UBM Journal (Universitas Bunda Mulia Jakarta)
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Pengembangan Bisnis Totebag sebagai Alternatif Usaha untuk Mengurangi Limbah Plastik
Get PDFPlastic waste is a difficult material to recycle, thus posing a threat to the environment. TotenewBag (TnB) aims to create a clean environment free from rampant plastic waste, particularly evident in plastic bags that are highly resistant to decomposition. TnB also has a mission to generate new employment opportunities, foster the creativity of today's youth, and instill pride in their creative endeavors. With this innovation, it is hoped that the use of tote bags will become a positive step for both women and men. Considering the versatile functionality of tote bags, they can serve as eco-friendly shopping bags, replacing the need for plastic bags during shopping. Through this innovation, TnB aspires to reduce the prevalence of plastic bag usage in Indonesia
MEMPREDIKSI PENINGKATAN H-INDEKS UNTUK JURNAL PENELITIAN DENGAN MENGGUNAKAN ALGORITMA COST-SENSITIVE SELECTIVE NAIVE BAYES CLASSIFIERS
Get PDFMachine learning community is not only interested in maximizing classification accuracy, but also in minimizing the distances between the actual and the predicted class. Some ideas, like the cost-sensitive learning approach, are proposed to face this problem. In this paper, we propose two greedy wrapper forward cost-sensitive selective naive Bayes approaches. Both approaches readjust the probability thresholds of each class to select the class with the minimum-expected cost. The first algorithm (CSSNB-Accuracy) considers adding each variable to the model and measures the performance of the resulting model on the training data. The variable that most improves the accuracy, that is, the percentage of well classified instances between the readjusted class and actual class, is permanently added to the model. In contrast, the second algorithm (CS-SNB-Cost) considers adding variables that reduce the misclassification cost, that is, the distance between the readjusted class and actual class. We have tested our algorithms on the bibliometric indices prediction area. Considering the popularity of the well-known h-index, we have researched and built several prediction models to forecast the annual increase of the h-index for Neurosciences journals in a four-year time horizon. Results show that our approaches, particularly CS-SNB-Accuracy, achieved higher accuracy values than the analyzed cost sensitive classifiers and Bayesian classifiers. Furthermore, we also noted that the CS-SNB-Cost always achieved a lower average cost than all analyzed cost-sensitive and cost-insensitive classifiers. These cost sensitive selective naive Bayes approaches outperform the selective naive Bayes in terms of accuracy and average cost, so the cost-sensitive learning approach could be also applied in different probabilistic classification approaches
Pengaruh Media Sosial Instagram terhadap Brand Awareness Blu by BCA Digital di Kalangan Mahasiswa Universitas Bunda Mulia
Get PDFAbstrak Telah banyaknya bermunculan berbagai brand bank digital di Indonesia yang membuat Blu memiliki banyak kompetitor yang jauh lebih lama telah berdiri di Indonesia dan sudah lebih dikenal atau memiliki brand awareness yang lebih baik dikalangan masyarakat Indonesia dibandingkan dengan Blu by BCA Digital seperti, Bank Jago, Bank Neo Commerce, Jenius, dan Sea Bank. Peningkatan brand awareness dapat dilakukan dengan cara meningkatkan aktivitas promosi di tempat yang berperan menjadi sumber informasi bagi segmentasi dan target pasar seperti di radio, televisi, media sosial dan lain sebagainya. Untuk segmentasi mahasiswa yang menjadi target Blu, salah satu tempatnya adalah media sosial Instagram. Penelitian ini dilakukan terhadap 114 mahasiwa aktif Universitas Bunda Mulia untuk melihat apakah promosi di Instagram dapat berpengaruh terhadap brand awareness mereka untuk Blu by BCA Digital. Berdasarkan analisis regresi yang dilakukan, dapat disimpulkan bahwa terdapat hubungan yang positif dan signifikan antara media social Instagram dengan brand awareness dari Blu by BCA Digital dikalangan mahasiswa Universitas Bunda Mulia. Kata Kunci: media sosial, Instagram, bank digital, brand awareness, regresi linear Abstract The emergence of various digital bank brands in Indonesia has made Blu have many competitors that have been established in Indonesia for much longer and are better known or have better brand awareness among the Indonesian people compared to Blu by BCA Digital such as Bank Jago, Bank Neo Commerce, Jenius, and Sea Bank. Increasing brand awareness can be done by increasing promotional activities in places that act as sources of information for market segmentation and targets such as on radio, television, social media and so on. For the student segmentation that is Blu's target, one of the places is Instagram social media. This study was conducted on 114 active students of Bunda Mulia University to see whether promotions on Instagram can affect their brand awareness for Blu by BCA Digital. Based on the regression analysis conducted, it can be concluded that there is a positive and significant relationship between Instagram social media and brand awareness of Blu by BCA Digital among Bunda Mulia University students. Keywords: social media, Instagram, digital bank, brand awareness, linear regressio
