UBM Journal (Universitas Bunda Mulia Jakarta)
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REPRESENTASI BUDAYA PATRIARKI DALAM FILM BARBIE 2023
Get PDFAbstrakBudaya patriarki menciptakan adanya ketidaksetaraan gender antara laki-laki dan perempuan. Patriarki dapat terjadi karena adanya penentuan gender dalam sistem bermasyarakat yang kebanyakan mengarah kepada tinjauan biologis. Budaya patriarki ini dapat kita lihat pula melalui sebuah film. Film dianggap sebagai bentuk komunikasi massa yang efektif terhadap massa yang menjadi sasaran, karena film bersifat audio visual, film dapat memberikan cerita yang banyak dalam waktu yang singkat. Penelitian ini bertujuan untuk melihat bagaimana representasi budaya patriarki dalam film Barbie 2023 dan menunjukkan bahwa budaya patriarki masih dipraktikan dalam kehidupan bermasyarakat. Adapun metode yang digunakan dalam penelitian ini adalah dengan memakai metode penelitian kualitatif, dengan menggunakan teknik analisis text dengan jenis analisis semiotika John Fiske, yang terdiri dari tiga kode tingkatan: level realitas (dialog, perilaku, kostum, dan lingkungan), level representasi (angle kamera dan konflik), serta level ideologi (realitas dan representasi kde ideologi). Subjek penelitian ini adalah film Barbie dengan objek penelitiannya adalah scene-scene yang merepresentasikan budaya patriarki dalam film Barbie. Teknik pengumpulan data dengan melakukan teknik pengumpulan data dokumentasi yang diambil dari screenshot scene-scene yang merepresentasikan patriarki dalam film Barbie. Hasil dari penelitian ini adalah budaya patriarki ditemukan dalam film Barbie dengan analisis enam struktur patriarki dan teori standpoint. Budaya patriarki ditunjukkan dalam tanda-tanda seperti perilaku yang dilakukan oleh aktor yang menunjukkan budaya patriarki dalam berbagai struktur mulai dari patriarki dalam rumah tangga, pekerjaan, seksualitas, kekerasan, budaya, dan politik. Budaya patriarki dapat dilihat juga melalui level realitas dan representasi yaitu melalui dialog tokoh, ekspresi, kostum yang dipakai tokoh, perilaku, serta pengambilan gambar dalam film tersebut.Kata Kunci: Barbie, Film, Patriarki, Representasi. Abstract Patriarchal culture creates gender inequality between men and women. Patriarchy can occur because of gender determination in the social system, which mostly leads to biological considerations. We can also see this patriarchal culture through films. Films are considered an effective form of mass communication for the target masses, because films are audio-visual, films can tell a lot of stories in a short time. This research aims to see how patriarchal culture is represented in the film Barbie 2023 and show that patriarchal culture is still practiced in social life. The method used in this research is to use qualitative research methods, using text analysis techniques with John Fiske's semiotic analysis type, which consists of three level codes: reality level (dialogue, behaviour, costumes and environment), representation level (angle camera and conflict), as well as the ideological level (reality and representation of ideology). The subject of this research is the Barbie film with the research object being scenes that represent patriarchal culture in the Barbie film. The data collection technique is by carrying out documentation data collection techniques taken from screenshots of scenes that represent patriarchy in the Barbie film. The results of this research are that patriarchal culture is found in the Barbie film by analyzing six patriarchal structures and standpoint theory. Patriarchal culture is shown in signs such as behaviour carried out by actors which shows patriarchal culture in various structures ranging from patriarchy in the household, work, sexuality, violence, culture and politics. Patriarchal culture can also be seen through the level of reality and representation, namely through character dialogue, expressions, costumes worn by characters, behaviour, and shooting in the film.Keywords: Barbie, Film Patriarchy, Representatio
Analysis of Teaching Strategies for Online Chinese Comprehensive Courses (Study Case on Chinese Department of Bunda Mulia University)
Get PDFSince the onset of the COVID-19 pandemic in 2020, Indonesian universities have been compelled to exclusively employ online teaching methodologies. The transition to online instruction, necessitated by the circumstances, has introduced a distinct paradigm compared to traditional offline modalities, characterized by variances in both instructional approaches and learning environments, thereby prompting the adoption of divergent pedagogical strategies. However, preceding the implementation of online classes, a comprehensive pedagogical framework to guide instructional practices was lacking, rendering educators bereft of established principles. Consequently, the utilization of inappropriate teaching strategies poses a risk of diminishing student engagement and enthusiasm for learning. This study endeavors to ascertain the