Journal of Business on Hospitality and Tourism (JBHOST)
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    Tourist Preferences and Satisfaction in Karangasem Virgin Beach, Bali

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    The development of Virgin Beach which has not been maximized has caused many complaints from tourists, both aspects of completeness of facilities, accessibility. Tourist preferences and satisfaction are important factors in developing Virgin Beach to make it better in the future. This study aims to find out the preferences and satisfaction of tourists in Virgin Beach, Karangasem, Bali. This type of research is descriptive quantitative, the number of samples of 40 visiting tourists taken using incidental sampling techniques. Questionnaires that are distributed using a Likert scale have been tested for validity and reliability. Data were analyzed through descriptive statistics with the assessment categorization method based on the average score and IPA (importance performance analysis) with a method of looking for gaps between expectations and performance. The results of this study conclude that tourist preferences in Virgin Beach are good, have an average value of 3.6 in the interval of 3,5 - 4,2. While tourist satisfaction shows from 5 variables, namely: reliability, responsiveness, assurance, empathy and tangible evidence, only responsiveness and assurance variables that have performance in accordance with tourist expectations and are able to satisfy tourists while physical evidence and reliability variables have lower performance from the expectations of tourists so that they have not been able to support the satisfaction of tourists on Virgin Beach and the empathy variable is not too expected by tourists to support their satisfaction at Virgin Beach. And it is necessary to develop from the aspect of tourist facilities, and improve service performance

    THE INFLUENCE OF WORK ENVIRONMENT TOWARDS TURNOVER INTENTION OF EMPLOYEE OF 4 STAR HOTELS IN PADANG CITY

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    The purpose of this study was to analyze the influence of the work environment towards turnover intention of 4-star hotel employees in Padang City. This type of research is quantitative descriptive with a causal associative approach. The population in this study was 796 people consisting of all 4-star hotel employees in Padang City. The sample is 251 people using proportional random sampling technique. The data analysis technique used is simple linear regression analysis. The results of the study show that F counts with sig. 0,000 <0,05, then the work environment variable has a significant influence on employee turnover intention. Next, R Square is 0.309. This means that the work environment affects employee turnover intention by 30.9% and the rest is influenced by other factors such as salary, work stress, job satisfaction. Regression coefficient value if Y = a + bX = 17,713 + 0.744 X means that every increase of 1 unit of work environment will increase 0.744 employee turnover unit intention of 4-star hotel in Padang City

    THE RELATIONSHIP BETWEEN THE SCHOOL’S ORIGIN AND ENGLISH PROFICIENCY AT MIDDLE CLASS LEVEL OF FOOD AND BEVERAGE SERVICE OF STPBI

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    English in the era of globalization has a very important role, especially in the working industry. Almost all types of jobs require English proficiency, especially in tourism area. As the most demanding international language in hospitality industry, English is taught as the main menu in the tourism school in a various majors, including the food and beverage service, both in the context of active and passive English. Tourism Schools, especially food and beverage service major, has become a target from those who just graduate from SMA and SMK. In the curriculum of both SMA and SMK, they have been taught English language both in general and in terms of tourism. After that they will get the broader English base on their major in the tourism school. For this reason this study was conducted to determine the relationship between the schools’ origin and English proficiency at middle class level of Food and Beverage Service of STPBI. This study uses Leven’s test analysis which is then descriptively translated to clarify data acquisition. By using SPSS 16.0 it was obtained t calculation, 0.544, that the value is greater than the level of significance, 0.05, which means that the school’s origin does not significantly affect the students’ English proficiency at middle class level of Food and Beverage Service of STPBI. It is quite reasonable for both the SMA and SMK, English is taught by the same order of curriculum, either with KTSP and K13, which adopt teaching English communicatively. The difference is; English is taught in general manner in SMA, while in SMK, English is taught in specific way based on their major. However, the duration of their learning in the classroom is less that SMA, where SMK need to conduct their training section in the industry. On the same side, classroom English lessons in both SMA and SMK are not often taught by using full English, but rather using partly Indonesian or even worst, fully Indonesian. Meanwhile in the food and beverage major, they are taught English by the same means and methods, resulting in equality of the subject comprehension. The equality can also be seen from a thin difference on their mean value of their English proficiency in the class. It is concluded that the schools’ origin does not determine the level of English proficiency at middle class level of Food and Beverage Service of STPBI. Hopefully this research can be used as reference methods of teaching English in the classroom so that students can get equal opportunity regardless their schools’ origin

    MODEL OF GREEN TOURISM DESTINATION AT NUSA LEMBONGAN, KLUNGKUNG REGENCY, BALI PROVINCE

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    This research was conducted in the area of Nusa Lembongan district, at Klungkung regency with the specifications of the main potential is nautical. The purpose of this research is to determine the characteristics of the tourist attractions in Nusa Lembongan and also to design a model of green tourism destination. The data collection is done by observation, interview, and literature.The analysis technique used is descriptive qualitative research that seeks to describe and illustrate the relationship between the phenomenon or phenomena studied by systematic, factual and accurate. From the discussion, it can be described that tourism development today is more directed to the development of green tourism rather than conventional tourism. To make this happen, the authors will try to design a model of the development of green tourism destination in Nusa Lembongan. Based on the above motivations there are three factors that play an important role in supporting green tourism destination, namely: green tourist, green area (object and attraction) , and information about the area. Therefore by the next implication, every object and attraction developed are expected to follow the model of the development of green tourism for Nusa Lembongan because Nusa Lembongan only suitable as a green tourism destination

