism destinations
AI Literacy, Readiness, and Ecosystem Support in Student AI Adoption
Full text linkArtificial intelligence has rapidly become a routine part of students’ academic workflows, reshaping how they learn, create, and complete tasks. This study examines the extent to which AI literacy and AI readiness influence AI adoption among university students, and whether an AI-supportive learning climate strengthens these relationships. Using data from 187 students in Jakarta, the research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and moderating effects. The findings show that AI readiness is the strongest predictor of AI adoption, highlighting the importance of psychological preparedness, confidence, and openness toward AI tools. AI literacy also demonstrates a significant positive effect, suggesting that conceptual understanding, functional skills, and critical evaluation abilities are essential to meaningful AI integration. Furthermore, an AI-supportive learning climate positively moderates both relationships, indicating that institutional and instructional encouragement amplify the translation of literacy and readiness into actual adoption behavior. To enrich interpretation, the study also presents descriptive evidence of students’ primary purposes for using AI, which are largely tied to core academic activities such as completing assignments and understanding difficult concepts. Despite its contributions, the study is limited by its cross-sectional design, reliance on self-reported data, and focus on an urban sample. These limitations restrict causal inference and may not fully capture the diverse conditions across Indonesian higher education. Future research should incorporate longitudinal designs, broader regional samples, and mixed-method approaches to capture evolving patterns of AI engagement. Overall, the study contributes to a deeper understanding of how individual capabilities and supportive environments jointly shape AI adoption in higher educatio
ANALISIS KUALITAS PELAYANAN DI KITCHEN LABORATORIUM
Full text linkPenelitian ini bertujuan untuk mengevaluasi kualitas pelayanan Kitchen Laboratorium Universitas Matana berdasarkan pengalaman mahasiswa Program Studi Pariwisata, staf laboran, dan asisten laboran. Menggunakan pendekatan kualitatif melalui observasi langsung dan wawancara semiterstruktur, penelitian melibatkan mahasiswa yang telah menggunakan fasilitas laboratorium serta staf pengelola yang bertanggung jawab atas operasional, pemeliharaan peralatan, dan pendampingan praktik. Analisis data mengacu pada teori SERVQUAL, teori kepuasan pengguna, dan konsep lingkungan belajar. Hasil penelitian menunjukkan bahwa empat dimensi SERVQUAL; reliability, responsiveness, assurance, dan empathy dinilai baik, ditunjukkan oleh berfungsinya peralatan besar, respons cepat staf laboran, penerapan prosedur keselamatan yang jelas, serta interaksi interpersonal yang suportif. Namun, dimensi tangibles masih lemah, terutama terkait kondisi peralatan kecil yang kurang terawat, tata ruang yang kurang efisien, ruang gerak terbatas, dan pencahayaan yang terhalang rak penyimpanan, yang berdampak pada kenyamanan dan efektivitas pembelajaran praktik. Penelitian ini merekomendasikan optimalisasi tata ruang, peningkatan pencahayaan, perawatan dan pengadaan rutin peralatan kecil, serta penguatan pengelolaan fasilitas fisik, disertai pelatihan berkelanjutan bagi staf laboran untuk menjaga kualitas layanan non-fisik yang sudah baik. Secara keseluruhan, kualitas pelayanan Kitchen Laboratorium dinilai baik, namun peningkatan aspek fisik diperlukan untuk mendukung pengalaman belajar mahasiswa secara lebih optimal
PEMBENTUKAN IDENTITAS SOSIAL GENERASI Z MELALUI KEBIASAAN NONGKRONG DI COFFEE SHOP DI TANGERANG
Full text linkPenelitian ini bertujuan untuk menganalisis proses pembentukan identitas sosial Generasi Z melalui kebiasaan nongkrong di coffee shop di Tangerang dengan menggunakan kerangka tiga dimensi identitas sosial Padilla & Perez (2003), yaitu kognitif, afektif, dan perilaku. Fenomena nongkrong di coffee shop telah berkembang bukan hanya sebagai aktivitas konsumsi, melainkan sebagai praktik sosial yang terkait erat dengan gaya hidup, ekspresi diri, dan konstruksi identitas generasi muda urban. Penelitian menggunakan pendekatan kualitatif melalui wawancara semiterstruktur dengan lima informan Generasi Z yang pernah nongkrong di Kopi Nako dan Tomoro Coffee. Data dianalisis menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan verifikasi. Hasil penelitian menunjukkan bahwa pada dimensi kognitif, coffee shop dimaknai sebagai ruang produktif, kreatif, dan representatif terhadap gaya hidup modern. Pada dimensi afektif, coffee shop memunculkan perasaan nyaman, diterima, dan terhubung dengan komunitas, sehingga menumbuhkan sense of