UBM Journal (Universitas Bunda Mulia Jakarta)
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Peningkatan Kinerja Karyawan: Peran Kepemimpinan Transformasional, Disiplin Kerja dan Lingkungan Kerja Fisik
Get PDFThe purpose of this research is to determine and analyze the influence of transformational leadership, work discipline and physical work environment on employee performance. The population in this study were employees of the Ubung Denpasar Subdistrict Office with a total of 32 employees. The sample was determined using a non-probability sampling method with a saturated sample technique of 32 respondents. Data were analyzed using multiple linear regression analysis. The results of the analysis show that transformational leadership has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance and the physical work environment has a positive and significant effect on employee performance at the Ubung Denpasar Village Office Secretariat. Suggestions that can be put forward to the Ubung Denpasar Village Office Secretariat are that leaders can take a personal approach to employees in order to build better communication, clarify the duration of work on each job and improve employee work space arrangements at the Ubung Denpasar Village Office Secretariat
Analisis Shopee Live Streaming Features, Collaboration Branding, Brand Ambassador, dan Kepercayaan terhadap Keputusan Pembelian pada Aplikasi E-Commerce Shopee (Studi Kasus Gen Z Surabaya)
Get PDFThis study aims to determine the effect of Shopee Live Streaming Features, Collaboration Branding, Brand Ambassadors, and Trust on Purchasing Decisions in the Shopee application. The sample of this study is Generation Z who uses the Shopee e-commerce application in Surabaya City with a total observation of 193 respondents. This study used a questionnaire as a data collection technique. The analysis model used is a structural equation model (SEM-PLS) with the help of SMART-PLS software. The results of data processing state that the variables Shopee Live Streaming, Collaboration Branding, Brand Ambassador, and Trust have a significant positive effect on Purchasing Decisions at Shopee E-Commerce. Based on the results of the F Square test, it can be concluded that the Trust variable is classified as having the most influential value on Purchasing Decisions
PELATIHAN PENGOLAHAN “PAYA BITES”, CEMILAN SEHAT BERBAHAN PEPAYA, BAGI ANGGOTA FKIF UNNES
Get PDFPapaya is a seasonal fruit that is rich in water content and has a relatively short shelf life. Nowadays, people's interest in consuming fruit directly after it is ripe is relatively low because some of them don't like fruit. For this reason, it is necessary to innovate fruit-based products, as an effort to overcome the problem of lack of fruit consumption. This article discusses "PAYA BITES", an entrepreneurial venture that presents papaya crackers as an innovative snack product made from papaya with a variety of contemporary flavors. In this activity, the method used was training (socialization) aimed at 41 members of the Islamic Physics Study Forum (FKIF) at Semarang State University. This activity aims to be a form of education and training for FKIF UNNES members in processing papaya fruit into papaya crackers and has the potential to be marketed to the general public. The result of this training is to provide knowledge and convenience for FKIF UNNES members in processing papaya fruit into papaya crackers which have so far been underutilized so that they become a more valuable commodit
PERANCANGAN KONSEP DAN INOVASI DESAIN KARAKTER ANIMASI “TASTE TREASURE”
Get PDFMakanan tradisional Indonesia sangat beragam jenisnya serta memiliki kekayaan cita rasa,tekstur, dan sejarah yang unik. Saat ini anak-anak bahkan orang dewasa lebih menyukai makanana siap saji dibandingkan makanan tradisional. Di zaman dimana teknologi digital dan industri kreatif berkembang dengan cepat, desain karakter telah menjadi alat yang efektif untuk menggambarkan dan menghidupkan kembali kekayaan budaya tersebut. Artikel ini mengkaji peran inovasi dalam desain karakter yang mengangkat tema makanan tradisional Indonesia untuk mempertahankan dan mempromosikan warisan budaya melalui animasi dan visual. Melalui analisis mendalam terhadap karakteristik khas dari setiap makanan tradisional, termasuk tekstur, warna, aroma, dan nilai historinya. Dari pemahaman tersebut, desainer dapat menciptakan desainer dapat menciptakan konsep karakter yang unik dan menarik, sehingga mampu secara visual merefleksikan identitas dari setiap makanan. Selanjutnya, perkembangan dalam desain karakter melibatkan penggabungan elemen-elemen modern dan tradisional dengan tujuan menciptakan karakter yang sesuai dengan kebutuhan pasar masa kini. Metode yang digunakan adalah metode studi observasi literatur, dan metode perancangan untuk mencukupi kebutuhan desain karakter. dengan memahami demografi dan tren konsumen, desainer dapat mengarahkan inovasi untukmenciptakan karakter yang sesuai dan diminati. Hasil dari proses tersebut berupa desain karakter yang mencakup gambar, sketsa, model perputaran digital, dan pemadatan ekspresi karakter. Diharapkan artikel ini dapat memberikan inspirasi bagi para desainer dan pelaku industri kreatif untuk terus menggali potensi visual dari identitas budaya bangsa dan memperluas apresiasi terhadap warisan kurliner Indonesia
