Ekonomis: Journal of Economics and Business
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Pengaruh Brand Image, Store Atmosphere, Product Quality dan Service Quality terhadap Minat Beli Ulang (Studi Kasus Pada Pelanggan Mie Gacoan Yogyakarta)
Get PDFThis study aims to determine how much influence Brand Image, Store Atmosphere, Product Quality and Service Quality have on Repurchase Intention. The population in this study were consumers from the Mie Gacoan restaurant in Yogyakarta. The sample in this study used a purposive sample. Data collection used a survey with the help of Google form using a Likert scale with an assessment of 1 (strongly disagree) to 5 (strongly agree). Processing the data in this study using multiple linear regression analysis. The results of this study state that Brand Image has a positive and significant influence on Repurchase Intention with a significance value (0.032 0.05), Service Quality has no significant effect on Repurchase Intention with a significance value (0.782 > 0.05)
Pengaruh Lingkungan Keluarga, Karakteristik Wirausaha dan Inovasi Produk Terhadap Keberhasilan Usaha
Get PDFMicro, Small and Medium Enterprises have a very large role in overcoming unemployment and at the same time can be a solution in alleviating poverty and increasing people's welfare. The problems faced by many MSMEs in achieving business success are related to the family environment, entrepreneurial characteristics and innovation capabilities. This quantitative study aims to analyze the effect of family environment variables, entrepreneurial characteristics and innovation on the success of micro, small and medium enterprises, especially those engaged in culinary businesses in Jambi City. The research population is all culinary business actors in Jambi City while the sample is 100 people. The data were analyzed by multiple linear analysis using the SPSS application. The results of the study conclude that the family environment, entrepreneurial characteristics and innovation have a positive and significant effect both simultaneously and partially on the success of culinary Micro, Small and Medium Enterprises (MSMEs) in Jambi City
Analisis Kebijakan Dividen, Keputusan Investasi, dan Profitabilitas pada Perusahaan Properti, dan Real Estate yang Terdaftar di Bursa Efek Indonesia
Get PDFThis study aims to determine and analyze the effect of dividend policy, investment decisions, and profitability on the firm value in property and real estate sector. The good prospects in this sector can be seen from the increasing attractiveness of residential houses due to the increasing population of Indonesia. This study is a quantitative research using secondary data got from annual report of listing companies from Indonesia Stock Exchange (IDX). The population is the listed company in property and real estate sector period 2012-2021. By using purposive sampling, companies fulfilling the criteria in this research is 10 companies. The technique of analyzing the data is multiple regression analysis. The Result shows that dividend policy have no significant effect on firm value, meanwhile Investment decisions and profitability have positive and significant effect on firm value
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada Gojek di Yogyakarta
No full textBased on this research aims to determine the effect of service quality, trust on customer satisfaction. And to determine the effect of service quality and trust on customer loyalty. This research uses quantitative research methods or surveys. The sampling technique was purposive sampling in which 130 respondents were taken from Gojek customers in Yogyakarta. To test the quality of the data using the validity test, reliability with data analysis techniques descriptive analysis, classic assumption test, normality test, heteroscedasticity test, and multicollinearity test with multiple linear regression analysis tests. Testing the hypothesis by using the partial test (t test) and the coefficient of determination (R2) and the F test and Sobel test. The results showed that the variable Service Quality has a positive and insignificant effect on customer satisfaction. Trust has a positive and significant effect on customer satisfaction. Service quality has a positive and insignificant effect on customer loyalty. Trust Has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty
Faktor-faktor Penentu Resesi di Indonesia (Determinants of Recession in Indonesia)
No full textThe Covid-19 pandemic has had a further impact on the global economy, such as the threat of a recession. The Indonesian economy is making various efforts to be able to overcome the existing problems. This study aims to determine the determinants of recession in Indonesia. This research uses a secondary database from the Central Statistics Agency, Bank Indonesia, Bank Indonesia and the World Bank for the period March 2020 to September 2022. (The Covid-19 pandemic has entered Indonesia until now). The analytical method used in this research is Ordinary Least Squared (OLS). The results of this study indicate that there are four variables that have a significant effect on economic growth, namely inflation, domestic interest rates, world crude oil prices, and exchange rates. The variables that have the most influence on changes in economic growth are the rupiah exchange rate against the dollar, then domestic interest rates, then inflation and finally world crude oil prices
Analisa Pengendalian Persediaan Material Aluminium Ingot Menggunakan Metode Continuous Review System (Q) dan Periodic Review System (P) di PT XYZ
