Ekonomis: Journal of Economics and Business
Not a member yet
639 research outputs found
Sort by
Pengaruh Influencer Marketing terhadap Keputusan Pembelian (Survei pada Konsumen Ms Glow di Sumedang)
No full textThis research aims to find out how big the effect of influencer marketing is on purchasing decisions for MS Glow products in Sumedang. This research used a descriptive quantitative approach with a population of 1,458 people and a sample of 94 people using the Slovin formula. Data was collected using an online survey using a Likert scale. Data analysis uses simple regression. The research results show that there is a significant influence between the influencer marketing variable on the purchasing decision variable
Pengaruh Social Media Marketing terhadap Customer Engagement dan Brand Loyalty di Zalora Indonesia
No full textProblems regarding Zalora Indonesia's Instagram social media marketing are the background for this research. Followers after visiting the Zalora Indonesia Instagram account tend to be less interested in making purchases. This is related to the decline in brand loyalty among consumers, as can be seen from data on visits to Zalora Indonesia from the third quarter to the fourth quarter of 2022. This research aims to find out how social media marketing influences customer engagement and brand loyalty on Zalora Indonesia's Instagram. The method used in this research is quantitative with descriptive and causal types. There were 400 respondents in this study using a non-probability sampling technique, purposive sampling type. Descriptive analysis techniques and path analysis. The research results concluded that social media marketing had a significant influence on customer engagement of 61.6%. Customer engagement has a significant influence on brand loyalty of 9.1%. Social media marketing has a significant influence on brand loyalty of 25.5%; and social media marketing has an indirect influence on brand loyalty through customer engagement of 23.7%
Corporate Governance memoderasi Related Party Transaction dan Financial Distress terhadap Penghindaran Pajak
No full textThis study aims to examine the influence of related party transactions and financial difficulties on tax avoidance with corporate governance as moderating variable. corporate governance. This research uses a population of 92 companies in the consumer goods industry sector listed on the IDX in 2018-2022. The research sample was carried out using a purposive sampling method and obtained 125 company data that met the criteria. The data used is secondary data in the form of financial reports and company annual reports. Data were analyzed using a panel data regression analysis model and moderate regression analysis (MRA) test with E-Views 12 software. According to the findings of the study, related party transactions and financial distress have an effect on tax avoidance. Corporate governance cannot moderate the influence of related party transactions on tax avoidance. Corporate governance cannot moderate the influence of financial distress on tax avoidance
The Effect of Financial Performance to Share Returns on Companies IDX 30 Indexed During The Covid Pandemic at The Indonesian Stock Exchange
No full textThis research is a replication of several previous on going studies due to previous research results that tried to test the influence of financial performance on stock returns on IDX 30 during the covid 19 pandemic. The study is intended to obtain an explanation of empirical facts on the influence of factors described through financial stability, external pressure, and financial targets together and partial influences financial statement fraud on banking companies during the period of COVID 19 on the Indonesian Stock Exchange. The population in this study is all IDX 30 indexed companies on the Indonesian Stock Exchange, namely as many as 30 companies. With sample count of 22 companies. The type of data used in this study was secondary data with the amount of observation from 2019-2020 during the COVID 19 pandemic period so that it became a sample of observation of 22 X 2 = 44 samples, and the scale used in this study was the scale of ratio and analysis of data used was with the multiple linear regression approach at a significant rate of 5%. Research will be very useful input for investors as an important guideline for looking at the condition of the company and the fundamental aspects to assess the expectations of the return (return shares) that it will acquire and as a decision maker to buynot buy shares of the company. The results of this research are also expected to be used by IDX 30 companies to find out their condition and finances so as to improve the financial performance of the next period that will eventually affect the company’s stock price. In addition, this research can also be used as the basis for advanced research to review financial performance viewed from different perspectives of financial instruments
Pengaruh Financial technology, Literasi Keuangan dan Financial Self Efficacy terhadap Pengelolaan Keuangan UMK Kuliner di Kota Jambi
