UBM Journal (Universitas Bunda Mulia Jakarta)
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The Effect of Location, Product Quality, and Perceived Price in Increasing Purchase Decision through Brand Image as the Mediator
Get PDFThe purpose of this research is to assess the impact of location, product quality, and price perception on purchasing decisions with brand image as a mediating variable at Tom Sushi. The population that the focus of this study is the visitors Tom Sushi selected as a source of relevant data. The study took a total sample of 260 individuals, using an accidental sampling approach as a selection methodology. Analytical approach utilizing PLS-SEM through SmartPLS 3.0 program. The findings show that location positively influences purchasing decisions and brand image. In addition, product quality also has a positive impact on purchasing decisions and brand image. On the other hand, price perception also has a positive influence on purchasing decisions and brand image. Although brand image does not have a positive and significant impact on purchasing decisions, it is recommended that brand image be used as a variable antecedent to purchasing decisions in subsequent studies
KOMODIFIKASI BUDAYA TRADISIONAL OLEH MEDIA MASSA
Get PDFPenelitian ini membahas fenomena komodifikasi budaya tradisional oleh media massa dalam konteks globalisasi dan modernisasi yang semakin mendominasi kehidupan masyarakat. Budaya tradisional, sebagai identitas kolektif dan warisan nilai-nilai historis, kini menghadapi tantangan berupa penurunan relevansi serta perubahan makna akibat keterlibatan media dalam representasinya. Dengan menggunakan pendekatan kualitatif melalui studi literatur, penelitian ini mengkaji bagaimana media mengubah elemen-elemen budaya menjadi produk komersial yang dapat dikonsumsi publik, sering kali dengan mengabaikan konteks spiritual, sosial, dan historisnya. Hasil analisis menunjukkan bahwa media berperan ganda sebagai saluran penyebar budaya sekaligus agen komersialisasi, yang berdampak pada penguatan stereotip, penyederhanaan makna, dan hilangnya otentisitas budaya. Namun demikian, komodifikasi tidak selalu berdampak negatif. Jika dilakukan secara etis dan melibatkan komunitas lokal, praktik ini dapat menjadi sarana revitalisasi dan pelestarian budaya di tengah arus modernisasi. Oleh karena itu, keterlibatan aktif masyarakat, literasi budaya, dan tanggung jawab etis media menjadi kunci dalam menyeimbangkan antara promosi dan pelestarian budaya tradisional. Penelitian ini merekomendasikan penguatan regulasi, kolaborasi antara media dan komunitas budaya, serta edukasi publik untuk menjaga keberlanjutan nilai-nilai budaya lokal
GLOBALISASI BUDAYA POP DALAM MEDIA DIGITAL : KAJIAN PADA PLATFORM TIKTOK
Get PDFPenelitian ini bertujuan untuk mengkaji globalisasi budaya pop dalam media digital, dengan fokus pada TikTok sebagai platform penyebaran budaya global. TikTok, yang memfasilitasi pertukaran budaya lintas batas, menggunakan algoritma yang meningkatkan keterlibatan pengguna namun juga membatasi keberagaman perspektif budaya. Dengan menganalisis karakteristik media digital seperti diseminasi sekatan, konten buatan pengguna (UGC), dan personalisasi algoritmik, penelitian ini mengungkap peran TikTok dalam memperkuat budaya pop global dan tantangan yang timbul terkait pemahaman budaya yang lebih dalam. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur, yang mencakup penelaahan terhadap jurnal ilmiah, buku akademik, artikel media, dan publikasi daring yang relevan. Data dikumpulkan secara sistematis menggunakan kata kunci terkait, dan dianalisis dengan metode analisis isi untuk mendapatkan wawasan baru tentang dinamika budaya pop di TikTok. Untuk validitas, penelitian ini menerapkan triangulasi sumber, membandingkan informasi dari berbagai referensi dan sudut pandang yang kredibel dan relevan
STRUCTURAL CAPITAL MEDIATION TO INCREASING THE INFLUENCE OF KNOWLEDGE SHARING ON SUSTAINABLE HIGHER EDUCATION PERFORMANCE
