Journal of Business on Hospitality and Tourism (JBHOST)
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297 research outputs found
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Guest satisfaction level of front office service during covid-19 in renaissance bali uluwatu resort & spa
Full text linkThe purpose of this research is to examine the level of guest satisfaction with the services of Front office staff at Renaissance Bali Uluwatu Resort & Spa. The population is 60 respondents with the sample of method accidental sampling. The method of analysis used is the ServQual Test to describe the gap between expected service quality (expectations) and reality (perceptions). Furthermore, it is analyzed by Important-Performance Analyzes (IPA) using a Cartesian Diagram to identify services based on the level of importance and customer satisfaction with the service quality. The attributes that produce a positive average gap are shown in the dimensions of reliability, assurance, and empathy, which means that the service is satisfactory. On the other hand, the attributes that need to be improved and produce a negative average gap are tangible and responsiveness dimensions
The impact of ir 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in malaysia: a pilot study
Full text linkThis pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been sent to participants which are from the management level in food and beverage establishment. The questionnaire is organized in eight parts and used 5 point Likert scale. The research variables are effort expectancy, performance expectancy, facilitating condition, social influence, price value and muamalat e-commerce. The dependent variable is Small Medium Enterprise (SME) behavior intention in halal food and beverage establishment. The findings highlighted the question items that performed and thus should be kept, as well as the question items that performed badly and should be discarded or studied further. Statistical Program for Social Science (SPSS) version 26 was also used to do a reliability analysis and factor analysis. The findings revealed that the data is trustworthy and has a fair level of normality. In the future, this pilot study will be followed by a full study.This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been send to participant which are from the management level in food and beverage establishment. The questionnaire is organized in eight parts and used 5 point Likert scale. The research variables are effort expectancy, performance expectancy, facilitating condition, social influence, price value and muamalat e-commerce. The dependent variable is Small Medium Enterprise (SME) behavior intention in halal food and beverage establishment. The findings highlighted the question items that performed and thus should be kept, as well as the question items that performed badly and should be discarded or studied further. Statistical Program for Social Science (SPSS) version 26 was also used to do a reliability analysis and factor analysis. The findings revealed that the data is trustworthy and has a fair level of normality. In the future, this pilot study will be followed by a full study
Implementation of marketing mix strategy to increase room occupancy during covid-19 pandemic at the kayon jungle resort
Full text linkThis research was conducted to know the strengths, weaknesses, opportunities, and threats of The Kayon Jungle Resort during Covid-19 pandemic, business position in IE (Internal – External) matrix, and to find the marketing strategies that can be implemented to increase room occupancy at The Kayon Jungle Resort during Covid-19 Pandemic. Data collection methods that were used in this research were interviews, observation, and questionnaires. Data analysis techniques were descriptive qualitative analysis, SWOT Analysis, IFAS matrix, EFAS matrix, and IE matrix. The sample in this research used 7 people from Sales and Marketing Department employees, Resort manager, and General Manager of The Kayon Jungle Resort. The results of this research showed 15 internal factors become strengths and 5 internal factors become weaknesses. On the other hand, there were 5 external factors that were opportunities, and 4 external factors become threats. The results of the IE Matrix showed that the position of the company was in the growth strategy (cell II). SWOT analysis produced 9 alternative strategies to increase room occupancy during Covid-19 pandemic at The Kayon Jungle Resort
Analysis of satisfaction levels of the business and industrial world on the quality of graduates of the tourism department politeknik negeri bali
Full text linkThe purpose of this study was to analyse the satisfaction of graduates of Tourism Department Politeknik Negeri Bali. The source of data comes from the results of the questionnaire distributed to 72 companies as using Slovins’ technique, using the technique probability sampling with simple random sampling. The method of analysis was used the Importance Performance Analysis (IPA) technique with step validity test, reliability test, Importance Performance Analysis and measure Consumer Satisfaction Index. The satisfaction level of the graduates of the Tourism Departement Politeknik Negeri Bali was divided into two attributes, namely soft skill and hard skill consisting of 20 variables with the value of all positive gaps that show into 4 quadrants. The attribute in the III quadrant is GPA > 3.0 (Q20). To the value of Customers Satisfaction Index was 92.81% for soft skills and 93.43% for hard skills. It is categorized very satisfactorily
The existence of tourist visits in samboja, indonesia: a prediction
Full text linkIn the last few decades, tourism communities have continued to improve to develop destination attributes. The interest of tourists is certainly a reference that contains hope and reality after they visit a destination. Samboja is one area that has the most tourist destinations, both at the level of Kutai Kartanegara Regency and East Kalimantan Province (Indonesia). However, their natural destinations as beaches are not yet a priority for the local community, so their income from their development is still minimal. Through a semi-structured survey approach to 185 respondents (visitors) in four predetermined destinations, we dig deeper into the extent of the predictions of the existence of tourist visits (ETV) with several influencing variables. Regression estimates prove that tourist income, travel costs, and travel time have had a significant impact on ETV. From a similar test, the cost of travel to other attractions and facilities actually has an insignificant effect on ETV. The empirical evidence from this study is likely to be the right policy and can be applied by the tourism development community there
