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Efficient supply chain management and digital marketing for Daraz Bangladesh
No full textThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.Includes bibliographical references (page 26).Cataloged from PDF version of internship report.In this age of internet and digitalized systems, human lives relying mostly on the internet. Almost every service solutions are present on online now. E-commerce sector started to grow in Bangladesh since 2012, rapidly it became very popular among the people of Bangladesh. Most of the sites follow the E-bay model, where these websites work as a bridge between the buyers and customers and sellers.
These are actually online marketplaces where there are different online shops, e-stores. People usually browse these websites just like an actual marketplace to choose their desired product and buy from them. E-commerce sites work in exchange of the commission model on each and every successful delivery of product. They become a service provider on behalf of every seller no matter the provider has physical shop or not. People from all over Bangladesh who have access to internet can enjoy this facility of online shopping and do payment via cash on delivery or other methods of online payments. One just has to do is place an order on the websites, the delivery service man would bring the product to their home/office’s door step. Now the delivery system is being faster than before and customer complaint has decreased in good numbers. E-commerce company also provide the sellers with the facility of free advertisement of their products through social media, newsletter and Google search engine optimization (SEO). Daraz have acquired a huge amount of seller as well. As the buyer can find almost anything on these places, these have a large customer base.
Here In this report I have tried to mention and state the overall e-commerce business model of Daraz Bangladesh and the impact of efficient supply chain and digital marketing of the company.Amitava ChakrabortyB. Business Administratio
Impact of copywriting in marketing communication
No full textThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.Includes bibliographical references (page 30).Cataloged from PDF version of internship report.The following internship report is a reflection of my work at Adon Communication Limited and
my understanding of the Advertising industry and how it functions. My internship had started on
the 1st of January 2018 and ended on 31 March 2018. During these three months, I was rather
treated as a full-time employee at my workplace and gathered experience that helped to
understand work process of an advertising agency.
The report initially contains a brief introduction of Adon and some of the services it provides.
Afterwards, what are my learning and contribution in these three months internship period is
described here. In this technologically advanced era, brand promotional strategies and
advertising techniques have changed radically because of digital platform. To cope with the
changes with consumers view and perceive things copywriting plays vital role. The report has
been integrated with a lot of information that shows the significance of copywriting in
advertising industry.
The most important step lies in deciding what an advertisement should say and to whom it
should say it. All it needs to position the brand picture in consumers mind through the
communication process. As a copywriter I tried to focus on this specific area.Imrul Kayes SabbirB. Business Administratio
Marketing strategy of Lamudi Bangladesh
No full textThis internship report is submitted in a partial fulfillment of the requirements for the degree of Masters of Business Administration, 2018.Catalogued from PDF version of internship report.Includes bibliographical references (page 54).As a service organization a real estate performance is to achieve its ultimate goal-customer value
and satisfaction. This largely depends on their proper utilization of money, hiring the right
people who can handle the money, achieve customer loyalty, secured investment policy.
As part of my MBA program, I am currently working as an Intern in a renowned real estate
company named “LAMUDI Bangladesh”. Marketing strategy is an integral part of
management, which discusses the 4 P, STP and related all of them. LAMUDI is one of the
pinnacle private companies of Bangladesh. The culture, environment, rules & regulation policy
is developed rather than other companies.
Apparently Marketing strategy is also structured & following updating with world’s Marketing
Strategy practice. To fit with the organization & introduced with the real life Marketing Strategy
practice with the literature Marketing Strategy practice actually internship program adapted.
Here, in this internship report, I just try to give an idea what is the Marketing Strategies of
Lamudi BD is and how Lamudi BD implement these to generate their overall profit.Nilu SahaM. Business Administratio
