UBM Journal (Universitas Bunda Mulia Jakarta)
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THE EFFECT OF SUSTAINABILITY REPORT DISCLOSURE AND CORPORATE GOVERNANCE ON FIRM PERFORMANCE WITH AUDIT QUALITY AS A MODERATION
Get PDFBackground: In the face of economic uncertainty and increasing demands for transparency, companies are required to improve performance through the implementation of sustainability reporting, corporate governance, and maintaining audit quality to build investor and stakeholder trust.Objective: This study aims to test the influence of these three factors on firm performance in Indonesia, considering the limited number of studies that discuss the three simultaneously in the context of Indonesian companies across sectors.Research Methods: Using secondary data from financial and annual reports of Indonesian companies between 2019 and 2023, a purposive sampling technique was applied. Data analysis involved quantitative methods to test hypotheses through statistical models.Research Results: The results indicate that corporate governance mechanisms, particularly ownership concentration and board size, negatively influence firm performance. Sustainability reporting positively affects performance, and audit quality strengthens the relationship between sustainability report disclosure and firm performance.Originality/Novelty of Research: This research contributes to the existing literature by highlighting the significant role of sustainability and governance practices in enhancing firm performance in the Indonesian context, and by exploring the moderating effect of audit quality, which has been less studied
Xenocentrism as a purchase driver in viral marketing Barbie X ESQA cosmetics
Get PDFThe success of the viral Barbie movie in 2023 prompted various brands, both global and local, including ESQA Cosmetics from Indonesia, to participate in collaborative marketing campaigns. The campaign demonstrated increasing consumer engagement with pop culture trends and was reflected in consumer discussions about the Barbie X ESQA collaboration. This study focuses on analyzing consumer views on the collaboration, identifying elements that drive consumers to spread information about the product, and examining purchasing motivations by employing relevant communication theories. Using qualitative methods and netnography, data was obtained through in-depth interviews, digital observations, and linked documentation. The results show that ESQA Cosmetics strategically optimized digital marketing communications (DMC), which focused on three main interaction models: Business to Consumer (B2C), Consumer to Business (C2B), and Consumer to Consumer (C2C). These models are facilitated through social media platforms such as Instagram and TikTok, where consumers interact with promotional content and share their personal experiences. The informants in this study were influenced by the nostalgic bond with the Barbie figure, which encouraged them to engage in product discussions and participate in viral content trends. Purchasing patterns among informants reflected varying levels of consumer needs: social needs were fulfilled through interaction with peers and participation in trending discussions; ego needs were addressed through public expression of self-image; and self-actualization was reflected in creative makeup expressions using Barbie-themed cosmetics. This study concluded that xenocentrism operationalized as consumer preference for products with foreign cultural elements plays a significant role in consumer preferences, where brands associated with global icons such as Barbie can enhance product appeal. The findings demonstrate how integrated marketing strategies based on cultural resonance and nostalgia have a strong influence on consumer purchasing decisions
AN ITEM ANALYSIS ON ENGLISH PROFICIENCY TEST OF NECESA 2.0 AT UNIVERSITAS PGRI WIRANEGARA
No full textEnglish is used widely as the international language. The mastery of English skills has a standardization. One way to analyze (either a person qualified or not) is using a test. Competition can be used as the language testing for English learners. From this background, the researcher intended to analyze the quality of the written test form by NECESA 2.0 which is held by English Student Association. The researcher wanted to analyze the content validity, reliability, item distractor, item difficulty, and discriminating power on English Proficiency Test item of NECESA 2.0.The researcher used mixed method in this research. This study aims to collect data by calculating the results of the five characteristics of a good test. The research subjects were the participants of English Proficiency Contest of NECESA 2.0. There are 63 senior high school students. This research used two instruments, there are documentation and human instrument.Based on the findings, English Proficiency Contest of NECESA 2.0 already has very good content validity. The content that has stated in each item is 94% suitable with the English ATP (syllabus). The coefficient value of the reliability of the tests is 0,935. This test also has good item difficulty value. The test-maker is successful make a good proportion in levelling the difficulty of EPC of NECESA 2.0 test. The results of the discriminating power analysis of the participants' answers to the EPC questions can be seen that most of the differentiating power (52%) or 52 items on the EPC are sufficient or in satisfactory category. The item distractor of English Proficiency Contest of NECESA 2.0 still has many unfunctional distractor. There are 148 distractors categorized as poor ID and 76 distractors categorized as very poor ID. It can conclude that distractors has poor distractor and it really needs to be revised
