The Journal of Social Media in Society
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200 research outputs found
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How Much for My Name? Privacy Perceptions and Motivations for Sharing Personal Information on Social Networking Sites
No full textThis study surveyed young adults in order to study their attitudes toward what personally identifiable information they deemed private and what they hoped to gain from sharing personal information on social network services. Respondents chose telephone numbers, home addresses, search history, date of birth, and online purchases most often as personal information they felt was private. As far as motivations for sharing this information, users seeking to manage friendships or entertainment on social networks were found to also spend more time on them, find them more important, and to be more willing to share information. These findings help explain what SNS users feel is private and what benefit they hope to gain from sharing it
How Does Facebook Use for Politics Motivate Unfriending and Muting? The Role of Joy on Opinion Self-disclosure After Unfriending
No full textAbstractMotivated reasoning theory posits that individuals constantly engage in directional motivation which lets individuals use defensive strategies to defend their preexisting beliefs or identities. But how do people feel after they employ defensive strategies to manage political behaviors on Facebook? Results from a national representative sample from Qualtric survey panel (N = 505) showed that the political motivation of Facebook use for politics can impact the consequent management behaviors of exposing to posted political content by others and disclosure of personal opinions on Facebook. Interestingly, individuals who felt joy after unfriending or muting others for political reasons reported they would disclose more on Facebook. This study indicates the important role of political motivation and emotion of joy in the formation of echo chambers on social media.
Fake News Conversation Network in Twitter: User Type, Emotional Appeals and Motives in Network Formation
No full text“Fake news” is nothing new but a type of yellow journalism. Since 2016 US presidential election, people became more concerned about the spread of fake news on the internet. Hashtag “fakenews” (#fakenews), in particular, has become one of the trending issues among social media conversationalists. The aim of this paper was to conduct a rhetorical investigation on the underlying motives (i.e., affiliation, achievement, power, reward, and risk) and sentiments (i.e, positive and negative) of messages containing #fakenews in Twitter. The paper also examined how the underlying sentiments and motives of such conversations are different from those of other general conversations on Twitter. Using NodeXL 11072 tweets, results analyzed via the Linguistic Inquiry and Word Count (LIWC) program showed all motives and sentiments differed significantly from the LIWC norms for Twitter text. All motives (except risk) were below the LIWC Twitter norms, suggesting that #fakenews conversations were driven by risk-focus, an overarching dimension that referred to dangers, concerns, and things to avoid (Pennebaker, Boyd, Jordan, & Blackburn, 2015), more frequently than other general conversations in Twitter. In addition, negative emotions were expressed more frequently in such conversations. Insights and results from this study will significantly add value to the current continuing scholarly and practical works on the audience’s reactions and concerns regarding the deflation of yellow journalism
Modeling Social Television Analytics and Twitter-Enabled Audience Engagement – A study of Cross-Platform Television Audience in Nigeria
No full textThe shift to multi-platform television means that an understanding of the social interactions of television audience and measurement of audience engagement across all television viewing platforms are necessary to understand the behavioural pattern of television audience. The study is an attempt to bridge the scholarship gap of social television analytics and industry practice of understanding television audience by proposing an analytical model to audience research of digital television. As a result, the study asks what are the relationships between television audience experience and audience engagement of social media-enabled communication by television services? To understand the relationship between television viewership trends of the selected demography and social interactions of television audience on social media, we used correlation and regressions models to examine the relationship between television audience ratings and twitter data of audience engagement. The results of the correlation analysis are indicative of an entangled relationship between the audience ratings and social interactions of television audience on Twitter. Also, the regression analysis implies that a change in the value of audience ratings may not necessarily affect social interactions of television audience or the pattern of content consumption on social media
Splashing Pink in Technology: Highlighting Young Women’s Participation in Social Media Production
No full textThis study seeks to examine gender differences in social media production, which can highlight young women’ relationships with digital technologies and identify a potential way to use social media to increase young women’s interests in technology. Applying self-determination theory and using an online survey of young social media content creators (N = 545) who are 15-24 years old, findings from this study indicate that young women are actively participating in graphic production and have interests in beauty and fashion while young men were more active in video production and producing content about gaming and sports. In addition, extrinsic motivation, especially tangible rewards, played a significant role in motivating young women to engage in social media production. The implications for recognizing social media as significant technology activities and their potential to positively support young women’s exploration of interests are discussed
Violence and Trolling on Social Media: History, Effects of Online Vitriol
No full textSara Polak and Daniel Trottier have assembled an eclectic group to address Violence and Trolling on Social Media: History, Affect, and Effects of Online Vitriol
College Students’ Perceptions of Social Media Utility to Discuss Divorce
No full textCollege students were asked about their perceptions concerning divorce on social media and the results were analyzed using a grounded theory approach. Findings revealed that participants perceived the utility of communicating about divorce on social media varies. Specific themes emerged from the qualitative descriptions regarding the helpfulness of communicating about divorce on social media. It is evident that college students have strong perceptions about using social media to communicate ideas about divorce
The Future of Fundraising: Motivations for Participating in Facebook Fundraisers and Implications of Social Capital
No full textIn 2017, Facebook created a platform for philanthropic fundraising that allowed users to ask their friends to donate to a specific non-profit organization. This study aims to identify unique individual and network characteristics of those who choose to donate to these campaigns, as well as explore the potential relationships between bridging and bonding social capital and participation in a Facebook fundraiser, and identify motivations for participation. Results from an online survey of active Facebook users (N = 167) demonstrate that those who donate to Facebook fundraisers have higher scores in social capital, altruism, self-monitoring and are motivated to donate by perceived poster genuineness, relation to the organization, and demonstrating their own goodwill to their network. Results from this project can be utilized to help inform the growth of prosocial campaigns on social networking sites
Research Perspectives on Social Media Influencers and Brand Communication
No full textIn November 2020, Charles Taylor called for more research on social media influencers (SMIs) in his article in the International Journal of Advertising. Editor Brandi Watkins answers this call with her March 2021 work, Research Perspectives on Social Media Influencers and Brand Communication
“Okay Twitter… Trend this, Sucka! #Supernatural”: A Content Analysis of the Supernatural Fandom’s Use of Live-tweeting
No full textLive-tweeting a TV show has become an important publicity practice for the TV industry, even though it is the fans doing the live-tweeting (not the show’s strategic communication team). The fans behind the TV show Supernatural is one example of how fandoms actively use Twitter to promote their favorite show. This study presents a quantitative content analysis of live-tweets posted by fans during the last season premiere of Supernatural. Results indicated emotional and pure information messages were the most frequently used message type. Message type did not affect how many retweets messages received, but visual components in the tweet increased the number of retweets. Results provide insight into how TV shows’ strategic communicators might contribute to fandoms’ live-tweeting and indicate that the gratifications obtained through live-tweeting science-fiction TV may differ from live-tweeting other TV genres