UBM Journal (Universitas Bunda Mulia Jakarta)
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The battle of hashtag on Twitter: Unraveling the pioneers of influence in social media marketing
Get PDFThis research aims to identify Key Opinion Leaders (KOLs) in hashtag marketing campaigns on social media using Social Network Analysis (SNA) method. The study explores the social network formed in the campaign between #TimPakeSendok and #TimPakeTangan to identify influential users who play a significant role in the dissemination and reach of the campaign based on degree centrality, betweenness centrality, and eigenvector centrality analysis. The study finds that actors with many followers on Twitter tend to have high centrality levels, both in terms of degree centrality, betweenness centrality, and eigenvector centrality, indicating that they are actively connected to other actors in the network, act as effective intermediaries between other actors, and have meaningful connections with other influential actors in the network during this hashtag marketing campaign. However, the closeness centrality measurement indicates that actors with significant closeness centrality are those with fewer followers. Other findings show that sharing opinions and interacting with other users in the hashtag campaign create a sense of togetherness and affinity within groups with similar interests
Rivalry of celebrity and influencer endorsement for advertising effectiveness
Get PDFUsing the theoretical framework of the elaboration likelihood model, this study attempts to analyze the level of difference in effectiveness between celebrity and influencer endorsement in social media advertising to influence consumer purchase intention. This study highlights the phenomenon of Pantene Indonesia's social media advertising, which is endorsed by Maudy Ayunda as a celebrity endorsement and Keanu Angelo as an influencer endorsement, by comparing these two categories of endorsers. This study uses a positivist paradigm, a quantitative approach, and a survey to collect data. Questionnaires were distributed online to 400 respondents for a month in December 2023. The study used a non-parametric test because the data did not meet the normality assumption. Comparative hypotheses were tested using the Wilcoxon Signed Rank Test with the assistance of SPSS 25. The study results indicate a significant difference between the use of influencer and celebrity endorsements in social media advertising to drive consumer purchase intention. This is demonstrated through the significance values of all variables: the quality of arguments (X1), source credibility (X2), attractiveness (X3), and purchase intention (Y), which are less than 0.005. Furthermore, the study reveals that celebrity endorsements have a higher effectiveness level than influencer endorsements. The comparative mean scores for all variables show that the average for celebrity endorsement is 37.85 compared to influencer endorsement at 36.29, which is proof of this. Through the most important route of the elaboration likelihood model that is, the quality of the endorser's arguments—consumers evaluate social media advertising messages, resulting in more persistent increases in attitudes such purchase intention
IMPLEMENTASI KEBERLANJUTAN CLEANLINESS, HEALTH, SAFETY, ENVIRONMENTAL SUSTAINABILITY (CHSE) PADA VILLA KEMARANG BANYUWANGI
Get PDFIndustri perhotelan merupakan salah satu sektor ekonomi yang mengalami pertumbuhan pesat seiring dengan meningkatnya mobilitas global dan pariwisata. Industri perhotelan juga menghadapi tantangan yang semakin kompleks, terutama terkait dengan isu-isu Cleanliness, Health, Safety, Environmental Sustainability (CHSE). Industri perhotelan menghadapi tantangan yang semakin kompleks dalam menjaga keseimbangan antara pertumbuhan ekonomi, perlindungan lingkungan, dan kesejahteraan sosial. CHSE merupakan kerangka kerja penting yang merangkul konsep kebersihan, kesehatan, keselamatan, dan keberlanjutan lingkungan, yang semakin diakui sebagai elemen integral dari operasi hotel dan villa yang sukses dan berkelanjutan. Penelitian ini menganalisis implementasi Cleanliness, Health, Safety, Environmental Sustainability (CHSE) pada Villa Kemarang Banyuwangi dengan penekanan pada keberlanjutan. Melalui metode kualitatif, penelitian ini mendokumentasikan praktik CHSE yang umumnya diterapkan di sektor perhotelan khususnya pada Villa Kemarang dan dampaknya pada lingkungan dan masyarakat setempat. Industri perhotelan menghadapi tantangan dalam menjaga keseimbangan antara pertumbuhan ekonomi, perlindungan lingkungan, dan kesejahteraan sosial. Hasil temuan menunjukkan bahwa praktik CHSE efektif yang diterapkan oleh Villa Kemarang dapat meningkatkan kualitas layanan, mengurangi dampak lingkungan, dan meningkatkan kesejahteraan karyawan. Penelitian ini menunjukkan bahwa praktik Cleanliness, Health, Safety, Environmental Sustainability (CHSE) pada Villa Kemarang Banyuwangi telah diimplementasikan secara luas dalam operasionalnya. Implikasi kebijakan dan rekomendasi praktis disajikan untuk memperkuat dan memperluas penerapan CHSE dalam industri perhotelan
Analisis Jabatan Fungsional Pengelola Pengadaan Barangjasa pada Lingkungan Pemerintah
