UBM Journal (Universitas Bunda Mulia Jakarta)
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VISUAL NARRATIVES OF “PATRICIA PICCININI’S CARE”: A SEMIOTIC AND DISCOURSE ANALYSIS OF ART EXHIBITION
No full textThroughout the history of mankind, art exhibitions have taken roles as the media to appreciate and publicize various types of artworks, including paintings, sculptures, dioramas, and other types of art. Aside from this role, art exhibitions are also organized as a means of narrating stories and messages, representing a particular theme. This research aims to explore the complex narratives of the art exhibition “CARE” by Patricia Piccinini, that shape the contemporary understandings of care, empathy, and the non-human, through the lenses of semiotic and discourse analysis. This research employed a qualitative case study design and portrayed the exhibition as a site of multimodal communication. Through the semiotic analysis, the uses of visual signs including the sculpture forms and the spatial arrangement of the exhibition are examined. Meanwhile, discourse analysis was employed to investigate the narratives, constructed through textual materials and curatorial notes, within the exhibition. The research findings provide insight into the deeper understanding of art exhibitions, especially CARE, as an intricate communicative event. It suggests how CARE emerges as an environment in which storytelling and meaning-making happen instead of solely as a collection of artworks. Finally, in relation to the tourism field, this research highlights the possibility of organizing art exhibitions as (1) powerful storytelling media to attract cultural tourists and (2) a way to enhance the guests' experience through thematic storytelling
DESTINATION ATTACHMENT AS A FOUNDATION FOR RESPONSIBLE TOURISM: THE CASE OF VOLUNTEER TOURISM IN INDONESIA
Get PDFThis study investigates the factors influencing Indonesian travelers’ intentions to participate in volunteer tourism. Smart-PLS analyzed data to examine the mediating roles of Ascription of Responsibility and Awareness of Consequences in the relationship between Destination Attachment and Intention to Participate in Voluntourism. All hypothesized paths were significant, suggesting a complex interplay of factors influencing Intention. The findings highlight the crucial role of Destination Attachment. A strong emotional connection to a destination fosters a sense of responsibility toward its well-being, which, in turn, strengthens self-belief in one’s ability to contribute positively through voluntourism. Furthermore, a heightened awareness of the positive and negative consequences for the traveler and the destination further strengthens the Intention to participate in it. Interestingly, the path from Destination Attachment to Ascription of Responsibility and then to Intention emerged with the highest coefficient among the two indirect relationships, suggesting that for Indonesians, developing a strong emotional connection to a destination to feel a sense of responsibility towards it might be the most potent driver of volunteer tourism intentions. These insights offer valuable guidance for tourism stakeholders in Indonesia. By fostering emotional connections with destinations and promoting programs that cultivate a sense of responsibility and consciousness in volunteer tourism activities, stakeholders can effectively encourage responsible travel and contribute to the positive development of destinations
ATTRIBUTES OF FOOD PACKAGING ON THE CHOICE PURCHASE DECISION OF FOOD PRODUCTS BY STUDENTS OF UITM TERENGGANU FOOD SERVICES
Get PDFFood packaging attributes are some of the main drivers of consumer choice and food waste, an ongoing and significant problem worldwide. Food packaging material, packaging graphics and colours, and packaging size and shape influence consumers. This study aims to establish the relationship between food packaging attributes such as packaging material, graphics and colours, and size and shape, and how these factors influence the purchase decisions of Food Services students. In the present study, a set of questionnaires was distributed through an online survey to 133 respondents, focusing only on UiTM Terengganu Food Services students' stay within the college accommodations. The reliability test, normality test, and multiple linear regression analysis were conducted. The factors that appear to influence food product purchase decisions among Food Services students at UiTM Terengganu colleges include the packaging material, the graphics and colors of the packaging, as well as the size and shape of the packaging. This research thus proves the potential role of packaging design in reducing food waste and promoting more sustainable patterns of student consumptio
The branding narrative of "Indonesia Spice Up The World" through the participation of the Indonesian diaspora in South Korea as brand ambassadors
