UBM Journal (Universitas Bunda Mulia Jakarta)
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ANALYSIS OF THE INFLUENCE OF CHINESE CUISINE CULINARY TOURISM ON THE IMAGE OF GLODOK CHINATOWN DESTINATION IN WEST JAKARTA
Get PDFAbstract: Glodok Chinatown is a Chinatown area in West Jakarta. This research was carried out to determine the influence of Chinese cuisine culinary tourism on the destination image of Glodok Chinatown so that we can find out whether there is an influence between these two things. This research uses quantitative research methods using simple linear regression analysis, classical assumption tests, hypothesis tests using the t test, and coefficient of determination tests. This test was carried out on 100 visitors as respondents to the Glodok Chinatown area, Jakarta.Based on the results of the research that has been conducted, the overall average value of variable X (culinary tourism) is 4.33 (very high), and the average value of variable Y (destination image) is 4.35 (very high). Based on the t test calculation, the result of the significance value is 0.000 below 0.05, which means that variable X (culinary tourism) has an influence on variable Y (destination image). In the coefficient of determination test, there is a value of 0.609, so it can be concluded that variable X has positive impact as much as 60.9% on destination image. In the simple linear regression test that was carried out, there was a result of 0.721, which means that culinary tourism has a positive influence on the image of the destination.Keywords: Culinary Tourism, Chinese Cuisine, Destination Image, Pecinan Glodo
IMPACT OF PRICE, COMMUNICATION, AND EXPERIENCE ON SATISFACTION AT COLDPLAY JAKARTA CONCERT
Get PDFAbstract - Achieving audience happiness and the sustainability of a Festival requires an understanding of the cost, interactions, and experiences of participants at an event like a music Festival. This study aims to examine the degree of satisfaction among those who attended Coldplay's November 15, 2023, A Head Full of Dreams Tour concert in Jakarta. Price, communication, and customer experience were the three main constructions of music Festival quality that were the focus of the investigation. 398 participants who had witnessed the concert were given questionnaires as part of a quantitative methodology approach, and SPSS 27 was used to process the data. The findings revealed that, in general, overall attendee satisfaction was influenced by aspects of Price, Communication, and Customer Experience. These aspects should be considered to identify and develop areas that exceed the expectations of Festival attendees
The Effect of Customer Relationship Management (CRM) and Customer Experience on Repurchase Intention Through Customer Satisfaction as Intervening Variable in Antavaya Bali
Get PDFThis research aims to analuze the effect of customer relationship management (CRM) and customer experience on repurchase intention through customer satisfaction as intervening variable in Antavaya Bali. This research uses quantitative research methods with survey approach. Research data was collected through distributing qestionnaries to customers of Antavaya Bali through social media with total of 100 respondents. The data analysis was carried out using smartPLS SEM v4.0 to test the relationship between independent, dependent, and intervening variable. The result showed CRM has significant effect on repurchase intention directly, while CRM hasn’t significant effect on customer satisfaction to reach repurchase intention. Customer experience hasn’t significant effect on repurchase intention directly, while customer experience has significant effect on customer satisfaction to reach repurchase intention. Customer satisfaction has significant effect on repurchase intention. This research shows improvement of CRM and customer experience can trigger the increase in customer satisfaction which affect the increase of repurchase intention. Therefore, Antavaya Bali advised to provide employee training on effective communication and responsiveness to customer needs, establish feedback system to gather customer input, and making membership system, also do a survey for customer’s experiences after travel with Antavaya Bali, so they know their customers are satisfied or not.Keywords – Customer Relationship Management, Customer Experience, Customer Satisfaction, Repurchase Intention, Quantitative Method, Antavaya Bal
Analysis of the Relationship Between Admission Prices and Line-Ups Artist on Visitor Purchasing Decisions to Attend the Saranghaeyo Indonesia 2024 Music Festival
Get PDFThe purpose of this study and research was made to determine and analyze the relationship that exists between the admission ticket price variable on visitor purchasing decisions at the K-Pop themed music festival event, namely Saranghaeyo Indonesia 2024, the relationship between the artist line-up variable on visitor purchasing decisions at the Saranghaeyo Indonesia 2024 music festival event, and the relationship between admission ticket prices and artist line-ups on visitor purchasing decisions at the Saranghaeyo Indonesia 2024 music festival event.Through data collection conducted by means of survey research. The participants in this study were visitors who attended the Saranghaeyo Indonesia 2024 event, and the sample selection was 100 respondents. The technique of collecting data using a questionnaire that has been tested for validity and reliability, and with data analysis techniques using multiple linear regression analysis. The study showed positive and significant results, as follows: (1) There is a positive influence of the admission ticket price on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the T test value, and getting a t value of 8.034 with a significance value of 0.001 <0.05, and a regression coefficient value of 0.407. (2) There is a positive influence of the artist line-up on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the T test value, and getting a t value of 10.685 with a significance value of 0.001 <0.05, and a regression coefficient value of 0.768. (3) There is a positive influence of the admission ticket price and artist line-up on consumer purchasing decisions at the Saranghaeyo Indonesia 2024 event. This is evidenced by the F test value, and obtained a calculated f value of 71,778 with a significance value of 0.001 <0.0
