Journal of Business on Hospitality and Tourism (JBHOST)
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Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image
Full text linkOne of the consequences of shopping is that consumers only pay attention to certain brands that can satisfy their needs and desires. Therefore the organization must pay attention to ways to follow and further develop a positive brand image. The purpose of this study was to examine and analyze the effect of brand association, brand loyalty, brand awareness and brand image on brand equity in young consumers. The sample in this study were several university students in the Surakarta environment. The sampling method used in this study is non-probability sampling, while the technique used is purposive sampling. Data collection method in this study is surveys using a Likert Scale. The independent variables in this study consisted of brand association, brand loyalty, brand awareness, and brand image. The independent variable in this study is brand equity. The results of data from several respondents were analyzed using descriptive statistical tests and multiple linear regression using the Statistical Package of the Social Science Computer Program (SPSS) version 21. The results through multiple linear regression analysis showed that brand associations and brand loyalty had an effect on brand equity of premium travel destinations in Labuan Bajo on social media among young consumers while brand awareness and brand image, have no effect on brand equity in social media among young consumers
The Effect of Heritage, Hospitality, And E-Wom on Decisions Through Satisfaction as Intervening Variables in Chinatown Glodok, West Jakarta
Full text linkThe quality of the cultural tourist attraction of Chinatown Glodok still has several problems. It is caused by several factor including heritage, hospitality, and E-WOM. This study aims to analyses the effect of heritage, hospitality, and E-WOM on visiting decisions through visitor satisfaction as an intervention in Chinatown Glodok, West Jakarta. This type of research uses descriptive quantitative. The sample amounted to 200 people. The sampling technique used was accidental sampling. The research method uses path analysis with the help of the Smart PLS program with measurement model analysis (outer model) and structural model analysis (inner model). The results showed that: (1) Heritage and hospitality had a significant effect on visitor satisfaction; (2) E-WOM has no significant effect on visitor satisfaction; (3) Heritage, hospitality, and visitor satisfaction have a significant effect on visiting decisions; (4) E-WOM has no significant effect on visiting decisions; (5) Heritage and hospitality have a significant effect on visiting decisions through visitor satisfaction; (6) E-WOM has no significant effect on visiting decisions through visitor satisfaction
The Effects of the COVID-19 Pandemic on the Tourism Industry in Negros Oriental, Philippines
Full text linkThe study tries to determine the effects of the pandemic on the tourism industry in Negros Oriental specifically on accommodation facilities and food and beverage establishments. This study is a descriptive method using the correlational technique. The results show that both accommodation facilities and F&B establishments strongly agree that the actions taken during the pandemic are the observance of government protocols. The study also finds out a significant relationship between human resources and operating pressures with actions taken during the pandemic. While for the F&B establishments, human resources, operations, financial situations, operating pressures, and government policies shows a significant relationship to actions taken during the pandemic. It is also said that accommodation facilities that manage by women take action effectively during the pandemic, and accommodations facilities with more employees have more operating pressures compared to businesses with fewer employees. The same can be said with F&B establishments where sex and marital status is significantly related to human resource. This means that F&B establishments managed by single women experienced less effect on their human resources and single women can work effectively during the pandemic
Effectiveness of instagram and facebook marketing on the customer path at the aloft bali seminyak hotel during the covid-19 pandemic
Full text linkThe most popular marketing strategy today is marketing through social media. This research was conducted to determine the effectiveness of Instagram and Facebook Marketing on the consumer's customer path at the Aloft Bali Seminyak Hotel during the Covid-19 Pandemic. Data collection techniques used in this research are questionnaires, interviews, and documentation studies. The number of respondents in this study were 70 people. The data analysis technique in this research is Partial Least Square (PLS) analysis with SmartPLS version 3.3.2 software. The results of this study indicate that based on the R2 test, the net R2 value obtained is 0.523 classified as a moderate (moderate) model, these results explain that Instagram and Facebook marketing that are run are quite effective on the customer path during the Covid-19 Pandemic. The effect of endogenous variables on exogenous variables is known based on the value of effect size (f2), which is 0.376. This shows that the influence of the Instagram variable on the customer path is included in the strong category. Meanwhile, the f2 value of the Facebook variable is 0.250 which shows the effect of the Facebook variable on the customer path, including the sufficient category
Internal factor analysis of cleanliness, health, safety, and environment sustainability implementation in food and beverage services
Full text linkThe Covid-19 pandemic has triggered the journey of life with a new order, in order to adapt to the situation in dealing with disruptions caused by the pandemic. The government, through the Ministry of Tourism and Creative Economy, implements standards and guidelines for the protocol for Hygiene, Health, Safety, and Environmental Sustainability in the tourism sector. Of course this must be applied to all business actors in the tourism industry, including service and beverage providers, which is one of it is bakery. As a tourism owner or entrepreneur and employer, it is important to participate in implementing the CHSE protocol in the business environment. For this purpose, it is important to evaluate the application of the CHSE. In order to achieve that purpose, it is necessary to conduct a research by analyzing the internal factors, the strengths and weaknesses, in the implementation of CHSE, as the objective of this research. This research is a pilot research project. The sample of this research is a brand of bakery business with some branches in the city of Palembang. Data collection was carried out using a questionnaire distributed to employees and employers during the fourth quarter of 2021. The results of this study indicate that in the bakery business it can be said that in the implementation of CHSE, the business has more strength factors compared to the weakness factor, which means that the CHSE implementation activities that have been carried out are good, by employees and employers
The quality of service and user satisfaction of airline chatbots
Full text linkChatbots have shown to be a viable alternative to customer service agents in addressing customer questions and concerns. The airline sector has developed chatbots to meet the needs of their customers. In this paper, the study presents findings from a questionnaire involving 417 chatbot users. The assessment revealed that the quality of the airline chatbot service was deemed good, and users were satisfied with the airline chatbot service. This study also tested the relationship between the variables of the study. The outcomes revealed a significant relationship between users' profiles and the quality of the service provided by the chatbot. A significant relationship manifested between the users' profile and their satisfaction with the airline chatbot service. The results also discover a highly significant relationship between the quality of airline chatbot service and the users' satisfaction. Drawing on the findings, Developers should enhance chatbots to provide better service and boost customer satisfaction
Covid-19 air travel: do intervention measures influence intent?
