Journal of Business on Hospitality and Tourism (JBHOST)
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Pandemic Covid-19 Resilience In Improving Coffee Business Marketing in Local Coffee Bali as Tourism Product
Full text linkThe Covid-19 virus is increasingly spreading in Indonesia, several policies set by the Government in Indonesia have had an impact on several sectors in Indonesia, one of which is the economic sector. This study aims to analyze the internal and external factors that affect Local Coffee Bali as tourism product and marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic. The research methodology used is descriptive qualitative to analyze data by the influence of the business environment both internally and externally. The results of this study indicate that from the analysis of the internal environment using the SW matrix, the most influential strength (Strengths) is product quality and the most influential weakness (Weaknesses) factor is increasing promotional activities. While the external environment results through the OT matrix, the most influential opportunities are adding product variant innovations and the most influential Threats is increasing a comfortable and shady dine-in place. While the results of the SWOT matrix analysis through four alternative strategies can be found marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic for tourism products are adding product variant innovations, improving product quality according to market prices, increasing promotional activities, increasing places to shop, cozy and shady dine-in
The Involvement of Local Community in The Tourist Attractions of Baliwoso Upadesa, Pengotan, Bangli
Full text linkBali, which is essentially the center of Indonesian tourism which is known by all foreign tourists, has all kinds of tourism that tourists need. One of the tourism sectors is special interest tourism, especially in rural areas. The involvement of local community participation plays an important role in the development and preservation of the environment and local resources. However, most of them work as farmers, of course they lack knowledge and experience in the field of tourism. So that in involving the community it is necessary to do training first. This study aims to analyze the form of local community involvement in Pengotan Village by using the theory of participation and the function of human resources. This research was conducted by collecting qualitative data. Data obtained from interviews and observations. After the data was obtained, the researchers analyzed the data using Miles and Huberman. The results of this study found that the Pengotan Village Community involved in Baliwoso participated actively in a top-down or bottom-up manner, starting from managerial functions to the operational functions of Upadesa Baliwoso. This provides a boost to employment opportunities or additional income by working to meet the operational needs of tourists visiting Baliwoso
The Existence of Awig-Awig as a Basis in the Development of Hidden Canyon Tourism Destinations by Local Communities in Guwang Village, Gianyar District, Bali
Full text linkAccording to Koentjaraningrat (2003: 76) the cultural value system is the highest and most abstract level of customs because cultural values consist of concepts regarding everything that is considered valuable and important by society so that it can function as a guide in their lives. This can be seen in the various rules applied in Guwang Village, such as not being allowed to sell land because the land belongs to the adat village; it is forbidden to cut down trees without village permission; for tourists who want to visit the Hidden Canyon Beji Guwang tour, they must obey the established rules, such as wearing a scarf and not entering the temple during menstruation; and tourists are also expected not to visit sacred places past the specified time. The research method used is qualitative with a qualitative descriptive research approach that aims to describe, describe, summarize various conditions, situations or variables that arise in the community that are the object of research. This research will be conducted in Hidden Canyon Tourist Destination, Guwang. by applying a purposive random sampling data collection technique. Overall, awig-awig has a very important role in the development of Hidden Canyon tourist destinations. Through the implementation of awig-awig, Hidden Canyon can be preserved, maintain the culture and social life of the local community, and provide a safe and comfortable experience for visitors. Thus, awig-awig becomes a strong foundation in the development of sustainable and responsible tourist destinations in Hidden Canyon
Tuburan Coffee Farmers: its Impact on Regional Eco-Tourism
Full text linkRural tourism has been widely encouraged, promoted and relied on as a useful means of tackling the social and economic challenges faced by those rural areas associated with the decline of traditional agrarian. This study aimed to analyses the importance of local agricultural flora in the promotion of Tourism in Tuburan, Cebu.The study used the ethnography method that identified the agricultural resources found in Tuburan, Cebu. Furthermore, it also identified the benefits of a community’s local resources in the promotion of tourism as well as the challenges encountered which hinder the growth of tourism. The study was conducted in Tuburan, Cebu. There were 20 informants who were chosen through judgmental sampling to provide their personal experiences as to their visit of the place. Simple percentage was used to summarize, analyze and interpret the data. The findings revealed that coffee, banana, cacao, coconut, and corn are the major agricultural floras in Tuburan, Cebu and coffee was found to have the biggest land area among all the other major floras giving a distinct identity of the municipality, thus coffee has been the motivating factor of the tourist in visiting Tuburan. It was also found that agricultural floras are greatly beneficial to the community and its people by opening job opportunities, empowering the people, building social relationships, and uplifting people’s morale. Lastly, the major challenges encountered by the informants in visiting and promoting tourism are poor facilities and services in the coffee farms, transportation, communication and manpower
Restaurant Customer-Based Brand Equity Dimensions during COVID-19
Full text linkAcademia continues to make significant efforts to comprehend the factors affecting the growth of a brand and its durability in times of pressure. In the restaurant industry, companies place a high priority on developing and maintaining brand equity for brands are one of their most important assets. In 2020, COVID-19 lockdowns and restrictions disrupted business norms across the globe, especially in the restaurant industry where the in-person dining experience plays a significant role in the overall business strategy. This research analyzed the four dimensions of customer-based brand equity (CBBE) of restaurants during the COVID-19 pandemic. Survey questionnaires were distributed to 219 dine-in customers of ten different restaurants when Cebu, Philippines, a known booming ground for homegrown brands, was under the Modified Enhanced Community Quarantine (MECQ) status. The study revealed that Brand Loyalty was the lowest among the four variables in all ten restaurants during the COVID-19 pandemic. No significant difference was noted among the four dimensions of all the restaurants included in this study.
