UBM Journal (Universitas Bunda Mulia Jakarta)
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Peranan Konsep Latar Dan Efek Visual dengan Pendekatan Metode Proses Produksi Animasi pada Film "Dahulu Kala"
Get PDFPerkembangan audio visual tidak luput dengan peranan efek visual sebagai elemen pendukung dalam penyampaian komunikasi. Salah satu media yang perlu diperhatikan perkembangannya adalah cerita rakyat. Studi kasus cerita dipilih dari daerah Banten karena tingkat penetrasi internet yang tinggi, sehingga memerlukan media yang tepat sasaran. Media yang dikaji adalah yang memperkenalkan cerita rakyat kepada anak-anak melalui konsep dunia dan efek visual. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan pengumpulan data dari studi pustaka, situs internet, kuesioner dan wawancara. Penjabaran metode perancangan dilakukan dengan proses pengembangan konsep, pembuatan sketsa, penyempurnaan sketsa, pemberian warna pada latar dunia, dan penentuan, pembuatan, dan integrasi efek visual ke dalam animasi. Hasil akhir dari penelitian ini merupakan rangkuman konsep latar dunia dan efek visual dalam media cerita rakyat berbasis animasi dua dimensi. Kesimpulan dari perancangan ini adalah, latar dunia dan efek visual mempunyai peran yang signifikan dan proses perancangan sebuah animasi, dikarenakan hal tersebut akan lebih memikat perhatian jika disesuaikan dengan preferensi target audiens.
Pengaruh NCT Dream Sebagai Brand Ambassador Mie Lemonilo Terhadap Keputusan Pembelian Produk
Get PDFAbstrak Lemonilo pertama kali muncul sebagai sebuah brand dengan menggunakan konsep mie instan sehat yang tidak menggunakan bahan pewarna dan pengawet. Dilansir dari riset yang dimuat di Kompas pada tahun 2022 ditemukan bahwa Lemonilo menempati urutan ke empat pada top brand penjualan mi instan goreng terlaris di marketplace seperti Shopee dan Tokopedia periode 17 - 31 januari 2022. Hal ini menunjukkan bahwa mie Lemonilo kurang cukup populer dibandingkan dengan merek mie instan lain yang sudah lebih dulu beredar di pasaran. Penelitian dilakukan untuk mengetahui apakah penggunaan brand ambassador NCT Dream dapat meningkatkan pembelian mie Lemonilo. Berdasarkan analisis data tentang hubungan antara NCT Dream sebagai Brand Ambassador dengan Keputusan Pembelian Mie Lemonilo di daerah JABODETABEK dengan menggunakan beberapa jenis uji yaitu uji korelasi , uji t, dan uji f maka dapat diketahui bahwa nilai korelasi yang didapatkan adalah 0,705 dimana tanda korelasinya adalah positif artinya NCT Dream sebagai Brand Ambassador memiliki hubungan terhadap keputusan pembelian yang dilakukan pada brand mie lemonilo. Selain itu berdasarkan uji t dan uji f juga didapatkan hasil hipotesis H1 diterima artinya Pemilihan NCT Dream sebagai brand ambassador dapat membantu meningkatkan keputusan pembelian konsumen terhadap produk Mie Lemonilo diterima. Kata Kunci: brand ambassador, keputusan pembelian, regresi linear Abstract Lemonilo first appeared as a brand using the concept of healthy instant noodles that do not use dyes and preservatives. Reported from research published in Kompas in 2022, it was found that Lemonilo was ranked fourth in the top brands of best-selling fried instant noodles in marketplaces such as Shopee and Tokopedia for the period 17-31 January 2022. This shows that Lemonilo noodles are not very popular compared to other instant noodle brands that have been on the market for a long time. The study was conducted to determine whether the use of the NCT Dream brand ambassador could increase purchases of Lemonilo noodles. Based on data analysis on the relationship between NCT Dream as a Brand Ambassador and Lemonilo Noodle Purchasing Decisions in the JABODETABEK area using several types of tests, namely correlation tests, t tests, and f tests, it can be seen that the correlation value obtained is 0.705 where the correlation sign is positive, meaning that NCT Dream as a Brand Ambassador has a relationship with purchasing decisions made on the Lemonilo noodle brand. In addition, based on the t-test and f-test, the results of the H1 hypothesis were accepted, meaning that the selection of NCT Dream as a brand ambassador can help increase consumer purchasing decisions for Mie Lemonilo products. Keywords: brand ambassador, purchase decision, linear regression
PENGARUH KETERAMPILAN KOMUNIKASI STAF KANTOR DEPAN TERHADAP KEPUASAN TAMU DAN MINAT KUNJUNGAN KEMBALI
Get PDFPenelitian ini bertujuan untuk menganalisis dampak keterampilan komunikasi staf front office terhadap kepuasan pelanggan serta niat untuk kembali menginap di hotel bintang empat di Tangerang Selatan, dengan fokus keterampilan komunikasi yang meliputi aspek komunikasi verbal dan komunikasi non-verbal. Penelitian ini menggunakan desain penelitian kuantitatif, dengan pengumpulan data melalui kuesioner terstruktur yang disebarkan kepada 200 pelanggan pada salah satu hotel bintang empat di Tangerang Selatan. Teknik pemilihan sampel yang digunakan adalah stratified random sampling untuk memastikan representatives di berbagai demografi hotel. Data yang telah terkumpul kemudian dianalisis menggunakan perangkat lunak SmartPLS, dengan menerapkan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menilai hubungan antara keterampilan komunikasi dengan kepuasan pelanggan. Hasil empiris menunjukkan adanya