UBM Journal (Universitas Bunda Mulia Jakarta)
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Perancangan Buku Journaling Dear Feelings Untuk Individu yang Mengalami Emotional Numbness
Get PDFPenelitian ini bertujuan untuk mengembangkan sebuah buku journaling interaktif yang berdampak positif bagi mereka yang mengalami emotional numbness dan lainnya. Emotional Numbness adalah sebuah coping mechanism yang membuat keadaan seseorang mengalami penurunun emosi yang mengarah ke rasa hampa atau mati rasa. Perancangaan buku journaling disusun menggunakan metode kualitatif. Metode kualitatif adalah metode penelitian menggunakan beberapa cara pengumpulan data meliputi, wawancara, survey, dan studi literatur. Studi literatur secara ekstensif mengumpulkan data tentang masalah kesehatan mental, metode journaling, gaya desain, dan Cognitive Behavioral Therapy (CBT) journaling untuk memberikan informasi dalam menciptakan buku journaling yang berdampak bagi demografi yang menghadapi tantangan serupa. Artikel ini menyajikan proses pengembangan yang mengarah pada pembuatan sebuah buku journaling Dear Feelings, yang di harapkan dapat membantu individu dalam menyadari pentingnya kesehatan mental diri mereka
PREDIKSI KEBANGKRUTAN MENGGUNAKAN JARINGAN SARAF BUATAN
Get PDFThe worst thing about financial failure is bankruptcy. The bankruptcy of a company can be analyzed from financial statements. the results of financial statement analysis is very useful for corporate leaders and investors to know the true condition of the company. Financial statement analysis can be done by calculating financial ratios. This study uses five variable financial ratios to predict corporate bankruptcy with repeated neural networks that apply Elman model. The sample data used in this study are 50 companies listed on the IDX 2007-2010 period. data is divided into two groups, 80% for training data and 20% for test data. Based on the function obtained from the training data, 10 companies will be tested. The best results from testing show that 9 out of 10 got the correct data.
Tinjauan Peta Produktivitas Publikasi Peran Gamifikasi dalam Proses Pembelajaran Daring
Get PDFPenelitian ini bertujuan untuk memberikan tinjauan akan peta produktivitas publikasi peran gamifikasi dalam proses pembelajaran daring melalui analisis bibliometrik. Memanfaatkan metode bibliometrik, penelitian ini fokus terhadap eksplorasi serta analisis literatur ilmiah yang telah dipublikasikan pada topik ini. Melalui identifikasi pola, tren, dan konsep-konsep kunci, penelitian ini akan memberikan wawasan mendalam tentang perkembangan, fokus, dan kontribusi penelitian terkait gamifikasi dalam konteks pembelajaran daring. Metode penelitian melibatkan pencarian serta seleksi artikel terkait gamifikasi dan pembelajaran daring dari basis data Scopus. Hasil analisis bibliometrik ini diharapkan dapat memberikan pemahaman yang mendalam mengenai evolusi konsep, popularitas topik, dan perkembangan penelitian dalam topik ini. Temua penelitian diharapkan dapat memberikan wawasan kepada akademisi, praktisi pendidikan, dan peneliti untuk merancang tema pada topik strategi pembelajaran yang lebih efektif dalam lingkup pembelajaran daring dengan memanfaatkan prinsip-prinsip gamfikasi
Dalihan na tolu as a marketing strategy in attracting customer interest:Case study of PT Sipirok Nauli Medan branch
