UBM Journal (Universitas Bunda Mulia Jakarta)
Not a member yet
2474 research outputs found
Sort by
BEST SUSTAINABILITY PRACTICES WITH SUSTAINALYTICS: INSIGHTS FROM IDX ESG STAR COMPANIES
Get PDFBackground: In the rapidly evolving landscape of global finance, sustainability has become a critical factor influencing investment decisions and corporate strategies. The Indonesia Stock Exchange (IDX) has taken significant steps to integrate sustainability into its capital market, including its ESG Star program, which recognizes companies excelling in Environmental, Social, and Governance (ESG) performance. This research explores how Sustainalytics supports IDX ESG Star companies in driving sustainability practices and enhancing corporate accountability.Objective: By examining these companies’ best practices, the study aims to shed light on the effectiveness of ESG criteria in fostering sustainable development and market competitiveness.Research Methods: This study uses an exploratory and descriptive research design to analyze sustainability practices among IDX ESG Star companies based on Sustainalytics ratings. It employs secondary data collection, including ESG ratings, IDX criteria, and academic research. Data analysis combines qualitative and comparative methods to identify best practices and offer actionable recommendations.Research Results: The study reveals that the eight companies excel in environmental, social, and governance (ESG) practices. Environmentally, they focus on green buildings, renewable energy, and emissions reduction. Socially, they prioritize inclusivity, financial access, and employee well-being. Governance-wise, they adhere to transparent reporting and international standards, demonstrating strong ESG integration.Originality/Novelty of Research: This study offers a novel analysis by focusing on IDX ESG Star companies and their sustainability practices, using Sustainalytics ratings as a benchmark. It highlights best practices in environmental, social, and governance areas, providing actionable insights for companies to enhance their ESG performance and contributing to the broader sustainability discourse in Indonesia’s capital market
Pengaruh Orientasi Kewirausahaan dan Manajemen Kualitas terhadap Kinerja UMKM melalui Inovasi Terbuka
Get PDFSME performance is a crucial indicator for measuring business success, as it reflects the extent to which goals and plans have been achieved. This study aims to examine the influence of Entrepreneurial Orientation (EO) and Total Quality Management (TQM) on SME’s Performance, both directly and through the mediating role of Open Innovation (OI). The research was conducted on 85 small-scale barbershop SMEs in West Jakarta. Data were collected using a probability sampling method via questionnaires and analyzed using the Smart-PLS Version 4 application. The analysis techniques included Outer Model and Inner Model testing. The findings indicate that EO has a significant effect on SME’s Performance, while TQM does not show a statistically significant influence. However, OI significantly mediates the relationship between EO and SME’s Performance, as well as between TQM and SME’s Performance. These results highlight the importance of open innovation as a mediating mechanism that enhances SME performance, particularly in the service sector
KLASIFIKASI PELANGGAN PADA CUSTOMER CHURN PREDICTION MODELS MENGGUNAKAN DECISION TREE
Get PDFPersaingan yang semakin ketat dalam dunia perdagangan modern menuntut perusahaan untuk menerapkan strategi retensi pelanggan yang proaktif, menjadikan prediksi customer churn (pelanggan yang berhenti menggunakan layanan) sebagai fokus utama. Penelitian ini bertujuan untuk mengembangkan dan mengevaluasi model klasifikasi yang memanfaatkan data pelanggan historis guna mengidentifikasi secara dini pelanggan yang berpotensi churn atau tetap loyal. Metode yang digunakan adalah Data Mining, khususnya teknik Klasifikasi, dengan memilih algoritma Decision Tree C4.5 karena keunggulannya dalam menghasilkan aturan keputusan yang transparan dan mudah diinterpretasikan. Dataset yang dianalisis melibatkan 996 sampel pelanggan, mencakup berbagai atribut penting seperti jenis kelamin, usia, metode pembayaran, dan riwayat transaksi. Klasifikasi dilakukan untuk memprediksi status pelanggan ke dalam salah satu dari dua kategori target: loyal atau churn. Hasil pengujian menunjukkan bahwa model yang dibangun mampu mengklasifikasikan 636 pelanggan (sekitar 63.8%) sebagai kategori loyal dan 360 pelanggan (sekitar 36.2%) sebagai kategori churn, dengan mencapai tingkat akurasi model sebesar 98%. Temuan ini menunjukkan efektivitas Decision Tree C4.5 dalam memetakan pola loyalitas pelanggan. Secara praktis, model ini berkontribusi dalam menyediakan wawasan yang terukur bagi perusahaan untuk merumuskan inisiatif pemasaran dan retensi yang lebih tepat sasaran
REINTERPRETASI SIMBOL GARUDA DALAM TIGA LUKISAN KARYA PUTU SUTAWIJAYA