Perceived social distancing and hygienic practices in the restaurants during covid-19 pandemic: evaluation of restaurants’ future
Full text linkThis study was carried out to examine the applicability of COVID-19 pandemic rules and measures and the future of the restaurant sector in a Turkish context. In this survey, a total number of 218 usable questionnaires were personally retrieved via online from the respondents in the research location. A quantitative approach was adopted in this study and SPSS version 23 was employed in order to explain the data. In general, the results show that the people are mostly careful of the rules and guidelines. Significantly, some respondents around 30% did not agree on some items such as SD4, SD2 and H25 which should be taken into account. Demographically, the result shows that the individuals with graduate degrees scored the items of the survey lower than the others. This paper provides implications for authorities in terms of minimizing the effect of pandemics and maximizing the hygienic practices among restaurant operators in future. Theoretically, the current study by examining the applicability of COVID-19 pandemic rules and measures lends further contribution to the related literature
K-pop music: the influence of pop-culture involvement and destination image on travel intention to south korea
Full text linkThis study implements the concept of pop-culture involvement, specifically K-Pop music. Pop-culture involvement is classified into two categories, situational involvement, and enduring involvement. This study aims to investigate the involvement of pop-culture in shaping a destination image that will influence the intention to travel. A quantitative study by distributing questionnaires was performed on 135 Indonesian citizens aged 17 and above. The Partial Least Square (PLS) method was employed to process the data acquired. The result indicates that situational involvement has a significant influence in forming enduring involvement. Situational involvement also influences the destination image, yet enduring involvement has no effect on destination image. In addition, the result also shows that destination image does significantly affect travel intention. This study has provided a preliminary investigation on pop-culture involvement of K-Pop music. It is expected to be insights for further research specifically in the context of K-Pop music and tourism.
The effect of service quality on consumer satisfaction at fast food restaurants in denpasar
Full text linkThe culinary industry is a small part of the tourism sector in Indonesia, which still exists during the Covid-19 pandemic. This study aims to analyze the existence of fast food restaurants in Bali, with the focus of the study on the effect of service quality on customer satisfaction. The type of research used in this study is associative research and the variables analyzed in this study are physical evidence, reliability, responsiveness, assurance, empathy and customer satisfaction. This research was conducted at Mie Gacoan Gatot Subroto Restaurant, Central Bali, using a sample population of the restaurant's consumers. The sampling technique used purposive sampling, which amounted to 100 respondents. Based on the results of the F-test, it can be concluded that the dependent variable in the form of consumer satisfaction can be significantly influenced by the independent variables in the form of physical evidence, reliability, responsiveness, assurance and empathy together
Human resource management practices and organizational outcomes in the accommodation facilities in central philippines
Full text linkHRM practices are management tools that contribute to the success of an organization. This study investigates the HRM practices and organizational outcomes in the accommodation facilities in Central Philippines using correlational research. 805 total participants answered the survey questionnaires were 123 are supervisors/managers and 682 are from the personnel of the accommodation facilities. The results showed that the respondents were satisfied with the HRM practices in the accommodation facilities where they are working. All provinces in Central Philippines, the type of accommodation facilities, and participants by generation moderately agreed that the accommodation facilities they are working in have excellent HRM practices. In terms of organizational outcomes, the accommodation facilities experience minor turn-over and absenteeism rates of their employees, a good level of productivity, substantially above average goals, and higher profit/surplus on their financial performance. The researcher concluded that there is a relationship between HRM practices and organizational outcomes that accommodation facilities that implement favorable HRM practices are more likely to have positive organizational outcomes. Higher levels of HRM practices are associated with higher organizational outcomes.
Mapping the position of the tourism villages in purworejo regency based on local potential unique
Full text linkThis study aims to determine the position of excellence of each tourism village so that it can determine the right marketing strategy to satisfy and improve the tourist experience. The study was conducted using a quantitative test approach (positivism) through multivariate multidimensional scaling statistical tests with SPSS package. The population in this study were domestic tourists and the public who visited the six tourism villages of Purworejo Regency. Sampling used purposive sampling as many as 112 respondents. The attributes in the questionnaire adapted from Vassiliadis include attractiveness, accessibility, facilities, community empowerment, marketing-promotion and institutional resources. The final stage of the research has formed a map of each tourism village so as to create village competitiveness in facing the era of creative economic growth through sustainable tourism after the Covid-19 pandemic in Purworejo Regenc