UBM Journal (Universitas Bunda Mulia Jakarta)
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Comparative Analysis of Translation Accuracy Between Swiftkey and Baidu Input Method Software Chinese-Indonesian Translation Function
Get PDFWith the rapid development of China and technology, SwiftKey and Baidu have introduced input methods with auxiliary translation functions to overcome language barriers between different countries. These two software applications provide real-time assistance for users facing language communication difficulties. This study examines 190 sentences from the websites of 12 Chinese companies operating in Indonesia, analyzing the translation techniques used by both input methods and the types of translation errors they produce. The results indicate that five main translation techniques are employed: literal translation, free translation, transliteration, addition, and omission. Additionally, seven types of translation errors were identified, including verb mistranslation, English abbreviation mistranslation, noun mistranslation, lexical omission, untranslated words, adjective mistranslation, and lexical substitution errors. Data analysis shows that the translation accuracy of the SwiftKey input method is 69%, while that of the Baidu input method is 31%. This indicates that SwiftKey's translation quality and accuracy surpass Baidu's by 38%. Therefore, compared to the Baidu input method, SwiftKey provides a more reliable translation quality
Service Recovery Strategies to Maintain Guest Satisfaction at X Hotel in Jakarta
Get PDFVarious service issues has been researched as one of the factors that influenced Indonesia to lose its contribution to the economic growth during post Covid-19. One of the efforts the hospitality can do to solve the problem is to further innovate service quality of the hotel. However, service failures often occur as a result of not meeting the guests’ expectations, and so service recovery address these failures and restore the guests’ trust and satisfaction with effective methods, such as compensation, proactive communication, and personalized resolutions. This research examines the service recovery strategy of X Hotel, a luxury hotel in Jakarta known for its high standards of service. What will be examined are methods used by front line workers to address service failures, the management’s role in ensuring the effetiveness of the service recovery, and challenges encountered during the process of service recovery. The data will be collected through interviews with the management of the front line workers of X Hotel, which includes the manager of the Food and Beverages, the manager of the Front Office, and the manager of the Housekeeping. The findings highlight the importance of a structured framework as a guideline to implement service recovery with clear boundaries set to improve the speed and effectiveness of the compensation given. Aside from that, advanced systems such as HOTSOS system and guest feedback platform greatly enhance the hotel’s ability to track and analye service failures, prevent recurrence, and gain insights on guests’ expectations. Adopting this structured framework and investing in these advanced systems can enhance the effort of service recovery, making it important for X Hotel to maintain a competitive advantage in the luxury hospitality sector
PERANCANGAN 3D VIDEO GAME AKSI BERCORAK BUDAYA INDONESIA DENGAN PENDEKATAN UI/UX
Get PDF The rapid growth of technology and the gaming industry in Indonesia, along with the increasing number of gamers, presents a significant opportunity to promote local culture. As Indonesia ranks third in the world for the number of gamers, a major challenge is the inadequate representation of local culture, often skewed towards international markets. Local game developers face barriers such as a lack of formal education and difficulties in creating culturally accurate content, despite efforts by the government and studios to enhance cultural representation. This study employs a qualitative-descriptive approach, utilizing data collection methods including interviews, observations, document studies, literature reviews, and questionnaires. The design methodology used is the Multimedia Development Life Cycle, focusing on creating a UI/UX that reflects Javanese culture and employing low poly 3D modeling to ensure accessibility and an engaging visual experience. The game titled "Mahesa: The Darkness of Ruins" is designed to increase awareness among the younger generation of Indonesian culture through local cultural elements and appealing design. Through this game, the author aims to introduce Indonesian culture to the international stage, advance the local gaming industry, and contribute to cultural preservation
