UBM Journal (Universitas Bunda Mulia Jakarta)
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PEMANFAATAN BUAH CEMPEDAK SEBAGAI INOVASI OLAHAN PERMEN JELLY ROLL UNTUK MENJADI PRODUK OLEH-OLEH
Full text linkCempedak (Artocarpus champeden) merupakan tanaman yang tumbuh di daerah beriklim tropis seperti Sulawesi, Rasa cempedak umumnya manis dan sedikit rasa asam. Pemanfaatan cempedak dalam inovasi olahan makanan tergolong minim. Hal ini berimbas pada saat masa panen raya dan hasil panen melimpah mengharuskan banyak buah yang tidak terkonsimsi dan dibuang karena masa simpan buah yang relative sebentar. Sehingga, penelitian ini bertujuan untuk menginovasikan buah cempedak sebagai olahan permen jelly roll yang bisa digunakan untuk menjadi produk oleh-oleh.Pada eksperimen ini menggunakan jelly powder sebagai bahan pengental. Tujuan penelitian ini adalah untuk memperpanjang masa simpan buah cempedak dengan menjadikan produk permen jelly roll dengan sirup cempedak. Eksperimen ini menghasilkan, produk Kontrol bertekstur lembut yang tidak memiliki wangi serta menghasilkan warna kuning cerah dengan HPP Rp. 3.748. Formulasi 25% produk dengan warna kuning pudar yang memiliki tekstur lembut manis dan sedikit harum cempedak Dengan HPP Rp. 4.045. Formulasi 50% produk dengan warna kuning pudar yang bertekstur Kenyal dengan rasa yang manis dan harum cempedak dengan HPP Rp. 5.279. Formulasi 75% menghasilkan produk dengan warna kuning gelap tekstur kenyal rasa dan arom yang sangat pekat dengan HPP Rp. 5.949. Hasil penelitian menunjukan bahwa semakin tinggi penggunaan sirup cempedak akan menghasilkan warna, harum, rasa yang lebih pekat dengan harga pokok produksi yang semakin tinggi
Narratives of change: How Sungai Watch educates on waste management through Instagram
Full text link The waste problem in Indonesia continues to persist due to the increasing volume of unmanageable waste year by year. The government cannot work alone. The help of social change actors is needed to address the waste issue. Social media has become a platform used for environmental education campaigns, including waste management. This study aims to analyze the narrative of change conveyed by Sungai Watch through educational videos on Instagram. The study uses a qualitative method with a narrative approach to understand the structure and messages contained in the uploaded content. Data were collected through digital observation of the @sungaiwatch account and documentation of six featured videos: Sachets, Plastic Pollution, Easily Cut Down on Single-Use Plastics, Diapers, Trash-Free Muncar Beach, and Empowering the Next Generation. The analysis shows that each video has a narrative structure involving the introduction of the problem, conflict, climax, and resolution, as well as a variety of characters, including the main character Gary Bencheghib, the founder of Sungai Watch, local communities, and the younger generation. The moral message conveyed consistently emphasizes the importance of community collaboration, environmental education, and behavioral change in waste management. The study found that narratives based on real action and practical solutions packaged in visually appealing ways are effective in raising awareness and engaging the audience on waste management issues. This research contributes to the understanding of digital environmental communication, specifically how narratives in social media can be used as an effective educational tool. The findings are relevant for environmental practitioners, academics, and organizations focused on behavior change campaigns related to environmental issues
Analisis Implementasi Social Media Marketing terhadap Minat Pembelian Produk Kecantikan pada Tiktok dengan Influencer Sebagai Variabel Mediasi
Full text linkKemajuan teknologi di Indonesia telah menghadirkan inovasi baru pada internet yang membuat banyaknya media sosial yang hadir salah satunya TikTok. TikTok merupakan salah satu media sosial yang memungkinkan penggunanya untuk menciptakan konten variatif seperti konten komedi, edukasi, tantangan (challenge), serta tarian (dance) dengan memanfaatkan fitur berupa penyuntingan dan pembuatan video. Saat ini banyak influencer yang hadir di TikTok dikarenakan adanya inovasi TikTok Shop. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner secara online menggunakan media Google Forms dan mendapatkan sebanyak 100 responden yang telah memenuhi kriteria penelitian ini. Lalu selanjutnya data akan diolah menggunakan bantuan software SmartPLS 3. Hasil dari penelitian ini menunjukkan bahwa Social Media Marketing dan Brand Equity berpengaruh terhadap Influencer. Dan Influencer berpengaruh terhadap Minat Pembelian. Dan juga Social Media Marketing dan Brand Equity berpengaruh secara tidak langsung terhadap Minat Pembelian.
