Ekonomis: Journal of Economics and Business
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Pengaruh Digital Marketing terhadap Minat Beli Konsumen Pada Jasa Tour dan Travel Mega Trans Holiday
Get PDFThis study aims to determine how the influence of digital marketing on consumer buying interest in mega trans Bandung tour and travel services, and what are the advantages and disadvantages of digital marketing for business people and customers. In this study, descriptive research is combined with quantitative research by providing data obtained through quantitative and statistical methods. Interviews and surveys were used to collect data for this investigation. The results and analysis show that the digital marketing variable has a positive and large effect on consumer buying interest, with a strong influence because the rest is influenced by other variables that are not included in this research model. Having a well-designed website or app to attract and engage potential clients is critical to digital marketing success
Analisis Faktor-Faktor Brand Loyalty Smartphone Samsung di Sidoarjo
Get PDFThe rapid advancement of communication technology is characterized by a huge number of requests for various sorts of communication tools, resulting in increased rivalry in communication products such as smartphones. On the market, there are numerous smartphone brands. As a result, Samsung smartphones have a large market share. This study aimed to analyze how Brand Personality, Brand Love, and Brand Experience affect Samsung Smartphone Brand Loyalty in Sidoarjo Regency. This study employed a quantitative approach, with 90 respondents and a total of 90 samples evaluated. The sampling method employed a non-probability approach with a purposive sampling strategy, in which the sample was chosen depending on the researcher's criteria.The data processing technique used was Partial Least Square (PLS). The results revealed that (1) brand personality has no significant effect on brand loyalty, (2) brand love has a significant positive effect on brand loyalty on Samsung smartphones, (3) brand experience significant positive effect on brand experience on Samsung smartphones
Analisis Lapangan Minat Konsumen Kota Palembang terhadap Penggunaan QRIS sebagai Alat Pembayaran Altenatif di Palembang Square Mall (Studi Kasus: Pengunjung Ps Mall)
No full textThis study examines the problem of payment methods via QR codes at Palembang Square Mall. The purpose of this research is to find out how many visitors to Palembang Square mall (PS Mall) use the QRIS code as an alternative payment method and to find out the barriers to PS Mall visitors using the QRIS code in terms of availability, effectiveness and efficiency, and the promos offered when using the QRIS code. This research was conducted using a qualitative method with a phenomology strategy. The results of the study were used as evaluation material for outlet owners at PS Mall to increase the interest of PS Mall visitors as well as Palembang city consumers in using QRIS as an alternative payment method
Pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan di PT. Telkom Akses Bandung
No full textThis study have purpose to understand the influence of leadership style on employee performance at PT. Telkom Akses Bandung. The research method that we used is quantitative descriptive method, which we do by using a questionnaire and a literature survey. The sample taken in this study were 32 respondents using purposive sampling technique. The main data of this study came from a questionnaire survey measured by a likert scale and SPSS 24 was used for statistical processing. The data analysis method used is a simple linear regression method and the correlation method between variables. Based on the result of the study, the correlation coefficient between leadership style and employee performance was 0,497, which means it has a relationship level on the medium category. Furthermore, the results of the hypothesis T test indicate that there is an influence between leadership style on employee performance, namely the hypotesis is accepted because the t value > t table (3.318 > 2.045). the value of the determination coefficient is 25%, which means that leadership style affects employee performance by 25% and the remaining 75% is influenced by other factors or variables that didn’t examined by the author. The problem encountered is the indicator of leadership style, namely the firmness of the leader in fostering informal relationships with his subordinates, which still has to be improved, resulting in teh work of subordinates being less focused. The writer’s suggestion for PT. Telkom Akses Bandung, namely the company periodically conducts leadership training for all elements of the leadership so that coordination and communication relations with subordiantes can run even better so as to improve employee performance as expected
Analisis Current Ratio dan Profit Margin terhadap Pertumbuhan Laba Perusahaan Terdaftar Bursa Efek Indonesia
No full textThe goal of the following study is to look at the impact of the Current Ratio and Profit Margin variables upon that Profit Growth of manufacturing company quoted on the Indonesia Stock Exchange for the 2016–2020 period. The types of data are secondary sources, purposive sampling technique and quantity method and the data is processed using the IBM Statitic version 23 program. Its population is 30 as well as the sample is 8 entities. From the research, the t-test shows that the current ratio slightly has a significant influences of profit growth. Tcount is ,-2,473> ttable 2,026 and the sig level is 0,018 t table 2,026 and a sig level of 0,006 3.25 and the sig level is 0.014<0,05. R square 0,207 or 20,7% is influced by Current Ratio and Net Profit Margin, with the remaining 79,3% impated through other variable that not researched by the researcher