OPTIMASI PERTANIAN DI BEKASI UTARA: PREDIKSI CURAH HUJAN DAN REKOMENDASI TANAMAN DENGAN MENGGUNAKAN MODEL REGRESI LINIER
Get PDFKetidakpastian dan variabilitas curah hujan merupakan tantangan utama bagi petani dalam menentukan waktu tanam dan jenis tanaman yang paling sesuai untuk kondisi cuaca yang berubah-ubah. Sistem yang dibangun dalam penelitian ini menggunakan data historis curah hujan, parameter iklim, dan informasi varietas tanaman yang dikumpulkan dari wilayah Bekasi Utara. Proses pengumpulan data dilakukan dengan menggunakan citra satelit Landsat 8 dan dataset curah hujan CHIRPS yang kemudian diolah menggunakan bahasa pemrograman Python. Metode machine learning diterapkan untuk memproses dan menganalisis data tersebut guna membangun model prediksi yang akurat. Hasil penelitian menunjukkan bahwa sistem prediksi curah hujan yang dikembangkan mampu memberikan prakiraan curah hujan yang cukup akurat. Selain itu, sistem ini juga dapat memberikan rekomendasi tanaman optimal berdasarkan kondisi iklim dan prediksi curah hujan, yang diharapkan dapat membantu petani dalam meningkatkan hasil panen dan ketahanan pangan di wilayah tersebut. Penelitian ini menyimpulkan bahwa integrasi antara data satelit, analisis iklim, dan metode machine learning dapat menjadi alat yang efektif dalam membantu pengambilan keputusan pertanian yang lebih baik. Sistem yang dikembangkan juga memiliki potensi untuk diimplementasikan di wilayah lain dengan kondisi serupa, setelah dilakukan penyesuaian data lokal
RELIGIOSITY AND ETHICAL BEHAVIOR AS DETERMINANTS OF WHISTLEBLOWING INTENTION AND PERFORMANCE IN THE IMPLEMENTATION OF CLEAN AND SERVING BUREAUCRATIC AREA
Get PDFBackground: In an increasingly dynamic business world, integrity and ethics are important pillars for the continuity and reputation of the company. Optimal employee performance is influenced by the application of ethics and integrity, which can also reduce the risk of fraud. To deal with potential fraud, some institutions have implemented a whistleblowing system, which allows employees to report unethical or illegal actions.Objective: This study aims to examine the effect of religiosity and ethical behavior on employee performance and intention to whistleblowing.Research Methods: This study examined employees at a government agency in Semarang, Central Java, with a population of 650 employees. Based on recommendations from previous research, the sample was drawn using the Proportionate Stratified Random Sampling method due to the heterogeneous and stratified population. From this population, 86 samples were calculated using the Slovin formula with a tolerance of 0.1, but increased to 121 to avoid questionnaire completion errors. Data collection was conducted through an online questionnaire with Google Form to 105 respondents, aiming for time and cost efficiency.Research Results: Religiosity and ethical behavior have a positive influence on employee performance and whistleblowing intentions. A higher understanding of religiosity encourages a greater sense of responsibility, thus improving performance. Ethical behavior also contributes positively to performance because good ethics help achieve company goals. In addition, religiosity and ethical behavior significantly influence whistleblowing intentions, where faithful and ethical individuals are more likely to report fraud in the company, especially in an environment that supports corruption-free rules and whistleblowing systems.Authenticity/Novelty of Research: his study examines how the rules and criteria of WBBM strengthen ethical behavior and whistleblowing intention. It also highlights the role of WBBM in promoting transparency and accountability as part of bureaucratic reform and fraud prevention
Hope, enthusiasm, and skepticism: Public emotional representation of female leaders' reputation in the 2024 East Java regent elections
