UBM Journal (Universitas Bunda Mulia Jakarta)
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Classification Of Student Mental Health Based On Academic And Social Variables Using The Decision Tree Method
Get PDFMental health problems are suffered by many people, including students who often have poor lifestyles. Depression and anxiety are widespread among students, with all universities reporting students with depression and 75.5% reporting students with severe anxiety. This research aims to determine the classification of student mental health based on academic and social by using the Decision Tree method so that early treatment can be carried out. The dataset used consists of 11 aspects concerning academic and social. The data that has been collected is processed through the preprocessing stage and analyzed using the Decision Tree classification method. The classification results showed that out of 973 students who did not suffer from depression, the method classified them correctly. In addition, of the 104 college students who were classified as suffering from major depression, all of them were actually suffering from major depression. The agreement between the classification results and the actual condition shows the reliability of this method, with an accuracy rate of 76.71%. This research underscores the importance of academic and social variables in influencing students' mental health. The findings confirm the reliability of the Decision Tree method in detecting students' mental state and point to the need for effective counseling services and mental health interventions in campus and social environments.
IMPROVING DIGITAL MARKETING PROFICIENCY FOR MSMES VIA COMMUNITY ENGAGEMENT: A CASE STUDY OF ISLAMIC ENTREPRENEURSHIP BOARDING SCHOOL PURWAKARTA
Get PDFThis community engagement program was implemented to enhance the digital marketing skills of micro, small, and medium enterprises (MSMEs) managed by the Islamic Entrepreneurship Boarding School Purwakarta, Global Cahaya Nubuwwah Insani (GCNI). Considering the increasing role of social media as a cost-efficient and wide-reaching marketing channel, the program provided contextual training tailored to the needs of GCNI’s coffee shop business unit. The activities included comprehensive needs assessment, situational analysis, and interactive workshops focusing on social media optimization, digital branding, and practical content creation. Evaluation results indicated strong benefits, with 84.38% of participants rating the program as highly useful and 15.63% as moderately useful. A key contribution of this initiative was its ability to integrate digital marketing strategies with institutional identity and local cultural branding, thereby strengthening both business visibility and community relevance. Despite these achievements, challenges were observed in terms of varying levels of digital literacy among participants and the limited duration of the program, which restricted opportunities for long-term skill reinforcement. To improve future outcomes, blended learning approaches and collaborations with digital practitioners are recommended to provide sustained mentoring and broader impact. Overall, this program demonstrates how community engagement can effectively empower institutionally managed MSMEs by embedding digital marketing capabilities into their entrepreneurial ecosystem
Strategi Produksi Low-Budget: Peran Produser dalam Menjaga Production Value Film Pendek Perahu (2024)
Get PDFThis study discusses the strategic role of the producer in maintaining Production Value in the short film Perahu (2024), which was produced on a limited budget production, particularly within the context of independent film production by amateurs and students. In the filmmaking process, a producer plays a critical role in designing strategies that balance time (fast), cost (cheap), and quality (good) to achieve optimal results. This research employs a descriptive qualitative method using a case study approach to explore in depth the production practices applied, with a primary focus on the pre-production stage, especially the casting and location scouting processes. Open casting was conducted through social media as a cost-effective strategy to attract potential actors at minimal expense. Meanwhile, location scouting was carried out in a structured manner, taking into account technical feasibility, visual aesthetics, and budget flexibility. The results indicate that the success in maintaining Production Value is not solely determined by the amount of funding but also by careful time management, optimal use of available resources, and the producer’s ability to adapt and negotiate effectively. These findings demonstrate that low-budget short films can still achieve broadcast-quality results when supported by well-measured production strategies initiated in the pre-production phase. This study not only contributes to the development of academic literature in the field of film production management but also serves as a practical reference for emerging filmmakers or students seeking to produce high-quality visual works despite limited resources
REPRESENTASI WANITA KARIR DALAM WEB SERIES MENDUA
Get PDFPenelitian ini bertujuan untuk menganalisis representasi wanita karir dalam web series “Mendua” dan menggambarkan kompleksitas kehidupan mereka dalam menyeimbangkan tuntutan pekerjaan dan keluarga. Menggunakan pendekatan kualitatif dengan analisis semiotik Roland Barthes, studi ini menemukan bahwa “Mendua” berhasil menyajikan dilema dan tekanan yang dihadapi wanita karir dalam mencapai kesuksesan profesional dan menjalankan peran sebagai istri serta ibu. Web series ini menampilkan potret realitas kehidupan wanita karir di Indonesia dan mengangkat isu budaya patriarki yang masih kuat. Penelitian ini memberikan pemahaman yang lebih mendalam tentang kompleksitas kehidupan wanita karir dan tekanan sosial yang mereka hadapi. Temuan ini memberikan wawasan penting terkait representasi wanita karir dalam media dan berkontribusi pada diskusi mengenai kesetaraan gender serta pemberdayaan wanita di Indonesia.