efficacy of teaching strategies employed during online comprehensive courses and their congruence with student requisites. The research focus is directed towards students enrolled in grades one through four within the Chinese Language Department at Bunda Mulia University. Methodologically, this investigation encompasses the review of scholarly literature alongside classroom observations. The research findings delineate three primary inadequacies within the teaching strategies deployed during online comprehensive courses at Bunda Mulia University. These include the absence of preparatory and review phases, inadequate stimuli to cultivate Mandarin language proficiency, indicative of inefficiencies in instructional efficacy, and a misalignment with student expectations. Notably, prevailing instructional methodologies predominantly feature lecture-based and practice-oriented approaches. In light of these observations, several recommendations are proffered. These include advocating for the diversification of teaching methodologies, ensuring the alignment of course content with the foundational principles of comprehensive course pedagogy, meticulous curation and management of course materials, incorporation of the six principal stages of comprehensive courses, and the perpetuation of a holistic instructional approach throughout the teaching process
TEACHING BUSINESS ENGLISH TO STUDENTS: CONCEPT OF ENGLISH FOR BUSINESS PURPOSES (EBP) AND ENGLISH FOR BUSINESS COMMUNICATION (EBC)
Get PDFThis study describes Business English skills (reading, writing, speaking, and listening) and exploring strategies for integrating those skills into economics education, thereby providing a comprehensive approach to preparing students for successful communication and negotiation in global business contexts. This study employed a library research approach to gather comprehensive literature relevant to the integration of teaching Business English into English skills (reading, writing, speaking, and listening) for economic students. The analysis shows that Business English is specialized for international business contexts, aiming to improve communication through emails, presentations, and negotiations. It enhances professional interactions by developing skills in business vocabulary, writing, listening, speaking, and cross-cultural understanding, preparing individuals for diverse global career opportunities. Teaching materials are tailored to these goals, focusing on technical terminology, business report writing, and practical application in scenarios like financial reports and project proposals. They employ activities such as presentations, discussions, and simulations to foster communication skills and critical thinking. This approach promotes active learning through engagement in real-world applications, ensuring learners are prepared for success in the competitive global business environment. Teaching Business English to economics students focuses on developing reading, writing, listening, and speaking skills tailored for professional contexts. In reading, students analyze business documents like financial reports to extract critical information and master key terms for decision-making. Writing instruction emphasizes crafting clear and persuasive emails, reports, and proposals for effective communication. Listening skills prepare students to understand diverse accents in business conversations and presentations, enabling them to capture essential details and participate effectively. Speaking practice builds fluency and confidence in delivering presentations, negotiating, and engaging in discussions respectfully. Educators address challenges such as tailoring instruction to business needs, overcoming language difficulties, developing robust communication skills, integrating technology effectively, and fostering critical thinking and cultural sensitivity. By tackling these challenges, teachers enhance their strategies to prepare students for success in the global business environment
SEMANTIC ANALYSIS OF HUMOR AS SOCIAL CRITICISM IN INDONESIAN X DISCOURSE
Get PDFThis study investigates how humor functions as a medium for social criticism on Indonesian X by examining the types of humor employed, the semantic strategies embedded in humorous tweets, and the social issues they address. Through qualitative analysis, the research identifies irony, satire, jokes, wordplay, and anecdotes as dominant humor types used by X users to express dissatisfaction with political leadership, economic inequality, and exploitative work culture. Semantically, these tweets rely on devices such as incongruity, metaphor, hyperbole, and implicit meanings to articulate critique in indirect yet impactful ways. These strategies enable users to engage with sensitive societal issues while avoiding overt confrontation, making humor a potent form of resistance and civic commentary. The study contributes to the field by bridging linguistic semantic analysis with socio-political discourse, demonstrating how everyday digital expressions—particularly humor—can serve as meaningful tools for public engagement. It also positions Twitter as more than a communication platform, framing it as a participatory space for civic expression and cultural resistance. However, the study is limited by its focus on textual content and the absence of multimodal data such as memes or videos. Furthermore, the anonymity of users restricts analysis of how factors like age, region, or sociolinguistic background affect humor production. Future research should include multimodal elements, cross-regional comparisons, and audience reception to deepen our understanding of humor as a dynamic form of social critique in digital spaces
