Ekonomis: Journal of Economics and Business
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Analisis Pengaruh Daya Tarik Promosi, Persepsi Harga dan Brand Image Terhadap Keputusan Pembelian Properti (Studi Kasus pada Perumahan Citra Raya City Jambi)
Get PDFHis study was conducted to analyze the effect of promotional attractiveness, price perception and brand image on property purchase decisions (Case Study on Citraraya City Jambi Housing). This study intends to analyze the effect of promotional attractiveness, price perception, and brand image on the purchase decision of Citra Raya City Jambi property. Based on the results of the study, it was obtained that the calculated F value was 13,290 > F table (2.58) at a significance level of 5%, thus it can be interpreted that promotional attractiveness, price perception, and brand image have an influence on property purchasing decisions. The coefficient objectivity test was carried out by means of F-count 13,290 > F-table (2.58) at a significance level of 5% and R-count = 0.736 > R(0.05)(18) = 0.243, meaning that the coefficient is significant. Thus the hypothesis H4 "Analysis of Promotional Attractiveness, Price Perception and Brand Image have an effect on Property Purchase Decisions". The value of r2 is 0.542, so the magnitude of the contribution of Promotional Attractiveness, Price Perception and Brand Image to Property Purchase Decisions is 54.2%, while the remaining 45.8% is influenced by other factors that are not included in the research variables
Faktor-Faktor yang Mempengaruhi Preferensi Anak Pekerja Migran Indonesia untuk Bekerja ke Luar Negeri di Kabupaten Cilacap
Get PDFThis study aims to analyzing the preferences of Indonesian migrant workers children to work abroad in Cilacap Regency, analyzing the factors affecting the preference of Indonesian migrant workers children to work abroad in Cilacap Regency, and analyzing differences in preferences of Indonesian migrant workers children to work abroad in Cilacap Regency based on demographic characteristics. Preferences of Indonesian migrant workers children to work abroad became dependent variable, meanwhile income, education, age, gender, and marital status as independent variable. The data collection method used purposive sampling with 100 samples and use multiple linear regression analysis model. The results obtained are: the indicators of preference for opening a new business, land and house ownership are more dominant than other indicators preference to work abroad. Income, education, age, gender, and marital status have an effect toward preferences of Indonesian migrant workers children to work abroad. There is difference in preferences of Indonesian migrant workers children to work abroad based on demographic characteristics
Analisis Ekspor Karet Provinsi Jambi ke India pada Periode Tsunami Covid-19
Get PDFThe economy of Jambi Province is supported by the agricultural sector with a contribution to the Gross Regional Domestic Product (GRDP) reaching 30.85 percent. The most dominant sub-sector is an annual plantation with palm oil and rubber as the main commodities. Nationally, the rubber plantation area of Jambi Province is in third place after the provinces of South Sumatra and North Sumatra. Rubber is a source of livelihood for the people of Jambi and a source of foreign exchange because rubber is the prima donna of Jambi Province exports. One of the rubber export destinations for Jambi Province in India. The Covid-19 tsunami that hit India in March-June 2021 is expected to affect Jambi Province's rubber exports. An analysis will be carried out on the development of Jambi Province's rubber exports during the Covid-19 tsunami period and see the effect of the Covid-19 tsunami in India on Jambi Province's rubber exports. This study uses descriptive analysis, normality test, and independent sample t-test to see the effect of the Covid-19 tsunami on rubber exports to India. The results of the Kolmogorov Smirnov normality test reached a significance of 0.200. Meanwhile, the normality test with Shapiro Wilk stated a significance of 0.720 before the Covid-19 tsunami and 0.161 during the Covid-19 tsunami. This means that Jambi Province's export data is normal because the significance is > 0.05. The results of the independent sample T-test on export data show that the Covid-19 tsunami did not affect Jambi Province's export activities to India. This can be observed from the significance value at equal variances assumed of 0.482 (> 0.05). This means that rubber exports to India will continue despite extraordinary events such as the COVID-19 tsunami
Pengaruh Biaya Operasional terhadap Pendapatan pada Perum Damri Cabang Bandung
Get PDFThe general purpose of this research is to test how operating costs affect revenue. To obtain these data, the Pearson correlation test is used to measure the linear relationship of two variables. The data analysis used is descriptive qualitative. Analysis and the types of data are secondary and primary data. This study shows that there is a very significant relationship between operating costs and income, according to the value of r table 0,609 > 0,997 which is greater than the value of r table in the company, therefore the correlation value > between operating cost and income variables. It was concluded that there were obtacles to operating costin 2019 and 2020, resulting in a decrease in revenue
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah pada Bank Perkreditan Rakyat Kerta Raharja Kantor Pusat Soreang
Get PDFThis study aims to analyze the impact of service quality on customer loyalty at Bank Perkreditan Rakyat (BPR) Kerta Raharja Soreang Head Office. The methods used in this research are the descriptive research method and the simple linear regression analysis method with questionnaire distribution technique. The determination of respondents in this study was made using Slovin’s formula, so that the respondents used could be as many as 100 people. From the results of this study, it is concluded that the impact of service quality on customer loyalty at Bank Perkreditan Rakyat Soreang Head Office has a positive significance, meaning that both variables have a strong significance. Simultaneously, the impact of service quality on customer loyalty at Bank Perkreditan Rakyat Soreang Head Office also has a strong significance, meaning that the better the service quality at Bank Perkreditan Rakyat Soreang Head Office, the customer loyalty will also increase