A Brief Analysis of the Current Situation and Problems of Peer Feedback in Intermediate Chinese
Get PDFThe sudden outbreak of COVID-19 in 2020 caught many people off guard. Many industries were forced to close or shift online, and in the education sector, learning continued despite class suspensions. During online learning, teachers of the Intermediate Chinese Writing course in the Chinese Language Department of Bunda Mulia University adopted peer review as a method for correcting students' assignments. Peer review, also known as peer feedback, is a technique used in writing instruction that benefits both first-language and second-language writing. Many studies have explored peer feedback to determine how to use it more effectively and to analyze the challenges it presents. This study examines the compositions of third- and fourth-year students in the Intermediate Chinese Writing course at Bunda Mulia University. Data were collected through student writings and questionnaires to understand the current state of peer review in intermediate Chinese writing assignments, the challenges students face, and the aspects they focus on during peer review. The findings indicate that the frequency of peer review declined over the semester due to restrictions imposed by teacher, limiting students’ opportunities to review their peers' work. Most students were able to provide feedback in five areas—semantics, mechanics, grammar, vocabulary, and discourse— with semantic corrections being the most common. The questionnaire results also showed that most students had a positive attitude toward peer review and hoped their peers would provide more grammar-related corrections. However, challenges were identified, such as students perceiving their classmates' compositions as already well-written and not requiring corrections or recognizing errors but not knowing how to correct them. Additionally, when revising their work based on peer feedback, many students doubted the accuracy of their peers' suggestions
Hubungan Hardiness dengan Coping Strategies pada Siswa SMAN 8 Pekanbaru dalam Menghadapi Ujian Tulis Berbasis Komputer
Get PDFSiswa Siswa Sekolah Menengah Atas (SMA) yang ingin melanjutkan pendidikannya ke perguruan tinggi negeri dapat mengikuti Seleksi Nasional berdasarkan Tes (SNBT) dengan metode Ujian Tulis Berbasis Komputer (UTBK). Dalam menghadapi ujian tersebut, siswa akan dihadapkan oleh berbagai hal yang dapat memicu stres, sehingga perlu dilakukannya coping strategies. Salah satu karakteristik kepribadian yang dapat berperan penting dalam mempengaruhi pemilihan coping strategies adalah hardiness. Penelitian ini bertujuan untuk melihat hubungan antara hardiness dengan coping strategies pada siswa SMAN 8 Pekanbaru dalam menghadapi ujian tulis berbasis komputer. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dan desain korelasional dengan teknik analisis Spearman Rank. Responden dalam penelitian ini berjumlah 220 orang siswa SMAN 8 Pekanbaru yang mengikuti UTBK, sampel didapatkan dengan teknik proportionate stratified random sampling. Pengumpulan data dilakuan dengan adaptasi alat ukur Brief COPE yang mengukur tiga jenis coping, yaitu problem-focused coping, emotional-focused coping, dan dysfunctional coping, serta alat ukur Dispositional Resilience Scale: A Short Hardiness Measure (DRS-15). Hasil penelitian ini menunjukkan bahwa terdapat hubungan positif yang signifikan antara hardiness dengan problem-focused coping (p = <.05; r = .335) dan emotional-focused coping (p = <.05; r=.302) serta hubungan negatif yang signifikan antara hardiness dengan dysfunctional coping (p=<.05; r =-.167) pada siswa SMAN 8 Pekanbaru dalam menghadapi ujian masuk perguruan tinggi dengan metode Ujian Tulis Berbasis Komputer (UTBK)
GAMBARAN CYBERBULLYING VICTIMIZATION PADA REMAJA DI MEDIA SOSIAL INSTAGRAM
Get PDFCyberbullying merupakan salah satu perilaku agresif yang dapat terjadi di dunia maya. Penelitian ini bertujuan untuk menggambarkan tingkat cyberbullying yang dialami oleh remaja (disebut dengan cyberbullying victim), khususnya di media sosial Instagram. Sejumlah 119 subjek berusia 12-21 tahun dan aktif menggunakan media sosial Instagram direkrut dengan menggunakan teknik purposive sampling. Data penelitian dikumpulkan dengan menggunakan Cyber Victim and Bullying Scale (Cetin et al., 2011) setelah melalui proses adaptasi ke bahasa Indonesia. Hasil analisis statistik deskriptif menunjukkan bahwa mayoritas subjek mengalami cyberbullying di media sosial Instagram pada tingkat rendah (86,6%) sedangkan sisanya berada pada tingkat sedang (13,4%). Subjek menyatakan bahwa perilaku cyberbullying yang dialami adalah tuduhan yang tidak benar, penghinaan, dan kiriman pesan mengandung unsur seksual atau ancaman. Berdasarkan hasil tersebut, fenomena cybervictim remaja di media sosial Instagram berada pada kategori rendah. Namun demikian, pengawasan orang tua terhadap remaja dalam penggunaan media sosial masih perlu dilakukan untuk menghindari terjadinya cyberbullying
BUSINESS ASSESSMENT THROUGH A FINANCIAL RATIO APPROACH AT DAWET IRENG & KUPAT TAHU “5758” JAMBI