INVESTIGATING THE PRAGMATIC IMPLICATIONS OF MAXIM FLOUTING IN PETER PAN AND WENDY MOVIE DIALOGUE
Get PDFPeter Pan and Wendy (2023) is one of the many adaptations of the classic story Peter Pan and is considered a good example to study how people communicate in everyday situations. This research looks at how the characters in the movie flout conversational maxims, rules that people usually follow when they talk to each other. The research focuses on what types of maxim flouting happen in the movie and why the characters do it. To analyze this, the researcher used Grice’s theory (1975) to identify the types of maxims being flouted and Leech’s theory (1983) to find out the reasons behind them. The data were collected from the characters’ dialogues that show maxim flouting, and then analyzed using Spradley’s analytical procedures, namely domain analysis, taxonomic analysis, componential/contextual analysis, and cultural theme analysis. This study uses a descriptive qualitative method because it helps explain the meaning behind the characters’ utterances. The results indicate that there are thirty-one instances of maxim flouting in the movie, encompassing four types: manner, relevance, quantity, and quality. The most frequently flouted is the maxim of manner, while the least is quality. As for the reasons, the majority of the maxim flouting occurs due to collaborative purposes. In this context, the speaker intends to convey information or facilitate understanding without causing disruption or conflict in the interaction
Taman Doa Kasih Mulia Sejati Sebagai Destinasi Wisata Religi Urban di Jakarta Barat
Get PDFTaman Doa Kasih Mulia Sejati merupakan salah satu ruang devosi Katolik yang dibuka pada 20 September 2025 di Jakarta Barat. Keberadaan taman doa ini menunjukkan bahwa kebutuhan akan ruang spiritual di kawasan urban tetap tinggi, terutama di tengah dinamika kota yang padat dan serba cepat. Taman ini tidak hanya digunakan untuk doa pribadi dan kegiatan devosi seperti Jalan Salib dan doa Rosario, tetapi juga berkembang sebagai destinasi wisata religi baru yang terbuka bagi umat lintas iman. Penelitian ini bertujuan untuk mengkaji peran taman doa sebagai ruang sakral dan bentuk wisata religi urban yang kontekstual dengan realitas perkotaan. Metode yang digunakan adalah penelitian kualitatif deskriptif, dengan pengumpulan data melalui observasi langsung serta dokumentasi sekunder berupa ulasan daring, foto, dan video. Hasil menunjukkan bahwa Taman Doa Kasih Mulia Sejati memiliki karakteristik ruang yang mendukung terciptanya suasana reflektif, sekaligus terbuka terhadap dinamika sosial antarumat beragama. Simbol-simbol keagamaan, keteraturan ruang, dan keberadaan elemen alam memperkuat nilai spiritual taman ini. Di sisi lain, interaksi sosial di dalam taman menghadirkan dinamika tersendiri dalam menjaga kekhusyukan doa, terutama saat kunjungan ramai. Dalam kerangka pariwisata berkelanjutan, taman ini memberikan kontribusi positif pada aspek sosial budaya, membuka peluang ekonomi lokal secara bertahap, serta memperkuat kesadaran lingkungan di ruang kota. Penelitian ini menyimpulkan bahwa taman doa dapat menjadi bentuk aktualisasi wisata religi dalam lanskap urban Indonesia yang terus berkembang
Break-Even Point Analysis of Micro, Small, and Medium Enterprises (MSMEs) Producing Sasirangan Fabric in Sasirangan Village, Banjarmasin
Get PDFThis study aims to analyze the break-even point (BEP) as a tool for profit planning in the Sasirangan Cloth Micro, Small, and Medium Enterprises (MSMEs) located in Sasirangan Village, Banjarmasin. Using a quantitative descriptive approach, data were collected through observation and documentation supported by financial records of the enterprise. The analysis involved classifying costs into fixed, variable, and semi-variable categories, followed by BEP calculation in both units and monetary terms, as well as contribution margin, margin of safety, and profit planning analysis. The findings indicate that the enterprise reaches its break-even point at sales revenue of Rp. 54,042,553 or 1,633 units sold. The Contribution Margin Ratio (CMR) was found to be 47%, while the Margin of Safety (MOS) reached 53%, suggesting a relatively strong buffer against sales decline. Furthermore, in order to achieve a targeted profit increase of 5%, the MSME must generate revenue of Rp. 333,202,381, equivalent to 6,336 units sold. The implication is that BEP analysis can serve as a simple yet powerful instrument for MSMEs in traditional industries, enabling better decision-making, sustainability, and competitiveness in local and regional markets