Get PDFBackground: Universities today are navigating increasingly complex challenges, including shifting policy landscapes, technological disruption, and constrained resources. Within this context, knowledge sharing (KS) is recognized as a valuable strategic asset, yet the pathways through which it enhances institutional performance particularly sustainable operational outcomes remain insufficiently articulated.Objective: This research investigates how explicit knowledge sharing (KSE) and tacit knowledge sharing (KST) affect sustainable operational performance (SOP), and whether structural capital (SC) serves as a key intermediary that enables this transformation.Research Methods: A survey-based quantitative design was adopted, targeting both academic and administrative staff in various Indonesian higher education institutions. PLS-SEM was adopted to model the proposed relationships and assess the significance of mediating variables, offering a practical solution for data with complex interdependencies.Research Results: The results demonstrate three core findings. First, both KSE and KST significantly bolster SC, with KST exerting a stronger direct influence. Second, KSE has a notable direct impact on SOP, while the influence of KST on SOP operates predominantly through SC. Third, SC emerges as a critical mediating variable—fully bridging the link between KSE and SOP, and partially mediating the pathway from KST to SOP. These outcomes underscore SC’s central role in converting shared knowledge into operational sustainability.Originality/Novelty of Research: The present study contributes new perspectives to the Knowledge-Based View (KBV) by conceptualizing and validating a model that distinguishes the roles of explicit and tacit knowledge in developing organizational capital. It delivers practical insight for academic leaders by highlighting how strengthening structural capital can enhance the long-term performance of higher education institutions
SELF-EFFICACY AS A MODERATOR IN THE INFLUENCE OF SOCIAL MEDIA INFLUENCER, INVESTMENT KNOWLEDGE, INVESTMENT RETURN, AND POCKET MONEY ON GEN Z'S INVESTMENT INTEREST: EVIDENCE FROM MALANG, INDONESIA
Get PDFBackground: The city’s status as an educational hub with a large student population makes Gen Z in Malang more exposed to social media trends and financial information, which further stimulates their enthusiasm for investment. However, this interest is not always accompanied by sufficient investment knowledge, financial literacy, or confidence, leading to a gap between intention and behavior. Factors such as the influence of social media influencers, investment knowledge, expected returns, and pocket money are believed to shape this investment interest, while self-efficacy plays a crucial moderating role in determining whether these factors can effectively strengthen Gen Z’s investment intentions in Malang.Objective: This study aims to examine Generation Z’s investment interest in Malang City, an educational hub that attracts students from across Indonesia. Malang’s unique blend of academic and urban life provides a distinct context compared to metropolitan areas such as Jakarta or Surabaya, making it an ideal setting to analyze variations in Gen Z’s investment behavior.Research Methods: This study employed a quantitative design with purposive sampling, resulting 232 respondents. The data were obtained through online questionnaires shared via social media and analyzed using Partial Least Squares (PLS) with SmartPLS version 4.1.1.Research Results: The results show that social media influencers and investment returns significantly increase investment interest, while investment knowledge and pocket money do not. The results show that self-efficacy significantly moderates the effect of social media influencers, investment knowledge, and investment returns on investment interest, while it does not significantly moderate the effect of pocket money.Originality/Novelty of Research: This study contributes to the literature by examining self-efficacy as a moderating factor between key determinants and investment interest, specifically targeting Generation Z in Malang City
Faktor-Faktor yang mempengaruhi Motivasi Kerja dan Profesionalisme Karyawan terhadap Kinerja Karyawan
