The Journal of Social Media in Society
Not a member yet
200 research outputs found
Sort by
Examining Gender Differences in Self-disclosure on Facebook Versus Face-to-Face
Get PDFPrevious studies have shown that women disclose to their close friends more often than men. However, no study has compared the intimacy of their disclosures across different media and different relationship types. The purpose of this study was to examine gender differences in self-disclosure between Facebook friends and between face-to-face friends. One hundred ninety-seven college women and 120 college men in this study were asked to report their levels of self-disclosure with three types of friends: an exclusive Facebook friend, an exclusive face-to-face friend, and a recently added Facebook friend. One-way MANOVA was used to test the hypothesis that women will self-disclose to their Facebook and face-to-face friends more than men. Results provided partial support for the hypothesis. Women disclosed to their exclusive face-to-face friends and exclusive Facebook friends more than men; however, men had more intimate discussions with their recently added Facebook friends than women did. Both men and women disclosed more to their exclusive face-to-face friends than to exclusive Facebook friends. Overall, these findings suggest that, regardless of the medium, both genders disclose more to the person they consider more intimate
How Millennials are Engaging and Building Relationships with Organizations on Facebook
Get PDFMore than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more organizations taking advantage of the site’s reach, determining how organizations are interacting with Millennials on Facebook is important. This study used qualitative focus groups and a quantitative survey to examine how Millennials preferred to interact and engage with organizations on Facebook. Results found participants were not opposed to interacting with organizations on Facebook, but were very specific in terms of how, with who, and why they wanted to engage. While Millennials did want updates and other information depending on the type of organization or group, they also wanted discounts or other benefits. Millennials identified reasons why they would actively terminate the relationship with an organization
Facebook “friends”: Effects of social networking site intensity, social capital affinity, and flow on reported knowledge-gain
Get PDFUsing a subset of data from a survey of a representative sample of U.S. Internet users, 236 participants responded to questions regarding social networking site intensity, their experience of flow (concentrated engagement in/enjoyment of an activity), social capital affinity (sympathy marked by community of interest, and likeness based on weak ties) and perceived focused and incidental-knowledge gains from social networking sites. Social networking site intensity strongly predicted flow and social capital affinity, but the latter appeared to be a stronger predictor of perceived focused and incidental-knowledge gains from social networking sites
YouTube’s “Bad Romance”: Exploring the Vernacular Rhetoric of Lady Gaga Parody Videos
No full textWhile the political aspects of parody have been widely researched, this work has generally focused on institutionally circulated parodies on shows like Saturday Night Live and The Colbert Report. Fewer projects have explored the political potential of fan-created parody videos on social media outlets. In order to gain a fuller understanding of parody’s political potential within the YouTube community, this case study puts Lady Gaga’s “Bad Romance” music video in conversation with fan-created parodies. The author argues that the feminist rhetoric in Lady Gaga’s video is disciplined by fan parodies’ repressive vernacular, demonstrating the transformative power of user-generated videos. Social media publication is a powerful force to both progress social change and to recoup transformative messages in the mainstream media
Cheal, C., Coughlin, J., & Moore, S. (2012). Transformation in Teaching: Social Media Strategies in Higher Education. Santa Rosa, California: Informing Science Press. 499 pp. ISBN: 1-932886-49-4.
Get PDFOffering Hope and Making Attributions through YouTube: An Exploratory Ethnographic Content Analysis of the Social Change-Oriented “It Gets Better Project”
Get PDFIn response to multiple youth suicides, Dan Savage and Terry Miller founded a YouTube channel that later became the It Gets Better Project (IGBP). The ever-growing corpus of IGBP videos now includes over 50,000 “messages of hope” targeting at-risk LGBTQ and questioning youth. Employing Ethnographic Content Analysis (ECA) and the theoretical lens of attribution, this study offers insight into how LGBTQ bullying and harassment are discussed in the IGBP and to what they are internally and externally attributed. Findings revealed external attributions were more prevalent than internal attributions pertaining to types of harassment and bullying experienced as well as explanations of how “it gets better,” with a focus on institutions as both the cause of and remedy for bullying and harassment
Chase, L. & Knebl, K. (2011). The Social Media Sales Revolution (1st edition). New York: McGraw-Hill. 256 pp. ISBN: 978-0071768504.
Get PDFKyeong-Ju Seo, K. (2013). Using Social media Effectively in the Classroom: Blogs, Wikis, Twitter, and More. New York, NY: Routledge. 240 pp. ISBN: 0415896800.
Get PDFEmployers' Use of Social Networking Sites in the Selection Process
No full textOrganizations are increasingly turning to social networking websites for insight into prospective employees. While existing research addresses many of the facets of human resource selection, the context of social networking sites is unique. Issues such as privacy, appearance, stigmas, and discrimination require study in the context of social networking to bridge past research with evolving practice. This article discusses human resource practices as they relate to the use of social networking sites for hiring purposes. The authors present an overview of social networking sites, briefly discuss applicable existing literature, offer relevant theory and propositions, discuss potential impacts on stakeholders, suggest guidelines for practitioners, and conclude with future research directions
Online Reading Communities: From Book Clubs to Book Blogs
Get PDFOnline reading challenges offer participants an opportunity to discuss their reading, form bonds with similar readers, and get recommendations for future reading. Through an analysis of the challenge announcements posted to the blog “A Novel Challenge” and case studies of three reading challenges, the social dynamics behind online social reading events are examined