Journal of Business on Hospitality and Tourism (JBHOST)
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The Effects of Economic, Socio-Cultural and Environment of an Integrated Rural Tourism Destination Pinge Village-Tabanan
Get PDFCommunity based Tourism paradigm as a concept of alternative tourism has been able to provide distribution to community either in welfare or empowerment towards sustainable tourism. In relation to this paradigm, this study was conducted to analyze the impacts of rural tourism development in Pinge village. Pinge is one of the village in Tabanan- Bali which has been developed to be rural tourism destination.The approach used in this research was qualitative descriptive. Technique of collecting data was through interviewing with community leader and conducting field observations in order to find out positive and negative impacts to economy, socio cultural and environment to this village. The researcher found that the development of rural tourism provides positive and negative impacts to society in Pinge. From the result of data collection, there were found that economy of society was improved, the culture was preserved, and the environment was arranged well. The result of this study is expected to be a reference study in rural tourism development in Pinge village through controlling the negative impacts from this tourism destination development
The Potential of Bandung Techno Park Core Resources as Tourist Attraction
Get PDFBandung Techno Park (BTP) is a Science Park which was established with the primary purpose as a center for technology development and innovation. In the process, Bandung Techno Park attracts many visits from various circles, indicating that at Bandung Techno Park there are resources that could potentially be a visitor attraction. This study aimed to identify the resources of the core (core resources) in Techno Park that can be used as tourism appeal. Method used in this study is the observation to the location of Bandung Techno Park to take the visual data and make records. Then, for more detailed information we conducted a live interview with the manager and the architect as the main resources. From research result it was found few resources of the core attraction in the area of information and communication technology (ICT). Also it was found edutainment concept of the architecture of Bandung Techno Park. The findings of such products as core resources, namely: Mobitick (Mobile Ticketing), U-Kit, Smart Parking System, Posture Check, Incinerator and School Presence System. As the Core resources were identified Techno Park, in this region are expected to be developed into a tourist attraction and become choice of alternative tourism in South Bandung. Further study of the results of this study can be continued for the development of Techno Park as an education tourism product
Development of cultural tourism product in Taman Mini Indonesia Indah
Get PDFIndonesian cultural resources according to the World Economic Forum is ranked 38 of 140 countries. One of the tourist destinations in Indonesia that use cultural resources as tourist attraction is Taman Mini Indonesia Indah (TMII). Along with the modernization of tourist interest, TMII establish cooperation to develop new tourist attractions. However, activities of majority tourists during their visit to TMII is just walking around, take pictures, recreation, or sport. Tourists cultural tourism experience are lack, whereas TMII have vision to be the leading of cultural tourism destination. This research aimed to identify the concept of cultural tourism products that can be applied in TMII based on tourists motivation, tourism attraction in TMII, and activities in demand by tourists. This research used descriptive method with qualitative approach. Results of data analysis show that the physical or physiological motivation is the highest motivation chosen by the respondents, tourism attraction that gets the highest score is the architecture, and the activity of interest is sightseeing activities. These three variables are matched with the criteria of socio-cultural tour and two things that forming total experience. Hence, this research proposed a formula of tourism product that can be applied and promoted in TMII as a cultural tourism program, so that tourists can get physical activity in the spot that has architecture attraction, and provide more cultural tourism experience but still superficial.Indonesian cultural resources according to the World Economic Forum is ranked 38 of 140 countries. One of the tourist destinations in Indonesia that use cultural resources as tourist attraction is Taman Mini Indonesia Indah (TMII). Along with the modernization of tourist interest, TMII establish cooperation to develop new tourist attractions. However, activities of majority tourists during their visit to TMII is just walking around, take pictures, recreation, or sport. Tourists cultural tourism experience are lack, whereas TMII have vision to be the leading of cultural tourism destination. This research aimed to identify the concept of cultural tourism products that can be applied in TMII based on tourists motivation, tourism attraction in TMII, and activities in demand by tourists. This research used descriptive method with qualitative approach. Results of data analysis show that the physical or physiological motivation is the highest motivation chosen by the respondents, tourism attraction that gets the highest score is the architecture, and the activity of interest is sightseeing activities. These three variables are matched with the criteria of socio-cultural tour and two things that forming total experience. Hence, this research proposed a formula of tourism product that can be applied and promoted in TMII as a cultural tourism program, so that tourists can get physical activity in the spot that has architecture attraction, and provide more cultural tourism experience but still superficial
Brand Name Distinctiveness of Star Hotels in Bali
Get PDFA brand name is an important feature for a brand, serving as an identifier for a product and simultaneously attempting to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce’s triadic model of signs in linguistics, using summary statistics and cross tabulation to empirically show trends in the choice of brand name and descriptor for 224 star hotels in Bali. The data shows that five trademark distinctiveness strategies are present in the core brand names of star hotels in Bali: generic, descriptive, suggestive, arbitrary, and fanciful—with arbitrary names being the most popular. Additionally, several trends are shown in regards to descriptors used in property names. The use of ‘Bali’ as a descriptor is still popular, while the use of descriptors ‘beach’ and ‘grand’ is declining. Using definite article ‘the’ as a descriptor is increasingly popular, as well as using descriptors ‘private’, ‘luxury’, and ‘collection’ to convey exclusivity and intimacy
The Advantages of Prambanan Temple Existence and Its Conservation
Get PDFPrambanan tourist numbers continue to increase dramatically from year to year, which causes Prambanan temple always swamped with visitors. This is feared to adversely affect the sustainability of Prambanan. The temple area must be maintained and preserved its existence from being damaged in order to Prambanan can always provide benefits not only for economic activities, but also in tourism activities. The existence of Prambanan Temple provides benefits to the community, education, and also tourism in Indonesia. Because the number of Prambanan Temple visitors increasing significantly, conservation efforts are needed so that the existence of Prambanan remain stable and undamaged
