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Brand activation: the process of door- to- door activity of Nestlé Bangladesh Limited (MAGGI Shad e Magic Masala)
No full textThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.Cataloged from PDF version of internship report.Includes bibliographical references (page 42).Nestlé is not just a company name but it is also a name which has reached many hearts by the emotion it carries. It is a trusted brand which is serving quality products for 150 years with the mission “Good Food, Good Life”. This reputation of Nestlé and its various brands did not build up in a day. It is recognized as the leader in Nutrition, Health and Wellness. The Secret Behind its Consistent success is that the company never compromised with its product quality.
Nestlé Bangladesh started its journey in 1994 and in 1998 it became a fully owned subsidiary of Nestlé S. A. This report describes the history of Nestlé and its journey. This company went through many mergers and acquisitions and by that it established such a global reputation gradually. The employees at Nestlé Bangladesh take pride for their mentionable history. Nestlé Bangladesh has some success factors which they never compromise. For this reason, they have been in peoples’ hearts throughout these years.
This report has been presentable based on reflections assembled about the company and its door- to- door activity to activate the sale of the product, specifically for MAGGI Shad e Magic. The internship involved a huge myriad of different functions and roles to play, but the focus of this report is on the door- to- door activity of MAGGI Shad e Magic. Nestlé believes that the ultimate consumers’ opinion, preferences and word of mouth is immensely valuable towards building a strong brand image. The report gives an overview into Nestlé, its product range, Nestlé Bangladesh Limited, internship experience, door- to- door activity of Nestlé Bangladesh limited, brand activation of MAGGI Shad e Magic, competitor analysis of this particular product and problem to solution analysis.
The project, “Brand Activation: The Process of Door- to- Door Activity of Nestlé Bangladesh Limited (MAGGI Shad e Magic Masala)” was undertaken to have a better understanding of door- to- door activity process, reasons, competitor analysis of the product, customer profiling, pricing method, promotional activities and analysis of the observed problem and their suggested solutions. The main aim for designing the report in such a way is to find out the possible problems that can be faced while direct selling programs or door- to- door selling.Nishat TasnimB. Business Administratio
Sustainable procurement through bidding process and effective negotiation
No full textThis dissertation is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2018.Cataloged from PDF version of dissertation.Includes bibliographical references (page 45).Sustainable procurement practices integrate requirements, specifications and criteria that are
compatible and in favor of the protection of the environment, of social progress and in support of
economic development, namely by seeking resource efficiency, improving the quality of
products and services and ultimately optimizing costs.
Vital step in the development of sustainable procurement policies and plans is the establishment
of a cross departmental working group. This group will contribute to the developing and
implementing the sustainable procurement policy and action plan. The size of the group will
depend on human resource, structure, expert and resource available in the organization. The
group should include mix departmental expert who will ensure the plans for procuring the
product. If a large number of activities and analysis done by the mix departmental experts then
only the plan, strategy and implementation will be effective. Procurement expert, facility
managers, environment expert, legal expert, financial expert, IT expert, auditors, product
specification expert and other commercial officer will be included in the group.
Bidding document is required to be submitted to invite bid from the supplier. Bidding document
is the most important element for ensuring sustainable procurement as well as negotiation is a
very important part in procurement process. By this way buyer can reduce their overall
procurement cost.
Most of the organization of first world countries already ensured sustainable issues in bidding
document and effective negotiation but in our country, we cannot ensure sustainable issues. PPR
allows STD and negotiation. Moreover, most of the organizations have their own procurement
guidelines and their guidelines allow preparing bidding document and making negotiation. Why
we cannot ensure sustainable issues will be investigated in this study.
Mixed methods are deemed appropriate for the study. Both primary and secondary data have
been collected. Primary data have been collected from some government and non-government
organizations through questionnaire and secondary data have been collected through review of
website, books and case study. Since high level officials remain busy and they may not want to
disclose company’s information and operational level are not aware about the company’s
policies, mid-level officials have been chosen as respondents. A research questionnaire has been
prepared and sent to the officials of selected organization to get the information.
Most of the companies do not know about sustainable issues; therefore, expert on this area
should be hired or training secession may be arranged by hiring expert. As sustainable issues are
not included in the purchase policy therefore, sustainability criteria should be embedded in the
procurement policy for all organizations in Bangladesh. At the time inviting quotation/tender,
sustainability criteria should be included. Government should formulate rules and regulations
regarding sustainable issues that should be obeyed by all organizations in Bangladesh.
