UBM Journal (Universitas Bunda Mulia Jakarta)
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LANSKAP DAN NILAI ESTETIS: MEMBANGUN IDENTITAS DALAM FILM SANG PENARI
Get PDFLanskap pada film sering kali berfungsi sebagai elemen kunci yang mencerminkan identitas budaya dan sosial. Film Sang Penari menampilkan lanskap yang kaya, yang tidak hanya berfungsi sebagai latar, tetapi juga sebagai simbol yang memperkuat tema identitas. Penelitian ini bertujuan untuk menganalisis bagaimana nilai estetis lanskap dalam film ini berkontribusi pada pembentukan identitas karakter. Menggunakan metode kualitatif deskriptif dengan pendekatan estetika visual, yang mencakup analisis elemen-elemen visual seperti warna, komposisi, dan interaksi karakter dengan landskap. Hasil penelitian menunjukkan bahwa lanskap dalam Sang Penari berfungsi sebagai manifestasi dari konflik batin karakter dan nilai-nilai tradisional yang dihadirkan dalam narasi. Nilai estetis lanskap dalam film Sang Penari memainkan peran kunci dalam membangun identitas budaya dan memperkaya narasi film. Melalui keteraturan (order), ketidakteraturan (chaos), dan simbolisme yang mendalam, lanskap tidak hanya menciptakan keindahan visual, tetapi juga memperkuat tema identitas, tradisi, dan spiritualitas. Implikasi dari penelitian ini menunjukkan pentingnya pemahaman terhadap elemen visual dalam film sebagai alat untuk mengeksplorasi dan merepresentasikan identitas budaya, serta membuka ruang bagi penelitian lebih lanjut mengenai hubungan antara lanskap dan narasi dalam konteks sinema Indonesi
The Role of Sign Language Avatars in Enhancing Educational Access and Public Services for the Deaf Community
No full textIn 2021, approximately 22.5 million people in Indonesia had disabilities, with hearing impairments being among the most prevalent. Access to education and information for the deaf community remains limited, particularly in rural areas. As a result, many deaf individuals rely on visual communication methods, such as sign language, which can be challenging for the general public to understand without specialized training. In situations where communication with non-sign language speakers is necessary, the deaf community often resorts to alternatives such as lip-reading, sign language interpreters, or assistive technology. Sign language avatars have emerged as a technological innovation aimed at bridging the information access gap for the deaf community. This study seeks to review the development of sign language avatars, assess their effectiveness in improving educational access and public services for the deaf, and highlight the importance of involving the deaf community in the development of such technologies. A literature review was conducted following the PRISMA 2020 approach, with data sourced from the Publish or Perish database. The findings suggest that advanced technologies such as artificial intelligence, 3D modeling, and augmented reality have significantly enhanced the delivery of sign language, facilitating more inclusive interactions. Avatars incorporating visual features such as facial expressions and smooth body movements improve communication comprehension by conveying emotions and contextual meaning. Sign language avatars not only boost learning motivation but also promote more effective communication between the deaf and the general public, particularly in inclusive education and public service contexts. This technology has substantial potential to bridge information access gaps and improve the quality of life for the deaf community in Indonesia, especially when developed with active involvement from the user community
CONGESTION-PRONE POINT CLASSIFICATION SYSTEM USING SOM METHOD ANDROID-BASED
Get PDFUrban traffic congestion has emerged as a significant challenge, primarily driven by rapid urban expansion and increasing vehicle usage. This study presents the development of a congestion-prone point classification system utilizing the Self-Organizing Maps (SOM) algorithm, integrated into an android-based mobile application. The primary objective is to facilitate the real-time detection and visualization of traffic density hotspots using unsupervised machine learning techniques. Traffic-related data comprising vehicle volume, type distribution, and geospatial coordinates are systematically collected, preprocessed, and transformed into multidimensional feature vectors. These vectors are processed using the SOM algorithm to uncover latent congestion patterns across various road segments. Testing results indicate that the proposed model is capable of accurately identifying congestion-prone areas, which are subsequently visualized within the mobile application using a colour-coded map interface. This integration provides commuters and traffic management authorities with actionable, data-driven insights to support route optimization and congestion alleviation strategies. Overall, the proposed system contributes to the advancement of intelligent transportation infrastructure within the broader framework of smart city development
PERANAN CONCIERGE DALAM MENINGKATKAN KUALITAS PELAYANAN PADA TAMU DI THE ARISTA HOTEL PALEMBANG