Get PDFTransformasi simbol negara dalam seni rupa kontemporer membuka ruang dialog baru untuk memaknai nilai-nilai kebangsaan. Penelitian ini mengkaji reinterpretasi simbol Garuda dalam tiga karya Putu Sutawijaya pada pameran "Lelampah" pada tahun 2023 yang menunjukkan transformasi dari simbol kenegaraan menjadi representasi humanistik. Menggunakan metode deskriptif kualitatif-interpretatif dengan analisis semiotika Charles Sanders Peirce, tiga karya - "Gaja-Kaccapa," "Cak Amerta," dan "Menjaga #2" dikaji secara mendalam. Melalui analisis tingkatan tanda Peirce, ditemukan bahwa transformasi ikon Garuda (bentuk visual) menjadi indeks (gestur dan komposisi figur) menghasilkan simbol baru yang merepresentasikan nilai-nilai Pancasila: kemanusiaan yang adil dan beradab dalam "Gaja-Kaccapa" melalui figur yang merangkul, demokrasi dalam gestur meditatif "Cak Amerta", serta persatuan Indonesia dalam komposisi figur yang saling bertautan pada "Menjaga #2". Hasil pembacaan semiotik ini menunjukkan bahwa Bhinneka Tunggal Ika adalah nilai yang hidup dan perlu dipraktikan melalui interaksi dan hubungan antarmanusia, tidak sekadar semboyan formal negara
Redefining beauty: The refined perception of plus-size women by Adithira Hanim
No full textThis study explores the portrayal of body positivity on social media, focusing on the Instagram plus-size influencer Adithira Hanim (@tiraemon). Utilizing Roland Barthes’ semiotic analysis, this research examines how visual and textual elements construct new beauty narratives that challenge traditional beauty norms. The analysis focuses on five key aspects of Adithira Hanim’s content: (1)Text captions, which convey empowering messages of self-acceptance and confidence; (2)Messages within the content, emphasizing body positivity, breaking stereotypes, and redefining beauty beyond thinness; (3)Settings, which provide context and reinforce the intended meaning behind the content; (4)Objects featured in the content, such as fashion, poses, and symbolic elements that influence beauty perception; and (5)Mood in content delivery, which affects audience reception and engagement. The findings highlight three key themes: (1)Body positivity as a means of self-empowerment, where Adithira Hanim utilizes her platform to encourage self-love and challenge societal beauty expectations; (2)The redefinition of beauty standards beyond thinness, promoting inclusivity by showcasing diverse body types as equally valuable and beautiful; and (3) Social media as an inclusive space, where digital platforms serve as alternative discourses that empower plus-size individuals to embrace their identities with confidence. Through fashion, lifestyle, and personal storytelling, Adithira Hanim plays a pivotal role in reshaping societal perceptions of beauty, advocating for more diverse and inclusive representations. This study underscores the transformative potential of social media in fostering body positivity and promoting a broader acceptance of beauty diversity
Baudrillard’s postmodernist perspective on aggression and violence expression in online media comment columns
Get PDFThis study attempts to bridge the thoughts of a postmodernist thinker, Jean Baudrillard, with the contemporary phenomenon of aggression and violence exhibited by online media audiences, particularly through the comment sections. These online audiences actively engage in comment sections by expressing aggressive and violent messages. Jean Baudrillard’s postmodernist perspective argues that consumers in the advanced information technology era can be deceived by systems created by capitalist entities. In alignment with this theme, the author establishes a correlation between media entrepreneurs' manipulation of online media consumers—through the engineered structure of comment sections—and the emergence of aggressive and violent communication behavior among online commenters. Referring to Baudrillard's notion, the comment section activity in online media can be regarded as a rather ecstatic form of communication that intoxicates its users and prompting continuous engagement, including the proliferation of aggressive and violent messages. This study employs the critical discourse analysis method introduced by Teun A. van Dijk, known as the Social Cognition Model. This model integrates three fundamental components of analysis: text, social cognition, and social context. It posits that any text appearing in the media is intrinsically linked to societal cognition and the underlying social context. From a societal perspective, aggressive and violent communication messages in online comment sections do not contribute positively or provide solutions to societal problems. Practically, this study seeks to propose viable solutions to these issues
Analysis of the Use of Social Media Advertising on Sabila Craft Sales Using the AISAS Method
Get PDFIn the rapidly evolving digital era, social media has become the main platform in marketing for businesses of all sizes, including small and medium-sized businesses. Sabila Craft, a creative venture that focuses on delivery design products and acrylic prints, leverages social media to increase reach and attract customers. Despite having gained recognition for the quality and unique design of its products, Sabila Craft faces challenges in local market competition and limited marketing budgets. Therefore, this study analyzes the implementation of the AISAS (Attention, Interest, Search, Action, Share) model in Sabila Craft's social media strategy, in order to understand its impact on consumer purchasing decisions and increased sales. The AISAS model, which is designed to understand digital consumer behavior, has proven effective in helping Sabila Craft optimize customer interactions, increase interest, and leverage word-of-mouth effects to expand market reach. These findings are expected to be beneficial for small businesses in maximizing the potential of social media for sustainable growt
