Journal of Business on Hospitality and Tourism (JBHOST)
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THE ANALYSIS OF THE SERVICE QUALITY ON FRONT OFFICE DEPARTMENT IN BALI NUSA DUA HOTEL
Get PDFThis study analyzes the guest satisfaction level of service quality on front office department in Bali Nusa Dua Hotel. As many hotels are emerging up, hence companies being required to improve the service quality on front office department in order to achieve customer satisfaction. In reality, although in generally, the services in Bali Nusa Dua Hotel is good, but having some shortcomings, this became an obstacle in improving the service quality. Therefore, the problem raised in this study is how the service quality and alternative strategies in improving the service quality on front office in Bali Nusa Dua Hotel. This is a quantitative descriptive research. The data of research were obtained from observations, questionnaires, interviews, and documentation studies. The data were further tabulated with the results of the study which found that although the average guest were satisfied with the front office service, empathy is needed to be optimized as one of the alternative strategies and as a screening study that led to the satisfaction of the guests staying overnight
ENVIRONMENTAL FACTORS: DOMINANT MOTIVATION OF THE BONGAN COMMUNITY TO SUPPORT THE DEVELOPMENT OF TOURIST VILLAGE
Get PDFThis article discusses the factors that motivate the Bongan’s community to support the development of tourist village. The research used qualitative and quantitative data collected by distributing questionnaires to and conducting an in-depth interview with those who are knowledgeable of the tourism development at the Bongan village. The samples included 100 respondents determined using the proportional random sampling technique. The data were analyzed using the confirmatory factor analysis technique to confirm the factors that motivate the local community to support the development of tourist village. The research shows that the environmental, social, community participation, and cultural factors have significantly contributed to support the development of tourist village. The environmental factor is the most dominant one followed by the social, community participation, and cultural factors. This mean that the environmental factor is the main reason why the local community supports the development of tourist village at the Bongan village
Toward International Standard: The Role of Village Tourism Awareness Group in Homestay Development of Kemiren Village
Get PDFThis research aims to analyze the role of Pokdarwis in homestay development, analyze the quality of the homestay with the ASEAN Homestay Standard criteria, and analyze challenges and opportunities in developing a homestay. The method used is descriptive qualitative, with data collection techniques through observation and direct interviews. This study also conducted FGDs with homestay owners, the Head of the Kemiren Traditional Village, Pokdarwis, the Head of Kemiren Village, Banyuwangi Disbudpar, Dancers, PKK, and NGOs. The result of this research is the role of Pokdarwis as a Motivator, Communicator, and Driving Force. The quality of a homestay meets elements of the criteria of the host, activities, location, marketing & promotion, and sustainability principles. Meanwhile, elements of Safety & Security Criteria, Management, Accommodation, Cleanliness & Cleanliness still need to be improved. Challenges in terms of marketing & promotion, management, cleanliness & hygiene, and security & safety still need to be improved. The opportunity is enormous because it has all aspects to meet the accommodation standards of ASEAN-Class Homestay
The Concept of Karma Yoga and Its Relationship with Spiritual Intelligence and Employee Performance of LPD in Buleleng Regency
Get PDFThis study aimed to determine the concept of Karma Yoga in relationship with spiritual intelligence and employee performance of LPD in Buleleng Regency. The concept of Karma Yoga is a value of local genius that will provide guidelines for LPD employees in the form of sincerity in working as a basis for improving employee performance of LPD. The population in this study was all active LPDs in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of Karma Yoga and spiritual intelligence had a relationship with employee performance
Tourist Perception of Visitor Management Strategy in North Bandung Protected Area
Get PDFSustainable tourism is one of Djuanda Forest Park (Tahura) management goals in implementing a visitor management strategy in the North Bandung Protected Areas. Djuanda Forest Park is an important area to be preserved as a tourist destination because of its very strategic function for environmental sustainability in Bandung City and its buffer areas. The visitor management strategy's implementation level can be seen from the perception of tourist who comes to Djuanda Forest Park, which analyzes by the intensity of destination use, accessibility, and carrying capacity. Perception cannot be separated from the satisfaction of tourists when visiting. This study aims to analyze tourists' perceptions of the implementation of visitor management strategies together with tourist satisfaction in the Tahura protected area. The method used is descriptive with data collection techniques through questionnaires. The results showed that tourist perceptions and satisfaction with the Visitor Management Strategy application were quite good. In improving quality, management is expected to be able to design a more systematic flow of visits and limit the number of visits for each tourist area to minimize the impact of tourism activities on the environment. On the satisfaction side, managers need to improve product and service quality, especially the preservation of tourist areas to create tourists experienc
