UBM Journal (Universitas Bunda Mulia Jakarta)
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ANALYSES THE INFLUENCE OF TOURIST ATTRACTION AND DESTINATION IMAGE ON THE KOJA SOLEAR CLIFF, TANGERANG
Get PDFKoja Solear Cliffs is a tourist attraction in South Tangerang which offers natural beauty with various attractions provided by the management of Koja Cliffs. This research was conducted to determine the influence of tourist attraction and destination image on interest in returning to Koja Solear Cliffs, Tangerang. The reason this research was carried out was because we wanted to see the attractiveness of the Koja Cliffs and also the views of tourists who had visited this tourist spot. The 4A components which influence tourist interest in returning to visit were also variables studied to see whether the attractiveness and image of the destination existed at Koja Cliffs has fulfilled the wishes and expectations of tourists. This research uses a type of descriptive quantitative research which determines the existence of a relationship between the variables in the research, with 132 respondents who have visited the Koja Solear Cliffs. Data analysis techniques used in this research include validity test, reliability test, descriptive mean analysis test, classical assumption test, determinant coefficient test, multiple linear regression test, F test, T test using the SPSS version 25 program. Based on the results of research conducted using the T test, it shows that the variables of tourist attraction and destination image have a significant effect on interest in returning to Koja Solear Cliffs. The test results from this research show that the variables of tourist attraction and destination image have an influence of 54.4% on interest in returning to visit. The results of the multiple linear regression test show that tourist attraction and destination image have an influence on interest in returning to visit
OVERCOMING UNCERTAINTIES: ADAPTING PATIENT EXPERIENCE FOR SUSTAINABLE HEALTH TOURISM
Get PDFRecent developments have led to the increasing pressure for healthcare institutions to continuously upgrade clinical capabilities and concurrently provide added-service offerings to attain strong competitive advantages. In addition to the uncertainties of the global business environment, healthcare providers must adapt to the changing needs and demands of consumers. Demands for health services are no longer confined to clinical care and have extended to include overall wellness, including both physical and mental health. This study provides an exploration of health tourism as part of the health industry constellation undergoing transformations as a consequence to adaptation. Based on a systematic desktop research, a descriptive analysis was employed to map the health tourism profile of three countries, namely, Malaysia, Singapore and Thailand. A compiled information on selected health institutions were then used to evaluate the degree of which Patient Experience (PX) principles were adjusted in offering health tourism destinations. Results indicate that although health tourism encompass a broad range of experiences, high quality medical-based services allow for enhancing existing capabilities to serve as favorite destinations. Adapting PX to encapsulate hospitality in health care offers clear guidelines to ensure optimum quality of services and successful adaptation. Ultimately, this study is the starting point necessary to overcome uncertainties and shed light on the alternative paths for sustainability of health tourism
DETERMINANTS AFFECTING CAREER INTENTION AMONG HOSPITALITY STUDENTS
Get PDFThis research study identified the motivation factors that affect the career intention in the hospitality industry from the Faculty of Hotel and Tourism Management in Malaysia. A total of 366 responses were collected using convenience sampling. A regression analysis was employed to examine the research model and its proposed hypotheses. The findings revealed that the students’ self-efficacy, emotional intelligence, and family support influence their career intentions in the hospitality industry. This study contributes to our understanding of the motivation factors that may influence students in the hospitality industry to enhance their careers in the same field. From a practical standpoint, the hospitality industry requires talent that has skills in the hospitality industry, and higher institutions in Malaysia have offered many courses related to the industry. However, the shortage of skilled workers is still happening, especially when students who graduated from the hospitality industry prefer to be involved in other industries rather than working in the field. This study provides valuable insights for higher institutions in Malaysia to boost students’ interest and increase their employability in the hospitality industr
ANALYSIS OF THE INFLUENCE OF STORE ATMOSPHERE ON INTEREST IN RETURNING TO LAOBAN SKEWERS GADING SERPONG TANGERANG