Get PDFThe purpose to be achieved in this study is to determine and analyze the implementation of the achievement of the functional position of goods and services procurement manager in the environment of South Sumatra Province. Key informants in this study were 7 people consisting of 5 Functional Officials of Goods and Services Procurement Managers and 2 structural officials. The analysis technique used is descriptive qualitative. The research results show that fulfilling the needs of the Functional Position of Goods and Services Procurement Manager has been supported by a good communication process, where changes in rules occur within a short period of time, thereby confusing the employees who are participants in the program. Apart from that, it has also been supported by reliable resources who have expertise in their fields, have a clear and measurable implementation time of 12 months and the availability of adequate facilities and infrastructure, for example computer facilities connected to the internet, printers and adequate space. In the disposition aspect, implementors and participants understand the aims and objectives of the policy program, especially implementation that prioritizes a sense of justice. Another factor is the bureaucratic structure that supports supervision and support from the executive and legislative parties
Analisis Kelayakan Ekspansi Warung Makan “Salsabila”
Get PDFThis research discusses the potential for expansion of the "Salsabila" as an UMKM actor into a modern cafe during the post-pandemic era. This research uses quantitative and qualitative data collection methods and quantitative descriptive analysis data processing which will be formulated into numbers. The research results show that the expansion shows positive potential based on financial and market aspects. The decline in F&B growth rate after the pandemic is considered not to affect the potential of the F&B industry. This is indicated by the annual increase in the real income of the creative industry in 2017-2021. Apart from that, the payback period, IRR and NPV of this expansion show a positive value or can be said to be feasible in terms of investment value analysis
Evaluasi Bidang Otomotif menggunakan MEA & Continual Service Improvement
Get PDFPT Maxoto merupakan perusahaan yang bergerak di bidang otomotif. Mereka menyediakan layanan otomotif khususnya penggantian pelek roda. Mereka memiliki aplikasi bernama otomax yang membantu mereka membantu pelanggan yang ingin mengganti pelek, atau menggunakan layanan lainnya langsung di rumah pelanggan. Perusahaan ini mempunyai permasalahan dalam pengelolaannya khususnya pada IT Governance dimana perlu lebih banyak perbaikan pada monitoring, evaluasi dan penilaian. Dalam tulisan ini akan digunakan model MEA (COBIT) dan Continual Services Improvement (ITIL), data yang akan digunakan akan diambil dengan menggunakan perspektif eksternal, karena penulis bukan anggota perusahaan ini dan juga tidak mempunyai hubungan yang diperlukan dengan perusahaan ini untuk berpartisipasi dalam pertumbuhan perusahaan ini. Untuk model COBIT, domain Monitor, Evaluasi dan Penilaian (MEA) yang terdiri dari MEA01 Monitor, Evaluasi & Penilaian kinerja dan kesesuaian, MEA02 Monitor, Evaluasi & Penilaian sistem pengendalian internal, MEA03 Monitor, Evaluasi & Penilaian kepatuhan terhadap persyaratan eksternal, akan digunakan. Sedangkan untuk ITIL akan digunakan Continual Services Improvement dengan metode PDCA. Untuk mendapatkan data yang diperlukan dalam evaluasi ini digunakan metode observasi dan etnografi, untuk MEA data yang telah terkumpul akan dianalisis dan dibagi per level menggunakan model kapabilitas proses COBIT 5, dan hasilnya akan menunjukkan level keseluruhan. proses, yang dapat digunakan untuk menentukan kinerja perusahaan saat ini dan apa yang perlu dilakukan atau ditingkatkan
KEY DETERMINANTS OF GOVERNMENT AUDITOR’S BEHAVIOUR TO ADOPT BIG DATA ANALYTICS IN AUDIT PRACTICE
Get PDFBackground: Despite the increasing adoption of big data and Big Data Analytics (BDA) in the business world, the accounting and audit profession is considered slow in taking advantage of these innovative developments. Government auditors play an important role indirectly in improving good governance. The use of BDA in government audits has been carried out in Indonesia since 2020. However, because its use is not mandatory, not all government auditors use the application.Objective: This research investigates the key determinants that drive government auditors' behaviour to adopt BDA technology in audit practice, especially in the Indonesian context, with a focus on the Indonesian Supreme Audit Agency (SAA).Research Method: This study was conducted through a questionnaire survey involving 126 government auditors in Indonesia. Meanwhile, research data was analyzed using the Structural Equation Modelling - Partial Least Square method (SEM-PLS).Research Results: Research findings show that performance expectancy and effort expectancy have a direct influence on auditors' intentions to use BDA techniques at SAA. Meanwhile, the auditor's intention to use BDA techniques has a significant effect on Actual Use.Originality/Novelty of Research: This research addresses the gap about factors that encourage auditors' behaviour to adopt BDA technology in audit practice, especially in public sector context.