No full textMotivasi adalah untuk memberikan dorongan dan usaha untuk mencapai pemuasan keinginan dan sasaran setiap karyawan. Profesionalisme seseorang yang menekuni pekerjaan berdasarkan keahlian, kemampuan, teknik, dan prosedur berlandaskan intelektualitas Tujuan penelitian adalah untuk mengetahui secara simultan ada Faktor-faktor yang Mempengaruhi Motivasi Kerja dan Profesionalisme Karyawan terhadap Kinerja Karyawan Pada PT Bank Artha Graha Internasional Tbk. Kantor Cabang Cokroaminoto Jakarta. Teknik pengambilan sampel dalam penelitian ini dilakukan dengan Total Sampel, yaitu cara pengambilan sampel secara keseluruhan tanpa memperhatikan strata yang ada dalam sampel dalam penelitian dari jumlah populasi yang ada 37 orang sampel. Dari hasil analisa bahwa terdapat pengaruh positif variabel Motivasi kerja terhadap Kinerja Karyawan dengan nilai korelasi parsial sebesar 0,732 berarti ada pengaruh positif dan kuat. Dibuktikan dengan uji hipotesis diperoleh nilai thitung sebesar 2,799 > 10,05 (35) = 1,680, maka Ho ditolak dan H, diterima berarti mempunyai cukup bukti variabel Motivasi Kerja terhadap Kinerja Karyawan mempunyai pengaruh signifikan. Berikut ini hasil analisa terdapat pengaruh positif Profesionalisme Karyawan terhadap Kinerja Karyawan dengan nilai korelasi parsial sebesar 0,847 berarti ada pengaruh positif dan sangat kuat. Dibuktikan dengan uji hipotesis variabel Profesionalisme Karyawan terhadap Kinerja Karyawan diperoleh nilai thitung 5,208 t0,05 (35) = 1,680 maka Ho ditolak dan Ha diterima berarti mempunyai bukti, bahwa variabel Profesionalisme Karyawan terhadap Kinerja Karyawan mempunyai pengaruh signifikan. Berdasarkan analisa secara simultan berpengaruh positif variabel Motivasi Kerja dan Profesionalisme Karyawan terhadap Kinerja Karyawan nilai korelasi secara simultan menghasilkan nilai R sebesar 0,861 dan sedangkan nilai R Square sebesar 0,742 atau 74,2%, hal ini dapat dinyatakan bernilai positif dan tingkat pengaruhnya sangat kuat. Dibuktikan dengan uji F (ANOVA) atau Fhitung di peroleh nilai sebesar 48,870 dimana lebih besar dari Ftabel (36) sebesar 2,860 dengan tingkat signifikan sebesar 0,000 karena 0,000 0,05, maka dapat dikatakan variabel Motivasi Kerja dan variabel Profesionalisme Karyawan secara bersama-sama berpengaruh signifikan terhadap Kinerja Karyawan.
Determinan Intensi Berkelanjutan untuk Menggunakan Aplikasi Pembayaran Digital di Indonesia: Peran Mediasi Kepuasan Pelanggan
Get PDFDuring the introduction stage of digital payment application, several applications offered discount and cashback in order to increase the technology adoption. However, after the society has adopted it, the discount and cashback have decreased, thereby the promotion became unattractive and could be a barrier for the society’s intention to use the application continuously. Therefore, this research aims to study the factors affecting society’s intention to use digital payment application continuously in Indonesia. This research uses a non-probability sampling by using the convenience sampling technique. Moreover, this research collected the data through questionnaire from 181 respondents. The data was analysed using Partial Least Square – Structural Equation Modelling (PLS-SEM) method. The results showed that perceived usefulness and trust can affect customer satisfaction and continuance intention to use digital payment applications positively and significantly. Confirmation can’t affect the intention significantly, but it can affect customer satisfaction significantly. Customer satisfaction can affect the intention positively and significantly. Meanwhile, customer satisfaction can mediate the influence of confirmation, perceived usefulness, and trust on the intention
Determinants of Online Customers' Attitudinal Loyalty and Impulsive Purchasing on Shopee: The Role of Visual Engagement and Enjoyment
Get PDFDespite its popularity and substantial user support, e-commerce in Indonesia exhibits intense rivalry for survival. This is demonstrated by the decrease in e-commerce in Indonesia, attributable to insolvency, changes in business models, or a decision to refrain from operating in the country. Amidst intense competition, Shopee has managed to endure and enhance its brand and services, establishing itself as one of the largest and most formidable e-commerce enterprises in Indonesia. Several factors encourage Indonesian customers to engage in impulsive and loyal shopping on a platform. This study seeks to examine the factors influencing impulsive buying on Shopee, utilizing predictor variables such as visual engagement, enjoyment, and attitudinal loyalty. This quantitative study employs a questionnaire as a survey instrument for participants. The items in the questionnaire are derived from prior research. A 5-point Likert scale is employed to assess the value of respondents' answers. This study utilized a sample of 200 respondents selected