Portal Jurnal Elektronik Universitas Kristen Satya Wacana (UKSW)
Not a member yet
2881 research outputs found
Sort by
DAMPAK PENERAPAN DIGITAL MARKETING PADA PENGEMBANGAN BISNIS (STUDI KASUS PADA USAHA KULINER NYAMM AYAM DI SALATIGA)
Get PDFPerkembangan Teknologi Informasi yang pesat menyebabkan munculnya berbagai model digital marketing, yang diharapkan memiliki dampak signifikan bagi perkembangan sebuah usaha. Penelitian ini bertujuan untuk mengamati sejauh mana pengaruh penerapan model digital marketing terhadap perkembangan peningkatan sebuah usaha. Studi kasus dilakukan pada bisnis kuliner Nyamm Ayam di Salatiga, yaitu sebuah bisnis yang melayani penjualan masakan ayam dengan berbagai kreasi dan menu pilihan dengan cita rasa nusantara. Penerapan digital marketing dalam penelitian ini dimulai dari tahap penentuan tujuan dan target audiens, pemilihan saluran digital dan perencanaan konten untuk meningkatkan brand awareness, pengembangan web dan Search Engine Optimization, penggunaan media sosial serta analisis dan pengukuran kinerja. Dari studi kasus yang dilakukan dapat disimpulkan bahwa penerapan digital marketing memiliki dampak yang positif bagi peningkatan usaha, khususnya pada bisnis kuliner Nyamm Ayam di Salatiga
Thandoer Pari di KB TK Bethany School Untuk Mewujudkan Parents as A Partner
Get PDFParents are partners with schools in educating their students, collaborating to ensure the development and success of their children's education. It is undeniable that many parents entrust their children to the school to be educated, hoping that the school can provide quality education and support their children's development. Parents are not fully aware that education is a shared responsibility between the school and parents. Thandoer Pari, 'Bethany the Doer of Parential Involvement', implemented at Bethany School's Kindergarten aims to increase parental involvement in educating their children. Thandoer Pari has been implemented since 2017 until now. This research method is a descriptive qualitative approach. Through this activity, the number of parental involvement has changed significantly. Thandoer Pari became an activity to encourage students to learn and subsequently to participate in school activities to increase. Students are happy to go to school, happy in participating in the learning and playing process, and children's growth and development can also take place optimally.Orang tua adalah rekan kerja sekolah dalam mendidik para siswanya, berkolaborasi untuk memastikan perkembangan dan keberhasilan pendidikan anak-anak mereka. Tidak dipungkiri bahwa banyak orang tua yang menitipkan anaknya ke pihak sekolah untuk dididik, berharap agar sekolah dapat memberikan pendidikan yang berkualitas dan mendukung perkembangan anak. Para orang tua belum sepenuhnya sadar bahwa pendidikan adalah tanggung jawab bersama antara pihak sekolah dan orang tua. Thandoer Pari, ‘Bethany the Doer of Parential Involvement’, dilaksanakan di KB TK Bethany School bertujuan untuk meningkatkan keterlibatan orang tua dalam mendidik anak-anak mereka. Thandoer Pari dilaksanakan sejak tahun 2017 sampai saat ini. Metode penelitian ini adalah pendekatan kualitatif deskriptif. Melalui kegiatan ini, angka keterlibatan orang tua mengalami perubahan yang sangat signifikan. Thandoer Pari menjadi kegiatan untuk memberikan semangat para siswa dalam belajar dan selanjutnya dalam mengikuti kegiatan di sekolah menjadi meningkat. Para siswa senang berangkat sekolah, bahagia dalam mengikuti proses belajar dan bermain, dan tumbuh kembang anak juga dapat berlangsung secara maksimal
INFLUENCE OF PERCEPTION, PARTICIPATION AND IMPLEMENTATION CORPORATE SOCIAL RESPONSIBILITY PROGRAM OF PT. NUSA HALMAHERA MINERALS ON NORTH HALMAHERA FARMERS' INCOME
Get PDFThe agricultural industry is crucial for the national economy's growth, and the government is committed to advancing development policies. However, challenges persist, necessitating collaboration between the private sector, government, and other stakeholders. This study examines the impact of the Corporate Social Responsibility program on farmers' income in North Halmahera Regency. The study was carried out specifically in the districts of Kao Teluk, Malifut, Kao, Kao Barat, and Kao Utara, between December 2022 and March 2023. The data utilized in this study were gathered through interviews and a questionnaire administered to one hundred respondents, specifically farmers who had benefited from the Community Development and Empowerment of Corporate Social Responsibility program and were deliberately selected using a purposive sampling method. The research employed the Structural Equation Model approach for data analysis and processing, utilizing Microsoft Excel and the SmartPLS application version 4. According to the study's findings, farmer participation and perceptions significantly and positively impacted the implementation of the Corporate Social Responsibility program. Similarly, smallholder participation, perceptions, and the execution of the Corporate Social Responsibility program have a substantial and favorable impact on farmers' income. Enhanced farmer participation is directly proportional to improved farmer perception, thereby facilitating the successful execution of the CSR program and guaranteeing favorable outcomes, impacts, and agricultural sustainability-thereby augmenting farmers' incomes