REPRESSION AND SURVIVAL: FREUD’S DEFENSE MECHANISMS IN THE HUNGER GAME
No full textThis study explores the psychological coping mechanisms employed by Katniss Everdeen in The Hunger Games using Sigmund Freud’s defense mechanism theory. Through qualitative analysis of key scenes, the research identifies various defense mechanisms, including repression, denial, displacement, projection, regression, rationalization, sublimation, reaction formation, and intellectualization. These mechanisms serve as crucial survival strategies, enabling Katniss to navigate the extreme psychological and physical challenges imposed by the oppressive society of Panem. The findings reveal that Katniss unconsciously employs defense mechanisms to cope with trauma, anxiety, and fear. Repression allows her to suppress painful memories, while denial helps her manage the reality of the deadly Hunger Games. Displacement manifests in her redirected frustration, while projection highlights her insecurities. Regression appears in moments of emotional vulnerability, whereas rationalization helps justify her actions. Sublimation channels her distress into strategic survival, reaction formation masks her fears, and intellectualization allows her to detach emotionally and focus on survival tactics. By applying Freud’s psychoanalytic framework, this study emphasizes the role of psychological resilience in literature and movie, demonstrating how defense mechanisms function as both coping strategies and narrative tools. The research contributes to the intersection of literary and psychological studies by offering insight into how characters reflect real-world psychological responses to oppression and adversity. The Hunger Games not only portrays a dystopian struggle for survival but also serves as a commentary on human resilience, trauma, and resistance. This study underscores the significance of psychoanalysis in understanding character development and thematic depth in dystopian fiction. By analyzing Katniss’ psychological responses, the research provides a broader understanding of how defense mechanisms shape individual behavior under extreme circumstances, making The Hunger Games a compelling study of human psychology in literature and cinema
OPTIMALISASI PEMBERDAYAAN KOMUNITAS MELALUI PELATIHAN MICROSOFT OFFICE DI KAMAR DAGANG INDUSTRI JAKARTA PUSAT
Get PDFThe purpose of this community service activity is to provide training for employees working at the Central Jakarta Chamber of Commerce and Industry (KADIN) (PKM partner) on optimizing Microsoft Office to support office work. This topic is deemed essential for every employee. The employees of Central Jakarta KADIN are aged around 35–50 years, representing Indonesia's Baby Boombers workforce generation, who are relatively less familiar with the use of Microsoft Office. However, they exhibit remarkable enthusiasm to understand and learn Microsoft Office in greater depth. Central Jakarta KADIN serves as a platkuisioner for entrepreneurs to foster professional development, channel aspirations, and advocate for business interests in supporting national development. The PKM activity was conducted face-to-face from September 2 to October 9, 2024, with a total of 40 participants attending all sessions. Participants actively engaged in hands-on practice sessions on using Microsoft Office. The method used was demonstration, where instructors directly showed the steps and ways to use the menus and toolbars in Microsoft Office. Participants rated the presented topic as highly relevant and beneficial, with a umpan balik score of 3.89 out of 4. In the future, the partner hopes for the continuation of similar activities, focusing on more advanced aspects of Microsoft Office or other topics that can further support their work efficiency and productivity
REPRESENTASI MASKULINITAS POSITIF PADA AKUN INSTAGRAM @lakilakibaru
No full textSistem patriarki telah membatasi peran gender laki-laki ke dalam budaya maskulin yang negatif. Budaya tersebutlah yang juga telah berdampak terhadap langgengnya tindak kekerasan dan ketidaksetaraan gender hingga sekarang. Penelitian ini bertujuan untuk mengetahui representasi maskulinitas positif, sebagai lawan dari maskulinitas negatif, pada akun @lakilakibaru, sekaligus untuk membongkar mitos keberuntungan laki-laki yang sering ditonjolkan dalam sistem patriarki. Penelitian ini menggunakan metode studi kepustakaan dan analisis konten akun instagram @lakilakibaru dengan memanfaatkan teori representasi Stuart Hall dan semiotika Roland Barthes. Hasil penelitian menunjukkan representasi maskulinitas positif pada akun @lakilakibaru mewujud pada penggambaran laki-laki sejati yang diidealkan Aliansi Laki-laki Baru dalam setiap postingannya, meliputi : 1.) ia yang mau berbagi peran dalam keluarga atau rumah tangga, 2.) yang senantiasa bersikap suportif terhadap perempuan, baik terhadap pilihannya maupun cita-citanya, 3.) mau mengembangkan bentuk komunikasi yang terbuka, adil, dan jujur terhadap pasangan atau orang lain, serta 4.) berani menolak segala tindak kekerasan berbasis gender. Penelitian ini menegaskan bahwa laki-laki tidak harus selalu melekat pada standar maskulinitas yang selama ini berkembang. Sebab, maskulinitas hegemonik di masyarakat nyatanya juga menjebak kaum laki-laki untuk mengorbankan fitrahnya sebagai subjek yang juga berhak setara dan merdeka sebagaimana perempuan
Identity negotiation in student cross cultural communication in Madura: A semio pragmatic approach in multiethnic social space
