UBM Journal (Universitas Bunda Mulia Jakarta)
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Semiotika Roland Barthes: Representasi Patriarki di serial Gadis Kretek
No full textSelain radio, televisi, dan jaringan telekomunikasi, film juga merupakan sarana komunikasi massa. Film bisa menjadi media penyampaian pesan, atau pesan itu sendiri. Banyak sekali simbol-simbol yang bermakna dalam film ini. Salah satu makna yang ingin digali dalam serial Gadis Kretek adalah patriarki. Semiotika secara umum adalah ilmu atau metode analitis dalam mempelajari simbol-simbol. Meskipun bahasa itu sendiri merupakan sistem simbol manusia yang paling dasar, simbol-simbol nonverbal seperti gerak tubuh, bentuk pakaian, dan praktik sosial tradisional lainnya merupakan jenis bahasa yang terdiri dari simbol-simbol bermakna yang dikomunikasikan berdasarkan hubungan. Dengan menggunakan semiotika Roland Barthes, kita akan memahami simbol-simbol tersebut menggunakan denotasi, konotasi, dan makna mitis dalam enam adegan yang menunjukkan perilaku patriarki terhadap Dasiya. 1) Menunjukkan bahwa serial Gadis Kretek mempunyai makna denotatif yang diungkapkan melalui tindakan yang mempunyai makna sebenarnya dalam setiap adegannya. 2) Beberapa makna konotatif mempunyai makna kiasan. Makna yang mendasarinya dijelaskan dalam pembahasan setiap adegan. 3) Makna mitos sendiri adalah hubungan antara tindakan dan perkataan yang diucapkan dalam dashiya yang mempunyai makna yang sama dalam kehidupan sehari-hari yang dilontarkan untuk Dasiyah, memiliki arti yang sama dalam kehidupan sehari-hari. Film, Serial Gadis Kretek, Semiotik, dan Partriark
THE INFLUENCE OF INVESTMENT LITERACY, RETURN EXPECTATIONS, AND CAPITAL OF INVESTMENT ON GENERATION Z'S INVESTMENT INTEREST IN THE CAPITAL MARKET
Get PDFBackground: The rise in the number of investors in the stock market may indicate a rise in interest in doing so. According to KSEI as of September 2023, the Indonesian financial sector is expected to be dominated by Generation Z. Objective: This research is to ascertain and evaluate the impact of investment literacy, return expectations, and minimum investment capital on the investment interest of Generation Z residing Pontianak city within the capital market. Research Methods: By utilizing primary data form distibution linkert-scale question among 53 respondents who meet the criteria, this study employs a quantitative approach to its analysis. The hypothesis testing used is partial correlation (t-test).Research Results: The results obtained show a positively and significantly impact by the return expectations and minimum capital on generation z’s investing interest in the capital market. Investment literacy does not show a positively and significantly impact on investment interest.Authenticity/Novelty of Research: This research can contributes to additional literature related to investment interest by Generation Z, wich is still rarely researched. It also re-evaluates the variable of investment literacy variables that still have different findings in previous studies.
THE ROLE OF BUSINESS STRATEGY IN MODERATING THE EFFECT OF ESG PERFORMANCE ON FIRM VALUE
Get PDFBackground: The sustainability issue has become a global conversation both in society and especially in the business world. Climate change, social crises, and environmental issues pose threats to the global economy, especially for developing countries with weaker infrastructures compared to developed nations, thus necessitating sustainable practices, one of which is through ESG disclosure.Objective: This study aims to empirically examine the influence of ESG performance on firm value with business strategy using Miles & Snow's typology (1978) as a moderator.Research Methodology: This study uses unbalanced panel data regression with fixed effects using robust standard error to prevent bias in testing the formulated hypotheses. The population in this study consists of non-financial sector companies listed on the Indonesia Stock Exchange (BEI) from 2018 to 2022, with a sample of 194 companies. The data collection method utilizes purposive sampling. Data is analyzed using the panel data regression method.Research Findings: The results of this study show that ESG performance has a significant negative impact on firm value. Furthermore, this research finds that business strategy can moderate the relationship between ESG performance and firm value, where it strengthens the negative relationship between ESG and firm value. Additional analysis reveals that the defender strategy weakens the negative relationship between ESG and firm value. Meanwhile, the other two strategies are unable to moderate the relationship between ESG and firm value.Originality/Novelty of Research: This is a study examining the influence of ESG on firm value with business strategy as a moderator in the non-financial sector companies in Indonesia listed on the BEI using data from 2018 to 202