Get PDFConcierge bertugas untuk memastikan semua kebutuhan dan permintaan tamu terpenuhi sehingga setiap tamu memiliki kenangan yang baik selama menginap. Layanan concierge yang diberikan tidak hanya sebatas melayani atau menyimpan barang bawaan tamu saja, tetapi seorang concierge juga harus memahami dan memiliki pengetahuan yang luas tentang hotel dan area sekitar di luar hotel. Bagi banyak pengunjung, peran concierge bersama dengan front office, berfungsi sebagai wajah publik hotel. Ketika pelanggan tiba dan meninggalkan hotel, Concierge adalah petugas pertama dan terakhir yang tamu rasakan pelayannya, sehingga tamu dapat memberikan evaluasi atas pelayanan selama berada di hotel. Penelitian menggunakan pendekatan penelitian deskriptif dengan metode pengumpulan data yaitu observasi, wawancara, studi pustaka dan dokumentasi. Concierge menangani banyak hal yang dapat mempengaruhi operasional hotel dan kualitas layanan yang diberikan kepada tamu. Kurangnya koordinasi antar petugas concierge pada saat handover. Hal ini sering terjadi karena petugas concierge terlalu terburu-buru saat menangani tamu ataupun terkadang banyaknya jumlah tamu dan luggage yang tidak tertangani dengan jumlah staf yang minim untuk setiap shift. Pengelolaan barang bawaan tamu di The Arista Hotel Palembang umumnya berjalan baik dengan staf yang sigap dalam membantu tamu. Pelayanan concierge dinilai memuaskan oleh sebagian besar tamu, dengan staf yang ramah, profesional, dan mampu memberikan informasi yang jelas mengenai destinasi lokal, transportasi, dan kebutuhan lainnya. Petugas concierge The Arista Hotel Palembang mengalami sejumlah pelayanan concierge pada pembahasan sebelumnya, seperti kurangnya koordinasi antar petugas concierge mengenai handover shift
Literasi Keuangan Terhadap Perilaku Menabung Gen Z, Dengan Moderasi Pengaruh Sosial
Get PDFThe saving behavior of Generation Z in Indonesia remains low due to their deep familiarity with technology and social media, which significantly influences their financial habits. Another factor affecting their saving behavior is financial literacy, which remains relatively low in Indonesia. This study explores whether financial literacy significantly influences the saving behavior of Generation Z in Indonesia and whether social influence acts as a moderating variable. This research employs a quantitative approach, with data collection and analysis conducted using SmartPLS 4.0.9.9 software. The testing methods include validity testing, reliability testing, coefficient of determination analysis, and significance testing.The findings indicate that financial literacy has a significant impact on saving behavior. Social influence also significantly affects saving behavior by providing information on saving strategies and techniques relevant to Generation Z. However, social influence does not moderate the relationship between financial literacy and saving behavior, as its effect is limited. This study serves as a valuable reference for policymakers to assess financial literacy and enhance saving behavior in society. One limitation of this research is the small number of respondents, which may affect the strength of the relationships between variables. Future research is recommended to increase the sample size and explore additional variables that may influence saving behavior
Snacking hysteria: Communication motive behind excessive aci snack consumption
Get PDFThis qualitative study explores the motives of alpha generation from elementary school students in Jatinangor District who consume excessive amounts of aci snacks. The paradigm used is interpretive with a qualitative approach. The research subject is the experiences of alpha generation, and the data collection techniques involve observation and in-depth interviews. The result shows that alpha generations have a high hysteria towards aci snacks, because of the affordable price, established habits, and social environmental influences. The consumption of aci is not only influenced by physiological needs (delay hunger) but also social and economic factors. Therefore, this phenomenon emphasizes the urgent need to build health literacy in the school environment and supported by family environment
Challenges and tradition: Exploring the communication concept of pamali about pregnant mother in Lakang Island society, Makassar
Get PDFLakkang Island has a beautiful tourist destination and cultural diversity which is also the center of attention and attraction for tourists. This place still implements culture in the form of traditions/customs. The local community still strongly adheres to the customs or beliefs called Pamali or commonly called Kasimpalli, which have been entrenched for generations. However, some of the immigrant communities who live there have adapted to appreciate and respect the traditions of the local community so that their friendship remains good even others don't quite believe it pamali. This type of research uses descriptive qualitative. Qualitative method because pamali is a non-exact object that can only be described in words. Researchers used a descriptive approach to describe the various ways the pamali concept was applied in the Lakkang Island Community. The data collection process was assisted by traditional leaders and the Lakkang Island Community. The methods used to collect data were interviews, observation, documentation, audio visual. Pamali in the Lakkang Island Society, is defined as expressions that contain a kind of prohibition or prohibition to be carried out because they contain consequences. Even though times have changed, the people do not want to let go of this sacred tradition, making pamali still exist and have a high position for the indigenous people of the island itself. From a cultural perspective, belief in pamali is seen as a way to maintain traditions that have been passed down by previous generations.Keywords: Culture; Pamali; Tourism; Lakkang Islan
