UBM Journal (Universitas Bunda Mulia Jakarta)
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Perancangan Aplikasi Inventaris Web dengan Rekomendasi Stok AI untuk Toko Kelontong Mandiri
Get PDFPengelolaan inventaris yang efisien merupakan aspek penting dalam operasional bisnis, terutama bagi usaha kecil seperti toko kelontong. Pengelolaan secara manual seringkali menyebabkan inefisiensi, kesalahan pencatatan, dan kesulitan pelacakan stok. Penelitian ini bertujuan untuk merancang dan mengembangkan aplikasi inventaris gudang berbasis web guna mengatasi permasalahan tersebut dan meningkatkan efisiensi pengelolaan stok.Metode pengembangan perangkat lunak digunakan dalam penelitian ini, meliputi analisis kebutuhan pengguna melalui studi literatur dan observasi proses bisnis, perancangan sistem dengan Data Flow Diagram (DFD) dan flowchart, perancangan basis data relasional, serta pembuatan antarmuka pengguna (mockup). Aplikasi yang dikembangkan memiliki fitur utama untuk mencatat data barang, transaksi masuk dan keluar, pengelolaan data supplier dan pelanggan, serta menghasilkan laporan inventaris dalam berbagai bentuk.Sebagai nilai tambah, sistem dilengkapi dengan fitur rekomendasi stok berbasis kecerdasan buatan (AI) yang memberikan saran otomatis terkait barang yang perlu diisi ulang berdasarkan riwayat transaksi dan pola perputaran stok. Fitur ini mendukung pengambilan keputusan yang lebih cepat dan akurat.Hasil evaluasi menunjukkan bahwa sistem ini mampu meningkatkan efisiensi operasional, mengurangi kesalahan pencatatan, dan menyediakan informasi real-time yang mendukung keputusan manajerial. Kesimpulannya, aplikasi inventaris berbasis web ini merupakan solusi tepat guna yang dapat diimplementasikan secara efektif pada toko kelontong, sekaligus menjadi model penerapan teknologi informasi yang adaptif untuk skala usaha kecil
PRESENTASI PEREMPUAN DALAM IKLAN (Studi Pembedahan Semiotika John Fiske dalam Iklan Game Online Emperor and Beauties)
Get PDFIklan game seringkali memuat konten kontroversial yang menggambarkan perempuan secara stereotipikal sehingga bisa menimbulkan dampak negatif dan perasaan tidak nyaman pada konsumen yang tidak setuju dengan stereotip tersebut. Hal ini menjadi bahan pelajaran agar praktisi humas dapat lebih bijak dalam memproduksi iklan sehingga tidak memengaruhi citra merek secara negatif. Penelitian ini menganalisis presentasi karakter perempuan dalam video iklan game online mobile berjudul "Emperor and Beauties" menggunakan studi semiotika John Fiske yang mengacu pada tiga level semiotika, yaitu realitas, representasi, dan ideologi untuk mengetahui bagaimana cara semiotika membedah presentasi perempuan melalui penampilan, gestur, lingkungan, suara, dan teknik pengambilan gambar. Hasil penelitian menunjukkan bahwa iklan game "Emperor and Beauties" menonjolkan jurang pembeda antara laki-laki dan perempuan, dimana perempuan selalu menjadi pihak yang dilekatkan dengan presentasi negatif. Penelitian ini memberikan kontribusi dalam pemahaman tentang cara kerja semiotika pemikiran John Fiske dan pengaruhnya dalam kacamata masyarakat. Implikasinya adalah perlunya kesadaran dan perhatian lebih dari pelaku industri game dan praktisi humas untuk memproduksi iklan yang lebih inklusif dan tidak menyisipkan stereotip yang negatif terhadap perempuan.Kata Kunci: Presentasi, Semiotika, Perempuan, John Fiske, Iklan
Utilizing Text-to-Speech (TTS) Technology in Creating Listening Materials for English Language Teaching (ELT)
Get PDFThis research stimulates the use of Text-to-Speech (iSpeech) in creating English listening materials. The analysis shows that in using iSpeech Text-to-Speech, click the web https://www.ispeech.org/text.to.speech. Enter sentences or texts in the text box provided. Choose a male or female voice and choose the accent language we want to use to convert text to audio including UK (British) or US (American) English. To start the process synthesize sentences or text, press the Play button, and text that is currently sounded will be automatically blocked in yellow. Download the audio output and the audio can be played to students as listening materials in teaching English. Save the results of the synthesis into audio form in a certain format, so it can be heard again wherever and whenever by our students. With the presence of speech synthesizer technology, of Text-To-Speech (TTS) system can perform conversions from text computer-generated in the form of pronunciation (audio), where audio the resulting speed can be adjusted, intonation (prosody), as well as audio format output to be saved in the form of an audio file. English teachers/ lecturers can create listening materials according to their needs which will be taught to students
THE LECTURERS’ WRITTEN CORRECTIVE FEEDBACK IN WRITING CLASSES: UNIVERSITY STUDENTS’ OPINIONS AND PREFERENCES
