UBM Journal (Universitas Bunda Mulia Jakarta)
Not a member yet
2474 research outputs found
Sort by
Modification of Non Dairy Panna Cotta Using Coconut Milk and Soya Milk
Panna cotta is an italian dessert derived from based cream, milk, and gelatin.But it cannot be denied many people could not and choose not consume products for reasons of dairy milk allergies, lactose intolerance, restriction diet, and the potential health problems.The purpose of in this research to do a modification panna cotta and soy milk instead of cow milk, dairy cream and coconut milk instead of sweet corn has any the better for the body.What is the level fondness for the community in terms of taste, scent, color, texture, and display.The research is by this organoleptik deskritif quantitative, using kuisioner distributed to 41 respondents is east area of local communities. According to data collection results, the majority of the responders responded positively to the dessert.In terms of taste, as much as 56.1 % responders claim it's delicious and 43.9 % states it's delicious.Aromaically, 65.9 % responders express scent and 34.1 % very scented.In terms of texture, 46.1 % responders like soft texture and 46.3 % very soft.As much as 53.7 % responders love a very interesting color and 43.9 % likes an interesting color.Regarding physical appearances, 65.9 % responders judge very well and 34.1 % good.Related to a favorite level, 51.2 %s responders love this dish and 48.8 % very much like.This research result indicates that dessert non dairy panna cotta with a sauce of sweet corn pandanus consumers have the potential to be admitted.And our main bahan-bahan modification with a sauce of pandanus give variety to the feeling of, scent, and display, so that it may become attractive alternative for those who had a preference non dairy diet.However, further research can be done
PENGARUH PENGALAMAN DAN CITRA MEREK TERHADAP KEPUASAN: STUDI EMPIRIS PADA PELANGGAN HOTEL JW MARRIOTT SURABAYA
Seiring dengan berakhirnya pandemi Covid-19, industri pariwisata dan perhotelan saat ini mulai mengalami peningkatan. Persaingan industri yang semakin ketat juga membuat hotel harus semakin mengenali konsumen dan memperhatikan faktor-faktor yang mempengaruhi kepuasan mereka. Penelitian ini bertujuan untuk mengetahui apakah pengalaman pelanggan dan citra merek berpengaruh terhadap kepuasan pelanggan di Hotel JW Marriott Surabaya. Penelitian ini merupakan penelitian kuantitatif dengan metode kuesioner dalam pengambilan data. Sampel ditentukan dengan teknik purposive sampling berkisar antara 75-150 responden. Data dikumpulkan menggunakan kuesioner atau angket yang disebarkan pada tamu yang pernah menginap selama minimal 1 malam di Hotel JW Marriott Surabaya. Melalui penyebaran kuesioner, diperoleh 111 data perolehan yang layak untuk diolah. Penelitian ini kemudian menggunakan regresi linear berganda untuk menganalisis hubungan pengalaman pelanggan dan citra merek terhadap kepuasan pelanggan. Hasil analisis dengan regresi linear berganda menemukan bahwa pengalaman pelanggan dan citra merek berpengaruh signifikan terhadap kepuasan pelanggan di hotel JW Marriott Surabaya. Berdasarkan hasil tersebut, maka dinyatakan bahwa kedua hipotesis dalam penelitian ini dapat diterima. Saran kepada hotel JW Marriott Surabaya juga kemudian disampaikan dalam pembahasan
Perencanaan Peternakan dengan Konsep Eco Farming di Blitar Jawa Timur
The city of Blitar is one of the cities in the province of East Java with quite high cattle cultivation, but there are still many breeders who have not paid attention to the growth and development of their livestock because the cages are not suitable, so the meat produced is still far from the maximum word, cow kennels A good one greatly affects the growth and development of cattle, the meat produced will be more, and besides that the building life will be much longer compared to a cowshed with poor planning. From this review it becomes a parameter for researchers to plan farms with the Eco Farming concept. Farming is a concept that applies an agricultural/livestock system to re-process waste generated from these livestock activities, so as to maximize the agricultural/animal husbandry activities. than usual cows and also the planning of this farm can be an example for other cattle breeders in Blitar City. In this study, researchers used the LRFD method as a calculation of livestock steel, the final result was obtained dimensions of steel as a material for the construction of the cattle shed, namely C 125x50x20x3.2 , planning Beams with WF profile dimensions 250 X 175 X 7 X 11, Column planning with IWF profile dimensions 350 x 175 x 7 x 11