Dampak Pandemi Covid-19 terhadap Pengangguran, Kemiskinan dan Ketimpangan Pendapatan: Bukti Data Panel di Indonesia
No full textThis study aims to analyze the effect of the COVID-19 pandemic on unemployment, poverty, and income inequality in Indonesia. Using panel data from 34 provinces in Indonesia for the period of 2018.S1-2020.S2, the econometric analysis model applied is panel regression with dummy variables. The study discovered that the Covid-19 pandemic significantly impacts increasing urban poverty and unemployment rates, but not significantly on rural poverty. Using time-series data during the period, it turns out that this pandemic has improved the distribution of income in the community, both in urban and rural areas
Analisis Pengaruh Sukuk dan Sukuk Berkelanjutan terhadap Reputasi Perusahaan
No full textThis study aims to analyze the effect of sukuk and sustainable sukuk on the company's reputation. The population of this study are publicly listed companies on the Indonesia Stock Exchange. The research sample was carried out by sampling using purposive sampling technique, with observations for 3 years. Hypothesis testing in this study using multiple regression analysis and different tests. The results show that sukuk have no effect on the company's reputation, while sustainable sukuk have an effect on the company's reputation. There is no difference between the reputation of the sukuk issuing company and the reputation of the sustainable sukuk issuing company. The results of the analysis of the coefficient of determination show that sustainable sukuk affect the company's reputation by 11.2%
Pengaruh Corporate Governance dan Diversifikasi terhadap Kinerja Keuangan Perusahaan yang Menerapkan Enterprise Resource Planning (ERP)
Get PDFThis study aims to prove empirically the effect of corporate governance and diversification on the financial performance of companies that have implemented enterprise resource planning. The dependent variable in this study is financial performance as measured by Return On Assets. The independent variables in this study are corporate governance and diversification. Corporate governance is measured by the proportion of the independent board of commissioners. Diversification is measured by the number of business lines. This study uses firm size as a control variable. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange. Based on the purposive sampling method, the samples obtained were 33 manufacturing companies that met the criteria. The analytical method used is multiple linear regression analysis with SPSS software version 25. The results showed that corporate governance has a positive effect on the financial performance of manufacturing companies that have implemented enterprise resource planning, and diversification also has a positive effect on the financial performance of companies that have implemented enterprise resource planning.
Pengaruh Gaya Kepemimpinan dan Self Efficacy terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada Kantor Sekretariat Daerah Kabupaten Gunungkidul)
Get PDFThe existence of knowledge about the analysis of the influence of Leadership Style and Self Efficacy at Job Satisfaction and Employee Performance in the Regional Secretariat Office of Gunungkidul Regency. Probability sampling method and using simple random sampling with the employees of the Regional Secretariat Office of Gunungkidul Regency with respondents 56 employees. The implementation of research using an instrument in the form of a questionnaire using SPSS 24 to analyze it. Researchers took the results leadership style significantly had no influence on employee performance, leadership style significantly had no influence on job satisfaction, self-efficacy significantly had an influence on employee performance, self-efficacy significantly had an influence on job satisfaction, and job satisfaction significantly has no influence on employee performance
Pengaruh Pertumbuhan Ekonomi, Tingkat Kemiskinan dan Indeks Pembangunan Manusia terhadap Tingkat Pengangguran Terbuka di Kabupaten Sidoarjo
No full textThe problem of unemployment which has increased drastically and was in the highest position in East Java is the main target for solving the Sidoarjo Regency Government. This problem can obstruct development in the area. There are several factors causing the increase of Open Unemployment Rate, including Economic Growth, Poverty Rates, and the Human Development Index. The study was conducted to determine the effect of Economic Growth, Poverty Rate, and Human Development Index on the Open Unemployment Rate in Sidoarjo Regency for the period from 2006-2020. The research was conducted using data obtained through BPS (Central Statistics Agency) of Sidoarjo Regency and East Java Province. The analysis applied for this study is multiple linear regression and testing with the BLUE assumption was carried out in the study to prove the results that this study passed the classical assumption test. After going through the testing stage, all of the independent variables together showed a significant impact on the dependent variable, then partially only economic growth and poverty levels had a significant negative and significant positive effect, while the Human Development Index variable had no effect on the Open Unemployment Rate in Sidoarjo Regency