Finally, there is still huge scope to work on sustainable procurement. Most of the government
and non-government organizations in Bangladesh are not aware about sustainable procurement
where most of the first world countries have implemented the issues to create a better world.
More analysis is required to implement the issues in Bangladesh and how organization will be
benefited by sustainable procurement.Nilon TalukdarM. Procurement and Supply Managemen
BRAC Bank Limited: a brief work process of the employee banking department
No full textThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.Cataloged from PDF version of internship report.Includes bibliographical references (page 40).This report entails a brief understanding of the Employee Banking (EB) department of BRAC Bank Ltd (BBL) from an intern’s work experience. It consists of the core functions of the Employee Banking department and also highlights the functions of other departments who work closely with the Employee Banking (EB) department.
BRAC Bank Limited (BBL) is one the largest private commercial banks in Bangladesh. The vision, mission, objectives, achievements and basically the company overview are featured in this report. One of the integral performers of BBL in the market is its Retail Banking division. Retail Banking, also known as Consumer Banking is targeted towards individual clients through the local branches where the clients are offered multiple services and banking products i.e. accounts, loans, cards, mortgages, different deposit schemes etc. The Retail Banking division has several departments under its wing with Employee Banking (EB) being one of its major players. The Employee Banking (EB) department is very different in comparison to other sections of Retail Banking because instead of targeting single clients it attempts to target a wide array of employees working in an organization and cater to their needs. The basic function of EB is to open salary accounts for employees and disburse them as per the instruction of their employers. It also offers other banking products (loans, credit cards etc.) to the employees at discounted rates. Since the clients are targeted on a larger scale, the procedures involved are a little more complicated to have the clients on-board. The term “On-boarding” refers to the process through which a company signs an agreement to channel their payrolls through the salary accounts of BBL. The report mentions how the EB department has to work simultaneously with several other departments both within and outside of its division. The report also includes the different products & services that the EB department has to offer and how they are processed and communicated. The last part of this report highlights a few room for improvements of the Employee Banking department which would be beneficial for both the Retail Banking department and eventually BRAC Bank Limited (BBL) as a whole.Farhan KhanB. Business Administratio
A case study of lung cancer patients in term of various risk factors in context of Bangladesh
No full textThis thesis is submitted in partial fulfilment of the requirements for the degree of Bachelor of Science in Microbiology, 2018.Catalogued from PDF version of thesis report.Includes bibliographical references (page 62-65)Lung cancer is the most common cancer among men and women of Bangladesh. People who smoke for more than 10 years, expose to dusty environment, affect by infectious disease like tuberculosis, pneumonia and chronic obstructive pulmonary disease (COPD) are mostly affected by lung cancer. In Bangladesh lung cancer is an important health problem between the age of 50 and 70 with vital signs and symptoms. The present study aim is to provide awareness on the environmental risk factors related to smoking habit which causes lung cancer in Bangladesh. This study was carried out in the Department of Oncology at Ahsania Mission Cancer Hospital, Dhaka. This was a retrospective observational study.
This study was carried out during the period from November 2017 to May 2018 for 7 months of enrollment with a follow up of 3 months up to August 2018 which makes total study period of 10 months. Patients’ data were collected from the indoor and outdoor medical records of the AMCH hospital. A representative sample of 300 Bangladeshi cancer Patients aged over 30 was asked about their perception and the level of concern about various environmental lifestyle and genetic risk factor in relation to cancer prevention, as a part of a successful survey.
The patients suffering from adenocarcinoma (42%) is large in number and squamous cell carcinoma (30%) whereas small-cell carcinoma (15%) and carcinoid tumor (3%). Among 28 risk factors, the attributable fraction of lung cancer causing by tobacco smoking (67.3%) and environmental exposure were considered major risk factors. Some infectious diseases like Tuberculosis (39%) and Asthma (18%) were also considered as important risk factors. Patients more than 50 years of age were more likely to have lung cancer. For most risk factors, attributable fraction responses were higher in men (63%) than in women (37%). On the other hand, the attributable fractions of cancer by occupational exposure were considered low compared with other risk factors.