PERANCANGAN VIDEO INFORMATIF MOTION GRAPHIC TENTANG PEMBATASAN EMISI KARBON DAN PENGGUNAAN KENDARAAN LISTRIK
Perubahan iklim dan peningkatan suhu global telah menjadi masalah yang mendesak bagi dunia, termasuk Indonesia. Emisi karbon berperan penting dalam perubahan iklim karena gas rumah kaca menahan panas di atmosfer dan menyebabkan pemanasan global. Akumulasi emisi karbon dioksida dan gas rumah kaca lainnya dalam atmosfer berdampak pada frekuensi bencana alam, peningkatan suhu global, perubahan cuaca yang ekstrem, naiknya permukaan laut, dan dampak ekologi yang serius. Meskipun banyak upaya telah dilakukan oleh pemerintah Indonesia dalam menurunkan emisi karbon, masih banyak masyarakat yang kurang menyadari urgensi masalah ini. Jakarta sebagai ibukota Indonesia, rentan terhadap dampak perubahan iklim akibat tingginya polusi yang dihasilkan dari transportasi berbahan bakar fosil. Kendaraan listrik dianggap dapat menjadi alternatif yang lebih bersih karena menggunakan energi terbarukan, tetapi masih kurang diminati oleh masyarakat Indonesia. Untuk meningkatkan kesadaran dan penerimaan masyarakat terhadap dampak emisi karbon dan kendaraan listrik, diperlukan media informasi yang efektif dan menarik. Motion graphic merupakan salah satu media yang dapat menyampaikan informasi secara jelas dan atraktif. Maka, tujuan dibuatnya perancangan ini untuk menghasilkan rancangan berupa video informatif motion graphic sebagai media utama. Metode penelitian yang digunakan adalah deskriptif kualitatif, metode penelitia ini bertujuan untuk menggambarkan dan menjelaskan secara lebih detail tentang permasalahan yang akan diteliti. Penelitian ini menggunakan metode pengumpulan data dari observasi, studi pustaka, dan kuesioner untuk menangkap kebutuhan masyarakat terkait video informatif motion graphic. Metode perancangan pada penelitian ini menggunakan pipeline animation yang mencakup tahap praproduksi, produksi, dan pasca-produksi. Video animasi motion graphic dibuat dan gaya visual flat design dengan narasi yang disederhanakan agar dapat dimengerti oleh target audiens dengan pembahasan mengenai emisi karbon, dampak yang dihasilkan, dan alasan penggunaan kendaraan listrik sebagai solusi berupa keunggulan hingga dampak untuk masa depan. Perancangan video informatif motion graphic ini diharapkan dapat memberikan informasi kepada masyarakat mengenai emisi karbon dan penggunaan kendaraan listrik di Indonesia. Kata Kunci: Motion graphic, Media Informasi, Emisi Karbon, Kendaraan Listri
ANALISIS FASILITAS TERHADAP KEPUASAN PENGUNJUNG DI JALAN LINGKAR STADION PAKANSARI, KABUPATEN BOGOR
Jalan Lingkar Stadion Pakansari adalah jalan yang dijadikan sarana khusus untuk berolahraga dan telah diresmikan menjadi lokasi car free day pada tahun 2019. Jalan ini berhasil menjadi salah satu destinasi utama untuk masyarakat Kabupaten Bogor melakukan aktivitas olahraga secara bebas dan menjajaki aneka kuliner serta aktivitas lainnya. Penelitian ini dilatarbelakangi oleh adanya keluhan pengunjung mengenai fasilitas di Jalan Lingkar Stadion Pakansari, Kabupaten Bogor yang buruk dan belum memuaskan pengunjung. Pelitian ini bertujuan untuk menganalisis pengaruh fasilitas terhadap kepuasan pengunjung di Jalan Lingkar Stadion Pakansari, Kabupaten Bogor. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis deskriptif dan analisis regresi linear sederhana. Data penelitian diperoleh dari penyebaran kuesioner kepada 100 orang respon dengan yang dipilih berdasarkan teknik insidental sampling dan diolah dengan bantuan software SPSS 26.0. Hasil penelitian yang diperoleh menunjukkan bahwa secara umum variabel fasilitas memiliki pengaruh yang signifikan terhadap kepuasan pengunjung Jalan Lingkar Stadion Pakansari, Kabupaten Bogor dengan kontribusi sebesar 66%, dan 34% dipengaruhi oleh variabel lain yang tidak diteliti. Memiliki nilai sig 0,000 < 0,05, yang berarti H₁ diterima dan H₀ ditolak. dan berpengaruh positif berdasarkan nilai t hitung > t tabel yaitu 13,796 > 1,98447.Kata Kunci:Fasilitas wisata, Kepuasan Pengunjung, Jalan Lingkar Stadion Pakansari Kabupaten Bogor.