Get PDFThis study examines how the identities of students from various ethnicities in Indonesia are negotiated and demonstrated in the context of cross-cultural communication in the campus environment in Madura. In a social space dominated by strong Madurese cultural values—including religiosity, patriarchal social structures, and honorary symbolism—students from non-Madurese backgrounds such as Papua, Javanese, Batak, and Betawi face the need to adjust their expressions of identity to be socially accepted without losing their identity. This study uses a semiopragmatic approach that combines three levels in identity construction: prefiguration (cultural reference), configuration (situational adjustment), and figuration (actual performance in interaction). Data were collected through in-depth interviews and participatory observation of 15 students representing different ethnicities. The results showed that students used a variety of adaptive strategies, such as controlling communication styles, using cross-cultural symbols (e.g. Islamic greetings as social greetings), humor, and non-verbal contributions in academic forums. Each strategy reflects the dynamics of identity negotiation that are not only interpersonal but also symbolic and political. This research contributes to understanding how identity is not simply culturally inherited, but constructed situationally and pragmatically in the space of social interaction. These findings have important implications for the development of inclusive campus policies, the design of intercultural training programs, and the strengthening of intercultural dialogue spaces in multiethnic higher education environment
Analisis Green Repurchase Intention Gen-Z Dalam Perspektif Gender
Get PDFEco-friendly products are a sustainable future solution. With the concept of green repurchase intention, consumers are involved in efforts to achieve SDG's. Green repurchase intention is part of the concept of sustainable consumption that is in line with the pillars of the Universal Apostolic Preferences (UAP). The big challenge is the awareness of environmentally friendly products which is minimal in number. Generation Z is believed to have the ability to support sustainable social movements because they tend to care more about sustainability and environmental issues. Generation Z is the right object because it has great potential to become agents of change individually and collectively in creating a better world. The purpose of the study was to analyze the influence of green perceived value and green WOM on green repurchase intention with green trust as a mediator. Furthermore, researchers also looked at differences in gender perspectives. The research method used instrument testing through validity and reliability tests, Measurement Models (Outer Models), Structural Models (Inner Models), and hypothesis testing. In the second stage, a difference test was carried out for gender perspectives using the independent t-test analysis technique. The results are expected to contribute to science related to the triggers of the process that lead to the intention to repurchase environmentally friendly products so that the future of the earth and its environment can be well maintained. The study obtained results on factors that influence green repurchase intention among Generation Z. Through a gender perspective difference test, the study also provides a contribution to the marketing field on green repurchase intention, especially related to consumption patterns and prioritized values
Analysis of the Effectiveness of the Recovery Toolkit for Storage Media Using a Criteria-Based Evaluation Approach
Get PDFIn the rapidly developing digital era, the use of various storage media is also increasing. However, data loss can occur for various reasons, including user error in formatting storage media. Therefore, data recovery techniques become an important way to restore lost information. Thus, this study aims to compare the effectiveness of the Wondershare Recoverit and EaseUS Data data recovery toolkits in the storage media data recovery process using a criteria-based evaluation approach. This study uses the Experiment method as a stage to test the performance of both toolkits, with a focus on evaluating and comparing the effectiveness of both data recovery tools in finding the amount of data, the speed of the data recovery process, and the quality of the data that has been successfully recovered. Testing is carried out using formatted storage media to determine the level of success of the two toolkits. The results of the study will show the effectiveness of the data recovery toolkit between EaseUS Data and Wondershare Recoverit
Aplikasi Penggajian Berbasis Web Pada PT XYZ
Get PDFPT XYZ adalah suatu perusahaan yang bergerak dibidang percetakan yang memiliki ratusan pegawai, dimana hampir semua sistem kepegawaiannya belum tersistemisasi, seperti sistem penggajian pegawai yang masih dilakukan secara manual dengan menggunakan software Microsoft Excel. Hal tersebut akhirnya membuat PT XYZ mengalami masalah karena proses peritungan gaji pegawai sangat rentan mengalami kesalahan seperti salah pemasukan data, format gaji, dan perhitungan gaji. Penelitian ini bertujuan untuk membuat sebuah aplikasi penggajian yang mampu memberikan solusi atas permasalahan yang muncul pada PT XYZ dengan berbasiskan web. Metode penelitian yang digunakan dalam penelitian ini adalah Studi Literatur dan Wawancara untuk mengumpulkan informasi yang diperlukan, Software Development Life Cycle dengan metode Waterfall sebagai metode pengembangan sistem, perancangan sistem dengan menggunakan Unified Modeling Language (UML), menggunakan HTML dan PHP serta pembuatan database dengan menggunakan MySQL sebagai toolsnya