From profit to purpose: Sustainability and corporate strategy insights from Desa Inspirasi Padi
Get PDFThe transition to post-modern CSR era marks an evolution towards a more inclusive and holistic understanding of corporate social responsibility, extending beyond mere economic gains to address broader social aspects like food security. This study examines the Desa Inspirasi Padi program by Sido Muncul Pupuk Nusantara through the Triple Bottom Line (3P: People, Planet, Profit) framework and a post-modern perspective, aiming to understand how CSR can integrate with food security issues. A qualitative method is employed to explore the implementation and impact of the program, revealing the importance of a holistic and context-sensitive approach. Findings indicate that collaboration between corporations, government, and local communities is crucial in addressing social and environmental challenges. Despite financial constraints, this study highlights the significance of stakeholder support and strategic partnerships for sustainable impact. This research contributes insights into the role of CSR in navigating complex socio-environmental landscapes, offering a fresh perspective for CSR practices in the post-modern era
Dynamics of intercultural communication: Papuans in Gorontalo
Get PDFThis research discusses the dynamics of communication between two different cultural groups applied by ten Papuan student informants in Gorontalo and at the same time identifies that Gorontalo, which according to the researcher's observations has no cases, information, incidents of discrimination against Papuans, has the possibility of discrimination. This research uses Mark Orbe's Co-cultural theory with an interpretive phenomenological analysis study. The results of the research show that the minority group of Papuan students in Gorontalo uses communication dynamics using accommodation, which is a form of establishing good ties with the majority group without losing the original identity of Papuans. Assimilation is also the second dominant dynamics used by Papuan students in Gorontalo, namely adopting the culture of the dominant group. And there is discrimination in the Gorontalo area even though there are no records, cases or even official information
BAGAIMANA PARENT ATTACHMENT PELAKU SELF INJURY DITINJAU DARI REGULASI EMOSI?
Get PDFPenelitian ini bertujuan untuk mengetahui apakah ada peran parent attachment terhadap regulasi emosi pada pelaku self injury. Hipotesis dari penelitian ini yaitu ada peran parent attachment terhadap regulasi emosi. Partisipan dalam penelitian ini adalah 131 pelaku self injury serta 50 pelaku self injury sebagai partisipan uji coba. Teknik sampling yang digunakan adalah purposive sampling. Penelitian ini menggunakan dua buah skala sebagai alat ukur, yaitu skala regulasi emosi yang mengacu pada aspek-aspek dari Gross dan Thompson (2007) dan skala parent attachment yang mengacu pada aspek-aspek attachment dari Armsden dan Greenberg (1987). Analisis data penelitian menggunakan metode analisis regresi linear sederhana menggunakan Program SPSS 16.00. Hasil Penelitian menunjukkan ada peran parent attachment terhadap regulasi emosi pada pelaku self injury dengan nilai r = 0,032 dan p = 0,047 (p<0,05). Hal ini menunjukkan bahwa parent attachment memiliki peran yang signifikan pada regulasi emosi pelaku self injury. Dengan demikian hipotesis yang diajukan dalam penelitian ini diterima
Implementasi Perilaku Kewarganegaraan Sebagai Mediasi Pengaruh Keterikatan Pegawai, Efikasi Diri Terhadap Kinerja Karyawan Pada PT Application Solutions
No full textHuman resources are an important asset in a company, because human resources determine the success of a company. Human resource management and improving human resource performance have become the main focus of every company to encourage competitiveness in the future. A high-performing employee can make a significant contribution to achieving organizational goals. Currently, many companies have paid attention to factors to improve employee performance, including employee engagement and employee self-efficacy. This research aims to analyze the influence of employee engagement (X1) and self-efficacy (X2) through organizational citizenship behavior (OCB) (Z) as a mediating variable on the performance (Y) of PT Application Solutions employees. The research population included 115 employees, and the sampling technique used was a saturated sample, involving the entire population of PT Application Solutions. Data analysis in this research was carried out using the Partial Least Square (PLS) method with the support of SmartPLS 4 software. The findings indicate that, although the employee engagement variable has a positive influence, it does not reach a level of significance on employee performance. Additionally, employee engagement has a positive and significant influence on Organizational Citizenship Behavior (OCB). Furthermore, the self-efficacy variable has a positive and significant influence on employee performance and OCB. There is a positive and significant influence of the OCB variable on employee performance. Moreover, the OCB variable succeeded in being an effective mediator, connecting employee engagement and self-efficacy to employee performance, providing a positive and significant impact