Our result suggests that awareness of the attributable fraction of lung cancer causes in the Bangladeshi cancer patients tends to be dominated by cancer causing infection, men and women hygiene tobacco smoking, chewing tobacco, occupational exposure and life style. In Bangladesh, it appears that most people are aware of the major risk factors of lung cancer. Hence there is need to promote awareness of lung cancer symptoms and develop and evaluate rapid assessment clinics for patients with suspected lung cancers.Musharrat ShabnamB. Microbiolog
Determination of prevalence and antibiotic susceptibility pattern of the bacterial isolates collected from different parts of restaurant refrigerators of Mohakhali, Dhaka, Bangladesh
No full textThis thesis is submitted in partial fulfilment of the requirements for the degree of Bachelor of Science in Microbiology, 2018.Catalogued from PDF version of thesis report.Includes bibliographical references (page 55-57)Refrigeration is an essential food storage technique and an important link in wide chain of cross contamination which leads to the outbreak of many food borne disease. In this study samples were obtained from various parts (drawer, handle, egg tray, surface) of two restaurant’s refrigerators of Mohakhali, Dhaka, Bangladesh. A total of 41 isolates were collected from 8 different parts and identified through conventional biochemical tests according to Bergey’s Manual of Systematic Bacteriology. Antibiotic susceptibility pattern was determined by using Kirby-Bauer disc diffusion method for all the 41 isolates against nine commercial antibiotic discs [Ampicillin (10 μg), Ciprofloxacin (5 μg), Chloramphenicol (30 μg), Gentamycin (10 μg), Azithromycin (15μg), Penicillin-G (10 μg), Nalidixic acid (30 μg), Streptomycin (10μg), Tetracycline (30 μg)]. In result, Staphylococcus spp. showed the highest prevalence 11 (26.82%), followed by Salmonella spp. 7 (17.07%), Klebsiella spp. 7 (17.07%), Vibrio spp. 6 (14.63%), Bacillus spp. 4 (9.75%), Pseudomonas spp. 4 (9.75%) and E.coli 2 (4.87%) respectively. Among the 41 isolates, 43.90% were found resistant to more than two antibiotics and highest percentage of resistance was observed against ampicillin (73.17%). On the other hand only 2.43% isolates showed resistance against ciprofloxacin and gentamycin. Temperature tolerance of the organisms also determined by growing the isolates in different temperature like 45°C, 50°C and 55°C. Growth was observed for all organisms at 45°C but in 50°C, 29.26% isolates showed viable growth. In 55º C no growth was observed. These results indicate that the pathogenic bacteria can survive in refrigerator surfaces and can cause cross contamination. It is needed to maintain appropriate food storage and refrigerator management, and proper hand hygiene is recommended.Rokeya SultanaB. Microbiolog
Home loan in the retail banking of BRAC Bank Limited
No full textThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.Cataloged from PDF version of internship report.Includes bibliographical references (page 20).Banks play a very important role for the economic condition of any nation and BRAC Bank Limited is no different. Being one of the leading private commercial Banks, BRAC Bank has contributed into all the sectors of Banking industries. Since Home Loan of BRAC Bank is one of most successful products of the banks, so I decided to work on this for my internship report. In a report published at Dhaka tribune, authored by the Directors of BIBM, it is found that the rate of Home loan disbursement never faced a decreasing trend in over past 10 years and it is increasing at an increasing rate. As private commercial banks are dominating this sector of Home Loan. In the report the procedure and required documents is mentioned in detail. Few terms of the security documents are very uncommon and for that reason those documents’ have been explained with their importance as well in the report. This report is divided in to different parts to fulfil the requirements of the internship report format. First part has the organizations’ overview in brief and the second part of the report has the details of the Home Loan and my other tasks as intern at BRAC Bank head office in the Department of Asset Operations along with a literature review based on Home Loan. While working as intern I found few things could be improved for smooth operation, so I have added few recommendations in the end of the report.Md. Nahid Mahfuz Khan SuchakB. Business Administratio
Developing E-marketing by using a better email delivery platform. -Elastic Email
No full textThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.Cataloged from PDF version of internship report.Includes bibliographical references (page 34-35).It is no surprise how the definitive guide to mastering the art and science of email marketing is
increasing vividly. With time, email is also evolving and contemporizing rapidly. Altering the
old concept with more prominent and extraordinary ideas, which leads to the significance of
elastic email. Elastic Emails make the marketing channels more effective for both the brand
and consumer. It helps to communicate directly with the brand to consumer. Many with the
brand to the consumers along with the information how many of them actually received the
mail and what number of emails bounced back. Customers loyalty, repeat purchases and
referrals can be achieved by few factors like reading email on the smart phone, get on the point
quickly and encouraging readers to interact with the email information which include links that
take recipients to informative pages on website. This digital strategy complements the font size
of the text, headlines, the length of the content, so the reader do not need to scroll down the
second page and videos with portrait dimensions that fit on the screen makes it more user
friendly. A free shipping for limited fine or splendid deals can be offered the customers which
will make them to leave reviews about items purchased recently and helps to promote items
related to recent purchases. Emails can be automatically generated by the computer software,
which makes it easier to send mails to the recipients. Offering podcasts technique is an
outstanding idea, it provides helpful information and as a soft seller. Successful E-mail
marketing has some essential steps to follow, like, the offer that is appealing subject line that
will get the recipients to open the email, stay on message along with headline and email body
send campaign when the prospects will most likely to read it, and easily forward able to others.