The Dynamic Interactions of Social Media Use, Self-Efficacy, Academic Resilience, and Learning Engagement in College Students
Get PDFAbstrakStudi ini mengeksplorasi hubungan antara penggunaan media sosial, efikasi diri, ketahanan akademis, dan keterlibatan belajar di kalangan mahasiswa di Jakarta. Menyadari potensi media sosial sebagai alat pembelajaran yang berharga sekaligus sumber gangguan, penelitian ini menyelidiki peran mediasi efikasi diri dan ketahanan akademis dalam dampak media sosial terhadap keterlibatan mahasiswa. Sebanyak 149 responden yang memenuhi kriteria demografi yang ditentukan berpartisipasi dalam penelitian ini. Analisis statistik, termasuk pengujian hipotesis, analisis regresi, dan uji-T, dilakukan dengan menggunakan perangkat lunak Smart-PLS 4. Hasil penelitian mengungkapkan bahwa meskipun efikasi diri dan ketahanan akademis secara signifikan memediasi hubungan tersebut, ketahanan akademis menunjukkan pengaruh yang lebih kuat. Hal ini menekankan peran penting ketahanan dalam menavigasi kompleksitas media sosial dan mendorong pembelajaran yang efektif. Studi ini menggarisbawahi perlunya memprioritaskan pengembangan ketahanan akademis pada siswa, di samping efikasi diri, untuk memaksimalkan manfaat media sosial untuk pembelajaran dan mengurangi potensi dampak negatif. Rekomendasinya meliputi pengembangan penggunaan media sosial yang bertanggung jawab, mengintegrasikan media sosial ke dalam proses pembelajaran melalui platform dan tugas daring, dan meningkatkan kesadaran akan penerapan positif media sosial untuk keberhasilan akademis.Kata Kunci: media sosial, ketahanan akademis, keterlibatan dalam proses pembelajaran, efikasi diri Abstract This study explored the multifaceted relationship between social media use, self-efficacy, academic resilience, and learning engagement among college students in Jakarta. Recognizing the potential of social media as both a valuable learning tool and a source of distraction, the research investigated the mediating roles of self-efficacy and academic resilience in the impact of social media on student engagement. A total of 149 respondents who met the designated demographic criteria participated in the study. Statistical analyses, including hypothesis testing, regression analysis, and T-test, were performed using Smart-PLS 4 software. Findings revealed that while both self-efficacy and academic resilience significantly mediated the relationship, academic resilience exhibited a stronger influence. This emphasizes the critical role of resilience in navigating the complexities of social media and fostering effective learning. The study underscores the need for educators to prioritize cultivating academic resilience in students, alongside self-efficacy, to maximize the benefits of social media for learning and mitigate potential negative impacts. Recommendations include fostering responsible social media usage, integrating social media into the learning process through online platforms and assignments, and raising awareness of the positive applications of social media for academic success.Keywords: social media use, learning engagement, academic resilience, self-efficac
Commodification of Poverty in Social Media
Get PDFThe commodification of poverty is no longer only capable of being carried out by the mass media. In the digital era, people can use poverty as content or commodify poverty through social media. Commodification using poverty as a social media selling point often occurs and continues to be repeated. This research aims to read the commodification of poverty on social media in Indonesia by analyzing the content of the Instagram accounts @hestyprw and @bella_saskya8 using a qualitative content analysis approach. Roland Barthes' semiotics, which includes denotation, connotation, and myth, is used as a research method in dissecting research objects (verbal and visual signs). The research found that both Instagram accounts used symbols of poverty, such as low-income family backgrounds and jobs, simple to damaged housing, and narratives of life's difficulties as the central concept of their content. On the other hand, the research also found a conflict between the content created by the two accounts, where the forms of poverty narrated were in contrast to the content creator's visual image (wearing nice clothes and even gold jewelry). Thus, the commodification of poverty carried out on social media is different from the commodification of poverty in mass media, where commodification on social media is more of a fake show and is directed at seeking attention, even debate so that the audience becomes increasingly curious about following the content
The Prophet's Tale: Disseminating Religious Narratives and Values in Indonesian Children's Storybooks