Pengaruh Service Quality, Store Atmosphere, dan Price Fairness terhadap Customer Satisfaction dan Customer Loyalty pada Haidilao Mall Taman Anggrek
Get PDFEvery corporation or business entity operating in any field of business naturally aims to obtain profit. To achieve this goal, companies will pay attention to factors that can encourage customers to make purchases. This study aims to investigate the influence of Service Quality, Store Atmosphere, Price Fairness, Customer Satisfaction, and Customer Loyalty. The research gathered 126 samples through questionnaire distribution. It is a quantitative study of descriptive nature, employing a Likert scale for questionnaire measurement. Additionally, the researcher utilized data analysis techniques including two tests: outer model testing consisting of convergent validity, discriminant validity, and reliability testing, and inner model testing including R Square and path analysis significance testing using SmartPls 3 software. The findings indicate that Service Quality and Store Atmosphere significantly influence Customer Satisfaction, while Customer Satisfaction significantly affects Customer Loyalty. However, Price Fairness does not significantly influence Customer Satisfaction. Future research is encouraged to explore different objects, variables, and further theoretical discussions
Meningkatkan Promosi Sekolah Berbasis Analisis SWOT Menghadapi Kompetisi di SMP Santa Maria Monica, Bekasi Timur
Get PDFThis research aims to map the advantages of Santa Maria Monica Junior High School, East Bekasi, in order to promote the school using SWOT analysis. Mapping of advantages is used as a tool to promote schools in an era of increasingly fierce competition. Each educational institution must be able to offer something unique, which other educational institutions do not have. Santa Maria Monica Junior High School experienced something similar. The decline in the number of students registering is starting to be felt. This research tries to see what problems are causing the decline, even though this educational institution has many things that can be maximized to attract the interest of parents and students in choosing Santa Maria Monica Junior High School as the right place to study. By using a qualitative SWOT analysis method which focuses on strengths, weaknesses, opportunities and challenges to be faced, this research found that there are many things that Santa Maria Monica Junior High School can maximize to exist amidst the existing competition. It's just that promotion that is not optimal means that the public does not know what internal qualities the institution has so that parents' decisions to send their children to this education can be justified. Based on the strengths found and opportunities that can be exploited, this research also recommends several types of promotions that Santa Maria Monica Middle School can carry out to face existing competition, including: easily accessible location, comfortable school environment, adequate educational facilities, affordable education costs, qualifications of educational staff that meet standards, and recognition of excellence from the government. Existing internal advantages need to be promoted massively. This research recommends forms of promotion, apart from those currently carried out such as word of mouth (WOM) and relying on the school's status as a Catholic school, it is time to promote through social media (Facebook and Instagram) and hold educational exhibition events in surrounding elementary schools
Analisis IT Policy pada Ujian Berbasis ONLINE di SMK S SPES PATRIAE
Get PDFTeknologi Informasi (TI) merupakan suatu hal yang dapat membantu dalam kehidupan manusia. Kemajuan ini bersumber pada brainware atau user dalam proses pengembangannya. Brainware bertugas untuk pengoperasian sistem yang ada untuk memaksimalkan fungsi dari kemajuan Teknologi Informas (TI) melalui IT security Policy dan Standar Operasional Prosedur (SOP) yang berperan melindungi dan menjaga perangkat teknologi informasi dalam penggunaanya pada SMK Spes Patriae. Untuk megetahui penerapan IT Security Policy dan Standar Operasional Prosedur (SOP) pada SMK Spes Patriae, dilakukanlah wawancara dengan pihak terkait serta analisis masalah atau kekurangan untuk pengoptimalan dalam hal penerapannya. Kemudian tim peneliti memberikan beberapa solusi terhadap masalah atau kekurangan dari IT Security Policy, Standar Operasional Prosedur (SOP), dan daily activity untuk kemudian diterapkan. Sehingga, solusi yang diberikan dapat membantu dalam pengoptimalan kinerja sistem dan membuat brainware atau user dapat melindungi perangkat dan memaksimalkan dalam dalam hal kegunaannya