by purposive procedures, specifically persons who had made purchases on Shopee. This research employs partial least squares structural equation modeling (PLS-SEM) and SmartPLS as analytical instruments. This study's findings indicate that customer satisfaction on the Shopee platform can affect both attitudinal loyalty and impulsive purchasing behavior. Conversely, the visual engagement experienced by Shopee customers can solely affect impulsive purchasing, rather than fostering attitudinal loyalty. Moreover, attitudinal loyalty exerts no influence on impulsive purchasing. Additional findings indicate that attitudinal loyalty does not function as a mediator in this research. This study's findings enhance strategies for cultivating client loyalty and stimulating impulsive purchases by evaluating the reinforcement of visual engagement or enjoyment factors. This study's limitations and recommendations for future research are to the range of predictor variables and the necessity for a larger, more diverse sample size
PENGABDIAN KEPADA MASYARAKAT: PELATIHAN KOMUNIKASI LISAN BAHASA INGGRIS BAGI SISWA/I SMA
Get PDFIn today's globalized world, English language proficiency has become an important asset for personal and professional success. Among the various skills related to learning English, English listening and speaking skills are very important. To hone English listening and speaking skills, the English Language study program of Bunda Mulia University conducted community service at SMA Fons Vitae 1, East Jakarta. This community service was conducted face-to-face from September 12 to November 14, 2024 from 2.45 PM to 4.15 PM, and the activity was carried out in 7 sessions. Participants in this community service were thirty students of grade X and XI of SMA Fons Vitae 1, and the speakers were lecturers from the English Language study program of Bunda Mulia University. A series of topics related to English listening and speaking skills were taught by the speakers, including recounting stories, describing products, participating in meetings, and persuasive speaking. First, the speakers gave ice-breaking sessions, which were then followed with the presentation of materials and references according to the topic and practice sessions by the students. In the last session, an evaluation was conducted to assess the English speaking skills of the students. Most of the students were quite proficient in speaking English and were able to explain their opinions very well. However, there were some students who experienced difficulties. From the results of the feedback questionnaire, it can be concluded that this community service had a positive impact on the students of SMA Fons Vitae 1. The students of SMA Fons Vitae 1 considered that the training was educational, objective, accountable, and transparent
Natural Language Processing (NLP) for Sentiment Analysis of Seblak Bandung Pedas Kudus Reviews
Get PDFThis study aims to apply Natural Language Processing (NLP) for sentiment analysis of customer reviews for Seblak Bandung Pedas Hot Gang 2, obtained from Google Maps View. In the digital era, customer reviews play a crucial role in determining the reputation of a business, especially in the culinary industry. Sentiment analysis using NLP enables business owners to automatically identify customer opinions without reading each review individually. The methods used in this study include web scraping to collect customer review data, followed by data preprocessing, text feature extraction using TF-IDF and Word Embedding, and sentiment classification using Machine Learning models (Naïve Bayes, SVM, Random Forest). The results show that the sentiment classification model successfully categorizes customer reviews into positive, negative, or neutral. A total of 63 reviews (57.8%) were classified as positive, 34 reviews (31.2%) as negative, and 12 reviews (11.0%) as neutral. The Naïve Bayes model achieved the highest accuracy at 77.27%, followed by SVM (72.73%) and Random Forest (59.09%). From the sentiment analysis results, it is evident that most customers are satisfied with the product and service quality, though there are still criticisms regarding the level of spiciness and the price, which is considered high. By applying NLP, business owners can gain deeper insights into customer sentiments and make more informed decisions to improve service quality