Jurnal Online Universitas Pekalongan
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Strategic Challenges: Integrating Marketing Management and Public Policy in Investments in Indonesia Leading up to the 2024 Presidential Election
Get PDFThe 2024 Presidential Election in Indonesia is expected to significantly influence the country\u27s investment climate, creating a complex interplay between marketing management strategies and public policy. This study aims to explore the strategic challenges involved in integrating marketing management with public policy, particularly in the context of investment decisions leading up to the election. By utilizing NVivo for qualitative data analysis, this research examines key factors such as governmental policy shifts, investor perceptions, and marketing strategies employed by businesses to adapt to the evolving political landscape. Data was collected from interviews with policymakers, marketing experts, and investors, along with analysis of official documents and media reports. The findings reveal that the integration of marketing management and public policy faces significant obstacles, including regulatory uncertainty and the politicization of investment strategies. These challenges not only affect corporate decision-making but also influence broader economic trends. The study concludes by offering insights into how businesses and policymakers can better align their strategies to foster a more stable investment environment, particularly during periods of political transition. The research contributes to the growing body of literature on the intersection of marketing, policy, and investment in emerging markets
PENGARUH PERPUTARAN MODAL KERJA DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS [Studi Pada Perusahaan Food and Beverages yang Terdaftar di BEI Periode 2020-2022]
Get PDFAnalyzing the effect of Working Capital Turnover and Sales Growth on Profitability in Food and Beverages companies operating in the food and beverages sector and listed on the Indonesia Stock Exchange (BEI) for the 2020-2022 period is the aim of this research. Working Capital Turnover and Sales Growth are independent variables in this reserch while Profitability is used as the dependent variable. To process the data collected from quantitative research using the panel data regression analisis method, the author used the Eviews 9 application. Secondary data originating from financial reports published in full by the campany and which have been audited were taken by the author using a purposive sampling method via the official BEI website and the official website of the campany the author chose to be the sample. Data collected by the author resulted in a sample of 21 companies over a 3 year period, so that the sample data obtaines was 63 sample data. The test results by the author show that the Working Capital Turnover variable partially has on effect on Profitability, while Sales Growth partially has an effect on Profitability.Analyzing the effect of Working Capital Turnover and Sales Growth on Profitability in Food and Beverages companies operating in the food and beverages sector and listed on the Indonesia Stock Exchange (BEI) for the 2020-2022 period is the aim of this research. Working Capital Turnover and Sales Growth are independent variables in this reserch while Profitability is used as the dependent variable. To process the data collected from quantitative research using the panel data regression analisis method, the author used the Eviews 9 application. Secondary data originating from financial reports published in full by the campany and which have been audited were taken by the author using a purposive sampling method via the official BEI website and the official website of the campany the author chose to be the sample. Data collected by the author resulted in a sample of 21 companies over a 3 year period, so that the sample data obtaines was 63 sample data. The test results by the author show that the Working Capital Turnover variable partially has on effect on Profitability, while Sales Growth partially has an effect on Profitability
Pemberdayaan Kader Untuk Meningkatkan kepatuhan Konsumsi Tablet Besi Pada Ibu Hamil
Get PDFAngka kejadian anemia di Indonesia cukup tinggi yaitu 37,1%. Salah satu program untuk penanggulangan anemia pada ibu hamil oleh pemerintah adalah memberikan 90 tablet Fe kepada ibu hamil selama siklus kehamilannya, namun pada pelaksanaaan program pemberian tablet Fe ditemukan berbagai kendala salah satunya kepatuhan ibu hamil yang masih rendah dalam mengkonsumsi tablet Fe. Tujuan kegiatan sebagai upaya Pemberdayaan Kader untuk meningkatkan kepatuhan Konsumsi Tablet Besi Pada Ibu Hamil.Lokasi dan tempat pelaksanaan di Klinik Prasati Sukoharjo, pada bulan November 2023 – Juni 2024. Pengabdian pada masyarakat ini adalah pemberdayaan kader dalam meningkatkan perilaku ibu hamil dalam kepatuhan konsumsi Tablet Besi pencegahan anemia. Hasil kegiatan dengan 20 ibu hamil didapatkan membawa perubahan kepatuhan ibu hamil dalam mengkonsumsi table zat Fe sebagai salah satu tentang upaya pencegahan anemia saat hamil sehingga terhindar dari komplikasi anemia yang lebih berat. Respon baik ibu hamil terhadap pendampingan ibu hamil mendapat respon baik 50 %. Hasil pendampingan dan pemantuan kader pada ibu hamil yaitu patuh sebanyak 90%. Dapat disimpulkan bahwa ada peningkatan kepatuhan minum tablet Fe setelah dilakukan pendampingan dan pemantauan kader.Kata Kunci: Anemia Kehamilan, kader, tablet Fe, Kepatuha
Death and Divorce (Divorce by Death) from Legal, Religious, Ethical, and Social Perspectives: A Multidisciplinary Analysis for Public Education
