Journal of Business on Hospitality and Tourism (JBHOST)
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Implementation of quality management based on local wisdom on the outpatient service in the surya husadha hospital, nusa dua
Get PDFThis research aimed to observe the implementation of quality management of hospital’s health care service and to identified whether the service done by the hospital were related to the local wisdom in its quality management implementation. This research was designed using qualitative descriptive approach which was located in Surya Husadha Hospital, Nusa Dua. The data source in this research was a primary data which was collected through the research informant. The informants in this research were the head of polyclinic, the head of health care service division, health workers, and patients. The data validation testing was done using triangulation. The data were analysed using qualitative descriptive analysis technique. The result of this research showed that the quality management implementation on the health care service through the perspective from service users had been implemented properly, from the medical service to the non-medical service. The service which had been done related to the local wisdom on its implementation, based on Tat Twan Asi. Tat Twam Asi used as a guidance in giving service to the people. And also there were other local wisdoms, which were menyama braya and tri hita karana which consists of parahyangan, pawongan, and palemahan
The Potential of Taro Village in Supporting Sustainable Tourism in Gianyar, Bali
Get PDFThe development of rural tourism requires the participation of local communities in the entire development phase starting from the planning, implementation and supervision stages. However, in reality there is Often neglect of community participation. This study aims to examine the strategy of developing Taro Rural Tourism and the involvement of local communities in development. The research in this paper was conducted in the tourist village of Taro, Gianyar Regency, Bali. Data collection is done by literature study, in-depth interviews and non-participant observation. The analytical method used is descriptive analysis. This paper shows that the development of tourist villages in Taro can still be developed considering that Taro still has tourism potential that is very possible to be developed
Marketing Strategy for Chinese Market to Increase Room Occupancies at The Plataran Ubud Hotel
Get PDFNowadays, Chinese tourists dominate Indonesian tourism, an increase in the number of Chinese tourists visiting Bali is quite significant every year. The marketing method that focuses on the Chinese market is still not maximized. This is evidenced by a decrease in the number of Chinese tourists visits. Even now the room occupancy rate targeted by Plataran Hotel Ubud has not yet reached the desired target. The urgency of this research is a degradation in the volume of sales of rooms at Hotel Plataran Ubud, which causes a derivation in the quantity of tourist visits which results in a decrease in employment for the community. Data collection techniques used were observation, interviews, document studies and questionnaires. The data analysis technique is using qualitative descriptive analysis, IFAS EFAS and SWOT analysis. The results of this study are to produce the right marketing strategy used in increasing the sales volume of hotel rooms at the Ubud Plataran Hotel
Bali Travel Package Advertisements: The Analysis of Verbal and Visual Signs
Get PDFAdvertisement is "an announcement or news online, or in a newspaper, on television, or on a poster about something such as a product, event, or job to persuade and encourage people to be interested in the goods or services offered". Verbal and nonverbal are communication tools that humans use to interact, whether it's through messages, sounds, pictures, and gestures. . This study aims to analyse the verbal and non-verbal signs used in travel advertisements and to find out the meaning of those signs. Travel advertisements aim to promote tourist attractions or destinations to tourists who are going to make a trip to Bali. The data were taken from several travel websites. The data were collected by observation method and then analysed by descriptive qualitative method. The analysis started by analysing the verbal and non-verbal signs based on the theory of semiotic by Saussure (1893). The analysis of the meaning of the verbal and non-verbal signs was done by using the theory of meaning proposed by Barthes (1977). And the analysis of colors was done by using the theory of color term proposed by Wierzbicka (1996). The result of the research shows that travel advertisements provide information for readers or tourists who are going to travel in Bali about interesting places to visit, such as romantic spots for dinner or honeymoon and natural view for the ones who love nature and adventure. The colors displayed in the advertisement express the atmosphere that will be obtained by readers or tourists. The advertisements promote Bali as wonderful place to visit and travel package offers which interesting and affordable
Culinary Tour A La Millennials (An Exploratory Study in Ubud)
Get PDFUbud as one of the wellknown tourists’ destinations in Bali Province, currently is developing the potency on culinary for tourism. Nowadays Ubud is also becoming the interests of millennial tourists to visit. Millenn ial tourists represent 27 % of the global population or around 2 billion people. On average, they take 35 days of vacation each year with the typical of preferring experience the most. Therefore, this research is designed by exploratory study approach and the aims are to analyze and identify the interests of millennial tourists to visit Ubud for the purpose of tasting and enjoying culinary for the sake of tourism. Primary data is collected using semi-structured interviews with respondents as many as 30 (thirty) millennial visitors or tourists in Ubud. Through a descriptive method with a qualitative approach, this research explores millenials’ thoughts and motivation of culinary tourists in Ubud. For the result, this study indicates millennials tourists’ respondents have a high interest in culinary tours. Ubud is considered to offer a large selection of local culinary delights of good taste and quality; calm, comfortable, and nice view and atmosphere; and is a favorite destination for tourists. Sources of information about culinary tours in Ubud are recommendations from friends / relatives and social media. This study also includes exploratory observations regarding the food menu, location, facilities, and security in Ubud District. For wider perspectives on culinary tours a la millennials, further research is encouraged in other areas and interests
Perceptions of hotel workers affected by the pandemic on stocks
Get PDFThe Covid-19 pandemic has become a momentum for major changes for tourism workers, who have largely lost their livelihoods and are experiencing economic hardship. The corona virus outbreak has led to massive job losses and reductions in income across Bali. Covid-19 restrictions are ravaging the tourism sector which is the main source of economy for Balinese and its surrounding island. Many have returned to their hometowns. And not being able to pay for the necessities of life, such as boarding house, electricity, food, and the difficulty of paying the existing instalments. The purpose of this study is to examine how the views and enthusiasm of hotel workers at the operational level towards stock investment. This quantitative descriptive research used mix methods from 89 respondents aged 20-50 years, both from the back office and front office staff. The result of this research is that stocks become an acceptable instrument for workers aged 20-30. Stock literacy only works for millennial generation operational workers and back-office workers. Stock literacy is given with more frequency by creating WhatsApp group discussion. So that the understanding of stocks will improve.