Get PDFJambi City is a city in Jambi Province that has experienced an increase in culinary businesses such as restaurants, cafes, restaurants, and stalls. In managing a business, financial planning and analysis are needed to achieve smooth business. One of the analyses is the examination of financial statements. The type of research used by the author is descriptive research with a quantitative approach that collects data that is objective and measurable. The data collection techniques that the author uses are observation, interviews, documentation, bibliography and secondary data. The results showed that Return On Equity for 3 years measured by profit after tax divided by own capital obtained an average result of 1.72% or was in poor condition. The results of Return On Investment in the year from 2020 increased by 0.17% or with a value of 1.87% in 2021 and decreased in 2022 with a value of 1.59%. Cash Ratio or the restaurant's ability to pay off current debt with cash has not changed or remains at a value of 2.75%. Current Ratio which measures the restaurant's ability to pay off current debt if debt is collected reaches 27.5% or is at the lowest assessment score, Collection Period measures the restaurant's ability to collect receivables for 3 years is very good by obtaining a maximum assessment. Inventory Turn Over for the last 3 years has a maximum value of 5 which can be concluded that the effectiveness of inventory turnover in the restaurant is very good. Total Asset Turn Over has increased and decreased with an average calculation value of 2.69%. Own Ratio Capital to Total Assets during the study received a value of 4 or the effectiveness of using assets for business for 3 years of bookkeeping is not good. From the 8 aspects of assessing these financial ratios, Dawet Ireng & Kupat Tahu “5758” Jambi has an average financial performance that is less healthy from a score of ≤ 7 to > 66.5 obtaining an average value of 22.5 or less good and needs to be improved in the next period
IMPLEMENTASI ALGORITMA FUZZY MAMDANI DAN FISHER-YATES SHUFFLE PADA GAME CITY STREET RUN
Get PDFThis City Street Run game is made by taking a city street background and characters running to collect coins and pass obstacles to get the highest score. The character will run through object obstacles in the form of orange cones and red barriers while collecting coins which will affect the player's score. The reason the author makes this game is that it is expected to improve thinking power, improve concentration, solve problems and improve brain memory. This study uses the Mamdani Fuzzy Algorithm because this algorithm can make scores affect the character's running speed. Then this research also uses the Fisher-Yates Shuffle Algorithm so that coins can be spawned randomly in the City Street Run game. As well as implementing the Multimedia Development Life Cycle Method for the City Street Run game because the City Street Run game combines text, images and audio. Based on the test results with Black Box Testing, it can be concluded that all the features contained in the City Street Run game have run as expected and based on the test results with User Acceptance Testing through a questionnaire, with a percentage value of 85.5%, so it can be concluded that the City Street Run game is classified as very good and can be accepted and played by users. Based on these results, it can be concluded that the design of the City Street Run game was successfully implemented using the Multimedia Development Life Cycle method, the fuzzy mamdani algorithm and the Fisher-Yates Shuffle algorithm. This City Street Run game is made by taking a city street background and characters running to collect coins and pass obstacles to get the highest score. The character will run through object obstacles in the form of orange cones and red barriers while collecting coins which will affect the player's score. The reason the author makes this game is that it is expected to improve thinking power, improve concentration, solve problems and improve brain memory. This study uses the Mamdani Fuzzy Algorithm because this algorithm can make scores affect the character's running speed. Then this research also uses the Fisher-Yates Shuffle Algorithm so that coins can be spawned randomly in the City Street Run game. As well as implementing the Multimedia Development Life Cycle Method for the City Street Run game because the City Street Run game combines text, images and audio. Based on the test results with Black Box Testing, it can be concluded that all the features contained in the City Street Run game have run as expected and based on the test results with User Acceptance Testing through a questionnaire, with a percentage value of 85.5%, so it can be concluded that the City Street Run game is classified as very good and can be accepted and played by users. Based on these results, it can be concluded that the design of the City Street Run game was successfully implemented using the Multimedia Development Life Cycle method, the fuzzy mamdani algorithm and the Fisher-Yates Shuffle algorithm
Transforming local public space through hyperlocal media: A cultural community perspective
Get PDFThe popularization of digital media technology, such as the Internet and various social media platforms, has allowed the general public to participate in hyperlocal media in various regions. This study aims to analyze digital hyperlocal media practices in Klaten, Central Java, from the perspective of cultural communities and community media. This study focuses on understanding how hyperlocal media becomes a means of caring for community needs, both in the production and consumption of content. In the context of preserving Javanese culture, this hyperlocal media displays five important elements: (1) the creation and existence of cultural space, (2) collective management and participation, (3) active dialogue within the community, (4) commitment to cultural preservation, and (5) continuity of cultural content. The method used is ethnographic action research with a qualitative approach to gain an in-depth understanding of hyperlocal media practices. Researchers are directly involved in the community, observing and analyzing patterns of interaction and participation. The study results show that digital hyperlocal media in Klaten functions as a local public space that is still in development. Producers and audiences are connected as members of a dynamic community and play a role in the formation of public opinion that continues to develop. In conclusion, hyperlocal media is important in preserving local culture, especially through active and ongoing community interaction in building and maintaining their cultural identit