UBM Journal (Universitas Bunda Mulia Jakarta)
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Pengaruh Trustworthy dan Physical Attractive Influencer tehadap Niat Beli Produk Kuliner di JABODETABEK dengan Mediasi Citra Merek
No full textIn this fast-paced information and communication technology era, social media influencers have established themselves as reliable and potential endorsers, generating widespread attention and being considered among the most effective and cost-efficient marketing strategies. This study aims to examine the effect of Influencer’s Trustworthiness and Physical Attractiveness on Purchase Intention of Culinary Products in JABODETABEK Mediated by Brand Image. The analytical method used in this study was Structural Equation Modeling (SEM) implemented through SmartPLS program. The sample in this study consists of Indonesian citizens residing in Jakarta, Bogor, Depok, Tangerang, and Bekasi areas who have watched food vlog content at least once in the past six months. Hypotheses were tested using quantitative methods, based on 92 samples collected via electronic questionnaires. The results of the study indicate that influencer’s trustworthiness and physical attractiveness do not have a direct influence on purchase intention. Conversely, influencer’s trustworthiness and physical attractiveness have a positive and significant impact on brand image. Furthermore, brand image positively and significantly affects purchase intention. Brand image also serves as a mediator in the relationship between trustworthiness and purchase intention, while it does not mediate the effect of physical attractiveness on purchase intention
Penerapan Hybrid Cloud dan External Radius Server untuk Optimalisasi Manajemen Jaringan
Get PDFDalam konteks kebutuhan manajemen jaringan yang semakin kompleks sehingga organisasi menghadapi tantangan besar dalam mengelola infrastruktur TI secara efisien. Penerapan teknologi hybrid cloud dan integrasi dengan sistem otentikasi eksternal, seperti RADIUS server, memberikan solusi untuk mengatasi tantangan ini. Masalah utama yang dihadapi meliputi pengelolaan skala besar infrastruktur jaringan, kebutuhan untuk memastikan ketersediaan layanan, serta pengelolaan otentikasi yang handal. Penggunaan teknologi hybrid cloud bertujuan untuk mengoptimalkan penggunaan sumber daya dengan fleksibitas. Penelitian ini mengeksplorasi penerapan teknologi hybrid cloud dan RADIUS server untuk mengatasi masalah ini dengan menerapkan metode Cisco's Lifecycle Services Approach yang mencakup tahapan prepare, plan, design, implement, operate, dan optimize. Metode ini digunakan untuk merancang dan mengimplementasikan solusi yang memenuhi kebutuhan organisasi, serta untuk mengevaluasi efektivitas berdasarkan aspek teknis. Hasil dari penelitian menunjukkan bahwa penerapan hybrid cloud dan sistem otentikasi eksternal berhasil meningkatkan performa dan keamanan jaringan, serta memastikan manajemen jaringan yang lebih efisien dan skalabel. hasil pemantauan menunjukkan bahwa performa jaringan memenuhi standar yang diharapkan dengan throughput rata-rata 91,6%, latency 18,5 ms, 31,3 ms dan packet loss 0,20%. Meskipun hasil menunjukkan kinerja yang baik, terdapat kebutuhan untuk perbaikan lebih lanjut dalam aspek keamanan jaringan dan integrasi sistem
KAJIAN PRODUK BOTOL PARFUM SALVADORE DALI DENGAN PENDEKATAN SEMIOTIKA SANDERS PIERCE
Get PDFSejak peluncurannya pertama kali di tahun 1983, parfum dengan label Salvador Dali hingga saat ini masih digemari dan banyak dicari. Sesuai dengan labelnya, desain botol parfum ini dibuat oleh Salvador Dali, seorang pelukis surealis multitalenta yang menguasai berbagai kesenian lainnya, termasuk dunia pembuatan parfum. Di era digital, di saat maraknya penjualan dilakukan secara online, estetika dan makna desain botol parfum adalah sangat penting karena harus mampu mewakili identitas wewangian yang ada di dalamnya, karena konsumen hanya dapat memaknai wewangian dari visual kemasannya saja. Padahal konsumen tidak akan membeli suatu wewangian apabila mereka tidak memahaminya. Penelitian ini dilakukan untuk melihat makna tanda di balik kekhasan botol parfum Salvador Dali dengan metode kualitatif melalui pendekatan semiotika trikotomi Charles Sanders Pierce, yaitu interpretan, representamen, dan objek. Penelitian dibatasi pada desain botol parfum yang di luncurkan pertama kali di tahun 1983, dan tidak termasuk cairan parfum yang diwadahinya. Data diperoleh dari berbagai literasi yang berkaitan dengan objek dan teori yang dipakai. Dari penelitian ini didapatkan hasil dan kesimpulan bahwa botol parfum Dali tidak hanya digunakan sebagai wadah cairan parfum, melainkan juga berfungsi menyampaikan makna berupa konsep cinta, keindahan perempuan, dan kemewahan
THE IMPACT OF 10A TOURISM COMPONENTS ON REVISIT INTENTION IN WANA GRIYA TOURISM PARK PARUNG