Get PDFThis study investigates the portrayal of Islamic prophets in children’s storybooks published in Indonesia. It utilizes mixed analytical method by combining traditional semiotic analysis and generative artificial intelligence. Focusing on a sample of popular publications, we examine how these narratives visually and textually construct religious stories, aiming to understand their role in shaping children's perceptions of Islamic teachings. The paper reveals the intricate balance between religious fidelity and pedagogical considerations, highlighting a unique cultural synthesis in Indonesian publishing. Our findings demonstrate that while these storybooks adhere closely to Islamic tenets, they also adapt narratives to suit the pedagogical needs of young readers, employing strategies that blend religious teachings with engaging storytelling. The use of generative AI, in this case ChatGPT-4, in conjunction with human analysis offers a comprehensive perspective, identifying patterns that might otherwise be overlooked in traditional methods. This study not only contributes to the field of cultural studies and the understanding of religious narratives in children's literature but also showcases the potential of AI-assisted humanities research. The implications of this research extend to broader discussions on the role of religious narratives in shaping cultural and religious identities in early childhood, offering valuable insights for educators, publishers, and scholars in the field
MEMBEDAH WUJUD TOXIC MASCULINITY DALAM SERIAL TELEVISI ‘EUPHORIA’ (ANALISIS SEMIOTIKA JOHN FISKE)
Get PDFGender (feminitas dan maskulinitas) merupakan salah satu konstruk sosial yang representasinya sering kali muncul pada media massa. Maskulinitas sering direpresentasikan melalui perilaku yang dominan, tangguh dan tidak jarang dikaitkan pada berbagai aksi kekerasan dan atau pelecehan. Ide maskulinitas yang kaku dan berlebihan dapat disebut sebagai toxic masculinity. Penelitian ini bertujuan untuk menganalisa representasi toxic masculinity dalam musim pertama serial televisi Euphoria yang direpresentasikan oleh karakter Nate Jacobs. Peneliti mengupas representasi melalui semiotika yang dikembangkan oleh John Fiske, yang dibagi menjadi level realitas, level representasi dan level idelogi. Ditemukan bahwa karakteristik toxic masculinity yang paling sering muncul adalah misogini, agresi dan kontrol, kejauhan emosional, hingga kekerasan fisik sebagai bentuk dominasi dan penyelesaian masalah
A Portrait of the Woman in Mass Media in the Case of Femicide of a Student in Pandeglang Regency
Get PDFThis research aims to criticize and justify the subject position, object position, and reader position placed in the news text of the female student femicide case in Pandeglang Regency in the Radar Banten report. This research uses the Sara Mills model of discourse analysis using a critical paradigm, through a qualitative approach. This research was conducted using purposive sampling. The results of this research are that female victims of femicide are positioned as objects of discrimination and the subject is the storyteller, namely Radar Banten. The subject position has the freedom to tell the event but also interpret the various actions that build up the event. The position of the reader in the news text is more directed towards male readers. There are two ways to position the reader, with the mediation aspect and the cultural code aspect. The representation of female victims of femicide in Pandeglang Regency in Radar Banten's reporting is influenced by patriarchal ideology. Women are considered a marginal group that experiences injustice because it weakens women's position. Women in this news are stereotyped and labeled as being weak, helpless, and wrong.
IMPLEMENTATION OF GREEN ACCOUNTING, INTELLECTUAL CAPITAL AND ENVIRONMENTAL PERFORMANCE ON COMPANY VALUE MEDIATED BY FINANCIAL PERFORMANCE
Get PDFBackground: Company value is not only influenced by investment fundamentals and business expansion, but also by environmental factors and society is increasingly complex. This research looks at green practices accounting as strategy For increase efficiency management environment And importance not quite enough answer social And environment companies, especially in the mining sector, often receive critics.Objective: Objective from study This is Forknow influence green accounting, intellectual capital and performance environment to Mark Company. Variable Mediation that is Performance Finance Also will tested whether it will strengthen the influence of Green Accounting , Intellectual Capital And Performance Environment encountered Mark Company.Method Study : Method Which used study This that is method quantitative with data secondary. Technique collection data that is using purposive sampling . The data used is in the form of reports annual financials for mining companies listed on the IDX 2018 period - 2022 and get research sample as much 35. Method study This use model regression data panel with test three models namely common effect model , fixed effect model and random effect model with tool test Eviews 11.Results Study : Results study show Green Accounting , Intellectual Capital And Performance Environment No influential significant to Mark Company. Performance Company influential significant to Mark Company. Performance company No mediate influence Green Accounting against mark company. Performance Company mediate the influence of environmental performance on company value. Company performance does not mediate the influence of Intellectual Capital on Company Value.Authenticity/Novelty Study : Study This take variable Which different that is Green Accounting Which moment This the more in intensify related damage natural Which happen No Because public general but Also the impact of business processes, research data is a mining company Which registered in BEI period 2018 - 202