belonging serta validasi identitas. Pada dimensi perilaku, Generasi Z menampilkan identitasnya melalui aktivitas bekerja dengan laptop, pemilihan minuman, cara berpenampilan, serta praktik performatif yang turut didokumentasikan di media sosial sebagai bentuk self-presentation. Ketiga dimensi tersebut saling berinteraksi membentuk siklus identitas yang holistik, di mana pemaknaan ruang memengaruhi emosi dan tindakan, sementara tindakan yang divalidasi lingkungan sosial memperkuat kembali makna dan keterikatan emosional. Kesimpulannya, coffee shop berfungsi sebagai third place yang tidak hanya menjadi ruang rekreatif, tetapi juga laboratorium identitas tempat Generasi Z membangun, menegaskan, dan merundingkan identitas sosial merek
Rethinking disability empowerment:Inclusive communication management in arts-based social entrepreneurship
Full text linkIndonesia’s 22.5 million persons with disabilities face multilayered exclusion, such as physical, communicative, attitudinal, and systemic, resulting in low labor force participation (49,2%). While social entrepreneurship has emerged as a strategic mechanism for inclusive participation, the specific role of communication management in art-based disability empowerment remains underexplored, creating a critical gap between theory and practice. A qualitative multiple case study was conducted at two Bandung-based social enterprises. Tab Space (technology-oriented, providing platforms for artists with disabilities) and PUKA (culturally-oriented, adapting traditional Sundanese arts for diverse disabilities), from February to July 2025. Data were collected through in-depth interviews, participatory observations, and focus group discussions with 10 informants. Data analysis was done using thematic analysis with the help of NVIVO 15 software. Analysis identified two core dimensions: Brand Awareness (175 coding references), dominated by Brand Recognition (39%) and Brand Recall (34%); and Communication Management (98 coding references), led by Interpersonal Communication (36%) and Competence (25%). PUKA employs a “product-first” strategy, while Tab Space adopts a “personal-adaptive” approach. Multi-level challenges were identified, spanning microsystem emotional dynamics to macrosystem cultural stigma. The study introduces the Integrated Model of Inclusive Communication for Social Entrepreneurship (IMCSE), synthesizing asset-based communication, multi-level engagement strategies, and a paradigm shift from charity-based to rights-based communication, social entrepreneurship theory, and disability studies within the Indonesian art context. IMCSE recognizes people with disabilities as equal partners in the inclusive social entrepreneurship ecosystem
Communication Management Model for Mental Health Prevention and Intervention Program at Telkom University
Full text linkThis study aims to analyze the management of internal and external communication in Telkom University's mental health prevention and handling program and to formulate a suitable communication management model to enhance the program’s effectiveness. The research is motivated by the high urgency of mental health issues among students and the need for an integrated communication system between internal stakeholders and students as the primary target. Adopting a qualitative case study approach grounded in constructivist theory, this research employs in-depth interviews with key stakeholders—including the Head of Student Affairs, academic advisors, counselors, and students—followed by thematic analysis using Miles and Huberman’s interactive model. The findings reveal that internal communication has been systematically designed by the Directorate of Student Affairs, Career, and Alumni (Ditmawa) through a hierarchical structure involving the Vice Dean II, heads of student affairs, department heads, academic advisors, and counselors. The main challenges in implementation include limited technical human resources (administrative staff) and the low active engagement of academic advisors. External communication employs a multi-channel approach, utilizing social media, MyTelU, iGracias, and other campus programs. However, its effectiveness is still influenced by students' digital literacy and their initiative in accessing information. The proposed communication management model consists of four stages: planning, implementation, monitoring & feedback, and evaluation. This model emphasizes stakeholder collaboration and the optimization of integrated digital channels to effectively reach students. Theoretically, this study strengthens organizational communication perspectives in the context of mental health in higher education. Practically, the model can serve as a strategic reference for building an adaptive and collaborative communication system.