Get PDFWriting in English for university students who use English as their second or foreign language can be challenging. This is not only because of the linguistic aspects that may be different from their first language but also because of the non-linguistic aspects such as the content, knowledge, and structure. For such cases, the involvement of a lecturer in their learning process is essential and this can be done by providing written corrective feedback (WCF) to their writing. In order to investigate the university students’ opinions of written corrective feedback and the types of it that are preferred in their writing classroom, this study hence is conducted to gain a better understanding from the students’ point of view. By implementing mixed-method research, the findings revealed major outcomes. Results showed that students generally felt positive about receiving WCF, as it helped identify errors, progress, and weaknesses. However, they felt that WCF alone was insufficient, and a combination of written corrective feedback and verbal feedback was more beneficial. Moreover, the students prefer direct feedback over indirect feedback to build awareness and knowledge about their writing process. They are impartial towards metalinguistic feedback and prefer correction forms with explanations. Lecturers' writing feedback develops critical thinking and revision strategies, encouraging students to research and read widely. Future studies could include longitudinal studies with teacher and student opinions, class observation, and technological advancements, aiming to stimulate new perspectives on written corrective feedback in EFL classrooms
ENHANCING TEACHERS’ FUNCTIONAL SKILLS THROUGH ENGLISH LANGUAGE AND CULTURAL EXPOSURE USING AI AND DIGITAL INFORMAL LEARNING IN SOUTHERN, PAKISTAN
Get PDFIn the digital age, educators must continuously adapt their functional skills to meet evolving classroom and communication demands. English language proficiency and cultural understanding are increasingly essential for teachers in multilingual and multicultural environments. Artificial Intelligence (AI) and digital informal learning have emerged as innovative tools to support this development, especially in underserved educational settings.Despite growing interest in AI in education, limited studies focus on how AI and informal digital platforms collectively contribute to English language acquisition, cultural awareness, and overall functional skills development among teachers, particularly in Islamic secondary schools in Southern Pakistan.The study is a quantitative experiment which examines how AI tools can help to improve the knowledge of English language, how digital informal learning leads to cultural awareness and how both can contribute to the development of functional skills wielded by teachers. The representative selection of 450 teachers in the Islamic secondary schools was chosen subserviently. An analysis of such data was undertaken by means of a structured questionnaire and SPSS (2021) using descriptive statistics and independent sample t-tests. The results demonstrate that AI-based tools are extremely helpful regarding the learning of the English language, and informal digital platforms increase the level of intercultural sensitivity in teachers. These are combined to have a positive contribution in the development of key functional skills like communication, critical thinking and problem solving. The research promotes changes to the education policy that should embrace AI and digital resources within the teacher development plans. It offers critical information to policymakers, educational leaders, and developers of EdTech who would wish to enable linguistically and culturally diverse areas teachers
KECERDASAN BUATAN UNTUK EFISIENSI DAN AKURASI LAYANAN POSYANDU BERBASIS PEMBERDAYAAN MASYARAKAT
Get PDFKegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan efisiensi dan akurasi layanan di Posyandu Cempaka melalui penerapan sistem digital berbasis kecerdasan buatan (AI). Program ini dirancang untuk memberdayakan kader posyandu sebagai mitra aktif dalam proses transformasi tata kelola administrasi dan operasional posyandu. Sistem digital yang dikembangkan mengintegrasikan fitur rule-based inference dan predictive analytics sederhana untuk mendeteksi potensi risiko gizi dan memberikan rekomendasi tindak lanjut secara otomatis berdasarkan data berat badan, tinggi badan, serta catatan kesehatan ibu dan anak. Pendekatan partisipatif diterapkan melalui Focus Group Discussion (FGD), pelatihan teknis, pendampingan, dan evaluasi berkelanjutan. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan kader menggunakan perangkat digital dan memahami konsep dasar AI untuk analisis kesehatan. Penerapan fitur prediksi otomatis terbukti mampu mempercepat proses pelaporan, mengurangi kesalahan input data, dan meningkatkan keakuratan klasifikasi status gizi. Selain manfaat teknis, kegiatan ini juga menumbuhkan kepercayaan diri kader terhadap teknologi dan memperkuat partisipasi masyarakat dalam kegiatan posyandu. Program ini menunjukkan bahwa integrasi AI dalam sistem pelayanan posyandu tidak hanya meningkatkan efisiensi administrasi, tetapi juga memperluas kapasitas kader dalam pengambilan keputusan berbasis data. Model posyandu digital ini diharapkan dapat direplikasi di wilayah lain sebagai inovasi pelayanan kesehatan masyarakat berbasis teknologi cerdas.