No full textA In this case, the sustainability of the UMK must be observed and can beined by doing good financial management. This is because the financial management can help the stakeholders in controlling the output and input, help improve efficiency and efficiency as well as be able to minimize financial risk. This research aims to find out the impact of the use of financial technology based on digital payment in particular e-wallet, financial literacy and financial self efficacy of the culinary UMK actors in Jambi City. The study used a quantitative approach with a sample of 377 respondents. The data used are primary and secondary data using questionnaires and references from some related literature. The data analysis method in this study uses SmartPLS 4. The results of this study show a positive and significant influence of the variables used Financial technology, financial literacy and financial self efficacy on financial management
Determinan Work Engagement dan Proactive Personality Terhadap Innovation Work Behaviour pada Karyawan Generasi Milenial di Jakarta
Get PDFInnovative work behavior (IWB) is a very important factor in achieving competitive advantage and continuity of an organization, especially for millennial employees. This research discusses Work Engagement and Proactive Personality that occur in millennial generation employees. The method used in this research is a quantitative method with a population of millennial generation employees in Jakarta. The sample used used a sampling technique, namely purposive sampling, with 100 respondents. The results of this research are that the Work Engagement variable has a significance value for Innovation work behavior of 0.049, while the Proactive Personality variable has a significance value for Innovation work behavior of 0.058. From the coefficient of determination, it can be concluded that the Work Engagement and Proactive Personality variables influence Innovation work behavior by 16.6%, while the other variables are 83.4% influenced by other variables
Analisa Pengaruh Pengangguran dan Indeks Pembangunan Manusia (IPM) Terhadap Tingkat Kemiskinan di Provinsi Aceh Tahun 2018-2022
Get PDFThe aim of this paper is to find out the unemployment and the human development index effects on poverty in Aceh. The source of this report is secondary data obtained from BPS from 2018 to 2022. The estimation method used is Random Effect Model (REM). The results of this paper indicate that unemployment has a positive and significant impact on poverty and human development index does not affect poverty
Organizational Citizenship Behavior Memediasi Pengaruh Job Satisfaction dan External Work Opportunities Terhadap Turnover Intention
Get PDFHuman Resources (HR) are believed as valuable assets for a company in achieving business success and specialized services, especially at PT. Bank Negeri (real company name is hidden). The main purposes of this study are to determine the influence of job satisfaction and external work opportunities on turnover intention, mediated by organizational citizenship behavior (OCB). Another aim of this study is to contribute insights into better HR management for the company. The primary data consisted of questionnaires responses collected from employees at the PT. Bank Negeri Headquarters and secondary data gathered from literature reviews. The research methodology employed includes outer model and inner model analysis, as well as hypothesis testing. Data processing in this study was conducted using Partial Least Square (PLS) with SMART PLS software. The findings of this study resulted that OCB mediates the correlation between job satisfaction and turnover intention but does not mediate the relationship between external work opportunities and turnover intention. These findings offer valuable insights for improved HR management
Otonomi Daerah dan Pertumbuhan Ekonomi di Indonesia: Literature Review
No full textThis article aims to conduct a literature review regarding the relationship between regional autonomy and economic growth in Indonesia. Through searching the literature from several sources, this article finds that there is debate about whether regional autonomy can accelerate or inhibit economic growth. However, the majority of studies show that regional autonomy has a positive impact on economic growth, especially when local governments are able to manage resources effectively and efficiently and have a significant influence on economic growth in Indonesia. Therefore, efforts are needed to improve the quality of human resources and infrastructure in the regions, so as to increase the effectiveness of the management of existing resources
Pengaruh Brand Image dan Company Reputation Terhadap Customer Loyalty dengan Customer Value sebagai Variabel Intervening (Studi Kasus Customer Sepeda Motor Honda di Provinsi Daerah Istimewa Yogyakarta)
Get PDFThis research aims to examine the influence of brand image and company reputation on customer loyalty with customer value as an intervening variable for branded motorbike customers. The research method is quantitative and has a population of people who use Honda brand motorbikes, with a sample of 102 respondents. Furthermore, the analysis technique implements multiple linear regression analysis. The test results showed that (1) no significant positive influence was found between brand image and customer value; (2) there is a significant positive influence between company reputation on customer value; (3) no significant positive influence was found between brand image on customer loyalty; (4) there is a significant positive influence between company reputation on customer loyalty; and (5) there is a significant positive influence between customer value and customer loyalty