BUSINESS DEVELOPMENT STRATEGY USING SWOT ANALYSIS METHOD IN OCTOPUS CRACKER PRODUCTION
Get PDFKaur Regency with its high octopus potential, produces a derivative product namely octopus crackers, by the IKM Putra Daerah with the product name kerupuk gurita maknyos (Kuritos). This research aims to formulate the appropriate strategies for the development of the kerupuk gurita maknyos (Kuritos) business in Linau Village, Maje District, Kaur Regency. The data analysis technique used is qualitative, employing an inductive thinking method, and data analysis utilizing SWOT analysis. The position of the Maknyos octopus cracker business (Kuritos) is in quadrant I (aggressive), thus the environmental factors influencing the development of Kuritos crackers in Linau Village are the factors that constitute strengths and opportunities for the business. The recommended strategic formulations include utilizing attractive product packaging and promoting a love movement for regional products to increase sales both offline and online, with support from SME training provided by the government to enhance market penetration. It also suggests utilizing bazaars and becoming event sponsors to enhance exposure to quality products, while expanding distribution through the use of existing business permits for market expansion beyond the region, maintaining sustainable and quality raw materials, fostering good relationships with suppliers through the utilization of communication infrastructure for supply chain optimization, and optimizing production processes with modern technology, while utilizing counseling facilities to improve production efficiency and quality
Efektivitas Layanan Bimbingan Kelompok Dengan Teknik Sosiodrama Dalam Meningkatkan Kemampuan Interaksi Sosial Anak: The Effectiveness Of Group Guidance Services With Sociodrama Techniques In Improving Children's Social Interaction Skills
No full textThe purpose of this study is to examine the effectiveness of group guidance using sociodrama techniques to improving social interaction skills of children aged 12-14 years at PPA Andreas IO-0803 Salatiga. This research is an experimental research. The type of the research is a pseudo-experiment with the Nonequivalent Control Group Design method. The subjects of this study are 10 children who have social interaction skills in the low category. The data collection technique using social interaction. The data analysis technique used in this study is Mann Whitney test. The results scale social interaction experienced a significant increase as aren’t of the treatment using sociodrama techniques in group guidance. The results of data analysis obtained the number of Asymp. Sig (2-tailed) 0.009 is greater than 0.05, hence Ha is accepted. In conclusion, social interaction can be improved through group guidance with sociodrama techniques in PPA children aged 12-14 years at PPA Andreas Salatiga.Tujuan dari penelitian ini adalah untuk menguji keefektifan layanan bimbingan kelompok dengan teknik sosiodrama dalam meningkatkan kemampuan interaksi sosial pada anak usia 12-14 tahun di PPA Andreas IO-0803 Salatiga. Penelitian ini merupakan penelitian eksperimen dengan jenis penelitian ini adalah eksperimen semu dengan metode desain Nonequivalent Control Group Design. Subyek dalam penelitian ini adalah 10 anak yang memiliki kemampuan interaksi sosial berkategori rendah berjumlah 6 orang dan kategori sangat rendah 4 orang yang terbagi dalam 5 orang kelompok eksperimen dan 5 orang kelompok kontrol. Teknik pengumpulan data dalam penelitian ini yaitu menggunakan skala interaksi sosial. Teknik analisis data yang digunakan pada penelitian ini dengan menggunakan uji Mann Whitney. Hasil yang diperoleh menunjukkan bahwa interaksi sosial mengalami peningkatan signifikan setelah pemberian teknik sosiodrama dalam bimbingan kelompok. Hasil analisis data diperoleh jumlah Asymp. Sig (2-tailed) 0.009 lebih besar dari 0,05, maka Ha diterima. Kesimpulan, interaksi sosial dapat ditingkatkan melalui bimbingan kelompok dengan teknik sosiodrama pada anak PPA Usia 12-14 tahun di PPA Andreas Salatiga.