Get PDFThis research aims to explore and gain a deeper understanding of the marketing strategies employed by PT. Sipirok Nauli Express in attracting customer interest. This research method used is descriptive qualitative, with data collection techniques involving in-depth interviews, observations, and documentation studies. The research informants consist of the Head of the PT Sipirok Nauli Express Medan Representative Office, ticketing staff, agents, warehouse staff, and 8 loyal customers of PT Sipirok Nauli Express Medan. Informants were selected using the snowball sampling technique. Based on the research findings, to increase the number of customers, the promotion strategy applied by the PT Sipirok Nauli Express Medan Representative Office focuses on three stages of marketing communication strategies. These strategies include the implementation of marketing communication objectives utilizing both conventional and digital promotional media; the implementation of segmentation and targeting through direct marketing strategies using local approaches such as local greetings (e.x., ipar, lae, oppung, bapak uda, amangoru, and anggi) to create familiarity, build familial and emotional relationships through regional approaches; and the implementation of differentiation and positioning. Amidst technological innovations and service improvements aimed at attracting customer interest, PT Sipirok Nauli Express adopts a unique approach by leveraging regional approaches to attract and retain customers
The personalization of smartphone use by mothers from low-class family in Palembang
Get PDFThe societal impact of technological advancements is profound, leading to significant transformations in the way people live. However, a significant proportion of the population continue to be marginalized and excluded. This study aims to examine the complex dynamics that shape the adoption and integration of technology into the daily lives of mothers from low class families. It also investigates how these mothers overcome challenges and leverage the opportunities presented by smartphones to benefit their lives. This study employs a constructivist paradigm and utilizes phenomenological approaches using social construction of technology framework. The data collection was done through in-depth interviews with 10 mothers in Palembang City who met the specified requirements for informants. This study shows that the social and economic factors are the primary factors behind technology appropriation process of mothers from low-class families. They strategically manage their use of mobile technology to meet the unique and particular demands of each home. The results of this study demonstrate that technology is not merely a functional instrument; it is also an entity that is embedded with social and cultural significance, making it inextricably linked to the social dynamics and gender context
ANALYSIS OF THE INFLUENCE OF TOURIST ATTRACTION COMPONENTS ON TOURISTS INTEREST IN REVISITING THE BOGOR BOTANICAL GARDEN
Get PDFBogor Botanical Gardens is a large botanical garden located in the city of Bogor. This garden is operated by the National Innovation Research Agency. This garden is located in the center of Bogor City. The area reaches 87 hectares.The purpose of this research is to determine the influence of tourist attraction components on tourists' interest in revisiting the Bogor Botanical Gardens. The technique used in the sample in this research is purposive sampling with the Slovin formula. With simple linear regression analysis using SPSS version 25 which serves to prove research hypothesis Based on the results of the t test, the results obtained are tcount > ttable (12,549 > 1.661), it can be concluded that Ha is accepted and H0 is rejected, or the Tourist Attraction variable has a partial positive effect on Interest in Revisiting the Bogor Botanical Gardens Based on the research results, it is hoped that related parties will pay attention to maintaining and developing the natural beauty around the Bogor Botanical Gardens, including cleanliness, and also continue to improve the facilities and accessibility at the Bogor Botanical Gardens so that tourists will be interested in visiting the Bogor Botanical Gardens again.Keywords: Components of tourist attraction, interest in repeat visit
POTENTIAL DEVELOPMENT OF SPECIALTY COFFEE AS GASTRONOMIC EXPERIENCE IN DECEMBER COFFEE, GADING SERPONG.