Get PDFThe "Indonesia Spice Up the World" program is a government initiative within the creative economy sub-sector aimed at enhancing the marketing of Indonesian spice and processed food products. The involvement of diaspora communities in this program is expected to create extensive business opportunities, generate employment, contribute to foreign exchange earnings, and foster an entrepreneurship mindset, particularly among the diaspora in South Korea, which has proven to possess a significant diaspora strength. This research utilizes the conceptual framework of national branding, which includes Brand Identity, Brand Image, Brand Purpose, and Brand Quality. These concepts are used to analyze how the branding narrative "Indonesia Spice Up The World" is constructed through the involvement of the Indonesian diaspora in South Korea as brand ambassadors. The primary objective of this research is to explore how the branding narrative of "Indonesia Spice Up the World" is constructed with the involvement of Indonesian diaspora in South Korea as brand ambassadors. The conceptual framework used in this study pertains to nation branding, including Brand Identity, Brand Image, Brand Purpose, and Brand Quality. The research method employed is qualitative with an exploratory case study approach, gathering primary data through interviews with relevant parties, including the Indonesian Embassy in Seoul, Visit Indonesia Tourism Officer (VITO), and representatives of the Indonesian diaspora in Seoul as business actors. From observation and interviews, it was found that the involvement of the diaspora in supporting the narrative branding "Indonesia Spice Up The World" has not been maximized. This is due to several challenges and obstacles in program implementation. Collaboration between the government and the diaspora is considered crucial to ensure that the promotion of Indonesian spice excellence resonates effectively with other countries. Additionally, this research also highlights the importance of integrating service systems, bureaucratic reforms, mental revolutions, cross-sectoral and regulatory synchronization, human resource quality, work culture, infrastructure, facilities, national values, and philosophical principles as strengtheners in building the Indonesian national brand
ROOM BOOKING THROUGH ONLINE TRAVEL AGENT AT ASTON HOTEL PALEMBANG
Get PDFOnline Travel Agent is an internet-based platform that assists guests in booking hotel rooms. When a guest books a room through an Online Travel Agent, the booking will usually be directly accepted by the hotel if the hotel reservation department still opens the room booking service from the online travel agent. But on the other hand, if the reservation department has closed the online travel agent for booking rooms, guests automatically cannot book rooms because the hotel rooms are fully occupied. The high percentage of room bookings that have exceeded the percentage of sales through online travel agents at Hotel Aston Palembang has caused problems such as overbooking through online travel agents in the reservation department, causing guests who have come and have booked rooms through online travel agents but do not get rooms when checking in due to high occupancy rates. The purpose of this study is to determine the Standard Operating Procedure (SOP) in handling room reservations through the Online Travel Agent, the availability of supporting equipment for handling room reservations through the Online Travel Agent and the ability of staff in handling room reservations through the Online Travel Agent. The research method used is a qualitative approach with descriptive methods. Data collection techniques in this qualitative research use observation and interviews. The reservation officer has implemented the Standard operational procedure for booking rooms properly but there are several things that are still not done by the reservation officer such as not confirming in detail the size of the guest bed and not closing the reservation allotment when the hotel is fully booked so that room overbooking occurs and becomes a guest complaint when checking in at Hotel Aston Palembang
STRATEGI PENGEMBANGAN WISATA GASTRONOMI DI KOTA BOGOR - JAWA BARAT
Get PDFPenelitian ini membahas tentang strategi pengembangan wisata gastronomi di Kota Bogor. Wisata gastronomi merupakan salah satu wisata minat khusus. Banyak wisatawan dan pengunjung yang datang ke kota Bogor selalu mencari makanan tradisional yang menjadi ikon. Saat ini, makanan tidak hanya untuk memenuhi kebutuhan perut yang lapar, tetapi mereka juga mencari pengalaman baru dalam mengkonsumsi makanan tradisional lokal. Nilai tambah menjadi sebuah keharusan dalam mengembangkan jenis wisata ini. Penelitian ini menggunakan pendekatan studi kualitatif. Data primer dan sekunder dikumpulkan dengan beberapa cara termasuk observasi, wawancara mendalam, dokumentasi, dan studi literatur. Temuan dari penelitian ini adalah bahwa pariwisata gastronomi di Bogor memberikan banyak kontribusi bagi kota. Hal ini dapat diklasifikasikan sebagai klasifikasi tingkat ketiga dalam pariwisata gastronomi dan digambarkan sebagai perkembangan vertikal. Penelitian ini akan berfokus pada beberapa cara untuk mengembangkan wisata gastronomi di Kota Bogor. Namun tetap tidak lepas dari tiga pihak yang berkepentingan dalam industri ini yaitu pemerintah, swasta (industri perhotelan), dan masyarakat sekitar
Analisis Aspek Pemasaran Restoran Cloud Kitchen Tacokuy Di Bandung, Jawa Barat