The Effect of Job Training & Work Environment on Employee Performance at Crowne Plaza Residences Jakarta
Get PDFJob training and work environment are one of the factors that are quite important in improving employee performance in a company. In this study, researchers conducted research with the aim of knowing the effect of job training on employee performance at Crowne Plaza Jakarta Residences and the effect of the work environment on employee performance at Crowne Plaza Jakarta Residences. This type of research used is descriptive with quantitative methods and the writing method that researchers use is a questionnaire with a saturated sample technique with employee respondents at Crowne Plaza Jakarta Residences, interviews and literature review. The sample in this study with a sample of 32 respondents. The results of this study support the hypothesis made, namely job training and work environment have a positive influence on employee performance. Suggestions that can be given to Crowne Plaza Jakarta Residneces are to maintain and improve the job training and work environment that has been carried out
BUSINESS ASSESSMENT THROUGH A FINANCIAL RATIO APPROACH AT DAWET IRENG & KUPAT TAHU “5758” JAMBI
Get PDFJambi City is a city in Jambi Province that has experienced an increase in culinary businesses such as restaurants, cafes, restaurants, and stalls. In managing a business, financial planning and analysis are needed to achieve smooth business. One of the analyses is the examination of financial statements. The type of research used by the author is descriptive research with a quantitative approach that collects data that is objective and measurable. The data collection techniques that the author uses are observation, interviews, documentation, bibliography and secondary data. The results showed that Return On Equity for 3 years measured by profit after tax divided by own capital obtained an average result of 1.72% or was in poor condition. The results of Return On Investment in the year from 2020 increased by 0.17% or with a value of 1.87% in 2021 and decreased in 2022 with a value of 1.59%. Cash Ratio or the restaurant's ability to pay off current debt with cash has not changed or remains at a value of 2.75%. Current Ratio which measures the restaurant's ability to pay off current debt if debt is collected reaches 27.5% or is at the lowest assessment score, Collection Period measures the restaurant's ability to collect receivables for 3 years is very good by obtaining a maximum assessment. Inventory Turn Over for the last 3 years has a maximum value of 5 which can be concluded that the effectiveness of inventory turnover in the restaurant is very good. Total Asset Turn Over has increased and decreased with an average calculation value of 2.69%. Own Ratio Capital to Total Assets during the study received a value of 4 or the effectiveness of using assets for business for 3 years of bookkeeping is not good. From the 8 aspects of assessing these financial ratios, Dawet Ireng & Kupat Tahu “5758” Jambi has an average financial performance that is less healthy from a score of ≤ 7 to > 66.5 obtaining an average value of 22.5 or less good and needs to be improved in the next period
The Influence of Product Quality and Price on Purchasing Decisions: Brand Image as Mediation
Get PDFConsumer behavior is the activity of a person who participates directly in obtaining and using goods, including in making purchasing decisions and determining these activities. Purchasing decisions are the process of determining the choice to buy a product. Several factors that influence purchasing decisions include product quality, price, and brand image. The purpose of this research is to determine (1) the influence of product quality on purchasing decisions; (2) the influence of price on purchasing decisions; (3) the influence of product quality on purchasing decisions mediated by brand image; and (4) the influence of price on purchasing decisions mediated by brand image among consumers of Pantene Shampoo products in Yogyakarta. This research uses a population of all consumers of Pantene Shampoo products in Yogyakarta. This type of research is quantitative research using primary data in the form of questionnaires distributed to 96 respondents as research samples. This research uses data analysis techniques in the form of Structural Equation Modeling (SEM) with WarpPLS 6.0 software. The research results show (1) product quality has a positive effect on purchasing decisions; (2) price has no effect on purchasing decisions; (3) brand image partially mediates the influence of product quality on purchasing decisions; and (4) brand image does not mediate the influence of price on purchasing decisions among consumers of Pantene Shampoo products in Yogyakarta. The implications of the research results for companies can be used as a strategy to improve product quality and price, thereby forming a positive brand image and ultimately increasing purchasing decisions and company revenues
POTENSI WISATA GASTRONOMI RABEG DI RUMAH MAKAN H. NASWI KOTA SERANG BANTEN