Get PDFThe uprising of third-wave coffee trend increasing demands for specialty coffee at the market, especially among Gen Z and Gen Y. In Indonesia, the demand for specialty coffee is not as high as mass-produced coffee such as sachet coffee served in small local shops. Consequently, products derived from specialty coffee are not very popular in the general public, especially manual brew/pour over methods. This study aims to investigate the differences between specialty coffee from December Coffee and commercialized coffee, to understand the influence of specialty coffee on the gastronomic experience at December Coffee, and to look into the role of specialty coffee in the gastronomic experience at December Coffee. The research method employed is qualitative, involving interviews and observations conducted at the research site. Some considerations to be underlined for December Coffee include the variety of menu options using various syrup flavours, which may dilute the taste of specialty coffee. The findings indicate that the development of specialty coffee at December Coffee has the potential to enhance the gastronomic experience
ANALYSIS OF THE INFLUENCE OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY AT HOTEL NOVOTEL TANGERANG
Get PDFThis research was conducted by researchers to find out whether there is an influence of Customer Experience on Customer Loyalty at the Novotel Tangerang Hotel. This research uses a quantitative research method with a descriptive research type of mean which is measured using a Likert scale. Distributed to consumers using an online questionnaire via Google Form, the results of which will be processed using IBM SPSS version 27.Based on data analysis, it can be concluded that the results of the validity and reliability tests have valid and reliable results. With the results of the tests carried out, it is known that the Customer Experience variable has a significant influence on Customer Loyalty with the results of simple linear regression analysis Y= 54,975 + 0.187X and the results of the coefficient of determination test show that the Customer Experience variable has the ability to influence the Customer Loyalty variable by 67%. It can be concluded that customer experience influences customer loyalty at the Novotel Tangerang Hotel
The Mediating Role of Hedonic and Utilitarian Behavior in the Influence of Parasocial Interaction on Youtube on a Female Beauty Product Purchase Intention
Get PDFThe beauty product sector in Indonesia is currently experiencing intensifying competition. Recent research indicate that a beauty product is highly susceptible to problems within the cosmetics sector, particularly in Indonesia. This consistently elucidates that there are factors influencing the intensity of beauty product acquisitions. The objective of this study is to examine the factors influencing the frequency of Maybelline cosmetic product purchases among women in Indonesia. The characteristics that quantify buying intensity include parasocial interaction, hedonic behavior, and utilitarian conduct. This research employs a quantitative methodology via a survey with a questionnaire. This study had a total of 145 individuals. This study used purposive sampling by establishing criteria for participant selection, specifically targeting women residing in Jabodetabek, who are YouTube users and have viewed Maybelline beauty product review video on the platform. This study employs PLS-SEM modeling utilizing SmartPLS as the analytical tool. This study's results indicate that social interaction greatly affects hedonic, utilitarian, and purchasing intentions. Conversely, hedonic and utilitarian outcomes yield distinct results in elucidating their impact on buying intensity. This is also pertinent to the outcomes of the indirect effect. This study enhances the Unified Theory of Acceptance and Use of Technology by incorporating hedonic motivation as a significant factor in comprehending consumer technology uptake
ANALISIS KELAYAKAN BISNIS PASAR WISATA MINGGON JATINAN KABUPATEN BATANG
Get PDFMinggon Jatinan is a traditional market development project that aims to improve the local economy in Batang Regency. The purpose of this research is to conduct a business feasibility study for the Minggon Jatinan Market development project. This research was conducted by analyzing the key aspects that influence the success of the project, including market analysis, financial analysis, technical analysis, and management analysis. The research method used is a qualitative approach. Primary data was collected through direct surveys of potential traders and potential consumers of Pasar Minggon Jatinan, as well as interviews with related parties such as the local government and land owners. Secondary data was obtained through literature studies and related information sources. The results of the market analysis show that there is a sizeable market potential for Pasar Minggon Jatinan, with high interest from the local community and the surrounding area. Financial analysis shows that this project has a profitable profit potential, with a positive return on investment in the long term. The technical analysis involves evaluating the location, infrastructure, facilities and operational needs of Pasar Minggon Jatinan. In this case, it was found that the selected location had good accessibility and adequate facilities to support market operations. Management analysis involves assessing market management, including organizational structure, business planning, and marketing strategy. The results of the analysis show that with effective management and adequate support from the local government, Pasar Minggon Jatinan has the potential to become a successful and sustainable business. Based on the findings from this business feasibility analysis, it is suggested that the Minggon Jatinan Market development project can be continued. However, proper strategic steps need to be taken, such as effective marketing, selection of quality traders, and maintenance of good market facilities and cleanliness