Get PDFThe purpose of this research is to determine the effect of 10A tourism components on the revisit intention at Wana Griya Tourism Park, Parung. The method that the researcher used is quantitative research methods, data collection was obtained from distributing questionnaires to 400 sample respondents from the total population of 145,760 who had previously visited Wana Griya Tourism Park, Parung in 2023. The data analysis carried out by researcher are descriptive analysis, validity test, reliability test, normality test, Pearson correlation test, simple linear regression test, T-test, and determination coefficient test (R2) by utilizing the SPSS program version 25 for windows. Based on the validity and reliability tests, it can be stated that all research indicators are declared valid and reliable. In the T-test, it can be stated that the tourism component variable has a positive and significant effect on the revisit intention variable. In the coefficient of determination (R2) test, the results show that the tourism component variable has a value of 0.426, which means that there is an influence of 42.6% between the tourism component variable (X) and the revisit intention variable (Y). In the Kolmogorov-Smirnov normality test, it can be stated that the data is normally distributed. Suggestions from researcher are to improve the quality of facilities in terms of their cleanliness and expand their marketing efforts to attract more visitors. In addition, it is necessary to do a little renovation to make the destination more attractive
ANALYSIS OF THE INFLUENCE OF ATTRACTIVENESS ON INTEREST IN VISITING THE INDONESIAN SCIENCE CENTER TAMAN MINI INDONESIA INDAH
No full textThe Indonesia Science Center is located inside Taman Mini Indonesia Indah in East Jakarta, serves as an interactive science exhibition venue. It offers various exhibits designed to enhance knowledge and understanding of science. This research aims to assess the extent to which attractiveness influences the interest in visiting the Indonesia Science Center at Taman Mini Indonesia Indah.This study adopts a quantitative research methodology, incorporating multiple linear regression analysis, classical assumption tests, hypothesis testing through t-tests and f-tests, and determination coefficient tests, all conducted using SPSS software. The sample comprises 100 respondents, including both individuals who have visited and those who have not visited the Indonesia Science Center at Taman Mini Indonesia Indah, East Jakarta.The research findings indicate that the overall mean score for variable X (Attractiveness) is 4.10, while the overall mean score for variable Y (Interest in Visiting) is 4.11. The t-test results show a significance value of less than 0.001, which is below the 0.05 threshold, indicating that variable X (Attractiveness) significantly affects variable Y (Interest in Visiting). The coefficient of determination (r²) is calculated to be 0.688, suggesting that 68.8% of the variance in variable Y is explained by variable X. Additionally, the multiple linear regression analysis reveals a t-value of 3.691 with a significance level of less than 0.001, which is also below the 0.05 threshold.Keywords: Attractiveness, Tourist Interest, Indonesia Science Cente
SUSTAINABLE GASTRONOMIC DESTINATIONS : A CULINARY AND MARKETING INNOVATION FOR SERANGAN ISLAND
Get PDFThis research aims at identifying the possibility of transforming Serangan Island into a sustainable culinary tourism destination through creating culinary offers and employing appropriate marketing strategy. Serangan Island is located in the south of Denpasar, Bali and offers opportunities for nature tourism and cultural experiences, but has not been fully developed to sustain culinary tourism. Since this work aims to explore and describe the best practices in the context of the hospitality and culinary, this research employs a qualitative research approach and case study method in order to examine the sustainability of tourism in the context of Serangan Island. The findings of this research indicate that culinary creativeness in Serangan Island is the integration of local food and native methods of cooking along with sustainability including food wastage as well as sustainable sources of energy. Besides, efforts made in marketing and branding of the island as the culinary tourism destination has also been effective specifically in the area of local partnership and usage of social networks.This research highlights how creativity in culinary activities and marketing strategies are relevant in creating a local community-supported sustainable tourism system. Thus advances theory and practice of sustainable tourism and provides recommendation for best practice for tourist stakeholders to embrace the concept of sustainable gastronomic destinations in Serangan Island.Keywords: Sustainable Gastronomy Destination, Culinary Innovation, Tourism Marketin
ANALYSIS OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE AT NOVOTEL KARAWANG
Get PDFNovotel Karawang Hotel is a 4-star hotel in the midscale category in the city of Karawang. This research was created with the aim of finding out how much influence the role of Corporate Social Responsibility has on the brand image of the Novotel Karawang Hotel.This research uses quantitative research and uses several types of analysis as follows: simple regression analysis, classical assumption test, hypothesis test with t test, coefficient of determination test, and processed using the SPSS system. This research also used a sample of 100 respondents obtained from respondents who had stayed more than once at the Novotel Karawang Hotel. Based on the results examined by researchers, the average value of variable X (Corporate Social Responsibility) is 4.62, while the overall average value of variable Y (Brand Image) is 4.6348. Based on the results of the T Test calculation, the result obtained is sig 14.079, which means >0.05, so it can be interpreted that variable X (Corporate Social Responsibility) influences Y (Brand Image). The Coefficient of Determination Test (R2) obtained a result of 0.669 so it can be concluded that variable Y can be influenced by variable X by 66.9%. Then the Simple Linear Regression Test carried out obtained a value of t = 0.001 or significantly less than 0.05