Analisis Rekrutment dan Seleksi Karyawan PT Asuransi Jiwa Syariah Bumiputera Cabang Jambi
No full textPT. Asuransi Jiwa Syariah Bumiputera in conducting employee recruitment is fully carried out by the head office or regional office, while agent recruitment is carried out by branch offices using two internal methods and external methods. Second, the selection process carried out at PT. Asuransi Jiwa Syariah Bumiputera Jambi Branch is in line with recruitment, during the internal recruitment process the selection process is carried out internally and does not go through many series of selections, while during the external recruitment process the selection stages are carried out gradually starting from from administrative tests, interviews, academic tests, written tests and to the final interview that determines whether the application is accepted or not. Third, the factors that become the internal strength of the recruitment and selection of PT Asuransi Jiwa Syariah Bumiputera Jambi Branch are using different procedures between internal recruitment and external recruitment, optimizing existing resources, and having a conducive work environment. While the factor that becomes a weakness in the recruitment of PT Asuransi Jiwa Syariah Bumiputera Jambi Branch is when internal recruitment is used, it means that there will be employee transfers between units which will cause problems if there is no replacement, while using external recruitment procedures and costs are not small. Fourth, external factors that become opportunities for recruitment and selection of PT Asuransi Jiwa Syariah Bumiputera, namely the opening of opportunities for contract employees and non-permanent employees to become permanent employees of PT Asuransi Jiwa Syariah Bumiputera, opening opportunities for the general public to have a career at PT Asuransi Jiwa Syariah Bumiputera, and opening up opportunities for old employees to develop games. While the factors that pose a threat are prospective employees who are not in accordance with the company's needs, in addition to employee recruitment and marketing personnel can cause internal piracy, and promotions cause disharmony and competition between employees
Pengaruh Akuntabilitas, Pengendalian Internal, dan Ketaatan Aturan Akuntansi terhadap Kecenderungan Kecurangan Akuntansi (Studi Kasus pada Pemerintah Daerah Kabupaten Gresik)
No full textThe purpose of this study was to determine the effect of accountability, internal control, and obedience to accounting rules on the tendency of accounting fraud in the local government in Gresik Regency. This study uses quantitative methods by using primary data sources through questionnaires. The variable measurement technique uses a Likert scale of 1-5. The population of this study were 26 agencies and offices in Gresik Regency. The sample of this research used purposive sampling method. The results showed that accountability and internal control had a significant effect on the tendency of accounting fraud. Meanwhile, obedience to accounting rules has no significant effect on the tendency of accounting fraud
Analisis Faktor-faktor yang Mempengaruhi Pembelian Impulsif pada Pengguna Aplikasi Tiktokshop
Get PDFThis study aims to determine the factors that influence impulse buying on Tiktok Shop users. The independent variables in this study are Sales Promotion (X1), Positive Emotions (X2), Motivation (X3) and Price Perception (X4). The population in this study are all Tiktok Shop users who live in Dago, Bandung. The research sample amounted to 240 and the sampling technique used purposive sampling. In addition, this research is a quantitative correlation with data analysis using multiple linear regression analysis. The results showed that the variables of Sales Promotion (X1), Positive Emotions (X2), Motivation (X3) and Price Perception (X4) had a positive and significant effect on Impulsive Purchases (Y) either partially or simultaneously
Akuntabilitas dan Transparansi terhadap Kinerja Anggaran Berkonsep Value For Money: Komitmen Organisasi Sebagai Variabel Moderasi
No full textThe application of accountability and transparency ini budget performance with the concept of value for money in government organizations is important to study. The purpose of this study is to examine the effect of accountability, transparency on budget performance with the concept of value for money and organizational commitment as a moderating variable. This study uses a quantitative approach with the subject of anlysis are employees of the financial sector in BPKAD East Java, totaling 40 employees. The data analysis technique used WarpPLS 7.0. This study proves that the implementation of the value for money concept of budget performance is strongly supported by accountability and transparency. This illustrates that accountability and transparency can support better value for money concept budget perfmance
Pengaruh Penilaian Produk, Promosi dan Layanan COD (Bayar di Tempat) Terhadap Keputusan Pembelian pada Marketplace Shopee di Sidoarjo
No full textThis study aims to determine the effect of product rating, promotion, and COD (cash on delivery) service on purchasing decisions at the Shopee marketplace in Sidoarjo. Respondents in this study are consumers who have shopped at the Shopee marketplace who are domiciled in Sidoarjo, with a sample of 80 people. Sampling in this study using non-probability sampling with purposive sampling technique. The data pocessing used PLS (Partial Least Square) with the help of the SmartPLS 3.0 application. Based on the test, the result and conclusions were found that product rating, promotion, and COD service have a positive and significant effect on purchase decision at the Shopee marketplace in Sidoarjo