Democratic literacy: Challenges and opportunities to engage youth participatory in the age of digital media
Get PDFThis study endeavors to ascertain the challenges and opportunities in democracy literacy to foster active youth engagement in the digital media age. Through the implementation of Focus Group Discussions and participatory workshops involving a cohort of 17 participants, comprising eight student journalists and nine non-student journalists, who are poised to exercise their voting rights for the first time during the forthcoming 2024 elections, the research outcomes divulge that disparities exist in the democratic perspectives of student and non-student journalists, primarily due to their contrasting experiences. Nevertheless, both groups concur that a solid understanding of democratic principles empowers them to partake in the democratic process. In the digital media era context, four notable challenges emerge in democratic literacy: hoax oasis, politician stigmatization, idiot discussion engagement, and political apathy engagement. Conversely, two prospective avenues for bolstering democratic literacy are identified: information oasis and reigniting youth participation. These identified challenges and opportunities serve as fundamental pillars for formulating effective democratic literacy strategies in the digital era, thereby fostering increased participation of young voters in democratic practices
Digital marketing communication strategy Diraloka in maintaining the national tradition
Get PDFThis study discusses how Diraloka maintains national traditions in the postmodern era using marketing 4.0 strategies (online and offline). Technological developments make overlapping cultures accumulate and sometimes can get rid of each other, as well as various values that are often eroded by the speed of the times. This study aims to know and analyze Diraloka's digital marketing communication strategyin maintaining the national tradition of the modern postal era to build brand awareness. This research uses symbolic interaction theory. The paradigm used is constructivism with a qualitative research approach. The method used is a case study. The subject of research is key informants and informants. Data collectiontechniques use interviews, focus group discussion (FGD), observation, and documentation. The results of this study show that Diraloka's involvement in implementing digital marketing communication strategies by voicing national traditions is positively assessed by the audience or the surrounding community. From Diraloka's engagement rate on Instagram, it can be seen that this brand builds a good relationship with its audience. The story shared by Diraloka is packaged through symbols of art, literature, and literacy, and utilizes AI (Artificial Intelligence) technology for its design. Thus, moving together in maintaining,developing, and voicing national traditions can have an emotional impact. Diraloka can form a civic virtue Marketing Communication Strategy 4.0, Diraloka, Symbolic Interaction, National Tradition,Brand Awareness.called #AliansiPejalan and # KawanDira as a form that supports the common good of Indonesian citizens
ENHANCING BUSINESS PROFITS THROUGH FINANCIAL MANAGEMENT TRAINING AT RUFATA MSMEs
Get PDFMicro, small, and medium enterprises (MSMEs), particularly in the culinary sector, frequently grapple with the challenge of effectively recording and managing both business and personal finances. This led to the initiation of community service activities that focused on the topic of financial management. The decision to focus on this topic was made to maximize business profits. The objective of this event, scheduled for March 2024, is to augment the knowledge and expertise of Rufata MSME participants engaged in the culinary industry in Gudang Sarinah, Pancoran, and South Jakarta. We utilize training techniques to accomplish this endeavour. This activity encompasses the procedure of recording and overseeing a business's revenue and expenses. The objective is to furnish business proprietors with precise and all-encompassing data regarding their financial circumstances. Furthermore, this PKM seeks to aid commercial entities in differentiating between business funds and personal resources. The exercises conducted demonstrated that all participants derived benefits from the provided knowledge, particularly due to its straightforward adoption and practical application. Furthermore, the participants assessed whether the provided material aligned with their requirements and whether its delivery was clear. Moreover, the participants expressed their readiness to participate in future attempts, emphasizing the benefits they experienced from the current actions
WHAT BRINGS YOU BACK: PERSPECTIVES ON HOW CASUAL RESTAURANT ATTRIBUTES SHAPE MALAYSIAN CUSTOMERS' REVISIT INTENTIONS
Get PDFAbstract: In the competitive restaurant industry, especially within casual dining setting, retaining customers retention is fundamental for long-term success. However, as customer preferences and the hospitality landscape change, its becoming more difficult to understand what drives customers to return. This study determines the customers perspectives on how restaurant attributes have signifying the revisit intentions of Malaysian customers, focusing specifically on establishments in Johor. This study highlights how attributes like atmosphere, employee service quality, perceived food quality and menu diversity can expressively enhance customer loyalty. Utilizing a quantitative approach, 386 valid responses were retained through convenience sampling. The findings of this study suggest a strong association between various restaurant attributes and customer revisit intentions within Johor's casual dining establishment. Notably, employee service quality (ESQ) and perceived food quality and menu diversity (PFQMD) emerged as significant attributes that signifying the customers' revisit intention (CRI). The findings highlight the significant of these attributes in encouraging repeat visits and offer practical insights for restaurant operators in Johor to improve their offerings and marketing strategies. Moreover, this study adds to the discussion on customer revisit intention in Malaysia and suggests ways to strengthen customer relationships in the competitive casual dining market.Keywords: Revisit Intention, Casual dining, Restaurant attributes, Customer PerspectivesShort Authors Bio: The first and second authors are final year Hotel Management students, while the third author is an academic specializing in hospitality management, particularly food and beverage service management, with published indexed research articles, conference participation, and leadership of national grants in entrepreneurship education