Annals of Spiru Haret University
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The Human Potential and its Role in Business Development
Get PDFThrough its object of activity, an economic organization has the role to use efficiently the means of production that it possesses in terms of the full utilization of the production capacities, of a high quality of the products and of obtaining profit.Companies need in their human, material, financial, informational, human resources activities that they have at a certain moment in order to accomplish the mission and strategic objectives around which they rely on the whole activity
ECONOMIC EFFICIENCY AND THE ROLE OF THE STATE IN MARKET ECONOMY
Get PDF Economic efficiency emerges after comparing the effects of some action with the efforts needed to produce it and has general applicability in decision-making in any country. It can be said that economic efficiency is closely related to the use of resources in the economy and its essential feature is the stress/effects causal ratio.In the competitive system of the free market, the activity of the economic agents provides performance to the extent that it has a high efficiency. Any human activity is, at the same time, resources consuming and effects producing.In the economic theory, the concept of efficiency characterizes the activity developed in various fields: economic, social, educational, health, sports, etc. More concretely, it reflects the physical, intellectual and moral (in the deontological sense) effort made to achieve a goal or the pre-established objective, respectively the relationship between two waves: the resources spent and the resulting effects, expressed in physical (pieces, kg, and meter) or value (lei) units of measurement.
FOREWORD
Get PDFAfter a year in which Romania achieved the fastest growing economy in the European Union, 2017 comes with a unique set of challenges.In 2016, the economy was the main driver of consumption and economic analysts expect it to slow down, while prices will increase. The government estimated an increase of 5% for the Romanian economy in 2017, but the World Bank warns that this could be too optimistic and expects an advance of only 3.4% of the economy. However, growth remains above the EU average, which is why 2017 could be a year at least as good as 2016. ..
ERRORS AND FRAUD IN ACCOUNTING. THE ROLE OF EXTERNAL AUDIT IN FIGHTING CORRUPTION
Get PDFAccounting errors and fraud are common in most businesses, but there is a difference between fraud and misinterpretation of communication or accounting regulations. The role of management in preventing fraud becomes important in the last decades and the importance of auditing in curbing corruption is increasingly revealed. There is a strong connection between fraud and corruption, accelerated by electronic systems and modern platforms.The most recent developments tend to confirm that external auditing is curbing corruption, due to international accounting and auditing standards at national and regional levels. Thus, a better implementation of accounting standards and high quality of external control could prevent errors and fraud in accounting, and reduce corruption, as well.The aim of this paper is to present some particular aspects of errors and fraud in accounting, and how external audit could ensure accuracy and accountability in financial reporting.
ETHICAL CONSUMERS IN GREECE: WHO ARE THEY?
Get PDFPresents a segmentation on the basis of the overall ethical consumption concept for the first time in Greece. Four segments were identified: Ethical Consumers (18.09%), Boycotters (20.48%), Ecological Consumers (27.86%) and Conventional Consumers (33.57%). The Ethical Consumers’ segment consists of well educated citizens, who adopt all ethical behaviours more frequently. These consumers were found to be more confident they can control politics, less materialists, most attracted by post-materialist goals as well as less sceptical towards ethical products and less indifferent about ethical consumption issues. This segment may be considered as attractive enough to be targeted by business and non for profit organisations
THE ECONOMIC IMPACT ON GLOBAL TOURISM
Get PDFTourism is an important economic activity in most countries around the world. As well as its direct economic impact,the industry has significant indirect and induced impacts.The outlook for the Tourism sector in 2017 remains robust and will continue to be at the forefront of wealth and employment creation in the global economy, despite the emergence of a number of challenging headwinds.In tourism, GDP growth is expected to accelerate to 3.8%, up from 3.1% in 2016. As nations seem to be looking increasingly inward, putting in place barriers to trade and movement of people, the role of Tourism becomes even more significant, as an engine of economic development and as a vehicle for sharing cultures, creating peace, and building mutual understanding
Foreword
Get PDF The 10th anniversary of the worst downturn since the Great Depression finds the global economy at risk of a fresh crisis and ill-prepared for the disruption likely from the robot age, the World Economic Forum has warned.The body that organises the annual gathering of the global elite in Davos each January used its annual league table of competitiveness to stress that the failure to push through growth and productivity-friendly policies since the crash of 2007-08 had jeopardised chances of a sustained recovery....
THE ROLE AND INVOLVEMENT OF BUSINESS AND INSTITUTIONAL OPERATORS IN PROMOTING LOCAL INVESTMENT AND ECONOMIC GROWTH BY ACCESSING AND USING GRANTS. MEASURES AND COURSES OF ACTION
Get PDFStarting from the premise that sustainable development is an overall objective of EU Member States,that can be achieved through international cooperation that aims at economic growth, social development and environmental protection, the European Commission analyzed the socio-economic and investment context of the member states, identified risks and opportunities and made some recommendations.This paper presents the best practices of the European funding system to improve the accountability of business or institutional operators accessing European funds and the measures taken by some Member States for good governance.We emphasize the need to know the socio-economic and investment context by all stakeholders and initiate concrete measures of action to ensure real and sustainable economic growth by identifying feasible and lasting solutions; what is the role of business or institutional operators at local and regional level and how it could ensure good governance at local and regional level by applying for grants
ELECTORAL POPULISM VERSUS ECONOMIC STABILITY
Get PDFIt is well known that in election years, political parties compete in measures and promises that are more or less extravagant, designed to attract votes from voters.The situation is understandable to a certain extent, this practice being common in other countries as well, important being not to "jump the horse" as unfortunately happens in Romania, where in four years the politicians, in their desire to obtain a mandate in local or parliamentary elections, replete with all kinds of promises, without regard to the impact that their application might have on the stability of the overall economy.As the electoral legislation has become more stringent, attracting voters by giving them attentions and gifts (buckets, packages of food with sugar, oil, etc., or gourmet) was forbidden and election promises have climbed the first rung of the strategy of attracting voters.On the other hand, the old local and central political structures at the end of their mandate try, for the last hundred meters, to adopt populist, hoping both to renew mandates and to solve personal interests relating to special pensions bonuses and all sorts of pecuniary advantages, according to the principle "after us the deluge".
THE EVOLUTION OF EDUCATIONAL MARKETING
Get PDFThe association of the term ‘educational’ to the term ‘marketing’ generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to the cultural, social and complex role of the education, educational marketing represents a part of the services marketing, the social marketing and the non-profit organizations. By offering mandatory educational services, financed from the state budget, the school units, through their activity, respect the principles of social marketing, regardless of the financial benefits that result from the provision of these services. This article aims to place educational marketing below the conceptual level in the field of service marketing; the reference works in the field of educational marketing are not many, a consequence of the fact that this is a new field