Get PDFThe purpose of material inventory control is to ensure that needs are met accurately and at an affordable cost. However, there is currently no precise method for regulating the supply of aluminum Ingot materials in enterprises. Companies currently face difficulties in controlling inventories because they have to adjust to fluctuations in unstable market demand. This results in inventory build-up when product demand decreases and inventory shortages when demand increases. This study aims to find an inventory control model that can determine the number of orders, order time, and safety inventory levels with the aim of minimizing total costs.. After analysis and calculation, the total cost of inventory model Q is Rp. 197.114.834.539, - per year with an optimal booking quantity of 422 tons, a return booking point of 558.33 tons, a safety stock value of 143.27 tons. Meanwhile, the total cost of inventory model P is Rp. 197,341,385,235, - per year with a period between orders of 0.078 years, the optimum inventory value of 1003.23 tons, safety stock value of 200.949 tons. The results showed that the inventory model Continuous Review System (Q) can produce the most minimum inventory costs
Analisa Pengendalian Persediaan Bahan Baku Pakan Ternak dengan Metode Continuous Review dan Periodic Review di PT. XYZ
Get PDFPT. XYZ is a company that operates in the field of breeding chicken broilers produce products every day. In the production process of corn that is needed in the production of livestock feed this often experiences conditions of overstock and stock-out. This research aims to conduct control of the supply of raw materials for livestock feed in PT. XYZ by comparing the company method with the continuous review (Q) back order method and periodic review (P) back orders method so that the total cost of inventory is minimal. Based on the calculation with the company method obtained the total cost of inventory of Rp 60.220.905.000,- and the total minimum cost of stock obtainable by using the continuous review (Q) back order method of Rs 60.030.457.600. The forecast for corn demand from January 2023 to December 2023 was 12,900 tons. The company made the order amount of 685 Tons and reorder point of 106 Tons, so the total cost of inventory was Rp 60.698.546.500,-
Blue Ocean Strategy untuk Meningkatkan Daya Saing Ekspor Kerajinan Kerang
No full textThis study aims to explore how the Blue Ocean Strategy can be applied to the shellfish industry and other industries to increase export volume. The type of research used is qualitative research. Data was collected through interviews. From the research results, the competitive strategy used by Egy Shell at this time are focus and branding strategy. Egy Shell is becoming more focused on customer service and making the company more widely known. On the other hand, the company faces a tight competitive strategy because competitors are also targeting the same market. It is necessary to improve the current competitive strategy and formulate a new strategy using the Blue Ocean Strategy. From the formulation of the competitive strategy, new strategies that can be applied include: improving Product Quality by training the skills of craftsmen, Marketing by utilizing social media. In addition, it is necessary to create adequate facilities, create a company website so that it is easy to get company information, maximize the timeliness of product completion and carry out product innovations regularly
Analisis Faktor yang Mempengaruhi Minat Gen Z dalam Berinvestasi di Pasar Modal (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis di Solo Raya)
No full textThe readiness of the younger generation to tackle financial challenges is a crucial thing that must be taken into account in order to maintain a good living standard in the future.The right saving method is an important aspect of managing and achieving financial targets, one of which is in the form of investment in the capital market. The younger generation is a potential target for the financial (investment) industry sector because they have sufficient knowledge of investment products and have a long saving period before reaching unproductive age. There are several factors that can encourage the younger generation to invest in the capital market. This study aims to analyze the factors of investment knowledge, investment benefits, financial literacy and return expectations which can affect one's investment interest, especially the younger generation such as university students. This study uses primary data by distributing questionnaires to respondents, and nalyzeda using linear regression with the SPSS 25 software. The results of the study indicate that investment knowledge and expected return influences investment interest, especially among students who are currently studying in the Solo Raya area.The government and related institutions need to increase the participation of young people in various investment alternatives, so as to increase national development funding sources
Pengaruh Produk Domestik Bruto, Tingkat Suku Bunga, Inflasi, dan Pertumbuhan Ekonomi terhadap Foreign Direct Investment di Asean
No full textEconomic development is one of the most important keys to increase government revenue, one example is with foreign direct investment (FDI). The purpose of this study was to examine the effect of variables gross domestic product, interest rates, inflation, and economic growth on Foreign Direct Investment (FDI). Panel data regression was used as a research method in the 2018-2021 time range in several countries such as Indonesia, Malaysia, Thailand, and Vietnam. The results of the study stated that variable interest rates and inflation affect FDI. On the other hand, Gross Domestic Product (GDP) and economic growth variables have no effect on FDI