The Impact pf Cultural Elements on Business Negotiation Styles Between China and Indonesia
Get PDFIn recent years, economic and trade cooperation between China and Indonesia has continued to deepen, yet cultural differences leading to conflicting negotiation styles have emerged as a major challenge to bilateral collaboration. This study employs a mixed-methods approach (quantitative strategy matrix + qualitative cultural coding) to comparatively analyze the negotiation style differences between Chinese and Indonesian business professionals and explore the mechanisms through which cultural elements influence these styles. Based on empirical data from 100 senior executives, the findings reveal: (1) Indonesian negotiation styles, shaped by a synthesis of factors such as religious culture, social reciprocity norms, and collectivism, exhibit flexible diversity; (2) Chinese negotiation styles demonstrate greater standardization, primarily driven by long-term orientation and communication patterns. Furthermore, nonlinear pathways of cultural influence are identified. Indonesia’s "exogenous cultural stress" and China’s "endogenous cultural inertia" respectively shape pluralistic and centralized negotiation paradigms. The research provides theoretical support for cross-cultural negotiation practices, proposing culturally adaptive strategies to enhance negotiation efficiency
PENGARUH ETIKA PELAYANAN PRAMUSAJI TERHADAP KEPUASAN DAN MINAT BERKUNJUNG DI RESTORAN SENJA EATERY, LABUAN BAJO
Get PDFPenelitian ini bertujuan untuk mengevaluasi etika pelayanan pramusaji terhadap kepuasan pelanggan serta niat untuk berkunjung kembali dan memberikan rekomendasi di Restoran Senja Eatery, Labuan Bajo. Hipotesis antar variabel dalam penelitian ini diuji menggunakan metode penelitian kuantitatif dan dianalisis dengan Structural Equation Model (SEM) menggunakan alat analisis SmartPLS 3.0. Hasil penelitian menunjukkan hubungan yang signifikan antar variabel-variabel tersebut, terutama pada tanggung jawab dan profesionalisme serta kecepatan dan ketepatan layanan. Kedua aspek ini sangat signifikan terhadap variabel minat berkunjung kembali dan memberikan rekomendasi melalui kepuasan pelanggan terhadap layanan. Terdapat juga aspek yang tidak berpengaruh terhadap kepuasan dan niat untuk berkunjung kembali yaitu keterampilan komunikasi. Oleh karena itu, disarankan agar manajemen memperhatikan aspek-aspek berikut, seperti program pelatihan penanganan keluhan pelanggan, simulasi pelatihan layanan untuk meningkatkan efisiensi, latihan role play yang fokus pada peningkatan kemampuan bahasa tubuh dan etika berbicara saat berinteraksi dengan pelanggan termasuk menangani keluhan, kegiatan pengembangan staff, serta pemantauan dan evaluasi rutin berdasarkan umpan balik pelanggan dan Key Performance Indicators yang telah ditetapkan. Temuan ini juga berimplikasi praktis terhadap pengelola restoran, khususnya dalam meningkatkan pengalamanan pelanggan melalui pendekatan yang lebih terstruktur dan berorientasi pada detail. Dengan memperhatikan keseluruhan hasil temuan dan rekomendasi ini maka penelitian ini tidak hanya memberikan kontribusi teoritis dalam bidang manajemen layanan jasa kepariwisataan, tetapi juga memberikan rekomendasi konkret yang dapat diimplementasikan demi peningkatan kinerja restoran secara keseluruhan
PENENTUAN AREA WAJAH MENGGUNAKAN ALGORITMA VIOLA-JONES UNTUK APLIKASI MANIPULASI WARNA CITRA DIGITAL
Get PDF Nowadays, many smartphones have a high-resolution camera module thus giving them ability to take photo and store it as digital image, with enormous size and dimension. Capturing photo with smartphone is also getting more common and some of the photo contain a subject of human face.The Objective of this research is to implementing the Viola-Jones Object Detection Algorithm to a colour manipulation application for digital image that has been produced by smartphone. Object Detection is a branch of Computer Vision that used to detect the presence of an object using feature or template. In this research, Viola-Jones will be used for detecting the presence of human face on a digital image. The Result of this research is that the Viola-Jones Object Detection Algorithm can be implemented to the digital image colour manipulation application. This application can detect the presence of human face on the digital image.The Conclusion of this research is that Viola-Jones algorithm is able to detect the presence of human face on the smartphone-produced digital image with 93% detection accuracy, based on the ratio of the total amount of face detected by the total amount of real face presence. Proven with the testing of 20 types of digital image with one face, and many faces