The Effect of Regulations on Using Disposable Plastic in Community and Tourism Behaviors in Denpasar, Bali
Get PDFPlastic waste have been a problem for the sustainability of tourism, especially Bali. Efforts to reduce plastic waste have been carried out by the government, such as the issuance of Denpasar Mayor Regulation Number 36 of 2018 and then followed by Bali Governor Regulation Number 97 of 2018. This paper aims to find out the opinions and changes in behavior of Balinese people, especially in Denpasar City after the enactment of the Denpasar Mayor Regulation and the Bali Governor Regulation about plastic waste. Data collection carried out through questionnaires distributed to tourists, students (tourism department), traders, the general public, and Lecturer. The result is everyone is aware of the government regulation on limiting single-use plastic bags, but some residents only know about the existence of government regulations without knowing where the regulations came from. Most of the people agree with the policy, but there are also people who disagree because the use of plastic bags is more efficient, however. This policy has led people to cultivate bringing their shopping bags
Factors supporting the success of community-based tourism in ciletuh geopark
Get PDFCompared to 15 villages located in Ciletuh Geopark, Tamanjaya is the center of geotourism activities and the village has the most rapid progress, as well as has active tourism management. Therefore, this study was aimed to identify the factors supporting the success of the Community-Based Tourism (CBT) project in Tamanjaya Village and explore the community's constraints in participating in the project. The data was collected through observations and interviews with various stakeholders and local residents. The analysis results suggested that the success factor of the CBT project in Tamanjaya Village cannot be separated from some involved parties, ranging from the private sector, academia, and governmental institutions. Meanwhile, the local residents' barriers to participation in the tourism activities include the community's lack of interest in the tourism activities, busy activities in household affairs, and lack of tourism knowledge of Ciletuh Geopark
The motivational factors on using virtual hotel operators’ accommodation among tourists in cebu city, philippines
Get PDFThis study looked into the influence of the motivational factors among foreign and local tourists who availed the VHO-partnered hotels in Cebu City. The study utilized a descriptive-correlational design to look into the level of influence on the factors of (a) ease of navigation, (b) opportunity to earn points and rewards, (c) availability of affordable pricing, and (d) simplicity of reservation process and varied mode of payments. Three hundred thirty-nine 339 tourists participated in this study. The results showed that level of influence is on the highest degree, while on the difference foreign tourists’ traveling for business and leisure show no significant difference. On one hand, local tourists traveling for business and leisure revealed a significant difference. Furthermore, the comparison of the level of influence between local and foreign tourists, in general, showed a noteworthy significant difference. Further study of VHO in a different setting is recommended to get a better generalization on the VHO topic.
An empirical study of food blogger influence on coffee shop brand image and consumer purchase decision in delapan gram
Get PDFIn recent years, food blogging has become a popular medium for sharing thoughts, feelings, opinions, and ideas. However, its impact on the beverage industry has not been widely studied. This study aims to examine the effect of food blogger promotion on brand image and purchasing decisions partially. This study took samples at the Delapan Gram Coffee Shop. The research method used in this research is the quantitative method. While the independent research variable is food blogger promotion (X), and the dependent variable is the brand image (Y1) and purchase decision (Y2). The data analysis method used in this study is multiple linear regression analysis using the SPSS program. This study found that food blogger promotion partially influences the brand image and purchasing decisions. However, brand image has a higher contribution to purchasing decisions than food blogger promotion. The practical implication of this research is as a reference for entrepreneurs, especially coffee shops, regarding the role of food bloggers in increasing sales. Meanwhile, the limitation in this study is that the sample scope is limited to one company. This study expects further research related to other factors that may have a greater influence on purchasing decisions