hubungan positif yang signifikan antara keterampilan komunikasi karyawan kantor depan dengan tingkat kepuasan pelanggan. Secara khusus, baik komunikasi verbal maupun nonverbal terbukti meningkatkan persepsi pelanggan terhadap kualitas pelayanan, yang mengarah pada niat yang lebih tinggi untuk kembali menginap di hotel. Hal ini mengindikasikan bahwa manajemen hotel perlu memprioritaskan pelatihan dan pengembangan keterampilan komunikasi bagi karyawan kantor depan. Artikel ini memberikan kontribusi terhadap literatur yang ada dengan menyajikan bukti empiris tentang peran penting keterampilan komunikasi dalam industri perhotelan. Selain itu, artikel ini menawarkan wawasan praktis bagi manajer hotel yang ingin meningkatkan kepuasan dan retensi pelanggan melalui peningkatan komunikasi staf, dengan menyoroti kebaruan dalam fokus pada elemen verbal dan nonverbal dalam konteks budaya tertentu. Implementasi program pelatihan yang terarah khususnya terhadap kemampuan komunikasi karyawan kantor depan dapat meningkatkan kualitas pelayanan dan kepuasan pelanggan secara keseluruhan, sehingga mendorong loyalitas pelanggan
ANALYSIS OF THE INFLUENCE OF LOCATION ON PURCHASING DECISIONS IN KWETIAU MEDAN ALKAP, PANTAI INDAH KAPUK
Get PDFKwetiau Medan Alkap Restaurant has more than 5 branches in 2024. This study aims to identify the factors influencing purchasing decisions at the Kwetiau Medan Alkap Restaurant located in PIK Extension. The study aims to analyze the effect of location and its dimensions on customer purchasing decisions at Kwetiau Medan Alkap, Pantai Indah Kapuk. Data was collected through a questionnaire distributed to 100 respondents, who were sampled using Probability Sampling techniques. This research employs a quantitative approach with the assistance of Statistical Product and Service Solution (SPSS) software. The results indicate that the location variable has a positive and significant effect on the purchasing decision variable at Kwetiau Medan Alkap, Pantai Indah Kapuk. T- Test and F-Test results show that the location variable and its dimensions have both partial and simultaneous effects on purchasing decisions at Kwetiau Medan Alkap, Pantai Indah Kapuk. Therefore, Kwetiau Medan Alkap should ensure a strategic location by considering accessibility, the distance between customers' business centers and the restaurant, the road infrastructure, public facilities, and religious facilities that can influence customer purchasing decisions.Keywords – Location, Customer decision, Restaurant, Pantai Indah Kapuk, Chinese Foo
Pengaruh Transformational Leadership terhadap Affective Organizational Commitment dan Job Performance dimediasi oleh Employee Engagement pada PT. XYZ
Get PDFCurrently many employees of productive age are changing jobs, this is a challenge for leaders to manage and retain quality employees so they can continue to develop their potential. This research is a quamtitative study that has 33 samples through the distribution of questionnaires conducted, with measurements using a Likert scale of 1-7 for the questionnaire. A type of desctivtive research that explains the relationship between each variable. Then data processing with PLS-SEM and using measurement model analysis and structural models. The result of the study with the aim of examining the influence of transformational leadership on affective organizational commitment and job performance mediated by employee engagement, which then resulted that transformational leadership was able to have a positive impact on affective organizational commitment and job performance through mediation carried out by the employee engagement variable. Transformational leadership itself also directly positively affects affective commitment, but cannot have a direct positive impact on job performance. These finding prove the importance of strengthening employee engagement to increase affective organizational commitment and job performance among employees in a company
ANALYSIS OF THE INFLUENCE OF RESTAURANT IMAGE ON VISIT INTENTION AT UNION PLAZA SENAYAN
Get PDFUnion Plaza Senayan is an American Bistro restaurant located in the Plaza Senayan Mall, South Jakarta. This study aims to determine the influence of the restaurant's image on customer visit intention and whether there is an effect between the two variables. The research uses quantitative method involving validity tests, reliability tests, classic assumption tests including normality tests and heteroscedasticity tests, simple linear regression tests, and hypothesis tests including t-tests and the coefficient of determination. The survey was conducted with 100 visitors of Union Plaza Senayan as the respondents. Based on the tests conducted, the average value of the Restaurant Image variable (X) was 4.45 (very high) and the average value of the Visit Intention (Y) was 4.474 (very high). The t-test results showed a value of 0.00, which means >0.05, indicating that the Restaurant Image variable (X) has an influence on the Visit Intention variable (Y). On the coefficient of determination (R²) test, it is resulted in a value of 0.647, suggesting that the Restaurant Image variable (X) has a 64.7% influence on the Visit Interest variable (Y). The simple linear regression test showed a result of 0.611, meaning that the restaurant's image has a positive influence on visit interest