Pengelolaan Anggaran Produksi Film Hybrid: Implementasi Production Triangle Pada Film Maya Can’t Have Nice Things
Full text linkThe film Maya Can’t Have Nice Things utilizes the hybrid method in the production process, combining live-action and animation elements to create production cost efficiency. In budget management, the producer plays a crucial role by implementing the production triangle concept, prioritizing cheap and good in strategic decision-making. The producer collaborates with other departments to optimize resources, such as using one location for multiple sets, borrowing props, and integrating animation to reduce physical set costs. Additionally, the producer plays a creative role to ensure the director's vision is achieved in the film. The use of CGI technology allows for the replacement of expensive visual elements, providing artistic flexibility without sacrificing visual quality. Although there are unforeseen costs, the budget management remains aligned with the initial production budget, even allowing for the allocation of surplus funds to other departments that support the film's creativity. Thus, the implementation of the hybrid method, along with adaptive and efficient production budget planning, demonstrates that the producer can maintain a balance between low cost and high quality, which is key to the success of independent film production
DIFFERENCES IN PUBLIC ACCOUNTANT CAREER PERCEPTIONS: A CROSS-INSTITUTIONAL STUDY OF STUDENTS AT MUHAMMADIYAH UNIVERSITY OF BANDUNG AND UNIVERSITI KUALA LUMPUR
Full text linkBackground: The accounting profession is evolving rapidly due to globalization and technological development, significantly influencing students' perception of public accountant careers.
Objective: This study aims to compare the perceptions of accounting students in Indonesia and Malaysia toward public accountant careers, focusing on five key variables: career stability, workload, globalization, technology, and academic support.
Research Methods: This research employed a quantitative descriptive-comparative approach, involving 66 students from Universitas Muhammadiyah Bandung (Indonesia) and Universiti Kuala Lumpur (Malaysia), selected using stratified random sampling. Data were collected through Likert-scale questionnaires and analyzed using descriptive statistics and independent samples t-tests.
Research Results: The results revealed significant differences in perceptions regarding career stability, workload, and technology, with UniKL students showing more favorable views. However, no significant differences were found in globalization and academic support.
Originality of Research: This research contributes new insights through a cross-country comparison of accounting students’ career perceptions, offering practical implications for educational institutions to align curricula with regional and global industry expectations
Pengaruh Work Stress dan Workplace Bullying yang Dimediasi Job Burnout Terhadap Turnover Intention
Full text linkThis study aims to analyze the influence of job stress and workplace bullying on turnover intention, with job burnout as a mediating variable, among employees of PT Bank Central Asia Tbk in the Jakarta area. The research employed a quantitative method through a survey by distributing questionnaires to 340 employees, while hypothesis testing was conducted using the Structural Equation Modeling (SEM) method. The findings indicate that job stress has no positive effect on turnover intention or job burnout, whereas workplace bullying has a positive effect on both. Furthermore, job burnout was found to have a positive effect on turnover intention. It does not mediate the relationship between job stress and turnover intention but serves as a partial mediator in the relationship between workplace bullying and turnover intention. From a managerial perspective, the results highlight the importance of creating a healthy work environment by managing workloads in line with employees’ capacity, providing training to enhance competencies, and strengthening social support from supervisors and colleagues