Breaking the chain of the advanced sandwich generation through family communication and financial literacy
Full text linkThis research aims to analyze the application of communication management in financial literacy to break the chain of continued sandwich generations in the family. The phenomenon of the advanced sandwich generation is increasingly being found in Indonesian society, where individuals not only care for aging parents but also have to bear the economic burden of the next generation. With increasing financial burdens, effective communication within the family is key in managing finances and planning for the future. Research with quantitative and qualitative approaches (explanatory sequential mixed methods) This research explores data by distributing questionnaires to one hundred respondents. It is strengthened by interviews with families identified as the advanced sandwich generation. Then analyze solutions and strategies that can be implemented to improve communication and financial management in the family. Research result shows the importance of communication in financial literacy for generations sandwich. And the need to manage finances sustainably. From focus group discussion produce a model, as a step to break the chain of generations sandwich continuation in the family. The research results also found the main challenges faced by the generation sandwich, such as time and financial pressures, exacerbated by a lack of understanding of good financial management. Finally, this research recommends the importance of increasing financial literacy and managerial skills in communication as keys to supporting generational prosperity sandwich in Indonesi
Counter-hegemony of gender stereotypes through film: Critical discourse analysis in Barbie Movie (2023)
Full text linkGender ideology, which refers to gender roles has been constructed and separated the roles of men and women using the terms femininity and masculinity. This ideology is believed by society and then forms a hegemony. Hegemony is also spread through popular film culture. Often, films perpetuate gender inequality and portray women as marginal figures under male domination. However, the phenomenon of hegemony gives rise to an oppositional force known as Organic Intellectuals. These organic intellectuals frequently resist existing domination through films. This research aims to investigate how counter-hegemony is depicted in Barbie (2023). Employing a critical paradigm, a qualitative approach, and critical discourse analysis, this study dissects the text in the film by examining the subject-object position and the audience's position in Barbie (2023). The analysis reveals that the film, Barbie (2023) illustrates the hegemony depicted by the opposing actors, similar to films in general. However, resistance is evident in the film, with the director, also functioning as an organic intellectual, expressing feminist ideas. This portrayal acts as a counter to the hegemony of gender stereotypes in Barbie (2023)
Peranan Promosi Dalam Melestarikan Gastronomi Sunda Berbasis Pangan Lokal
Full text linkFood security and self-reliance are currently important issues. Global climate change has affected the stability of food production and supply. Likewise, war events that have an impact on food imports and procurement have made the government more concerned in this matter. Various efforts have been made to support food security and self-reliance. Indonesia is rich in local food sources, especially the city of Bandung which is geographically advantaged by natural conditions. This study aims to analyse the promotion carried out by Sundanese gastronomy actors and whether promotion through promotional tools used has an impact on preservation, how business and factors that influence the preservation of Sundanese gastronomy made from local food. The research approach used by researchers is to use a qualitative approach. The research method is Field research where research reveals the meaning given by community members to their behaviour and the surrounding reality. Key Informants in this study are internal informants from 3 Sundanese gastronomy culinary businesses, as well as external informants, namely 15 consumers of Sundanese gastronomy as eligible sources who provide information about the role of promotion and preservation efforts of each research object. The data analysis technique used in this research is qualitative data analysis which is carried out interactively through the data analysis process
Dinamika Loyalitas Pelanggan Produk Berbahan Dasar Plastik: Peran Mediasi Kepuasan Pelanggan