Analisis Faktor yang Memengaruhi Preferensi Siswa dalam Memilih Pendidikan Lanjut
No full textPenelitian ini bertujuan untuk menginvestigasi faktor-faktor yang memengaruhi pemilihan pendidikan lanjut oleh siswa di Indonesia, melalui analisis studi literatur yang menitikberatkan pada preferensi konsumen dalam konteks pendidikan tinggi. Berdasarkan kajian terhadap 11 artikel literatur relevan, ditemukan bahwa pengambilan keputusan siswa dalam memilih perguruan tinggi dipengaruhi oleh lima tema utama: (1) Peran Sumber Informasi dalam Pengambilan Keputusan, (2) Faktor Institusional, termasuk Reputasi, Biaya, dan Kualitas Layanan, (3) Motivasi Individu yang terbagi menjadi faktor intrinsik dan ekstrinsik, (4) Pengaruh Sosial yang berkaitan dengan interaksi dengan teman sebaya dan lingkungan sosial, serta (5) Faktor Eksternal, yang meliputi Teknologi dan Fleksibilitas Pembelajaran. Biaya pendidikan, reputasi institusi, kualitas akademik, dan dukungan sosial juga terbukti sebagai faktor kritis yang mempengaruhi keputusan siswa dalam memilih perguruan tinggi. Temuan ini menunjukkan bahwa faktor eksternal seperti reputasi dan biaya pendidikan serta faktor internal seperti motivasi pribadi dan pengaruh sosial berperan penting dalam proses pengambilan keputusan pendidikan. Implikasi dari temuan ini adalah pentingnya bagi institusi pendidikan untuk mempertimbangkan kombinasi faktor-faktor ini dalam strategi penerimaan siswa dan pengembangan program pendidikan
Analysis of organizational culture and climate for fast moving consumer goods in company X Bandung branch
Get PDFOrganizational culture serves as the foundation of shared values and beliefs, significantly influencing the formation of organizational climate. Effective organizational communication contributes to a positive work environment, ultimately impacting employee performance and satisfaction. This study aims to analyze how organizational culture shapes the corporate climate in an FMCG company’s Bandung branch. Using a qualitative approach within an interpretive paradigm, this research explores how the company’s core values integrity, collaboration, innovation, respect, and excellence affect employees' perceptions of their work environment. Data collection techniques include literature review, observation, and in-depth interviews with employees across different organizational levels. The findings reveal that a strong organizational culture, characterized by open communication and a trust-based work system, plays a crucial role in fostering a positive organizational climate. The absence of a formal attendance system in this company demands high levels of responsibility and honesty among employees, reinforcing their sense of ownership towards the company. Additionally, an informal yet professional work relationship enhances collaboration and innovation among employees. With a flexible and creativity-driven work culture, the company successfully establishes a positive organizational climate that boosts employee motivation and productivity. Amidst the intensifying competition in the FMCG industry, these findings offer valuable insights for companies in managing their organizational culture to maintain competitive advantage. This study also provides practical implications for organizations seeking to implement their workplace culture and climate
Fan power and capital in JKT48’s senbatsu sousenkyo voting contest
Get PDFSenbatsu Sousenkyo (SSK), adapted from Japanese idol sister groups, is an event that members JKT48 and fans look forward to. Through a voting system, fans play a role in determining which members will take center position in the next single. SSK as a general election always experiences a surge compared to the previous event. This shows the militancy of fans which has implications for the popularity of their idols. It cannot be denied that there are various capitals massively empowered to boost voting results. This research aims to explore the complex interactions and contestations of capital in popular culture, especially in the context of participatory democracy in SSK. This research also aims to identify the dominant forms of capital, explore the habitus displayed by fans, and analyze the doxa of the SSK competition arena as a reflection of power dynamics in popular culture. This research uses Pierre Bourdieu's approach in understanding the SSK phenomenon through the trilogy of habitus, field, and capital to analyze how fan practices reproduce power relations in digital fandom economies. This research uses qualitative approach with a case study design. Data collection techniques in this research involved document tracing, non-participatory observation, and analysis of physical artifacts on several fanbase accounts, such as @FreyanationID and @C_Jessination48. This research finds that various capitals in SSK interact with each other to determine the outcome of contestation through, especially economic capital as the main factor in the voting system that boosts voting preferences for certain idols. The victory obtained through the mobilization of economic capital also raises other capitals such as symbolic and social capital related to the ‘closeness’ and previlege obtained by fans. These findings indicate that SSK is a capital-driven battleground that reinforces consumerist culture, produces fan hierarchies, and institutionalizes economic stratification within the idol group entertainment industry