JP Fakultas Ekonomi dan Bisnis Unsoed (Universitas Jenderal Soedirman, Journal & Proceeding)
Not a member yet
1923 research outputs found
Sort by
The Role Of Compensation In Retaining Employees: A Study Of Mediation Through Job Satisfaction In Generation Z In MSMEs
No full textThe aim of this research is to analyze the effect of compensation on employee retention and turnover intention with job satisfaction as a mediating variable. This research uses a quantitative approach method. The population in this study were generation Z employees at FnB MSMEs in Purwokerto using a saturated sampling method. The number of respondents used in this research was 74 employees with data collection tools using a questionnaire distributed via Google Form. The data collection technique uses a 1-5 Likert scale. The data analysis method in this research uses SEM-PLS. The research results prove that there is a positive influence of Compensation on Employee Retention, there is a negative influence of Compensation on Turnover Intention, there is a positive influence of Compensation on Job Satisfaction, there is a positive influence of Compensation on Employee Retention through Job Satisfaction, and there is a negative influence of Compensation on Turnover Intention through Job Satisfaction for Generation Z employees at FnB MSMEs in the Purwokerto Area.Keywords: Compensation, Job Satisfaction, Employee Retention, Turnover Intention, Generation Z Employees at FnB MSMEs in Purwokert
The Influence Of Live Streaming Feature And Brand Awareness On Puchase Intention With Perceived Quality As A Mediating Variable On The Barenbliss Brand
No full textThis study aims to determine the mediating role of perceived quality on using the live streaming feature and brand awareness in influencing the purchase intention of Barenbliss products. The sample in this study was 186 respondents with a sampling technique using purposive sampling. Based on the results of research conducted using Structural Equation Modeling (SEM) analysis processed with SmartPLS 3.0 software shows that: (1) Live Streaming has a positive effect on Perceived Quality; (2) Brand Awareness has a positive effect on Perceived Quality; (3) Perceived Quality has a positive effect on Purchase Intention (4) Live Streaming has a positive effect on Purchase Intention (5) Brand Awareness has a positive effect on Purchase Intention (6) Perceived Quality can mediate Live Streaming and Purchase Intention (7) Perceived Quality can mediate Brand Awareness and Purchase Intention.Keywords: Live Streaming, Brand Awareness, Perceived Quality, Purchase Intentio
Determinants Of Inclusive Economic Development In 34 Provinces In Indonesia
No full text: Inclusive economic development in Indonesia has reached a satisfactory level, but still lags behind compared to other countries in Southeast Asia. Additionally, inclusive economic development in each province in Indonesia also experiences disparities. The purpose of this research is to examine the extent of the influence of average years of schooling, the recipients of the Program Indonesia Pintar, the recipients of the BPJS assistance program, life expectancy, and the gender development index on inclusive economic development in Indonesia from 2018 to 2021. This study was conducted in 34 provinces in Indonesia, using secondary data and panel data regression analysis. The research results indicate that the average length of schooling, life expectancy, and gender development index statistically have a positive and significant impact on inclusive economic development, while recipients of the Program Indonesia Pintar and recipients of the BPJS PBI program statistically do not significantly affect inclusive economic development. The implication of this research is that the government must improve the quality and access of education and health for the public, as well as enhance gender equality to achieve increasingly inclusive economic development.Keywords: Program Indonesia Pintar, BPJS Health Assistance, Gender Development Index, Inclusive economic development
Religions, Halal Knowledge And Interest In Buying Halal Packaged Food
No full textThis study aims to find out how the influence of Halal Religiosity and Knowledge on Halal Packaged Food Buying Interest. This study was conducted on Muslim consumers of halal packaged food in DKI Jakarta with a sample of 100 respondents obtained through the Slovin formula using the purposive sampling technique, data was collected through the distribution of questionnaires. The analysis method uses Structural Equation Modelling- Partial Least Square (SEM-PLS) using SmartPLS 3.0 software. The results of the tabulation of the frequency of respondents\u27 answers revealed that the respondents\u27 religiosity was seen from the response to the appreciation as a Muslim in carrying out daily activities based on religion and in interacting with others. Respondents have an excellent level of halal knowledge where they can understand, explain, and mention related to the halalness of the packaged food they consume. The results of the analysis with SEM-PLS showed that the Religiosity variable did not affect Consumer Buying Interest and the Halal Knowledge variable affected Consumer Buying Interest. The implications of this study have the potential to affect marketing strategies, consumer education, and product development related to halal packaged food products more broadly.Keywords: Religiosity, Halal Knowledge, Buying Interes
Does Government Fragmentation and Fiscal Decentralization Constrain Leviathan? New Evidence From Indonesia Experience
No full textSince the reform era in 1999, Indonesia has made a regional expansion policy and widespread fiscal decentralization policy. During the 1999-2014 period, Indonesia\u27s autonomous regions increased by 70 percent compared to the previous period. Based on the Leviathan hypothesis, the two policies should create a competitive climate and increase the efficiency of government spending. This study aims to analyze the application of the Leviathan hypothesis in the policy of regional expansion and fiscal decentralization in Indonesia. The study uses panel data regression from 32 provinces during the 2002-2020 period. The study results show that the Leviathan hypothesis does not apply to Indonesia\u27s regional expansion and fiscal decentralization policies. This condition happened because the division of regions in Indonesia was caused more by political interests. Most regional revenues still depend on transfers from the central government. The results of this study imply that to obtain tangible benefits from regional expansion, a thorough understanding of regional economic potential is needed, and the need to improve the quality of human resources to optimally utilize regional potentials so that regional independence will be created
