The Journal of Social Media in Society
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Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy
Get PDFWhile corporations are integrating social media into their recruitment strategies with the assistance of experts, this book provides small and medium-sized businesses with an opportunity to join the trend. The focus is to demonstrate why companies would benefit from social media, how to incorporate this strategy into their existing recruitment strategies, and how to measure its success or failure. Author Andy Headworth, with more than two decades of experience in the recruitment field, wrote his second book as a social media guide. The text consists of the author's personal experience, examples of how other companies have already integrated social media and recruitment, and input of other professionals. The overall integration of this strategy can be confusing due to the number of social media sites available and the limited time recruiters have. Nonetheless, this text explores this topic and provides guidelines to overcome it. Those taking the time to read Headworth text will find a proper tool to overcome the paradigm of social media being solely a communication channel for family and friends and learn how to take advantage of it as a business asset
Parasocial Relationships with Musicians
Get PDFExtending research on the development of parasocial relationships (PSR), the present study fits into a long line of research beginning with Rubin and McHugh’s (1987) seminal work investigating the how communication, liking, and intimacy interact as audiences form relationships with mediated characters. The current study applied Ruben and McHugh’s model to the unique connection consumers feel with their favorite musicians. Structural equation modeling reveals that these parasocial relationships with musicians differ from those previously found with more traditional media characters. The model confirms that music fans develop parasocial relationships with musicians, as well as reinforce previous findings that exposure is a powerful predictor of physical attraction. The results provide justification for extending the theoretical expectations of parasocial relationships to musicians
Outside Insight: Navigating a World Drowning in Data
Get PDFOutside Insight, written by Meltwater founder Jorn Lyseggen, helps business executives and others in key business roles make informed decisions using online data that is available to anyone. Lyseggen calls this information the “digital bread crumbs” that every business and individual leaves behind as they move across the web. He finds these bread crumbs in everything, including social media job postings, social media buzz, media coverage, and company websites
Instagram and American Teens: Understanding Motives for Its Use and Relationship to Excessive Reassurance-Seeking and Interpersonal Rejection
No full textDrawing from the uses and gratifications theory, this study explored how excessive reassurance-seeking (the tendency to repeatedly request reassurance from close others about one’s lovability and worth) and interpersonal rejection relate to Instagram use among minors. Participating were pre-teens and teens, ages 12 to 17 years. Results from structural equation modeling analysis revealed that teens who were driven by gratifications of self-promotion and creativity were more likely to suffer from excessive reassurance-seeking. Excessive reassurance-seeking also predicted the number of hours they spent on Instagram. In addition, those who experienced interpersonal rejection were more likely to use Instagram to escape from reality
Twitter, Social Support Messages, and the #MeToo Movement
No full textSince 2006 the phrase “Me Too” has been used to empower survivors of sexual abuse and assault. In October 15, 2017 the phrase spread to Twitter with the use of the hashtag by Alyssa Milano. In this content analysis of the use of the hashtag on Twitter, social support theory was applied to categorize the types of tweets communicated. The results indicated informational support messages were the most popular type of content tweeted by both individuals and organizations. The research argues for a new type of social support categorization, named directive support, to categorize messages that communicate a call for collective action to address larger issues that contribute to sexual violence and harassment. Implications related for weak-tie relationships for both victims and those who respond to them are discussed
Social Media Use in Higher Education: Do Members of the Academy Recognize Any Advantages?
No full textExisting research demonstrates that faculty in higher education are gradually relying more on social media to enhance instruction (e.g., Carpenter & Krutka, 2014; Jacquemin, Smelser, & Bernot, 2014). This study built upon this conclusion in two ways. First, the population of interest was expanded to include not only faculty, but researchers, administrators, and clinicians at a comprehensive university. Second, the study explored whether respondents perceived any change in student attitude or performance, in addition to advantages and disadvantages of social media use. Results of the study confirmed that, other than Facebook, LinkedIn, blogs and online forums, university members (especially researchers and clinicians) were slow to adopt social media for use in the workplace. Teachers and administrators were somewhat more active incorporating social media into their practices. The majority of respondents saw no change either positive or negative in their students’ communication skills. The one positive assessment noted that learner satisfaction and attitudes had slightly improved
Challenge Accepted! Evaluating the Personality and Social Network Characteristics of Individuals Who Participated in the ALS Ice Bucket Challenge
Get PDFThe ALS Ice Bucket Challenge was a popular campaign on Facebook for raising awareness and money for the research of ALS. Given its unprecedented success, it is important to identify the personality and individual difference characteristics that distinguished participants from non-participants. Using an online survey of Facebook users (N = 261), this study investigates the influence that the Big Five personality variables, narcissism, altruism, online social capital, and online opinion leadership have on participation in the ALS Ice Bucket Challenge. Results indicated that extraversion, openness to experience, and altruism positively predict bridging social capital on Facebook. Facebook users with higher social capital were found to have greater opinion leadership on Facebook, which in turn made them more likely to participate in the ALS Ice Bucket challenge. These findings have important implications for predicting which individuals will participate in future online social campaigns, which may help organizers target these audiences
It’s All about Me (or Us): Facebook Post Frequency & Focus as Related to Narcissism
No full textResearch on associations between narcissism and social media use has produced mixed results. This is, we assert, due to the variety of ways in which social media use has been measured. We use a new measure of social media posting frequency as well as a content analysis of users’ (N = 380) Facebook status updates that distinguishes between messages that focus attention exclusively on the user and messages that include other users at the center of attention. We find a positive association between narcissism and posting frequency as well as a negative association between narcissism and posting other-focused messages. This is the first study to find evidence of a link between narcissism and the focus of social media posts, furthering understanding of the psychological underpinnings of various types of online self-expression
Social Media and Shaping Voting Behavior of Youth: The Scottish Referendum 2014 Case
Get PDFThis study analyzes the role of social media in shaping voting behavior of youth in the Scottish Independence Referendum 2014. Findings from a survey of inhabitants of Scotland and England (n=985) indicate that the social media is composed of limited self- selected members (especially Facebook). Young voters seek information from like-minded political experts on social media. The politically aware young voters are more efficient and active than their less politically aware counterparts with respect to gaining political information. Social media were effective in changing voting behavior of young voters in Scottish Referendum 2014.
Social networking site as a Political Filtering Machine: Predicting the Act of Political Unfriending and Hiding on Social Networking Sites
No full textSocial networking sites (SNSs) seem to have become a political filtering machine that allows users to classify their online friends based on their political ideologies. Hiding and unfriending on social media has turned into being a political gesture, discriminating individuals with opposite political views on SNSs. Unfriending activities during the 2016 U.S. Presidential election and during the Hong Kong Umbrella Movement are two notable examples. Individuals have the tendency to consume politically congenial information and be surrounded by people who share the same views. The formation of echo chambers and the reason for relationship dissolution on SNSs can be explained by Social Identity Theory.Through an online panel survey of 386 SNS users, this study examined how factors of political ideologies, social media and offline political participation and likeminded exposure on SNSs can predict hiding and unfriending/unfollowing on Twitter and Facebook. Results from ordinary least square (OLS) regression analysis revealed that if individuals had been in a politically homogeneous SNS environment, they were more likely to unfriend, suggesting the reinforcement of echo chambers in SNSs. Both social media and offline political participations predicted the dissociative, indicating that unfriending and hiding could be regarded as a new form of online political participation to engage in political affairs