Developing Communicative Competence of The Students at The Bali Hotel School by Implementing Instructional Role Play
Get PDFThe ASEAN Economic Community (AEC) by the end of 2015 will surely open up opportunities and challenges for any job seekers in ASEAN countries to work across the nation borders. Despite high qualification in certain professional fields, English is undoubtedly required as a means of International communication. In contrast to this, the English speaking skills of Indonesian workers are still lacking. This article describes a research and development which was conducted at the Bali Hotel School, specifically at the program of Food and Beverage Service, where students learn English for Specific Purposes (ESP). The product of this study is in the form of teaching technique, namely Instructional Role Play, in which the students perform simulations and play certain roles according to the topics given. It is a joyful way of learning English since the students have clear purposes to talk and create situations corresponds to their real life. This technique is proven to be effective and highly motivating for the students to build their confidence in speaking English
The Importance of Context Marker Element in Developing Bandung Techno Park as A Tourist Attraction
Get PDFIncreasing visitors to Bandung Techno Park (BTP) indicates the potential resources it has to develop as a visitor or tourist attraction. In spite of that, the management of this facility sees it largely as a form of impediment that slows down the pace of their business. They mainly consider the Techno Park to its primary function; becoming the hub connecting the ICT society consists of Business, Academic, and Government. In fact Bandung Techno Park is also meant to become the centre of scientific transmission to educate the people around it, particularly in regards to ICT. It shows that the increasing visit of the general community actually is in line with the BTP’s vision, transmitting the knowledge about ICT to the people. Nonetheless, the case in BTP is that the management has difficulties in handling the visitors who increasingly outnumber the available staffs with no particular skill and facilities needed in handling visitors. This study has observed the facilities and interviewed the management of BTP to find out some of the feature needed in developing tourist attraction. The article focuses on one element, which is Context Marker, to establish the Techno Park to be a suitable tourist attraction for future visitors
The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show
Get PDFPrevious studies of tourism have proven that inclusion of destination in movies and television serials can induce tourism. This study aims to investigate the effect of destination placement in reality television show. The author will study the interaction of exposure to destination placement and the placement prominence toward recognition, attitude, and intention to visit of participants to the destination. An experimental study using videos of Korean reality show- Running Man will be run on groups of participants. The expected results are as follows. Prominent placement will be more recognized than subtle placement. Participants who will be exposed to destination placement will have higher attitude than those who don’t. And attitude is expected to mediate effect of destination placement to intention to visit. The results expected from this research will enrich the literature of product placement from two perspectives, the product (tourism destination) and the media (reality show). The result of this study will be useful for destination marketing organization to explore alternative promotional media.
The Emergence of Service Quality and Brand Awareness Toward Strategic Competitiveness and Its Impact on Hotel Performance
Get PDFFive-star hotels are known by their immense competitiveness, first-class portrayal and are superior in level of extravagance, eccentricity, representation, sophistication and amenities. Slow growth of five-star hotels aggravates strong competition, thus forcing hotel businesses to be competitive. This study attempts to analyze service quality and brand awareness toward strategic competitiveness and its impact on the performance of XYZ Hotel. The study applies both quantitative and qualitative research, which were obtained from questionnaire distribution to 100 respondents who have stayed at the hotel, in-depth interview with the PR and Front Office managers, and Focus Group Discussion with managers and hotel experts from Jakarta and Tangerang. The finding suggests that service quality has no correlation with strategic competitiveness and no significant impact on performance. Thus, brand awareness was found to be the most influential factor on strategic competitiveness. However, it is necessitated that five-star hotel continuously improve the quality of its service and the factors associated with service quality.
Position Improvement Strategy for Balinese Tourism Human Resources to Manager Level in Rated Hotels in Bali
Get PDFCreating superior Indonesian tourism requires that it be managed by tourism human resources who are qualified and professional in their field. Pitana (2011) stated that Indonesian tourism human resources are of sufficient quality. On the other hand, Pangestu (2012) asserted that although national tourism has shown growth with increasing competitiveness rankings, yet Indonesian tourism is still inferior when compared to neighboring countries. Bali, as a quickly growing tourist region, has become a magnet for job seekers from other provinces, even foreigners. This, of course, is an ironic matter for local human resources in terms of competing to occupy managerial positions. Problems taken up were: 1) what are the obstacles faced by Balinese tourism human resources in order to be able to occupy manager positions at rated hotels in Bali, and 2) how is the strategy for increasing the number of Balinese tourism human resource manager positions at rated hotels in Bali. This research aimed to produce a model strategy for improving the position of Balinese tourism human resources to the level of manager at rated hotels in Bali. An exploratory sequential mixed method with qualitative to quantitative data was used through interviews with fourteen informants who are managers at rated hotels in Sanur, Nusa Dua, and Kuta and tourism practitioners and academics as well as questionnaires. Data analysis applied competence theory (Spencer & Spencer, 1993), hegemony theory (Gramsci, 1971), and motivation theory (Clelland, 1976). The research results show six informants stated that the number of Balinese tourism human resources who occupy manager positions is still low. Meanwhile, eight informants stated the opposite. The results of the research analysis are: 1) the cause of Balinese tourism human resources not being selected for manager positions are: (a) underestimation of Balinese tourism human resources; (b) low competitiveness; (c) politicization of positions; (d) adat (customary) commitments; and (e) lack of mobility. And, 2) a strategy to increase positions can be carried out by: (a) providing opportunities for achievement; (b) creating a cooperative atmosphere; and (c) providing opportunities for status improvement