Journal of Business on Hospitality and Tourism (JBHOST)
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THE ROLE OF LOCAL VALUE IN GLOBAL SUSTAINABLE TOURISM DEVELOPMENT PARADIGM. THE CASE OF TOURISM IN BALI
Get PDFFrom 1987 economic development is challenged with the sustainability paradigm that aims to promote a sustainable development of a triple bottom lines, economic, social and environmental. UNWTO and WTTC promoted Agenda 21 by stating that tourism stakeholders have to participate in sustainable development of the territories. The engagement of tourism businesses including hotels, equipped themselves with a number of tools such as CSR (Corporate Social Responsibility). By the impregnation and the stage of governmental actions, sustainable development becomes a global value. Thus, transnational hotels operating in Bali are required by Indonesian law since 2007 to integrate the CSR program, requiring them to bring benefit to the local community in a holistic sense. Transnational hotels are required to participate in local sustainable development, but also to meet the requirements of Balinese traditional theological philosophy, ecological and social known as Tri Hita Karana. This research therefore challenges the western paradigm of sustainability, which aspires to universalism by questioning its ability to integrate cultural specificity in the Balinese case, by combining reflective and pragmatic approach, focused more specifically on the particular case of transnational hotels. They are essential agents of the international tourism boom in Bali since 1970.
Developing Students’ Essay Writing about Tourism Topics through Word Clustering Technique
Get PDFThis study aimed to analyze the effectiveness of developing students’ essay writing about tourism topics through word clustering technique. The subjects under study were students sitting on semester 6 at Sekolah Tinggi Pariwisata Bali Internasional (International Bali Institute of Tourism). This classroom action research (CAR) was basically triggered by the fact that the subjects under study have still low capability in English essay writing about Tourism Topics. This study made use of pre-test or initial reflection (IR) and post-test research design using descriptive analysis. There were two cycles in this CAR and each cycle consists of four successive sessions. The IR was intended to establish the real pre-existing English essay writing capability of the subject under study. The Mean of the Pre-test or IR score obtained by the subjects under study was 3.63. The Mean of the Post-test or R scores both in Cycle I and in Cycle II showed an increasing figure which is 4.12 in S1, 5.06 in S2, 5.78 in S3, 6.34 in S4, 6.76 in S5, 7.14 in S6, 7.44 in S7 and 7.82 in S8. These figures showed that the Mean of the Post-test or R scores in each session was much higher than the Mean of Pre-test or IR in essay writing. The data analysis further led to the computation of the Grand Mean score for both Cycles I and Cycle II. The computation of the Grand Mean resulted in Cycle I (XI) was 5.32. The computation of the Grand Mean resulted in Cycle II was 7.29. The difference Mean of Cycle I and cycle II is 1.97 (XII – XI = 7.29 – 5.32 = 1.97). These research findings revealed that developing students’ essay writing about the tourism topics through word clustering technique was very effective.
MANAGEMENT STYLE OF HOSPITALITY AND TOURISM INSTITUTE (A CASE STUDY OF THE INTERNATIONAL BALI TOURISM INSTITUTE OF DENPASAR)e
Get PDFUnderstanding management style enables managers to recognize their strength and weakness. This recognition allows an arrangement of a precise development management program; this will boost management performances that should be a support in developing the quality of a school. This study aimed to assess the management style of the International Bali Tourism Institute (STPBI). STPBI is a school that offers a diploma program for the hospitality and tourism students. A self-assessment management style instrument (DiPadova, 1990 in Petrick and Quinn, 1997) was used. The study indicates that in average, the managers in STPBI are strong in the role of director, but very weak in the role of broker. The result of this research depicts the management of STPBI should focus on developing the broker and producer areas to enable a well-rounded management style
THE VARIATION OF BALINESE CULTURAL TERMS IN BANGLI MEDIA TOURISM PROMOTION
Get PDFThere are so many tourism texts in English, so that ranslation study and tourism is very close to each other. Bali, as tourist destination is popular with its culture and tradition, Bali has eight regencies which are very interesting to visit. One of them is Bangli which is very popular with tourism destination. It has its own media to introduce its culture, tradition, etc. This writing deals with the process of meaning transfer in Balinese cultural term in Bangli Media Tourism Promotion.. The data used in this study is taken from Bangli’s booklet of tourism promotion which represent the Balinese cuture and tradition. The componential analysis which relates to semantics theory is used in this study, this theory helps to understand about the meaning of the Balinese cultural terms. The theories applied in this study are semantic components by Larson (1998) and the intercultural communication by Scollon (1995). The analyzed data is presented informally (in the form of words and sentences) and formally (the used of symbol). There are some cultural terms which discussed in this study: kulkul—Balinese bell; banjar—community group; pelinggih—shrine; kain putih—white fabrics; lontar—old manuscript; purusa-male; pradana-female
HEALTH TOURISM IN ASIA: THE READINESS OF BALI'S HEALTH TOURISM
Get PDFThe development of tourism in Indonesia, apparently affect the complexity of the needs of the tourists. Often while traveling, the travelers need an adequate health and/or medical infrastructures. For this reason, health tourism is a tremendous potential to be taken seriously. Unfortunately, not many hospitals in Indonesia's tourism destinations are ready for it. This study aimed to uncover, how the development of health tourism in Asian countries, and as a study in the future development of health tourism in Bali. This preliminary research paper is qualitative study, uses descriptive literature approach. This research is very important, given that the development health tourism in Asia and Bali is essential. This study is also expected to be beneficial for the advancement of health tourism in Bali, as well as being a reference in the future study related to health tourism in Bali