THE INFLUENCE OF INTERPERSONAL COMMUNICATION ON VISITATION RATES AT NOVOTEL HOTELS & RESIDENCE PALEMBANG
Get PDFAbstract - Communication is something that is done in everyday life that can be felt by. This research aims to analyze the influence of interpersonal communication on the level of visits at Novotel Hotels & Residence Palembang, and determine the dimensions of interpersonal communication that influence the level of visits. This research is a quantitative type of research using survey methods. The sampling technique used is nonprobability sampling with a purposive sampling method. The data analysis technique used is simple linear regression analysis. Data collection was carried out by distributing questionnaires to 90 consumers who knew, visited and had stayed at Novotel Hotels & Residence Palembang. From the results of this research, the T test indicates that H1 is accepted. This result means that the interpersonal communication variable has an overall effect on the level of visits at Novotel Hotels & Residence Palembang, so the HA hypothesis is accepted and H0 is rejected. Has a significant influence on consumers on the level of visits to Novotel Hotels & Residence Palembang. From the results of calculating the coefficient of determination (R^2), it can be seen that the influence of the Interpersonal Communication variable (X) on the Visit Rate (Y) is 61.5% and the remaining 38.5% is influenced by other factors not examined in this research.Keywords - Interpersonal Communication, Visit Level, Openness, Empathy, Positive Support, Quality.
POTENTIAL TOURISM ATTRACTIONS IN THE DEVELOPMENT OF LAWANG TOURISM VILLAGE, MATUR DISTRICT, AGAM REGENCY, WEST SUMATRA PROVINCE
Get PDFLawang Tourism Village is located in Matur District, Agam Regency, West Sumatra Province. Located approximately 100 km from Padang City, Lawang Village has a very beautiful and diverse natural landscape located at an altitude of 1,250 meters above sea level and is a village that has cold temperatures and high rainfall per year. With a village area of 16.69 km2, it covers a population of 3,972 people. Lawang Village is led by Wali Nagari under the leadership of Franky Putra, S.P.D., and Lawang village consists of 6 Jorong, Jorong Lawang Tuo, Jorong Batu Basa, Jorong Katapiang, Jorong Gajah Mati, Jorong Pabatuangan, and Jorong Buayan. Lawang Tourism Village has the potential to become one of the leading tourism destinations in West Sumatra. The aim of this research is to analyze the potential of tourism in developing Lawang Tourism Village, Matur District, Agam Regency, West Sumatra Province. Data was collected from four data sources interviewed. The research method uses qualitative descriptive methods and SWOT analysis. Based on this research, an analysis of tourism potential in developing tourism was obtained from the attraction elements: natural beauty and culture. By carrying out an analysis (SWOT) to find out what has the potential for tourism in developing the Lawang Tourism Village in Agam Regenc
LOCAL CULINARY HERITAGE AND TOURISM MARKETING STRATEGY TO PROMOTE MALAYSIA AS TOURIST DESTINATION
Get PDFLocal culinary heritage is frequently seen as the foundation of destination/place marketing strategies to forge strong local economies and foster a sense of destination/place. This research examines the culinary heritage themes of multi-ethnic countries, with a particular emphasis on Malaysia, to promote the country and stimulate economic development and the local tourism industry. Malaysian culinary is commonly characterized as a fusion of local cuisines with a significant integration of Chinese, Indian, and Indonesian cuisine. Nevertheless, the cuisine of Malaysian ethnics encompasses genuine elements that set them apart from others, including various types of particular local food (such as rice and meat specialities) and how food is consumed and presented. This investigation employed a thorough examination of academic literature that was triangulated with secondary data. The findings suggested that Malaysia's culinary heritage and identity are frequently promoted by emphasizing local flavours. Perhaps, future research could delve deeper into marketing strategies within multi-ethnic, place/destination and culinary heritage tourism industries. To gain a deeper understanding of the role and importance of place culinary heritage in tourism, it is necessary to conduct qualitative research among the ethnic communities as well as taking into account tourists’ expectations and experiences of local culinary heritage
Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan QRIS Sebagai Sistem Pembayaran pada Bisnis Retail Superindo