Full text linkSimilar to the 9/11 terrorist attacks in 2002, safety measures in air travel are placed to combat the spread of COVID-19. With developing countries, like the Philippines, lagging behind post-pandemic aviation recovery, just how influential are these intervention measures in bringing back travellers to the skies? This research measured the passengers’ intent to return to air travel and analyzed the respondents’ assessment of the implementation of safety measures in air travel during the COVID-19 pandemic. The correlation of both variables was explored using Pearson Correlation Coefficient. The data were from a self-administered survey questionnaire disseminated to air travellers to and from Mactan Cebu International Airport (MCIA), Philippines during the COVID-19 pandemic. The results show that the safety protocols were far from being exceptionally implemented. The study further revealed the respondents’ uncertainty on returning to air travel due to the COVID-19 crisis regardless of the safety measures in place. Even with the high uncertainty, however, the respondents’ assessment of the implementation of protocols was found to be highly associated with the respondents’ intention to return to air travel. The pre-departure safety protocols had the highest association compared to in-flight and arrival protocols
Conference hybrid event as a new alternative event in the covid-19 pandemic
Full text linkCOVID-19 pandemic has a very large impact in various fields, one of which is in the MICE event field, especially conference events. Since there are no activities that require gathering many people around in one place. However many event organizers are looking for a strategies that related to organising an event during this pandemic, one of which is holding a conference event using a hybrid concept by implementing the technology and CHSE health protocols to minimize the spread of coronavirus. This article which focuses on desk study begins with collecting data from secondary data through the internet. The data is developed according to the list of preparing the hybrid event concept and then the data is displayed into a conference hybrid event project. The result of this study will be in the form of concept how to hold a hybrid conference event by implementing the CHSE health protocol. This project is expected to be especially useful for the organizers of organizing MICE events during the COVID-19 pandemic
The influence of instagram, tiktok travel influencers and city branding on the decision to choose a tourist destination ( case study on @backpackertampan in bali )
Full text linkTourism is the attraction of a country or a tourist destination that can encourage tourists to visit. The decision to visit tourists is influenced by pull factors that come from the destination and push factors that encourage someone to travel. The role of internet plays an important role in the pattern of searching for travel information and the flow of choosing tourist destinations. In this case, Instagram and TikTok as the most popular social media are used which display photos and videos that are used as a reference for choosing tourist destinations. The existence of social media is supported by the presence of travel influencers, one of them is @backpackertampan. City branding is one of the important points in the image management of a destination which is closely related to how an image is built by travel influencers as a promotional media to introduce a tourist destination. The purpose of this study to measure (1) the impact of Instagram travel influencers on destination choice decisions, (2) the impact of Tiktok travel influencers on travel destination choice decisions, and (3) Impact of city branding on travel destination choice decisions, (4) Instagram travel influencers, Tiktok travel influencers, and city branding impacts on travel destination choice decisions. The focus of this research is on the followers of @backpackertampan in Bali. This type of research is a quantitative approach. The number of respondents to this survey was 100 respondents that followed @backpackertampan account in Bali and used a non-probability sampling technique called purposive sampling. As a result, all of the variables in this research have a significant positive effect on the choice of tourist destinations.
Hotel tsunami preparedness in the coastal tourism destination
Full text linkThis study aims to identify the condition of hotel industry post-tsunami and its preparedness in Anyer, Carita, and Tanjung Lesung area. This research was conducted for six months from April to September 2020. The method employed was a qualitative. The primary data of this study were acquired through observation, in-depth interviews, and questionnaires. The secondary data were collected through previous studies and the regional government policies. The data were analyzed in a qualitative analysis. This study showed that the hotels have not been applying tsunami-ready hotel before the disaster occurred. The absence of tsunami standard operational procedure is one of the biggest causes to the big number of casualtie