TEMPEH JUICE AS POTENTIAL HEALTH SUPPORT CULINARY TOURISM
Get PDFTourism is part of the backbone the supports a country’s economic life. According to that fact, Indonesia should have a special concern by building a strong branding for it’s tourism. Tempeh juice culinary is one choice that has big potential to work out, because Indonesian’s most type tourists, they will always have a need to fill the stomach. The goal of the promotion is to increase the number of Indonesia’s foreign visitors, by giving impression and belief that tempeh juice as potential health has a unique, interesting, and cool sensation. Tempe is a traditional Indonesian food that are older than 1000 years. Tempeh is actually only be fermented in the area with warm temperatures such as in Indonesia. Promotion tempeh juice should be done consistently and continuously. The government is expected to be more creative in promoting tempeh juice health culinary, with the manufacture of various culinary travel guide books tempeh juice for health, in order to reach an increasing number of foreign tourists
STRATEGY OF AGRO TOURISM DEVELOPMENT IN GOMBENGSARI DISTRICT BANYUWANGI
Get PDFThe purpose of this research is to find out agro-tourism development strategy of Gombengsari based on SWOT analysis result. By determining External Factor Analysis Summary (EFAS) and Internal Factor Analysis Summary (IFAS). While the key variables of this research discussion is the Marketing Mix that consists of product, price, place, and promotion. The results of research coffee plantations and cultures that deserve to be a tourist attraction with affordable pricing that is managed by the local community by forming a group of tourism awareness and use of internet media as a means to market tourism. Gombengsari agro-tourism development strategy that is; 1) To develop tourism product; 2) Socialization to the society; 3) Infrastructure development; 4) Tourism product differsivication; 5) To develop the agro tourism marketing; 6) Human resources development; 7) To develop an operational team
Analysis on Promotion and the Influence of Social Media in Restaurant Industry, Ubud, Bali, Indonesia
Get PDFThe activities of promotion can be varied nowadays as the Internet technology has been developed to get information in real time. Digital promotion, such as from website and social media, is common to use to promote product and services, such as food and beverages in the restaurant including the services. The restaurant industry in Ubud has been growing since the start of the tourism in Ubud, Bali. Moreover, the promotion activities also need to be enhanced due to development of the technology. This research discussed further the analysis of promotion and the influence of social media to influence the decision-making process of the customers to eat food in Ubud. The aim of this research was to investigate the marketing trend in promoting restaurant in Ubud. Besides, the author aimed to find the relation between the use of social media for the restaurant to influence the decision-making process of the customers to find food in Ubud. Since Ubud is a touristic area in Bali, Indonesia, the competition of the restaurant industry should have the attention of the restaurants’ owners and managers. This research used descriptive analysis method to answer the research questions and collecting both secondary and primary data through literature review, observation, interview, and questionnaires. Based on our research, we found that digital promotion, such as social media marketing through social networks (Instagram, Facebook, Tripadvisor, and Website) could enhance the number of the customers in restaurants in Ubud.
TOURIST PERCEPTION OF THE TOURISM PRODUCTS IN MERANGIN GEOPARK, JAMBI, INDONESIA
Get PDFMerangin Geopark, Jambi, Indonesia is one of Indonesian National Geoparks which is on the way of being the member of Global Geopark Network (GGN). In doing so, Merangin Geopark has been being developed as a tourist destination considering that one of the important aspects of Geopark is the tourism development. Therefore, this study was aimed to analyze the tourists’ perception of the Geopark’s tourism products. By using a qualitative approach, this study collected data from 80 respondents (as sample) through questionnaires, coupled with interviews and observation.The analysis results show that out of 4 aspects of tourism products, only attraction which gets the highest positive perception percentage (82%) meaning that the attractions are interesting enough and deserved to satisfy the visitors. Tourist organizations/managers get positive perception of 58%, which indicates that visitors are quite satisfied, but they need some improvement. Meanwhile, amenities and accessibility have more negative perception which indicates that the government should pay more attention on these two aspects
THE EFFECT OF BRAND IMAGE TOWARD THE GUEST DECISION TO BUY TOUR PACKAGES AT FLORESSA BALI TOURS DENPASAR
Get PDFThis study conducted at Floressa Bali Tours to determine the effect of brand image which are consist of brand strength, brand favorability, and brand uniqueness with the guest decision to buy tour packages simultaneously and partially. The result of using SPSS program version 21 found that brand strength, brand favorability, and brand uniqueness simultaneously influence tourist’s decision with R squared 0,574. It means that 57% of tourist’s decision influenced by brand image and the rest 43% influenced by other factors. Partially the variable of brand strength and brand uniqueness significantly affect to the tourist’s decision to buy the tour packages. Based on the results it is expected the management of Floressa Bali Tours to keep improve their brand image to increase sales and well known by tourists.