Get PDFAbstrakPerkembangan teknologi keuangan telah mencapai puncaknya dengan hadirnya Quick Response Code Indonesia Standard (QRIS) sebagai sistem pembayaran digital terbaru dengan efisiensi yang lebih efektif. Quick Response Code Indonesia Standard (QRIS) merupakan sistem pembayaran digital dengan menggunakan satu barcode yang meliputi banyak jenis pembayaran uang digital. Pada penelitian ini, peneliti menggunakan metode kuantitatif dengan pendekatan kausal dengan sistem penyebaran data lewat kuesioner Google Form. Responden yang didapatkan berjumlah 102 responden yang memenuhi syarat untuk diteliti. Pengolahan data menggunakan alat bantu IBM SPSS Statistics 22. Hasil dari pengolahan data dalam penelitian ini menunjukkan bahwa Trust dan Perceived Compatibility berpengaruh terhadap Behavioral Intention. Sedangkan untuk Mobile Usefulness, Mobile Ease Of Use, Social Influence, Facilitating Conditions, Perceived Security, dan Relative Advantage tidak berpengaruh terhadap Behavioral Intention.Kata Kunci: Mobile Usefulness, Mobile Ease Of Use, Social Influence, Facilitating Conditions, Trust, Perceived Security, Perceived Compatibility, dan Relative Advantage. Quick Response Code Indonesia Standard.AbstractThe development of financial technology has reached its peak with the introduction of the Quick Response Code Indonesia Standard (QRIS) as the latest digital payment system, offering more effective efficiency. QRIS is a digital payment system that utilizes a single barcode covering various types of digital currency transactions. In this research, the researcher employed a quantitative method with a causal approach, utilizing data distribution through a Google Form questionnaire. The study included 102 respondents who met the criteria for investigation. Data processing was carried out using the IBM SPSS Statistics 22 tool. The results of the data processing in this study indicate that Trust and Perceived Compatibility have an impact on Behavioral Intention. On the other hand, Mobile Usefulness, Mobile Ease Of Use, Social Influence, Facilitating Conditions, Perceived Security, and Relative Advantage do not influence Behavioral Intention.Keywords: Mobile Usefulness, Mobile Ease Of Use, Social Influence, Facilitating Conditions, Trust, Perceived Security, Perceived Compatibility, and Relative Advantage. Quick Response Code Indonesia Standard
Pengaruh Self-Efficacy terhadap Relapse Tendency pada Pasien Rehabilitasi Narkoba BNN di Sumatera Barat
Get PDFPermasalahan yang sering ditemui pada pasien rehabilitasi narkoba yaitu kecenderungan kambuh yang cukup tinggi, yang nantinya mereka akan kembali mengonsumsi narkoba setelah direhabilitasi atau disebut dengan relapse. mengatasi persoalan ini, dibutuhkan upaya dari dalam diri pecandu salah satunya yaitu self-efficacy. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh self-efficacy terhadap relapse tendency pada pasien rehabilitasi narkoba BNN di Sumatera Barat. Penelitian ini menggunakan metode penelitian kuantitatif dengan desain regresi linear sederhana. Penelitian ini dilakukan pada 61 pasien rehabilitasi BNN di Sumatera Barat dengan menggunakan teknik total population sampling. Alat ukur yang digunakan dalam penelitian ini yaitu General Self-Efficacy Scale dari Schwarzer dan Jerusalem (1995) yang telah diadaptasi oleh Novrianto dkk. (2019) dan skala kecenderungan relapse dari Putri dan Astuti (2018). Hasil penelitian membuktikan bahwa self-efficacy secara signifikan berpengaruh terhadap relapse tendency pada pasien rehabilitasi narkoba BNN di Sumatera Barat. Hasil tersebut dapat dilihat dari nilai signifikansi sebesar .00 (p < .05) dan nilai koefisien R2 (R-square) sebesar .345 yang berarti bahwa self-efficacy memengaruhi relapse tendency pasien rehabilitasi BNN di Sumatera Barat sebesar 34.5%
KONTROL DIRI DAN PERILAKU PRO-LINGKUNGAN
Get PDFPerilaku manusia akan memberikan pengaruh baik ataupun buruk pada lingkungan, sehingga cara manusia memperlakukan lingkungan akan memberikan efek pada kualitas kehidupan. Kontrol diri merupakan kemampuan individu yang berguna selama proses kehidupan termasuk dalam menghadapi kondisi di lingkungan sekitarnya. Penelitian ini dilakukan untuk mengetahui ada tidaknya hubungan antara kontrol diri dengan perilaku pro-lingkungan. Penentuan sampel ideal dari populasi menggunakan rumus Slovin dengan taraf signifikansi 5% sehingga didapati jumlah sampel sebanyak 136 orang subjek yang tinggal di Desa Pekauman Kab. Banjar, Prov. Kalimantan Selatan yang berumlah 136 orang. Sedangkan metode pengumpulan data menggunakan instrumen skala control diri dan skala perilaku pro-lingkungan. Berdasarkan hasil uji korelasi product moment, didapatkan nilai r=0,186 dengan taraf signifikansi 0,000 (p<0,05). Berdasarkan hasil analisis tersebut membuktikan hipotesis yang diajukan diterima yakni terdapat hubungan positif yang signifikan antara kontrol diri dengan prilaku pro-lingkungan dalam kategori sangat rendah. Sehingga semakin tinggi kontrol diri maka semakin tinggi pula perilaku pro-lingkungan