Investment Model for Traditional Villages in Bali as Tourism Village Managers
Full text linkA traditional village is a traditional institution that has the authority to regulate all activities of indigenous peoples and non-indigenous people who are active and live in their territory.This study aims to analyze the form of business entity for traditional villages in Bali to managinga tourism village as well as models and forms of investment between traditional villages in Bali and investors for the development of tourism villages in their area. The type of research used is normative juridical legal research with statutory and conceptual approaches. The results of the study show that the form of business entity that can be formed by traditional villages in Bali in managing tourist villages in order to facilitate investment from investors is BUPDA in accordance with Bali Regional Regulation No. 4 of 2019. Then, the investment model between traditional villages in Bali and investors in the development of tourist villages is by making joint operation cooperation agreements and partnership cooperation agreements as well as agreements in the capital aspect with the condition that investors are not allowed to take all or part of BUPDA ownership as village managers tourism in accordance with Bali Regional Regulation No. 4 Year 2022
Exploring English Communication Needs in A Tourism Village: What Do the Local Communities Say?
Full text linkLocal community empowerment in tourism villages is required to enhance community participation in community-based tourism (CBT). English learning programs in tourist villages are generally carried out as incidental community service programs. Because of time constraints and insufficient methods, the results are subpar. Therefore, an effective and efficient English learning model designed specifically to improve the communicative competence of the community managing tourist villages is required. This study aims to bridge government programs to improve tourism human resources, particularly in the community of Cibuntu, a tourist village in Kuningan Regency. The ADDIE model (Analysis, Design, Development, Implementation, and Evaluation) is used as a reference and conceptual framework in this study. This study intends to carry out the first stage of the ADDIE model, namely the Analysis stage, to identify the English needs of the Cibuntu community. To this end, a descriptive qualitative research method was employed. The information was harnessed by observing and interviewing members of local communities who involved in tourism activities. In addition, interviews with the local tourism office were conducted to determine the profile of foreign tourists. The results demonstrated the community's need for English competence, their current English skill, and the English skills they wish to achieve. Based on the results of the needs analysis stage, the next stage of ADDIE should be carried out in the future research
Digital-Based Tourism Business Development Plan in Baros Tourism Village
Full text linkBaros Tourism Village has a variety of tourism potentials managed by the community. Pesona Sampalan Indah is a swimming pool attraction managed by Badan Usaha Milik Desa (BUMDES) in the Baros Tourism Village, Bandung Regency. The purpose of this research is to formulate a tourism business plan for Pesona Sampalan Indah swimming pool attraction by implementing the concept of digital tourism through the Business Model Canvas (BMC) approach. New business development is analyzed by using SWOT analysis. SWOT analysis was conducted to determine the condition of internal factors and external factors. This research results in nine strategy formulations that can be implemented by the community and the surrounding environment by utilizing social media as a means of interaction with the operator and visitors themselves. This strategy was implemented to develop a business model for BUMDES in the Baros Tourism Village to be more competitive in generating income and welfare for the people involved
A Machine-Learning-Based Approach for Tourist-Arrival Trend Prediction
Full text linkThis study proposes a machine-learning-based technique to predict trend in tourist arrivals based on online news headlines and the number of previous tourist arrivals. Tourist arrivals prediction is important to give information to destinations’ local governments and businesses to prepare their services. We use Logistic Regression and Support Vector Machine to create a model to predict the increase in tourist arrivals monthly. News headlines from three online Indonesian news portals are used. A total of 47,298 online news headlines were collected. The results show that Logistic Regression can achieve up to 67.4% of F-score while Support Vector Machine can achieve up to 62.9% of F-score. These results show that adding online news headlines and machine-learning algorithms can give significantly better results in predicting tourist arrivals
The Effect of Promotion Mix on Purchase Decisions at Fahira Hotel Bukittinggi
Full text linkThis research was motivated by the author when pre-research through observation and interviews with the general manager of Fahira Hotel Bukittinggi the author found problems such as unstable room occupancy rates, lack of effective promotion carried out, lack of trust from guests in hotel facilities. This study aims to analyze the effect of the promotion mix on purchasing decisions at Fahira Hotel Bukittinggi. By using a purposive sampling technique with the use of primary data in this study by distributing questionnaires and google forms. Then the research results were obtained, then the data was processed so that it could be stated that the promotion mix was in the bad category of 31%, the purchase decision was in the pretty good category with a regression coefficient of 0.431 and a sig. 0.000 ≤ 0.05. Furthermore, the obtained R square value of 0.186 means that the influence between the two variables is 18.6% and 81.4% influenced by other factors