ANALYSIS OF THE INFLUENCE OF DESTINATION IMAGE ON TOURIST VISIT INTEREST IN CURUG BALONG ENDAH, BOGOR
Get PDFBuilding a strong destination image is a key objective for every tourism area manager, as a positive image can boost tourist visits and generate profit. This study aims to analyze the impact of destination image on tourist visit intentions at Curug Balong Endah, Bogor, using a descriptive quantitative approach. The sample comprised 100 tourists selected through accidental sampling. Data was collected via questionnaires, observations, and documentation, and analyzed using the T-test. The results indicate that the destination image significantly affects visit intentions, with a significance value of 0.000, which is less than 0.05. The R2 test shows that 35.3% of the variance in visit intentions is explained by the destination image, while the remaining 64.7% is influenced by other factors. In conclusion, destination image has a significant impact on tourist visit intentions at Curug Balong Endah, and future research is recommended to include additional variables such as cultural or economic factors
COMMUNITY EMPOWERMENT AND ESG IMPLEMENTATION AT NUVENS PRIMA RETAIL AS AN E-CIGARETTE RETAIL OPERATOR
Get PDFCommunity empowerment in Indonesia is one way for a brand to improve community welfare which is included in CASR programs and improve its image and reputation. Nuvens Prima Retail is an E-Cigarette Retail Operator that carries out community empowerment and implements ESG (environmental, social, governance) as the company’s main concern in running a business with a long-term development strategy. The purpose of this research is to determine community empowerment and ESG implementation. The research method is descriptive qualitative with a case study approach. Primary data collection, interviews with key informant and informants from Nuvens Prima retail who know community empowerment and ESG Implementation in Indonesia. Secondary data form documentation and literature studies. The results of this research are that Nuvens Prima Retail runs a business with the principle of responsibility towards society and the environment by collaborating with waste managers in the form of managing electronic waste for recycling. Promotion of more environmentally friendly practices and reduced waste footprint as environmental protection. Empowering local communities, improving working conditions and equal employment opportunities as a social responsibility. Maintaining high ethical standards, transparency as improving corporate governance. Keywords – Community Empowerment, ESG Implementation, Communication, Retail, CSR
ANALYSIS OF THE INFLUENCE OF WORK MOTIVATION ON EMPLOYEE LOYALTY AT QUEST HOTEL SEMARANG
Get PDFEmployee loyalty in carrying out their performance well will create customer satisfaction so that it can reflect the extent to which customer expectations are met by the products or services provided. In carrying out this research there is a goal that the author wants to achieve, namely to find out and analyze the influence of Work Motivation on Employee Loyalty in Quest Semarang Hotels. This research method, namely quantitative, in this research is an approach that is explanatory and explains an object in society. Quantitative research is a research activity where the data processed is in the form of numbers or figures. As the name suggests, the processed data is calculated using mathematical and statistical formulas. Quantitative research functions so that the answer to a problem can be found. As for the research results based on the calculation data above, it is known that the coefficient of determination value is 0.465, where the Work Motivation variable contributes 46.5% to the Work Loyalty variable. 53.5% was influenced by other factors not examined by researchers. Based on the data, it can be concluded that the coefficient of determination value has a value of 0.682, where the data score is close to 1. Therefore, the independent variable in this research, namely Work Motivation (X), is stated to have a large influence on the Work Loyalty variable (Y)
COLLABORATION OF THE PENTAHELIX MODEL IN THE MANAGEMENT OF WATER AS A NATURAL TOURISM ATTRACTION IN PUNCAK CISARUA BOGOR – WEST JAVA
Get PDFTourists frequently visit Telaga Saat, one of their favorite destinations. Stakeholder participation is necessary for the Pentahelix concept's development, and this is anticipated to result in positive change. However, in practice, public participation is frequently ignored and collaboration isn't maximized. Investigate The goal of this study is to determine the degree to which management of a Telaga Saat tourist attraction achieved internal stakeholder engagement under the pentahelix concept. Collaboration and management, for example, have a favorable effect on public local affairs. Investigate This was done in the village of Tugu Utara in the District Megamendung of the Bogor Regency. Method studies, literature reviews, interviews, and observation were all used in the data gathering process. In contrast, a descriptive analysis is the method analysis that is used. Findings from the investigation This indicates that there is still room for collaboration.Keywords: Collaboration, Pentahelix, Managemen