BREAKING BARRIERS: FEMALE DIRECTORS, EARNINGS MANAGEMENT, AND THE INFLUENCE OF EDUCATION AND SUSTAINABILITY REPORTING
Get PDFBackground: The role of women directors in corporate governance has received increasing attention, especially regarding their impact on earnings management. Recognizing this role is critical as companies need to increase transparency and accountability in their financial practices, while recognizing the role of sustainability.Objective: These studies aim to find out, whether female participation in the board of directors can reduce earnings management practices, by adopting different types of measurements for the female variable.Research Method: The applied methods are purposive sampling where 49 samples collected from Indonesia Stock Exchange (IDX) that consistently publishing financial and sustainability report with a timeframe of 2018-2022. Implementing data panel regression method using Stata application.Result: The result indicate that, three female director can reduce earnings management, while independent commissioner and GRI disclosure are positively related to earnings management.Originality/Novelty of Research: This studies use different kind of measurements towards female director variables, to proving applied theory are still relevant and to resolve the limitation of previous studies to find the critical effect of female directors participation to decreasing earnings management in Indonesia.
Citizen journalism gatekeeping process: An evaluation of conceptual framework for computer mediated communication (CMC) hoax interactivity
Get PDFCompliance with the Journalistic Code of Ethics (KEJ) is very important and mandatory for journalistic workers. Nowadays, we often encounter journalistic works that are unethical and tend to be very unethical, thus making the connoisseurs of journalistic works uncomfortable with them. This phenomenon can be found on the New Media news portal which spreads various kinds of hoax information. Freedom in the use of New Media is one of the reasons why hoaxes usually appear in New Media, because those who inform news are not only from the journalist profession. While a journalist will pay attention to the Journalistic Code of Ethics (KEJ). In addition, there is no official institution that functions to control and supervise the dissemination of information in New Media. Unlike the case with the mass media which is always monitored by KPI as the Gatekeeper of broadcasting in Indonesia. So that it can filter out various information that is not worthy of appearing in the circulation of journalistic work connoisseurs. Therefore, those who play an important role in New Media to be able to filter all circulating information or in other words who become Gatekeepers are connoisseurs of journalistic work themselves. So that later journalistic connoisseurs will not be consumed by hoaxes and not spread hoaxes. So that the existence of this phenomenon makes researchers interested in studying it more deeply about it. This study uses qualitative methods, data collection techniques in the form of observation, interviews, and documentation, and the validity of the data using time and source triangulation
Grammarly adoption among higher-education students in Yogyakarta
Get PDFEducation has experienced significant changes due to recent advances in information technology. Technological developments, such as Grammarly, are pivotal in enhancing language education, benefiting learners of English as a Second Language. This research's primary objective is to examine the impact of online ad exposure and reference groups on the adoption of Grammarly while considering trust as the mediating role. This research utilized a quantitative approach by surveying 120 higher-education students in Yogyakarta. The analysis technique used in this research is path analysis using the SmartPLS program. Based on hypothesis testing, online ad exposure and reference groups have a positive and significant impact on Grammarly adoption behavior, where trust takes the role of full mediation on the relationship between online ad exposure and adoption behavior. Meanwhile, trust serves as partial mediation in the relationship between reference groups and adoption behavior. Furthermore, the managerial implications the researcher can suggest for Grammarly are to improve the performance of the features offered further, where improvements to the feedback provided by Grammarly should be more contextual and relevant