ANALYSIS OF FACILITES INFLUENCE ON TOURIST REVISIT INTENTION TO TANJUNG PENDAM BEACH TOURISM IN BELITUNG
Get PDFTanjung Pendam Beach is one of the beaches located in the Bangka Belitung Islands, BelitungRegency, and is quite close to the city center of Belitung, namely Tanjung Pandan City. This study aims toanalyze the influence of facilities and their dimensions on the intention to revisit visitors at Tanjung Pendam Beach, Belitung. The data collection technique in this study was done by distributing questionnaires to 100 respondents who were the sample of this study collected using Probability Sampling technique. This type of research uses a quantitative research method with the assistance of Statistical Product and Service Solution 22 (SPSS) program. The results of this study indicate that the facility variables have a positive and significant effect on the intention to revisit tourists at Tanjung Pendam Beach, Belitung. The results of the T-test and F-test in the study indicate that the facility variables have a partial and simultaneous effect on the intention to revisit visitors at Tanjung Pendam Beach, Belitung. Therefore, Tanjung Pendam Beach must have supporting facilities such as infrastructure facilities, facility amenities, and tourist attraction facilities that are suitable for use by visitors because this can affect the intention of tourists to revisit Tanjung Pendam Beach, Belitung. The managers of Tanjung Pendam Beach must pay more attention to the condition and feasibility of the tourist facilities provided. Keywords - Bangka Belitung Island, Facilities, Revisit Intention, Tanjung Pendam Beac
ANALYSIS OF THE INFLUENCE OF TOURIST ATTRACTION ON INTEREST IN VISITING THE BROMO TENGGER SEMERU NATIONAL PARK
Get PDFThis study aims to examine and analyze whether tourist attraction affects the Interest in Visiting Bromo Tengger Semeru National Park, besides that this study will also show how much influence tourist attraction has on Interest in Visiting. The research method used by researchers in this study is to use quantitative research methods and sample determination using 10% sampling on 100 respondents who know Bromo Tengger Semeru National Park. This research technique is processed using the SPSS 27 program.Based on the results of the calculation, the coefficient of determination test carried out on the relationship between the independent variable and the dependent variable shows an R² of 0.341. This shows that the independent variable (Visiting Interest) is only able to explain the dependent variable (Attraction) by 34.1% while 65.9% is explained by other variables not included in the model. And the result of the Simple Linear Regression Test is Y =a + b and based on the value of a, b can be entered into the regression line equation, namely Y = 28.792 + 0.322X so that it can be concluded that variable X is considered constant, this will affect the increase in the magnitude of variable Y (Interest in Visiting).Keywords: Tourism Attractions, Interest in Visiting, Tourism, Bromo Tengger Semeru National Par
The Impact of Shopee PayLater on Students' Consumptive Behavior: Between Convenience and Traps
Get PDFThis study aims to examine the in-depth impact of using the Shopee PayLater feature on students' consumptive behavior. Through in-depth interviews with a number of active Shopee PayLater users, this study reveals a significant correlation between the use of this feature and increased consumptive behavior. The ease of access, attractive promotions, and payment flexibility offered by Shopee PayLater are the main attractions for students.The research findings show that students tend to use Shopee PayLater to meet urgent needs, such as buying books, stationery, or other daily necessities. However, this easy access also triggers uncontrolled consumptive behavior, such as purchasing unnecessary items or making impulsive purchases driven by promotions. In addition, the payment flexibility offered by Shopee PayLater can make students feel more comfortable with debt and postpone payments, potentially leading to financial problems in the future.This study also identifies other factors that influence the consumptive behavior of Shopee PayLater-using students, such as peer influence, consumptive lifestyles, and financial literacy levels. Students with a more consumptive social environment are more likely to be influenced to use Shopee PayLater excessively. Moreover, students with low financial literacy levels tend to have difficulty managing their finances and are more susceptible to the temptation to make impulsive purchases.Based on the results of this study, it can be concluded that Shopee PayLater has a complex impact on students' consumptive behavior. On the one hand, this feature provides convenience and flexibility that is much needed, especially for students with financial constraints. On the other hand, this ease can also trigger unhealthy consumptive behavior if not managed well. Therefore, it is important for students to have adequate financial literacy to be able to use this feature wisely and avoid financial problems in the future