Strategy to handling the challenges of small-scale fisheries vulnerability: case study Roban coastal, Batang regency
No full textThis study aims to identify the vulnerability of small-scale fishermen in the Roban Coastal Area through fast variables and slow variables, identify the adaptive capacity of fishermen to social-ecological changes, and analyze the resilience strategy of fishermen in facing rapid social-ecological changes due to national strategy projects. The method used was a mixed method with descriptive statistical analysis and 100 small-scale fishermen were taken as samples through purposive sampling. The results obtained show that the level of vulnerability of small-scale fishermen is in the high vulnerability category with a score of 7.89, the most vulnerable indicator is dependence on nature. The Roban Coastal small-scale fishermen resilience strategy is carried out through interdependence between stakeholders (academics, business people, government, and community) by obtaining the results that need to pay attention to several aspects (social, environmental, economic) in facing changes so that fishermen have a resilient level of resilience
The Influence Of Harmony Passion And Obsessive Passion On Entrepreneurial Pro Social Motivation In Housewifes Context
No full textThe aim of this study is to examine the influence of harmony passion and obsessive passion on entrepreneurial prosocial motivation. Prosocial motivation is desire to make a positive impact for other people or social communities. This study is conducted in housewives’ context. This study uses convenience sampling method, because there is no sample frame from housewives in Banyumas Regency. Hypotheses testing uses regression analyses. The results show that harmony passion positively influence on entrepreneurial pro social motivation, and obsessive passion does not influence on entrepreneurial pro social motivation. The conclusions imply that housewives’ entrepreneur that have harmony passion intent to make positive impact on society. Their business efforts do not just contribute for their own economic interest by their self, but also have purpose on society well-being. Keywords: Harmony Passion, Obsessive Passion, Prosocial Motivation, Housewives Contex
The Effect Of Managerial Ability And Intellectual Capital On Profitability And Its Impact On Firm Value
No full textThis research examines the effect of managerial ability, intellectual capital, profitability, and firm value. The population of this study is manufacturing companies listed on the Indonesia Stock Exchange from 2019–2022. The research uses agency theory and resource-based view theory. The data type used is secondary data of annual reports and financial statements from each company. Samples were taken using the purposive sampling method. This study has 236 samples from 59 companies. The test results and data analysis using structural model analysis with SmartPLS software show that managerial ability and intellectual capital affect profitability but do not affect firm value. Profitability affects firm value and can mediate the relationship between managerial ability and intellectual capital through firm value. The effect on profitability proves that sales management by profitable managers and the costs for the welfare of the workforce that the company pays increase the value of the ROA ratio. The results also indicate that firm value could be influenced by managerial ability and intellectual capital through profitability first.Keywords: Managerial Ability, Intellectual Capital, Profitability, Firm Valu
Effectiveness Of Digital Marketing Campaigns With Artificial Intelligence In Indonesia: Literature Review
No full textThis study explores the influence of artificial intelligence (AI) on the effectiveness of digital marketing campaigns in Indonesia through a comprehensive literature review. AI, with its big data analysis and machine learning capabilities, has revolutionized the way companies run their marketing campaigns. This research analyzes various existing literature to understand how AI is used to improve digital marketing performance, including in programmatic advertising, consumer behavior analysis, and content personalization. Findings from the literature review show that AI enables more effective marketing by increasing targeting precision, reducing advertising costs, and increasing consumer engagement levels. Apart from that, AI also helps in optimizing marketing strategies through predictive analysis and real-time adjustments based on collected data. Despite the many benefits, the research also identified key challenges in implementing AI, such as the need for high-quality data, large initial investments, and risks related to data privacy. This research concludes that AI has great potential to increase the effectiveness of digital marketing campaigns in Indonesia, but appropriate strategies are needed to overcome existing challenges.Keywords: Artificial Intelegence, Digital Marketin
Human Resource Development As An Important Factor In Economic Growth
No full textIncreasing economic growth is inseparable from the role of quality human resources. This research aims to examine the influence of Life Expectancy Rate (AHH), Literacy Rate (AMA), Average Years of Schooling (RLS), Job Training (PK) as part of increasing the Human Development Index (HDI) and its relationship to Economic Growth (PE). The research objects are 34 provinces in Indonesia using path analysis as the research method. The results of this research are (1) Together AHH, PK, RLS and AMA have an effect on HDI. (2) Together AHH, PK, RLS, AMA and HDI influence PE. (3) Partially, AHH and RLS have a positive effect on HDI. (4) Partially AHH, RLS, PK have a negative effect on PE. (5) HDI has a positive effect on Economic Growth. The conclusion of the study is that AHH, PK, RLS and AMA are driving factors for improving the quality of HDI and Economic Growth.Keywords: Economic Growth, Human Development Index, Life Expectancy, Average Years of Schooling, Job Trainin