Get PDFLaoban Skewers is a Chinese style barbeque restaurant located in Gading Serpong The goal on this study is to determine the effect of store atmosphere on the intention to revisit Laoban Skewers Gading Serpong. The research method used is quantitative, utilizing a questionnaire distributed to 100 respondents as the data collection technique. The collected data was then processed using SPSS. From the research results, it can be seen that the shop atmosphere has the highest average score of 3.56 out of 4, indicating a high response from filling out the questionnaire. Likewise, customer interest in returning, which has an average of 3.65, is also high with the highest value of 4. From the T test, a value of 10,849 indicates acceptance of the hypothesis because it exceeds the specified limit. In addition, the coefficient of determination of 0.546 shows that the store atmosphere influences customer return interest by 54.6%. From these findings, it can be concluded that store atmosphere has a significant influence on customers' interest in returning, providing valuable insight for Laoban Skewers Gading Serpong in improving customer experience and customer retention
ANALYSIS OF THE INFLUENCE OF FACILITIES ON THE NUMBER OF TOURISM VISITS AT TAMAN BURUNG TMII POST REVITALIZATION
Get PDFAbstract – The diversity of culture, flora and fauna in Indonesia is included in Taman Mini Indonesia Indah destinations. One of the destinations that focuses on bird fauna conservation is the Taman Burung which has been established since 1976 but will only be revitalized in 2023. Researcher want to know whether the revitalization has impact on the number of tourist visits seen from the number of visits before and after the revitalization. This research was carried out using quantitative methods and distributed questionnaires to 100 respondent who are visits Taman Burung TMII to then the data on validity test, reability test, normality test, heteroscedasticity test, simple linear regression test, T test and coefficient determination test with the sampel that obtained using the slovin formula. With the result obtained are that the variable (X) facilities has an influence of 55.1% on (Y) the number of tourist visits after revitalization from the coefficient value obtained
THE ANALYSIS INFLUENCE OF CUSTOMER EXPERIENCE ON REVISIT INTENTION AT CLASSICAL MOCHI AS A CULINARY TOURISM DESTINATION IN GREENLAKE TANGERANG
Get PDFAbstract - Customer experience is the conclusion of interaction and perception that customers have towards a brand, product or service during the entire cycle of their relationship with a company. The aim of this research is to analyze the influence of customer experience on revisit intention, and find out how the five dimensions of customer experience influence revisit intention. This research is a type of quantitative research. The research method used is a survey method. The sampling technique used is nonprobability sampling with a purposive sampling method. The data analysis technique used is multiple linear regression analysis. Data collection was carried out by distributing questionnaires to 162 consumers who knew they had made more than one purchase at Classical Mochi, Greenlake, Tangerang. From the results of this research, customer experience has a significant influence on revisit intention at Classical Mochi. The results of calculating the coefficient of determination (R2) can show the magnitude of the influence of the variable. The R Square value of 0.608 indicates that around 60.8% of revisit intention is influenced by customer experience which includes the five dimensions of sense, feel, think, act and relate while the remaining 39.2% is influenced by factors. – other factors that are not included in this researched. Keywords - Customer Experience, Revisit Intention, Sense, Feel, Think, Act, Relat
ANALYSIS OF OPPORTUNITIES AND OBSTACLES OF THE THRIFTING PHENOMENON AS A SHOPPING TOURISM ATTRACTION OF PASAR BARU JAKARTA
Get PDFUrban tourism has become an important part of economic and socio-cultural development in many regions around the world. Jakarta, the capital of Indonesia, has a rich and varied history in business and tourism. Various traditional markets in Jakarta, such as Pasar Baru, are trade centers and tourist attractions rich in history and culture. Apart from that, the phenomenon of thrifting or buying used goods has also become a trend that has grown rapidly in Jakarta in recent years. This practice is a way to save money and a form of self-expression and environmental awareness. However, despite promising tourism and business opportunities, several challenges need to be overcome, including the social stigma against second-hand goods, product hygiene and quality, and a lack of effective promotion. This research aims to determine the opportunities that exist in developing the thrifting phenomenon in Pasar Baru, including market potential, tourist interest, and market needs. As well as knowing the obstacles