Marketing Strategy in Increasing Ballroom Sales at New Kuta Hotel
Get PDFThis research aims to increase ballroom sales at New Kuta Hotel, to find out marketing strategies that should be used by the sales & marketing departments to increase ballroom sales and to find out which strategies are most effective in marketing strategies by sales & marketing department. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal–External Matrix (IE), SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the results of IFAS matrix analysis, the main strength is the ballroom sales can help increase hotel revenue, while the main weakness is the incentives imposed by the sales & marketing departments are less appropriate. Based on the EFAS matrix analysis, it was discovered that the main opportunity was the ability of sales & marketing to bring in customers while the main threat faced was the budget considered by the customer. The IE Matrix study results put the company in the Growth Strategic (Cell II) position. SWOT analysis produced eight alternative strategies of marketing strategies from the eight strategies and obtained three marketing strategies that were prioritized and calculated through QSPM Matrix with a total TAS of 181.29
Entrepreneurship Orientation and Holistic Marketing Mix in Creating Competitive Advantages Bumdes
Get PDFBumdes is a company in a village that needs to establish a competitive advantage. This is because there are many similar businesses throughout Buleleng district. This study aims to understand the relationship between entrepreneurial orientation and holistic marketing mix as a source of competitive advantage for BUMDes Buleleng Regency. The data analysis technique used in this study is the SEM GeSCA method. The results showed entrepreneurial orientation has no direct influence on competitive advantage, but the indirect effect through a holistic marketing mix. The competitive advantage of Bumdes in Buleleng district can be created through the development of an entrepreneurial orientation which is translated into marketing activities
FACTORS THAT DETERMINE BUYING INTERESTS OF FOREIGN TOURISTS IN CHOOSING ACCOMMODATIONS IN TEGALLALANG VILLAGE, GIANYAR , BALI
Get PDFA number of accommodations are available in Tegallalang Village, because of its location that is close to central Ubud. Along with the increase in foreign tourist arrivals, then this study aims to analyze the factors that determine the interest of foreign tourists in the selection of accommodation in the village of Tegallalang, Gianyar Bali. This study used 50 respondents with accidental sampling technique. Data will be analyzed by factor analysis. The results showed characteristics of tourists who stay at accommodation in Tegallalang Village were dominant Australian citizenship 18%, Length of their stay is 3-7 days (72%), based on age in 26-30 years old (36%). Characteristics based on occupation dominant as employed (48%) and purpose of visit for leisure (58%). Tourists choose villa for 68% as a place to stay, this is because the villa is more privacy than others. The factors that influence the buying interest of foreign tourists in choosing accommodation are the first is the factor of room quality, the second is the location factor, the third is the price factor and the fourth is accommodation security factor. The dominant factor that determines it is the room quality factorThe next research that will be conducted in the future is guest satisfaction toward accommodation in Tegallalang Village is highly expected
The Role of Educational Tourism for Indonesian Development
Get PDFEducational Tourism is one of the types of tourism in Indonesia. There are still limited studies that attempt to discover the relationship between tourism education and education tourism (edu-tourism). Educational Tourism is one of the types of tourism activities that has been recognized by the Indonesian government, which is a field trip related to an activity or trip whose purpose is for recreation or entertainment and contains educational activities in it. The data method is done by interview was used in collecting the data to get some information from local people or society, and data is descriptive qualitative. The results showed that English educational tourism through the phenomenon of Kampung Inggris is one of the Educational Tourism destinations in Indonesia. Educational Tourism has many benefits, such as creating jobs, improving the educational system, and increasing young generations' competitiveness. The role of education can make the country is able to have highly developed and foremost competitiveness
Brand Loyalty Model in Balinese Village as an Art and Cultural Tourism Destination in National Rural Areas, Case Study on Wanagiri Kauh Village, Tabanan
Get PDFThe village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix