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Effective Work Cultures: The Alignment Between Marketing/Communications and HR Efforts
Full text linkThe complex nature of organizational culture and structures often rely on departmental cooperation and teamwork. The current paper focuses on two dominant organizational functions: HR and marketing/communication. It is common for HR to oversee the internal functions of an organization related to onboarding, training and exiting practices. In comparison, marketing/communication functions present the outward or external facing communication related to organizational mission, purpose and strategy. Both functions need to work seamlessly to support employees and customers alike, while expanding strategic and marketplace reach. Implications for enhancing a collaborative work culture are discussed.
 
Research on the Influences of Customer Perceived Value on Customer Loyalty ─ A Case Study of Xiaomi Company
Full text linkWith the improvement of living standards, cellphones have been replaced more frequently. Manufacturers of smart products must maintain a high level of customer satisfaction and loyalty to achieve sales targets. The important marketing goal of modern companies is constantly improving customer satisfaction and loyalty to expand the number of loyal customers. This paper proposes the components of customer perceived value based on the analysis of the relevant literatures on customer perception theory, which are functional value, emotional value, social value, price value, relationship commitment value, and access convenience. Taking Xiaomi as a case, this paper puts forward a marketing strategy to improve customer loyalty from the perspective of customer perceived value. Through this study, social value, emotional value, price value, and relationship commitment value have a significant positive effect on attitude loyalty and behavioral loyalty; functional value does not have a significant positive effect on the attitude loyalty and behavioral loyalty of general consumers; access convenience only has a significant positive effect on behavioral loyalty but has no significant positive effect on attitude loyalty. To enhance customer loyalty, social value, emotional value, price value, and relationship commitment value should be strengthened. However, if customers are expected to not only have their attitude loyalty, but also actually take actions to generate behavioral loyalty, in addition to strengthening social value, emotional value, price value, and relationship commitment value, companies should also focus on improving access convenience
Mathematical Modeling of Host - Pest Interactions in Stage-Structured Populations: A Case of False Codling Moth [Thaumatotibia leucotreta]
Full text linkFalse codling moth (FCM) (Thaumatotibia lucotreta) is a significant pest due to its potential economic impact on many susceptible fruits in most temperate regions of the world. Efforts to control the codling moth in the past mostly relied on the use of broad spectrum insecticide sprays, which has resulted in the development of insecticide resistance, and the disruption of the control of secondary pests. Understanding the dynamic of this pest is of great in importance in order to effectively employ the most effective control strategies. In this study, a mathematical model of host-false codling moth interactions is developed and qualitatively analysed using stability theory of system of differential equations. The basic offspring number with respect to FCM free equilibrium is obtain using next generation matrix. The condition for local and global asymptotic stability of FCM free and coexistence equilibria are established. The model is analysed numerically and graphically represented to justify the analytical results
The Effect Of Village Fund Management Accountability In Aceh Singkil District, Indonesia
Full text linkThis study is conducted to address the effect of village fund management accountability in Aceh Singkil District of Indonesia. Using the factors of government internal supervisory, village apparatus competency and public participation, this study tried to test either partially or simultaneously on the management accountability of village funds. By selecting the population of all villages in Aceh Singkil District, which total of 116 villages in 11 districts, these research using purposive sampling method to curve the population. However, the sampling technique used stratified random sampling, totaling 46 villages including the village head, village secretary, treasurer, head of affairs and community leaders in each village. Utilizing the primary data of questionnaires from respondents, the research data was collected by using documentation techniques. The result of Multiple Linear Regression Analysis proved that the government internal supervisory and village apparatus competency influenced the management accountability of village funds in Aceh Singkil District. Alongside, public participation has no effect on the management accountability of village funds in Aceh Singkil District
Super Unification of Physics and Mathematics
Full text linkThis short letter proposes to convert physics and mathematics not to classical mathematical physics but to a far more radically different entity. We call this new logical product "wild topology" which is also known as a general kind of topology ramifying into a Cantor set. Thus the work goes far more beyond our older P-Adicunification of physics and mathematics.
In the course of this process, we enhance both understanding as well as computation of not only classical physics but more importantly also quantum physics and cosmology. In particular, we free quantum mechanics from several of the paradoxes and counter intuitive features which has historically plagued it since its very inception
The Effect of Hedonic Shopping Value on The Impulse Buying of Fashion Products of Generation Z
Full text linkImpulse buying has been an interesting discussion for more than half a century in various domains of study by business persons and researchers. The massive impulse buying done by consumers and higher profits gained by businesspersons are some of the reasons why impulse buying research needs to be done. Generation Z is one of the consumer groups that is believed to have the potential to do impulse buying. The high number of the population, the strong influence on family purchasing decisions, the fond of shopping, and the power of purchasing are the compelling reasons to further examine the impulse buying of generation Z. Internal factors,hedonic shopping value, can be the causes of impulse buying done by generation Z. This research aimed at determining the effect of hedonic shopping value on the impulse buying of fashion products of generation Z. The research method used in this research was causal research. The data was presented and analyzed using quantitative method. The data was collected by distributing questionnaires to 300 persons of generation Z that has been selected with purposive sampling method. The results of the research based on calculations using SEM AMOS 24 showed that hedonic shopping values had a positive and significant effect on the impulse buying of fashion products of generation Z
Studies On the Recurrence Properties of Generalized Pentanacci Sequence
Full text linkIn this paper, we investigate the recurrence properties of the generalized Pentanacci sequence and present how the generalized Pentanacci sequence at negative indices can be expressed by the sequence itself at positive indices
On the vanishing of the cohomology of stable C*-algebras
Full text linkWe concerned with the vanishing of the dihedral and reflexive cohomology groups of stable C*-algebra. Wodzicki has proved that, the cyclic cohomology of stable C*-algebra is vanished. We extend this fact to prove that the reflexive and dihedral cohomology of this class are also vanish
Density Matrix Method Begins To Occupy Leading Position In Quantum Physics
Full text linkThis article focuses on how quantum mechanics has been discovered and developed over the past century, and how its development has been hindered by many false theories. Some of these theories have come to light because a new tool has not yet been born that would ensure the existence of new theories. Other false quantum theories appeared due to the authors ignorance of the basics of quantum mechanics and are still taught to students.
This work opens up new paths of quantum physics that start with the Lindblad equation for the statistical operator and the equation for the density matrix. The last equation is equivalent to the equation for the statistical operator
Relative Price Differentials in Various Market Structures for Healthcare
Full text linkRecent proposed changes in federal healthcare laws by leading U.S. political parties will lead to higher prices for consumers and heftier profits for retailers especially in monopolistic markets. This is due to the way that the surcharges are proposed to be levied which is as a percentage of the base price of the healthcare service. This paper explains how prices are formed by a profit maximizing firm under the assumption of a production function that is homogeneous of degree one. This paper also demonstrates the relationship between markups and the price elasticity of demand. An analysis of how the newly proposed healthcare rules would impact relative prices in markets of varying levels of competition is then performed