faced in developing the thrifting phenomenon in Pasar Baru, such as social stigma, product quality, and lack of promotion. This type of research is qualitative with data collection techniques, namely interviews, observation, documentation, and literature study. The data processing techniques in this research are data reduction, data presentation, and conclusion. This research concludes that there are opportunities and obstacles to thrifting. Opportunities include thrifting becoming a global trend that is popular with various groups, including tourists, with a high interest in fashion, uniqueness and diversity, affordable prices, and tourist attractions. As for obstacles, government regulations for thrifting are still prohibited from being imported on a large scale, negative stigma in Indonesia, the quality of thrifting goods varies in terms of health aspects for the user, and lack of promotion.Keywords: Tourism, Thrifting, Shopping Tourism, Pasar Bar
ANALYSIS OF GREEN HOTEL IMPLEMENTATION IN HOSPITALITY BUSINESSES IN SANUR
Get PDFTourism plays a key role in boosting Indonesia's economy, with Bali standing out as a top vacation spot. Yet, Bali's quick growth in tourism also brings downsides for the environment and local community life. This research aims to examine how hotels in Sanur Bali put the eco/green hotel idea into practice. It zeros in on how these hotels use sustainability principles in their day-to-day work and what their staff think about this approach. To gather data, the study team watched hotel operations and looked through written materials about five-star hotels in Sanur.The results show that although some hotels have adopted eco-friendly initiatives such as turtle conservation programs and green training for employees, the application of the eco/green hotel concept is still limited and uneven across the hospitality sector. This research is expected to encourage the development of an integrated sustainability model for hotels in Sanur to support sustainable tourism that considers ecological, social, and economic aspects in a balanced manner.Keywords: Sustainable tourism, eco hotel, green hotel, Sanu
ANALISIS IMPLEMENTASI BRAND IMAGE, SOCIAL E-WOM DAN CONTENT MARKETING TERHADAP MINAT PEMBELIAN KEMBALI GOFOOD PADA APLIKASI GOJEK
Get PDFTechnological advancements in Indonesia have brought about new innovations on the internet, leading to the emergence of numerous startups, one of which is Gojek. Gojek is a startup that allows its users to order transportation and online food delivery services. This research employs a quantitative method by distributing online questionnaires via Google Forms and obtaining a total of 133 respondents who meet the research criteria. The data will then be processed using SmartPLS 3 software. The results of this study indicate that Brand Image and Social E-WOM have an effect on Repurchase Intention. And Content Marketing has no effect on Repurchase Intention.Kemajuan teknologi di Indonesia telah menghadirkan inovasi baru pada internet yang membuat banyaknya startup yang hadir salah satunya Gojek. Gojek merupakan salah satu startup yang memungkinkan penggunanya untuk memesan transportasi dan online delivery food. Penelitian ini ,menggunakan metode kuantitatif dengan menyebarkan kuesioner secara online menggunakan media Google Forms dan mendapatkan sebanyak 133 responden yang telah memenuhi kriteria penelitian ini. Lalu selanjutnya data akan diolah menggunakan bantuan Software SmartPLS 3. Hasil dari penelitian ini menunjukkan bahwa Brand Image dan Social E-WOM berpengaruh terhadap Minat Pembelian Kembali. Dan Content Marketing tidak berpengaruh terhadap Minat Pembelian Kembali
THE MEDIATING ROLE OF FINANCIAL PERFORMANCE IN ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) AND FIRM VALUE
Get PDFBackground: As global awareness begins to lead to sustainable business practices, the Environmental, Social, and Governance (ESG) framework becomes one of the important things in evaluating firms. Sustainability information such as ESG is considered capable of influencing firm value.Objective: The goal of the study is to examine the effect exerted by ESG on the value of the firm with financial performance acting as a mediating variable.Research Method: This study utilizes regression data analysis techniques to test the influence between variables. Secondary data were used in this study using Thomson Reuters and OSIRIS databases. The sample obtained was 35 firms that fit the purposive sampling criteria, with the number of observations for the 2017-2022 period being 210 observations.Research Results: ESG cannot affect firm value, while ESG can affect financial performance, and financial performance can affect firm value. Results also show the full mediating effect exerted by financial performance on the connection between ESG and firm value.Research Originality/Novelty: A research construct that uses financial performance mediation in explaining the connection between ESG and firm value