Full text linkConsumption of plastic-based products always has its own dynamics as it faces issue regarding its impact to environment, thereby companies are adapting by offering eco-friendly plastic-based products as an attempt to retain customers. Therefore, this study aims to examine the impact of price perception, product quality, and social influence on customer satisfaction and loyalty toward plastic-based products in Jakarta. Additionally, this study investigates the mediating role of customer satisfaction in the relationships between product quality, price perception, social influence, and customer loyalty. The sample of this study is 180 users of a plastic-based product brand in Jakarta. Data were collected by using convenience sampling through Google Forms. The data were analyzed by using SEM-PLS method through SmartPLS 4 software. This study revealed that product quality, price perception, and social influence significantly affect customer satisfaction. Moreover, product quality and social influence directly affect customer loyalty. However, price perception doesn’t directly influence customer loyalty but does so indirectly through customer satisfaction. This study also highlights the crucial role of customer satisfaction in mediating the influence of product quality and social influence toward loyalty. These findings provide strategic insights for companies aiming to enhance customer loyalty by focusing on product quality, social influences, and optimizing customer satisfaction
Optimizing Fish Production: The Influence of Digital Technologies on Sustainability and Well-being of Indonesian Artisanal Fishermen
Full text linkThis study examines the impact of early Industry 4.0 digital technologies on the sustainability and entrepreneurial well-being of Indonesian small-scale fishermen. Despite abundant marine resources, their sustainable livelihoods are challenged by the commercial fishing industry’s unbalanced performance. Employing quantitative methods and surveys in western Indonesia, the research reveals a significant link between artisanal fishermen as entrepreneurs and the sea as a natural resource provider, crucially mediated by digital transformation. To achieve both short-term and long-term sustainability, harnessing the potential of digital technology for responsible sea exploitation is essential. Findings indicate that digital transformation significantly enhances the relationship between fishermen and the maritime ecology. By embracing digital solutions, artisanal fishermen can optimize resource utilization, improve operational efficiency, and enhance their overall well-being, ensuring the long-term viability of small-scale fisheries
COMMUNITY ENGAGEMENT INITIATIVE: INVESTMENT STRATEGIES IN REAL BUSINESS AND EQUITIES WORKSHOP FOR HIGH SCHOOL STUDENTS
Full text linkSemakin berkembangnya dunia digital dewasa ini, membuat kesempatan untuk mempelajari investasi menjadi semakin mudah dan mungkin untuk dilakukan sejak dini. Namun masih belum adanya pembahasan mengenai literasi keuangan yang cukup baik, dan bagaimana pemanfaatan literasi keuangan tersebut untuk membangun bisnis nyata membuat masih kurangnya pengetahuan generasi muda khususnya siswa sekolah menengah ke atas akan bagaimana strategi investasi di bisnis nyata yang baik dan mengelola keuntungan yang didapat dengan memaksimalkannya lewat investasi saham. Untuk meningkatkan literasi keuangan generasi muda, prodi Manajemen, Universitas Bunda Mulia melaksanakan pengabdian kepada masyarakat di Sekolah Santa Maria Della Strada, Jakarta Utara. Metode pelaksanaan mencakup penyampaian materi, diskusi interaktif, dan praktik menggunakan aplikasi investasi (Stockbit). Materi difokuskan pada perbedaan strategi investasi bisnis dan saham, risiko yang menyertainya, serta pentingnya diversifikasi portofolio. Metode yang digunakan di dalam kegiatan ini adalah metode kualitatif yang didasari pada observasi dan kuantitatif untuk mengukur seberapa besar dampak dari pemahaman pengelolaan sumber daya keuangan yang bijaksana untuk dapat meningkatkan pengetahuan akan investasi dan mendorong jiwa kewirausahaan. Diharapkan kegiatan ini tidak hanya mampu menumbuhkan kesadaran dan keberanian siswa untuk memulai investasi sejak dini serta mengelola sumber daya keuangan secara strategis namun juga dapat berdampak nyata dalam perkembangan pasar modal dan tumbuhnya perekonomian Indonesia
SABUN ORGANIK DARI LIMBAH KULIT KERANG DAN RUMPUT LAUT: SOLUSI RAMAH LINGKUNGAN
Full text linkPenelitian ini bertujuan untuk meningkatkan pengetahuan mahasiswa terhadap pemanfaatan limbah kulit kerang dan rumput laut sebagai bahan dasar pembuatan sabun alami yang ramah lingkungan. Penelitian ini menggunakan metode deskriptif kuantitatif dengan pendekatan edukatif yang dirumuskan dalam metode SEKK (Seminar, E-Katalog, dan Konten Kreatif). Sampel penelitian adalah 105 mahasiswa Prodi Akuntansi UNP Kediri. Hasilnya menunjukkan bahwa pendekatan SEKK efektif dalam meningkatkan pemahaman, literasi digital, serta minat mahasiswa terhadap pengelolaan limbah. 81,9% menyatakan seminar meningkatkan pemahaman, 83,8% menilai e-katalog meningkatkan literasi digital, dan 87,6% menyatakan konten kreatif efektif secara visua