Perspectives from Public Relations :Media Relations in an Evolving Media Landscape
The purpose of this research is to describe how Public Relations professionnals understands journalists and the media industry works to provide the information to maximise company publications in the media. This research was conducted with in-depth interviews with Public Relations professionals from different companies. Mediating The Media Model will help PR professionals understand the important factors in establishing media relations and media coverage, especially when social media and mainstream media intersect. Media relations extend beyond establishing communication with journalists. Media relations is a complex ,activity; by considering the media works, and the publication strategy that must be given to get news coverage. Especially with the development of digital technology, it provides a new space for Public Relations to carry out media relations.This research found that news values are the primary consideration in providing information subsidies to the media. Although company advertisers are considered as the primary determinant of newsrooms loading company news, the development of digital media has changed how Public Relations defines the meaning of media in media relations. Media is no longer limited to mainstream media, but also personal channels like in the case of influencers. Some mainstream media are also starting to be abandoned, particularly the radio and. online news is becoming the first choice. Public Relations realizes several factors that influence their company's media coverage
Credibility dan Brand Image BTS Kolaborasi Karakter BT21 Terhadap Keputusan Pembelian Chatime
The development of social media such as Instagram, Twitter and Facebook are accelerating the spread of information, photos and videos, particularly the trend related to the Korean Wave. The role of Korean influencers has big impact in creating a large and active community of fans to buy a product, as Chatime has done. BT21's characters capture the attention of consumers and generate significant purchase interest. The purpose of this study was to analyse the effect of credibility and brand image in the form of BT21 Character collaboration on consumer purchasing decisions at Chatime. The population in this study were consumers who made purchases at Chatme Malang. The sample used in this study amounted to 100 people. The sampling technique was carried out by purposive sampling method. The data were collected by distributing questionnaires. Testing of research results was carried out using the SEM-PLS method. The results showed that credibility and brand image in the form of BT21 Character Collaboration had a significant positive effect on consumer purchasing decisions at Chatime. Thisresults contribute to enrich marketing strategy and purchasing decision theories, and also can be used by Chatime Company to consider the variables which affect customers in making decision to purchase its products. This study has limitation amit the research was held in Malang as an education city, that might it will has different results if this reseach to be done in other cities
PENINGKATAN KESEJAHTERAAN EKONOMI DENGAN MENUMBUHKAN JIWA DAN SEMANGAT KEWIRAUSAHAAN
After the Covid-19 pandemic, it still has the impact of limited job opportunities, and quite a number of companies have even been forced to lay off some active employees. One alternative solution is entrepreneurship. This condition is the background for community service activities (PKM) taking topics related to the soul and spirit of entrepreneurship, which is a need for the residents assisted by PSBR Taruna Jaya 1,aged 16 - 22 years, who are the young generation of Indonesia who must be trained as well as possible, by utilizing creativity and high enthusiasm. PSBR TJ 1 is the Technical Implementation Unit (UPT) of the Social Service in the Development of Youth with Social Problems, both out of school and neglected teenagers in the DKI Jakarta Province environment. PKM activities were carried out on January 12 2024 face to face at the PSBR TJ 1 location with a total of 55 participants. During the process of delivering the material, the activity ran well and smoothly. The participants were enthusiastically involved in questions and answers and discussions. The method used is counseling. The participants considered the topic presented to be very relevant to their needs. Furthermore, the Head of PSBR Taruna Jaya 1 who was present and gave opening remarks at this activity hoped that similar activities could be carried out at a later date with a longer duration of counseling time. In the future, PSBR TJ 1 can be built by the Faculty of Economics and Business, Universitas Trisakt
PENGABDIAN KEPADA MASYARAKAT: JURI KARYA ILMIAH BERTEMA PEMANASAN GLOBAL
Global warming is one of the most pressing environmental issues of the 21st century, with far-reaching impacts ranging from extreme climate change to threats to biodiversity and human life. The increase in the average temperature of the atmosphere and oceans, driven by human activities, particularly greenhouse gas emissions such as carbon dioxide, methane, and nitrous oxide, exacerbates this situation. Negative effects such as polar ice melting, rising sea levels, and ecosystem disruptions threaten the survival of many species. Growing global awareness of the importance of understanding and addressing global warming has led to various initiatives, including scientific competitions focused on global warming. These activities aim to educate the public and promote innovation in finding sustainable solutions to this environmental problem. In these competitions, the role of judges is crucial in evaluating the quality and relevance of the scientific works submitted by participants. Through community engagement carried out by the Management Study Program of Universitas Bunda Mulia in collaboration with SMA Kristen Tunas Bangsa Sunter Jakarta Utara, this competition successfully inspired and nurtured young generations in facing the challenges of global warming. The event included presentations, discussions, and Q&A sessions aimed at developing creative ideas and making a real contribution to global efforts in combating global warming
SIMANTAP: DEGREE AUDIT MODULE AND OUTCOME-BASED EDUCATION (OBE) MODULE IMPLEMENTATION
Sistem Manajemen Tata Kelola Pendidikan Tinggi (SIMANTAP) is an internal quality assurance system developed at Universitas Prasetiya Mulya. In its development, SIMANTAP still requires the development of the degree audit module and the outcome-based education (OBE) curriculum module. The degree audit module is needed due to the requirement for validating student graduation for the Applied STEM faculty. Meanwhile, the OBE curriculum is essential for accreditation purposes for all Applied STEM programs before graduation. This research encompasses stages starting from discussions with the admin & program head, planning, system specification determination, system design, system development using the Django framework as the backend and the ReactJS framework as the frontend, and functional system testing. Through this research, it is expected that the system will facilitate the administrative tasks related to curriculum and graduation processes conducted in the Applied STEM faculty at Universitas Prasetiya Mulya