Analysis of Indonesian Students' Mastery in Business Communication Eufemism (Case Study on Students of the Business Chinese Language Study Program of Bunda Mulia University)
Get PDFEuphemism is a common language phenomenon, and its application in business communication is to enhance the results of negotiations. Therefore, the application of euphemism in business communication is necessary in business negotiations. This research analyzed the A and B syllabus of the "Business Chinese Test (BCT)", based on the questionnaires of third and fourth year students in the Chinese for Business specialization of Mandarin Study Program of Bunda Mulia University, and analyzed the degree of mastery of business euphemisms among Indonesian university students, identify the types of errors and their causes. The research subjects of this study are third and fourth year students in the Business Chinese Study Program of Bunda Mulia University. The research type is a mixed research method. The results obtained from the questionnaire show that compared with the vocabulary category, students have a better grasp of the sentence category. Through the interview results, it can be concluded that the reasons for student’s mistakes in terms of vocabulary and sentence patterns are as follows: first, interference of mother tongue, that is, students unconsciously use their mother tongue to translate and then understanding the meaning of the vocabulary; second, the lack of knowledge of the target language, students simply superpose a vocabulary to understand other vocabulary; third, negative transfer of cultural factors, students use their mother tongue culture to make judgments; fourth, the impact of the learning environment, students lack more rigorous explanations or guidance, and unable to understand or use vocabulary. The reasons for sentence errors include: first, lack of pragmatic awareness, students are not sensitive to sentences with pragmatic functions; second, insufficient language ability, students have insufficient language skills, and some students are unable to correctly understand or use euphemistic expressions; third, is a lack of deep understanding of Chinese culture, because students do not know much about Chinese culture, they will communicate based on the habits of their own country. Finally, the author puts forward some suggestions for learners and teachers, hoping to provide some reference for readers
BICARA TANPA RAGU: PERAN EFIKASI DIRI DALAM MENANGANI KECEMASAN MAHASISWA PADA SAAT PRESENTASI
Get PDFTujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh self efficacy terhadap kecemasan berbicara di depan umum pada mahasiswa di Universitas X. Salah satu tugas umum yang didapatkan seorang mahasiswa saat perkuliahan adalah presentasi.Tantangan serta masalah yang dihadapi oleh mahasiswa terhadap kecemasan berbicara di depan umum berupa perasaan takut, tidak percaya diri, dan tidak yakin dengan kemampuan yang dimiliki sehingga menimbulkan kecemasan ketika berbicara di depan umum dan perlu untuk diatasi dengan cara meningkatkan keyakinan individu terhadap kemampuannya agar dapat menjalankan dan menyelesaikan segala tugas dan tuntutan dengan baik. Kecemasan berbicara di depan umum dapat disebabkan oleh berbagai faktor internal ataupun eksternal, diantaranya adalah efikasi diri. Penelitian ini menggunakan metode penelitian kuantitatif dengan analisis regresi yang mengukur pengaruh variabel bebas terhadap variabel terikat. Jenis teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Penelitian ini dilakukan dengan sampel berjumlah 68 responden Mahasiswa Universitas Negeri Surabaya yang didasarkan pada perhitungan Isaac & Michael, sehingga sampel yang dipakai dapat representatif untuk menggambarkan populasi. Alat ukur yang di gunakan untuk mengukur efikasi diri adalah General Self Efficacy Scale (GSES) yang telah diadaptasi ke dalam versi Indonesia dan speed anxiety thoughts inventory yang telah ditelah dikembangkan. Hasil penelitian membuktikan bahwa self-efficacy secara signifikan berpengaruh terhadap kecemasan berbicara di depan umum pada responden mahasiswa Universitas Negeri Surabaya . Hasil tersebut dapat dilihat dari nilai signifikansi sebesar .00 (p<.05) dan nilai koefisien R2 (R-square) sebesar .196 yang berarti bahwa self- efficacy mempengaruhi kecemasan berbicara di depan umum pada mahasiswa yang menjadi responden sebesar 13.4%.
Analisis Framing Berita Pelecehan Seksual di Komisi Penyiaran Indonesia Melalui Media Online
Get PDFTujuan utama dari penelitian ini untuk menungkap pembingkaian berita antara dua media berita online terpercaya atas kasus pelecehan seksual di KPI, jenis penelitian ini menggunakan kualitatif deskriptif dengan model analisis framing Robert N.Entman. Hasil dari penelitian ini yaitu bahwa dalam mengonstruksi beritanya, cnnindonesia berfokus dalam menjelasakan kronologi yang dialami oleh korban pelecehan seksual, sedangkan dalam mengonstruksi beritanya, kompas.com lebih cenderung memuat berita terkait kepolisian dalam menangani kasus pelecehan seksual. Dapat disimpulkan bahwa dari penelitian dapat membuktikan bahwa setiap media memiliki sudut pandang yang berbeda dalam melihat sebuah peristiwa, hal itu ditunjukkan pada berita yang dipublikasikan dari kedua media kepada public terkait suatu kasus