Get PDF“Potensi Wisata Gastronomi Rabeg Rumah Makan di Kota Serang Banten” adalah penelitian yang bertujuan untuk mengidentifikasi potensi pariwisata dan kuliner di Kota Serang Provinsi Banten. Tujuan dari penelitian ini adalah: 1) mengetahui wisata gastronomi Rabeg yang ada di Rumah Makan H. Naswi Kota Serang Banten, 2) mengetahui bagaimana kondisi actual dalam melestarikan budaya gastronomi Rabeg yang ada di Kota Serang Banten. Penelitian ini dilakukan dengan metode kualitatif. Pengumpulan data dilakukan dengan: 1) studi pustaka & dokumentasi, 2) observasi dan 3) wawancara. Hasil penelitian menunjukkan bahwa Kota Serang memiliki potensi wisata dan kuliner lokal yang potensial untuk menjadi daya tarik dan tujuan wisata
Memahami Graffiti: Analisis Aspek Visual
Get PDFGraffiti sebagai bentuk bentuk seni jalanan telah menjadi subjek penelitian yang penting dalam konteks seni-desain, budaya, dan masyarakat. Namun pemahaman mendalam akan graffiti sendiri belum banyak dilakukan. Penelitian kualitatif ini dilakukan untuk mendapatkan pemahaman mendalam mengenai graffiti yang fokus terhadap analisis visual pembentuk graffiti itu sendiri. Hasil penelitian ini mengungkap bahwa terdapat tiga elemen visual utama dalam graffiti yaitu garis, bentuk, dan warna. Lebih lanjut secara teknis elemen garis memainkan peran signifikan dalam graffiti. Hal ini dikarenakan elemen garis mampu membentuk komposisi graffiti secara holistik dan estetik. Garis yang dihasilkan dalam graffiti turut ditentukan oleh penggunaan caps dan spray paint. Caps sebagai alat dalam graffiti mampu menciptakan garis yang membentuk komposisi graffiti secara unik, karena mampu memunculkan bentuk-bentuk serta efek artistik yang khas dari sebuah karya graffiti. Sementara graffiti sendiri terbagi atas beberapa jenis yaitu tag, throw-up, dan pieces. Dimana ketiga jenis graffiti ini umum ditemui di ruang publik. Ketiga jenis graffiti ini pun lebih lanjut membagi gaya graffiti kedalam bentuk architectonic style dan organic style. Architectonic style menjadi gaya yang kerap dianggap sebagai gaya paling logis dalam graffiti karena perspektif mata yang melihat graffiti ini diposisikan sepanjang girder. Sementara organic style kerap dianggap sebagai gaya graffiti yang bersifat ekspresionistik atau naif. Demikian hasil dari penelitian ini diharapkan dapat memberikan wawasan mengenai graffiti. Serta mampu berkontribusi pada pemahaman akan graffiti dari aspek visual yang dihadirkannya di ruang publik
Unlocking emotional engagement: How Tiktok live streaming transforms customer-brand relationships in the digital era
Get PDFThe lack of understanding about how live streaming on social media platforms like TikTok can build emotional engagement between customers and brands and the factors influencing such engagement in the era of the fourth industrial revolution led to this research. Using the Uses and Gratification (U&G) Theory to explain the motivations behind media use in fulfilling social and psychological needs, along with the Theory of Reasoned Action (TRA), which emphasizes attitudes as the primary determinants of behavior, the objective of this study is to analyze the influence of gratification, media attributes, and perceived interactivity on attitudes towards live streaming and brand attitudes, as well as the impact of these attitudes on consumer engagement. This explanatory research employs a quantitative approach, with a sample of 250 consumers of the Kattoen brand on TikTok selected through purposive sampling. The data are analyzed using descriptive and inferential statistics through Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The research instrument is an online questionnaire that has been validated and reliably tested. The results show that gratification does not have a significant effect on attitudes toward live streaming, while media attributes and perceived interactivity have a significant effect on both intervening variables, namely attitudes toward live streaming and attitudes toward the brand. These findings indicate that media elements and interactivity play an important role in shaping positive consumer attitudes toward live streaming and the brand, ultimately increasing consumer engagement in TikTok live streaming
Voice of women's freedom: Women’s perspective through movie Before, Now & Then (2022)
Get PDFThe movie Before, Now & Then (2022) raises the theme of Nana's life history as she breaks away from patriarchal hegemony through women's perspectives. Inspired by director Kamila Andini's anxiety about the role of women in movies, she invites the audience to experience the story from a woman's perspective. This study aims to analyze the voice of women's freedom from the female gaze through the movie Before, Now & Then (2022) using Baudrillrad's simulacra method and a postcolonial perspective. This approach seeks to uncover the colonialism practices behind the movie as a superstructure of power, providing a basis for analyzing the movie. The main female character is portrayed as someone who speaks little but takes decisive action to liberate herself from patriarchy by using women's language and point of view. The movie’s storyline focuses more on the life story of Nana to escape from the patriarchal restraints inherent in people's lives, especially since the movie's storyline was in the post-ideological war West Java in 1960. The study concludes that this movie can depict women’s perspectives through its characterization and storyline