Email marketing is one of the most budget friendly and fastest growing communication
channel.
As we go inside the report, we will find when Bytominer started their journey and how they
are growing fast by minimizing difficulties. Since our main goal was to generate and find out
possible clients and analyze it how do it in better, quicker and faster way. During my internship
period after analyzing I found out Elastic Email is a very possible and beneficial for Bytominer.
After a proper analysis, we will try to reach out a conclusion followed by recommendation.Sunvy MahmudB. Business Administratio
Customer relationship officer’s engagement in learning & development department of BRAC Bank Limited
No full textThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.Cataloged from PDF version of internship report.Includes bibliographical references (page 46).This Internship Report is prepared as a requirement of Bachelor of Business Administration (BBA) program on Department of Business Studies, BRAC University. After completing internship session of three months in Learning and Development department at HR division of BRAC Bank Limited (Head-office), I have prepared this report with my practical experience, findings and knowledge I have gained during the internship period. This report is based on “Customer Relationship Officer’s Engagement in Learning and Development department of BRAC Bank.
HR division of BRAC Bank works to make the employee engagement better. Learning and Development department of BBL has been working on Training Programs, evaluation process and development techniques to enhance the performances of the employees. Customer Relationship Officer / CRO’s play a major role in SME banking sector of BRAC Bank. Therefore, they are provided with various kinds of trainings, examinations to facilitate their engagement with the organization.
SME Financing of BRAC Bank limited has achieved international recognition. It has been awarded as ‘Best Bank for SME” in a magazine of Hong Kong. It is one of the fastest growing banks in Bangladesh. So BBL works hard on the development of their employee’s performance, thus the bank spends a huge amount of money on their Training and development Programs to ensure effective input from their employees into the organization. Customer Relationship Officers play the major role to reach out to the clients of SME banking. So it is a great responsibility to the Learning and Development department of BBL to ensure the engagement of CRO’s with the organizations policy and make polish them in a certain way so that they can contribute to the growth of SME financing. As an intern I have worked with the CRO’s and gathered knowledge about their preference , performances and engagement with the Learning and Development department of BRAC Bank. Therefore, at the end of the report I have come up with my analysis, findings and tried my best to come up with some useful suggestions and recommendations which I hope would be helpful for the HR division to facilitate CRO’s engagement with the organization.Fabiha Binte NayeemB. Business Administratio
Depiction of gender in ELT textbooks: gender stereotyping in language and its effect on secondary level students
No full textThis thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in English, 2018.Cataloged from PDF version of thesis.Includes bibliographical references (pages 53-58).The paper discussed gender stereotyping in ELT textbooks which can be constituted as one of the most significant issues for gender and language research. Through the study conducted for this paper, the portrayal of gender in secondary English texts, how it effects student’s perception of gender and the critical literacy practices required to provide an unbiased educational environment have been researched. The present study investigated gender representation through reading texts in English Language textbook series with the help of survey questionnaires prepared for both students and teachers. The survey showed that both students and teachers are aware of the gender discrepancies yet there have been no feasible changes in the curriculum to modify the gender stereotyping in ELT textbooks. Therefore, this study suggested that incorporating a critical literacy and feminist pedagogy into the classes could be a way to aid students in perceiving their gender perceptions. In other words, this study could be used in the future to highlight and balance the gender disparity to bring in the much needed change in the current educational curriculums in ELT by creating awareness among the educatorsAnika Tasnim HossainB.A. in Englis