Kata kunci: Sosdiodrama, Bimbingan Kelompok, Interaksi Sosia
The nexus between foreign direct investment and exports led-economic growth: Latest evidence from Pakistan using the autoregressive distributed lag (ARDL) approach
Get PDFEkonomi Pakistan telah mengalami serangkaian peristiwa yang tidak menguntungkan, seperti perang melawan teror, ketidakstabilan politik, dan pandemi COVID-19, yang menyebabkan perlambatan ekonomi. Penelitian ini bertujuan menyelidiki ketergantungan pertumbuhan ekonomi Pakistan pada modal asing (FDI) atau ekspor melalui pertumbuhan yang dimotori oleh FDI dan ekspor. Data time series tahunan PDB, FDI, Ekspor, dan Impor dikumpulkan melalui website Bank Dunia sejak tahun 1980 hingga 2022. Pendekatan auto-regressive distributed lag (ARDL) digunakan untuk menganalisis data yang telah dikumpulkan. Hasil temuan menunjukkan bahwa pertumbuhan ekonomi yang dimotori oleh FDI (FLG) tidak valid dalam jangka panjang namun valid pada jangka pendek. Selain itu, ekspor telah memberi pengaruh positif dan signifikan terhadap pertumbuhan ekonomi dalam jangka panjang maupun jangka pendek dan menjadi sumber utama pertumbuhan ekonomi di Pakistan.Pakistan's economy has experienced a series of unfortunate events, such as the war on terror, political instability, and the COVID-19 pandemic, leading to an economic slowdown. This study aims to investigate the dependence of Pakistan's economic growth on foreign capital (FDI) or exports through FDI- and export-driven growth hypothesis. Annual time series data on GDP, FDI, Exports, and Imports were collected through the World Bank website from 1980 to 2022. An auto-regressive distributed lag (ARDL) approach is used to analyze the data that has been collected. The findings show that economic growth driven by FDI (FLG) is not valid in the long term but valid in the short term. In addition, exports have positively and significantly influenced economic growth in the long and short term and become a major source of economic growth in Pakistan
KEBERADAAN WANITA DALAM MANAJEMEN PUNCAK DAN NILAI PERUSAHAAN: EFEK MEDIASI PENGUNGKAPAN ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG)
Get PDFThis study aims to examine the influence of the presence of women in top management on ESG disclosure and firm value, as well as the mediating role of ESG disclosure in the relationship between presence of women in top management and firm value. The research uses secondary data obtained from annual reports and sustainability reports of companies listed on the Indonesia Stock Exchange for the 2021–2023 period, along with ESG scores sourced from the ESGI dataset. The sample consists of 63 companies selected using purposive sampling. A quantitative method was applied with panel data analysis using Eviews 10. The esults indicate that the presence of women in top management has a negative effect on both ESG disclosure and firm value. In contrast, ESG disclosure has a positive effect on firm value. Moreover, ESG acts as a mediating variable that effectively mediates the relationship between the presence of women in top management and firm value
ESTIMATION OF TECHNICAL EFFICIENCY OF RED CHILI FARMING ON JAVA AND OUTSIDE JAVA, INDONESIA: A STOCHASTIC FRONTIER PRODUCTION APPROACH