Get PDFStudi ini mengeksplorasi kelayakan pendirian Tacokuy, sebuah restoran cloud kitchen yang mengkhususkan diri dalam masakan Meksiko di Bandung, dalam situasi pandemi COVID-19. Tujuan dari penelitian ini adalah untuk menilai potensi pasar, mengidentifikasi segmen konsumen target, serta merumuskan strategi pemasaran yang efektif untuk mencapai kesuksesan. Penelitian ini menggunakan pendekatan kuantitatif melalui studi survei. Data dikumpulkan melalui kuesioner yang disebar kepada penduduk usia produktif di Bandung, dipilih melalui sampel purposif. Survei ini berfokus pada variabel pemasaran 8P, yaitu produk, harga, tempat, promosi, kemasan, pemrograman, orang, dan kerjasama. Hasil penelitian menunjukkan potensi pasar yang menjanjikan, didukung oleh pertumbuhan populasi Bandung dan pengeluaran per kapita untuk makanan jadi dan minuman. Konsep cloud kitchen sejalan dengan tren peningkatan layanan pesan antar makanan secara daring di kota ini. Segmentasi pasar membantu mengidentifikasi calon konsumen yang memiliki preferensi terhadap masakan Meksiko, seperti taco, burrito, nachos, dan quesadillas. Studi ini memberikan wawasan berharga bagi pemilik restoran cloud kitchen, terutama dalam era pandemi saat ini, dengan menekankan strategi pemasaran yang efektif untuk menyesuaikan perilaku konsumen yang terus berkembang. Dengan memprioritaskan layanan pesan antar daring, Tacokuy dan bisnis serupa dapat beradaptasi dan berkembang di pasar makanan dan minuman yang kompetitif di Bandung.Kata Kunci: Bauran Pemasaran; Dapur Virtual, Kuliner Meksiko, Layanan Pesan Antar Makanan Darin
Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas terhadap Kepuasan Penumpang pada PT. ASDP Indonesia Ferry (Persero) Cabang Kupang
Get PDFEast Nusa Tenggara is one of the provinces in Indonesia which is known as an archipelagic province. As an archipelagic province, PT. ASDP Indonesia Ferry (Persero) Kupang Branch is considered an important service to be able to connect one area with another area. Service quality, price, and facilities are important factors related to passenger satisfaction. Passenger satisfaction in using sea transportation services is of course determined by several factors taken by researcher in this research, namely service quality, price, and facilities offered by PT. ASDP Indonesia Ferry (Persero) Kupang Branch. The research aims to determine the influence of service quality, price, and facilities on passenger satisfaction, both simultaneously and partially. The research population is PT service users ASDP Indonesia Ferry (Persero) Kupang Branch with a total of 55 respondents. Purposive sampling was chosen by the researcher as the sampling technique. Multiple linear regression analysis was carried out to analyze the data with the help of SPSS 25.0 for Windows. The results show that service quality, price, and facilities simultaneously affect passenger satisfaction, service quality partially has no effect on passenger satisfaction, price partially has no effect on passenger satisfaction and facilities partially influence passenger satisfaction
Optimizing Customer Engagement: Employing Triangulation Methodology to Improve Social Media Content Strategy for MSME
Get PDF The internet offers great potential for the development of micro, small, and medium enterprises (MSMEs) in Indonesia. Nisa Kitchen, an MSME in Batam City specializing in making brownies, utilizes digital marketing and social media to grow their business. This is a qualitative research study aimed at exploring the effect of engaging social media marketing content on customer engagement, with a focus on Nisa Kitchen. In this study, researchers use methodological triangulation to gather data from various sources and perspectives. This technique allows for the validation of findings by combining different research approaches such as content analysis, interviews, and observations, thereby producing a deeper and more accurate understanding of the topic under investigation. In addition to the owner, the primary participants in this study are customers who have made purchases from Nisa Kitchen and are above 17 years old. The study aims to gain a comprehensive understanding of the implications for Nisa Kitchen. One of the challenges faced by MSMEs is a lack of understanding of technology and social media. This study emphasizes its unique contribution to the literature by presenting new insights and a comprehensive approach to enhancing customer engagement through attractive marketing content on social media. The study proposes solutions by creating useful and engaging content using Canva, Linktree, and WhatsApp Business to simplify customer access to Nisa Kitchen. The research findings indicate positive changes in social media insight data (engagement) and customer interviews
Pelatihan Pembuatan & Penggunaan Lembar Kerja Peserta Didik (LKPD) Berbasis Literasi Sains Bagi Guru
Get PDFThis Community Service (CS) activity aims to: 1) interpret the competencies possessed by South Konawe MIN 2 teachers in making Student Worksheets (LKPD) so far; 2) increase the ability of South Konawe MIN 2 teachers in designing scientific literacy-based LKPD; and 3) train MIN 2 South Konawe teachers to apply scientific literacy-based LKPD in learning activities. All MIN 2 South Konawe teachers were the target participants for this PkM, which took place on October 7 and 8, 2023. This PkM uses the Community-Based Participatory Research (CBPR) method. The results of the PkM show that: 1) South Konawe MIN 2 teachers do not yet have good competence in making LKPD based on scientific literacy, so ongoing training is needed to maximize this competency, as evidenced by the competency in deepening scientific literacy material by 25% and competence in deepening LKPD material. amounting to 41.91%; 2) South Konawe MIN 2 teachers have successfully created scientific literacy-based LKPD through training and mentoring, as evidenced by the link https://bit.ly/ANS1-PkM-Litapdimas-2023; 3) These teachers have successfully implemented scientific literacy-based LKPD in learning activities through training and mentoring, as evidenced by the link https://bit.ly/ANS2-PkM-Litapdimas-2023