Get PDFThe nomination of female incumbent regional heads has not escaped public scrutiny and judgment on digital media ahead of the 2024 regional head elections. Analyzing public emotions through sentiment analysis and capturing mass opinions via social media is an interesting phenomenon, especially considering the persistent gender challenges and barriers in Indonesian politics. This research aims to explore how the public responds to the leadership of a currently serving female leader who will run for re-election in the 2024 period and whether the emotions that arise are related to performance, gender, or a combination of both. The research method used is social network analysis to analyze key actors with text analysis from social media platforms such as Instagram, Facebook, and online news. In data collection, the researchers used the website https://esuit.dev/, as well as two software programs, Gephi and Orange, to conduct metric analysis and text analysis of comments from social media. We conducted this research on the regional heads of Blitar Regency, Nganjuk Regency, and Lumajang Regency in East Java Province, Indonesia. This study found that performance factors, understanding of gender issues, and social stereotypes attached to female leaders influence public emotions towards incumbent female leaders. While successful policies and sustained leadership drive significant support, negative sentiments related to traditional gender norms also emerge. These findings illustrate that although incumbent female leaders can gain appreciation for their performance, they also face challenges in overcoming gender biases associated with their work. The implications of this research provide important insights into the dynamics of public emotions in the 2024 regional elections and the significance of political education that can help reduce gender bias in Indonesia's local elections
STRATEGI PENGEMBANGAN PARIWISATA DI DESA REPI, KABUPATEN MANGGARAI BARAT
Get PDFSaat ini desa telah menjadi salah satu bentuk destinasi wisata. Pengembangan kepariwisataan pada sebuah desa membutuhkan strategi yang komprehensif untuk mengembangkan potensi atraksi, aksesibilitas, dan amenitas. Pariwisata di Kabupaten Manggarai Barat mengalami perkembangan yang signifikan. Desa Wisata Repi memiliki banyak peluang untuk menarik wisatawan untuk berkunjung. Adapun tujuan penelitian ini ialah mengidentifikasi komponen 3A di Desa Repi sebagai destinasi wisata dan mendeskripsikan potensi atraksi, aksesibilitas, dan amenitas, serta menyusun strategi pengembangan pariwisata di Desa Repi. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data yang digunakan pada penelitian ialah observasi dan wawancara. Uji validasi data yang digunakan pada penelitian ini ialah triangulasi data. Berdasarkan hasil analisis atraksi, aksesibilitas, dan amenitas, Desa Repi memiliki peluang untuk dikembangkan. Dari aspek atraksi, Desa Repi memiliki potensi wisata berupa 1) atraksi alam, seperti pantai dan bukit; 2) atraksi budaya, seperti tari caci, tiba meka, Sanda, Mbata, dan Danding; dan 3) Usaha Mikro, Kecil, dan Menegah, seperti kain songke. Aksesibilitas menuju Desa Repi telah tersedia, namun masih membutuhkan peningkatan kualitas. Selain itu, pada aspek amenitas telah tersedia beberapa fasilitas penunjang pariwisata, seperti homestay, warung. Namun demikian, sudah ada proses pembangunan toilet umum sebagai bentuk peningkatan kualitas amenitas di Desa Repi. Pengembangan pariwisata di Desa Repi dapat dilakukan dengan sejumlah strategi, diantaranya 1) peningkatan sumber daya manusia di bidang pariwisata, 2) peningkatan pemasaran tentang Desa Repi, 3) pembuatan paket wisata, 4) penyusunan program kerja pokdarwis, dan 5) peningkatan kualitas sarana umum. Strategi-strategi ini dapat diterapkan agar Desa Repi menjadi desa wisata yang siap untuk menerima wisatawan, baik nasional maupun internasional
PENGEMBANGAN GAME VISUAL NOVEL "BRENHAN SUCCESS STORY" MENGGUNAKAN METODE MULTIMEDIA DEVELOPMENT LIFE CYCLE
Get PDFVideo game kini telah menjadi bagian dalam era teknologi saat ini, dimana para penggunanya dapat memainkan video game pada waktu luang mereka sebagai sebuah hiburan. Perkembangan industri video game adalah salah satu perkembangan paling pesat dalam beberapa tahun terakhir, dimana pada awalnya video game yang dimainkan oleh anak-anak dan remaja telah menjadi permainan untuk semua umur. Salah satu genre yang menarik dalam dunia video game adalah visual novel, yang memadukan unsur naratif dengan gameplay interaktif. Game visual novel dapat digunakan sebagai media pembelajaran karena dapat menyampaikan informasi dengan menarik dan edukatif. Walaupun sudah banyak game visual novel yang ada di pasaran, namun didapati masih sedikit yang bertemakan edukasi dan motivasi. Oleh karena itu, game visual novel ini dikembangkan untuk memberikan motivasi kepada mahasiswa baru dalam menjalankan perkuliahan. Game visual novel ini dikembangkan dengan metode Multimedia Development Life Cycle yang terdiri atas enam tahap, yaitu Concept, Design, Material Collecting, Assembly, Testing, dan Distribution. Pengembangan game visual novel ini telah melalui perancangan storyboard pada tahapan Design, pengumpulan aset dalam Material Collecting, dikembangkan dalam tahapan Assembly dengan software Unity. Setelah game ini selesai dikembangkan, maka dilakukan pengujian pada tahapan Testing yang memastikan gameplay sudah berfungsi sebagaimana harusnya, dan akhirnya didistribusikan secara luas pada tahap Distribution