Get PDFThe supply of red chili in various regions in Indonesia still relies on production from Java. Different uses of production factors are insufficient to overcome production gap between Java and other regions, so measuring other factors is required. This study aims to analyze the factors affecting red chili production, identify the technical efficiency level of red chili, and analyze factors affecting the technical efficiency of red chili in Java and outside Java. This study used data from the 2013 Agricultural Census (ST2013) and the 2014 Horticultural Crop Farming Household Survey from the Central Statistics Agency (BPS). The SFA (Stochastic Frontier Analysis) method was applied to estimate the technical efficiency levels and the factors influencing it. The results revealed that factors such as seeds, harvest area, N-fertilizer, K-fertilizer, manure, pesticides, and labor affect red chili production in Java. Outside Java, the influencing factors are seeds, harvest area, N-fertilizer, P-fertilizer, manure, pesticides, and labor. The technical efficiency of red chili in Java (0.640) is lower than outside Java (0.691), indicating outside Java more technically efficient than Java. The significant factors affecting the technical efficiency of red chili farming in Java include education, participation in farmer groups, participation in cooperatives, land type, growing season, subsidies, technology, certified seeds, and access to credit. Conversely, outside Java, only cooperative participation, land type, growing season, and technology have a significant impact. Assistance in using subsidized inputs and access to credit in Java and the development of cooperative institutions outside Java are policies that can be taken
The Impact of School Culture on Teacher Efficacy through Teacher Leadership as an Intervening Variable in Regents Secondary School Bali
Get PDFTeacher efficacy is a central aspect of education that reflects a teacher's belief in their ability to influence student learning outcomes. A conducive school culture, including commitment and collegial support, plays an important role in strengthening teachers' confidence in teaching effectively. Additionally, the role of teacher leadership in motivating and guiding is significant in improving teacher efficacy. This study aims to explore the effect of school culture on teacher efficacy through the mediation of teacher leadership. Using a saturated sample technique, this study involved 39 respondents from Regents Secondary School Bali. Data analysis using SEM (SmartPLS) showed a positive effect of school culture on teacher efficacy, but no significant effect of teacher leadership on teacher efficacy. The study also found that there was no direct effect of school culture on teacher efficacy, nor through teacher leadership. These findings emphasize the importance of a deeper understanding of the dynamics of school culture and the role of teacher leadership in strengthening teacher efficacy to sustainably improve education quality
PENGARUH TEKNOLOGI KEUANGAN, LITERASI KEUANGAN DAN MENTAL AKUNTANSI TERHADAP KEPUTUSAN INVESTASI (STUDI KASUS MAHASISWA AKUNTANSI FEB UKSW)
Get PDFPenelitian ini bertujuan untuk menganalisis pengaruh teknologi keuangan, literasi keuangan, dan mental akuntansi terhadap keputusan investasi mahasiswa Program Studi Akuntansi Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana (FEB UKSW). Latar belakang penelitian ini didorong oleh maraknya tren investasi di kalangan mahasiswa yang semakin dipermudah dengan perkembangan teknologi keuangan, tingkat literasi keuangan yang bervariasi, serta perilaku mental akuntansi dalam mengelola keuangan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey melalui kuesioner yang disebarkan kepada mahasiswa Akuntansi FEB UKSW angkatan 2021-2024 yang memiliki pengalaman berinvestasi. Pengambilan sampel menggunakan teknik purposive sampling sebanyak 88 mahasiswa akuntansi Universitas Kristen Satya Wacana untuk mengisi kuesioner. Pengolahan data dalam penelitian ini menggunakan SPSS 25 dengan menguji regresi linier berganda. Hasil uji t disimpulkan hipotesis variabel literasi keuangan dan mental akuntansi terhadap keputusan investasi diterima, sedangkan hipotesis teknologi keuangan terhadap keputusan investasi ditolak