    COMMUNITY PARTICIPATION OF TEMUKU AYA SUBAK TOUR DEVELOPMENT IN VILLAGE OF TAJEN, PENEBEL DISTRICT, TABANAN REGENCY

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    The purpose of this research was to know the tourism potential of Temuku Aya Subak Tour seen from 3A that were an attraction, access, and facility. In addition, to know the participation of local communities, as well as the impact of Temuku Aya Subak Tour development to the local community. Temuku Aya Subak Tour is located in Tajen Village and developed by local people who see the potential of tourism in this village.Data collection techniques used were in-depth interviews, observation, and documentation. The analysis technique used was descriptive qualitative analysis and also Triangulation data. The results showed Temuku Aya Subak Tour had the potential of natural rice fields and plantations. Temuku Aya Subak Tour also offered tourism activities as well as the preservation of local culture and traditions. In addition, local communities also participated as investors and as employees in the development of Temuku Aya Subak Tour. The tour economic impact could provide employment. From the socio-cultural impact, it could keep the local customs and traditions of the village, and from environmental impact, the local community could be more aware of the cleanliness of the village environment

    Editorial

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    THE EFFECT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL EFFECTIVENESS: CASE STUDY ON HOTEL-X JAKARTA

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    Over a decade, the study of organizational culture and organization effectiveness has become more important and interesting. Organizational culture is formed through the behavior and beliefs of each person in one organization, while organizational effectiveness can ensure continuity of an organization’s life and survival (Dizgah, 2011). Although many scholars have conducted study about organizational culture and organizational effectiveness, there is little attention given to this study in hotel industry, especially in Indonesia. An introduction of the relationship between the organizational culture and organizational effectiveness has been established in conceptual framework, with a case study in one of five stars hotel in Jakarta. Then, the understandings of theoretical are translated into Structural Equation Modeling (SEM) model. The SEM analysis discloses that there is significant influence of organizational culture to the organizational effectiveness and strategic direction tends to be the strongest factor loading of organizational culture that affects organizational effectiveness significantly

    THE EFFECT OF COMPETENCY, MOTIVATION, AND ORGANIZATIONAL CULTURE ON THE EMPLOYEE PERFORMANCE AT THE JAYAKARTA HOTEL, BANDUNG, INDONESIA

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    Human resources in a company is an asset that can realize the achievement of the company’s mission to obtain benefits. The Jayakarta Bandung Hotel has 90% of employees who are competent and certified, but there are still complaints about the services provided. Therefore, this study was done to determine the influence of competence on performance, motivation on performance, and organizational culture on performance; and the influence of the competence, motivation, and work culture on the employee performance. This study used a quantitative research method approach with descriptive statistics, the data collection tool of questionnaires. The population was all employees of The Jayakarta Bandung Hotel with a purposive sample of 66 employees. The results showed that: employees’ competence tended to be at a sufficient value (a significant effect on the performance); employees’ motivation tended to be at a good value (a significant effect on the performance); and work culture tendency tended to be at a sufficient value to affect the performance. In conclusion, statistical hypotheses were accepted, indicating direct influence of X1 on Y was 9.61%. The value of indirect effect of X1 through X2 on Y was 9.85%, and that of X1 through X3 on Y was 5.39%. The total effect of X1 was 24.80%

    UNDISAN TOURISM VILLAGE IN BANGLI EAST OF BALI, IS A GREEN TOURISM WHERE THE TOURISTS CAN COOK A BALINESE CULINAIR TO MAINTAIN SUSTAINABLE TOURISM

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    Nowadays the Balinese culinair is getting famous in all over Bali which are consumed by Balinese TouristsBalinese food is available in local restaurant and international restaurant too in Bali.Miss Rebecca Gilling who found the Denpasar Moon song, about four years ago was loving Jukut Ares (vegetable, is made from young banana tree).Balinese food are available in big event such as in seminar, in wedding ceremony, birthday party and in international event.Nowadays many tourists want to taste a different food to prevent boaring but want to experiencing a unique taste of Balinese cuisines.Mr. Patrice, an owner of a travel agent in French has a smart idea to bring his tourist to visit the Undisan Tourism Village, in Bangli, in east part of Bali, to enjoy the beautiful panorama of Bali, while learning the local culture of Bali. Here in Undisan Tourism Village, the tourist can practice cooking Balinese traditional food, one among them is Sate Lilit.This activity is the best way and the best idea to apply The Green Tourism to maintain the sustainable  tourism, especially in Bali

    PERCEIVED TOURISM IMPACTS IN PINDUL CAVE, YOGYAKARTA, INDONESIA

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    Gunungkidul Regency, Yogyakarta Province, Indonesia is experiencing significant increase in its visitors due to the massive development of its tourism objects, especially natural ones such as caves and beaches. Pindul Cave is one of the most prominent tourism object in Gunungkidul which is also visited by a high number of tourists although it was just opened in the late 2011s. Therefore, by conducting interviews with locals and the management as well as observation to collect data, this study investigated the perceived impacts of tourism in Pindul Cave. The analysis results show that the residents have positive attitudes towards socio-cultural, economic, and environmental impact although they also perceive negative impacts such as the way of employee’s recruitment by the management and the degradation of environment in the cave. However, these negative impacts are perceived minor by the residents so that, overall, they perceive that the development of tourism in Pindul Cave is positive

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    Journal of Business on Hospitality and Tourism (JBHOST)
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