Media dan Budaya Visual: Kajian Estetika dalam Iklan Digital
Get PDFEstetika visual dalam iklan digital memainkan peran sentral dalam membentuk persepsi dan pengalaman visual masyarakat kontemporer. Dalam konteks budaya visual digital yang ditandai oleh banjir citra, estetika tidak lagi sekadar persoalan keindahan, melainkan menjadi medan ideologis dan kultural tempat nilai, identitas, dan kekuasaan dinegosiasikan. Penelitian ini bertujuan untuk menganalisis bagaimana konstruksi visual dalam iklan digital tidak hanya merepresentasikan produk atau jasa, tetapi juga mengonstruksi makna budaya dan mempengaruhi cara audiens melihat serta merasakan dunia. Dengan pendekatan interdisipliner yang menggabungkan teori media, semiotika, dan estetika, serta berlandaskan pemikiran tokoh-tokoh seperti Nicholas Mirzoeff, Jacques Rancière, Guy Debord, dan Henry Jenkins, studi ini membongkar cara kerja visualitas dalam ranah digital.Penelitian ini menggunakan studi literatur untuk menelaah hubungan antara estetika iklan dan dinamika budaya visual, termasuk bagaimana simbol, warna, tipografi, narasi visual, dan komposisi gambar digunakan untuk memproduksi afek dan membentuk identitas. Selain itu, penelitian ini juga mengkaji pergeseran peran audiens dari konsumen pasif menjadi subjek aktif yang turut serta dalam produksi dan distribusi makna visual melalui praktik digital seperti berbagi, menyukai, dan memodifikasi konten iklan. Dalam lanskap budaya visual yang semakin terfragmentasi dan terdigitalisasi, estetika iklan digital muncul sebagai instrumen strategis dalam membentuk imajinasi kolektif, menciptakan aspirasi, dan menegosiasikan nilai-nilai sosial yang berkembang.Hasil dari analisis ini menunjukkan bahwa estetika dalam iklan digital bukanlah aspek yang netral atau dekoratif, melainkan bagian integral dari logika visual kapitalisme digital yang bekerja secara afektif, ideologis, dan kultural. Dengan demikian, memahami estetika visual dalam iklan digital tidak hanya penting untuk kajian komunikasi visual, tetapi juga untuk membaca dinamika kekuasaan dan makna dalam budaya kontemporer.Kata Kunci: estetika visual, iklan digital, budaya visual, semiotika, ideologi, media digital, afek, representas
Peran Teknologi Informasi dalam Meningkatkan Efektivitas Program Corporate Social Responsibility (CSR) Pada Yayasan XYZ
Get PDFInformation Technology (IT) has become an essential element of human activity, including the implementation of Corporate Social Responsibility (CSR) programs aimed at community empowerment. One organization conducting such programs is Foundation XXX, a non-profit focused on education that routinely carries out CSR initiatives in partnership with various stakeholders. This study seeks to evaluate the effectiveness of IT-based partnerships within the foundation’s CSR program. A qualitative approach was employed through in-depth interviews with stakeholders, field observations, document analysis, and a literature review. Findings indicate that using online communication platformsm such as Zoom and Google Meet, and digital monitoring systems enhances inter-party coordination, transparency in resource allocation, and community participation. IT also facilitates real-time progress tracking, enabling faster, data-driven decision-making. Nonetheless, challenges such as digital-literacy gaps, infrastructure limitations, and incomplete system integration still hinder optimal benefits. The research underscores the need for a comprehensive IT strategy encompassing literacy training, platform standardization, and a sustainable integration plan to maximize CSR impact. These findings are expected to guide similar organizations in designing IT-based CSR initiatives that are sustainable and results-oriented. Practical implications include formulating supportive policies and fostering multi-party collaboration to bridge technological gaps and ensure equitable benefits for all stakeholders within the organizatio