No full textDeath as a cause for the dissolution of marriage has been recognised in Indonesian family law, religious traditions, and customary practices, but its legal implications are often controversial especially in childless marriages because the lack of clarity regarding post-death authority often triggers disputes over funeral arrangements, burial locations, and inheritance. This study uses qualitative normative legal research with a comparative-integrative design. The corpus includes legislation (UUP No. 1/1974, KHI, Civil Code) and court decisions, religious texts and contemporary interpretations (Islamic–Christian), journal articles from 2021–2025 on the themes of grief/funeral rites/family relations, BPS data, and media documents. The analysis was conducted through doctrinal legal analysis, hermeneutics, content analysis and reflective thematic analysis, synthesised with a convergent-integrative model. The findings confirm a declarative–operational gap: the law states that death ends a marriage, but does not regulate in detail the authority to manage the body, determine the location, and conduct rites; this void is filled by customary/kinship claims that often marginalise spouses, especially widows in a patriarchal context. Theologically, there is consistency in respect for spouses, but cultural practices are not always in line with this. The consequences are damage to dignity, prolonged grief, and weakened community cohesion. This paper contributes an integrative framework of law, religion, ethics and society, an operational glossary, and a draft Post-Death Authority Determination Form (POP-K). Recommendations include implementing regulations that establish a hierarchy of authority with spouses as the primary holders (unless there is an authentic will), inter-agency SOPs, multi-level community mediation, and protection clauses for childless marriages. These findings reinforce the agenda of public literacy and dispute prevention.Konsep perceraian karena kematian (pembubaran perkawinan akibat kematian) telah lama diakui dalam hukum keluarga Indonesia, tradisi agama, dan praktik adat. Namun, implikasi hukum, etika, dan sosial dari perceraian karena kematian tetap kontroversial, terutama dalam kasus di mana pasangan tidak memiliki anak. Seringkali timbul perselisihan antara pasangan yang selamat dan keluarga dari yang meninggal, yang menyebabkan konflik terkait upacara pemakaman, hak pemakaman, dan warisan. Studi ini menganalisis perceraian akibat kematian melalui empat perspektif: hukum, agama, etika, dan sosial, sambil menekankan implikasinya bagi keadilan sosial dan harmoni komunitas. Dengan pendekatan multidisiplin, makalah ini bertujuan untuk memberikan pemahaman komprehensif tentang masalah ini dan merumuskan rekomendasi praktis bagi pembuat kebijakan dan masyarakat. Studi ini berargumen bahwa ketidakhadiran perlindungan hukum yang eksplisit bagi pasangan yang selamat, terutama dalam pernikahan tanpa anak, menciptakan celah yang sering diisi oleh klaim budaya atau keluarga, yang dapat meng marginalisasi pasangan yang berduka
Legal remedies and damages in tort law: a comparative studi civil law jurisdictions
No full textThis study aims to analyze legal remedies and damages mechanisms in civil law in various civil law jurisdictions comparatively. The research approach uses a qualitative method with a comparative legal study design, examining regulatory frameworks, court decisions, and legal doctrines in several Continental European and Asian countries that adhere to the civil law system. The results of the study show that there are fundamental differences in the determination of the form of compensation, both material and immaterial compensation, which are influenced by legal traditions, principles of accountability, and socio-economic developments in each country. In addition, variations in the application of punitive damages as well as non-material recovery mechanisms highlight the philosophical differences between victim protection and the prevention of unlawful acts. These findings make an important contribution to the development of Indonesian civil law, particularly in the improvement of compensation regulations and the harmonization of civil liability principles at the international level. The study recommends the need for legal updates that are responsive to global dynamics and best practices from various civil law jurisdiction
Hukum Acara Perdata dalam Penyelesaian Sengketa Perdata: Tinjauan Teori Hukum Responsif Nonet dan Selznick
No full textCivil procedural law is the primary instrument for resolving civil disputes in court. However, in practice, criticism often arises that existing procedures tend to be rigid, formalistic, and do not always meet the needs of justice seekers. The responsive legal theory developed by Nonet and Selznick offers an analytical framework for assessing the extent to which the legal system is able to adapt to the aspirations and interests of society. This study aims to examine how civil procedural law in Indonesia functions in resolving civil disputes and to assess the extent to which its application can be categorized as responsive law, according to Nonet and Selznick\u27s theory. This study uses a normative-juridical approach with a literature review. Data were obtained from relevant laws and regulations, legal literature, and court decisions, then analyzed qualitatively through the perspective of responsive legal theory. The analysis shows that although civil procedural law has provided a formal mechanism for resolving disputes, its implementation is often procedural and slow. This creates a gap between legal norms and the reality of justice seekers. Within the theoretical framework of Nonet and Selznick, Indonesian civil procedural law tends to be at the stage of "autonomous law," which emphasizes formal rules, but has not yet fully reached the stage of "responsive law," which is oriented towards substantive justice and social needs. Civil procedural law needs to be directed in a more responsive direction by simplifying procedures, improving access to justice, and emphasizing fair resolution for the parties. Thus, law becomes not only a procedural tool, but also an instrument of justice that lives within society.Hukum acara perdata merupakan instrumen utama dalam penyelesaian sengketa keperdataan di pengadilan. Namun, dalam praktiknya sering muncul kritik bahwa prosedur yang ada cenderung kaku, formalistik, dan tidak selalu menjawab kebutuhan pencari keadilan. Teori hukum responsif yang dikembangkan oleh Nonet dan Selznick menawarkan kerangka analisis untuk menilai sejauh mana sistem hukum mampu menyesuaikan diri dengan aspirasi dan kepentingan masyarakat. Penelitian ini bertujuan untuk mengkaji bagaimana hukum acara perdata di Indonesia berfungsi dalam penyelesaian sengketa perdata, serta menilai sejauh mana penerapannya dapat dikategorikan sebagai hukum yang responsif sesuai dengan teori Nonet dan Selznick. Penelitian ini menggunakan pendekatan normatif-yuridis dengan studi kepustakaan. Data diperoleh dari peraturan perundang-undangan, literatur hukum, dan putusan pengadilan yang relevan, kemudian dianalisis secara kualitatif melalui perspektif teori hukum responsif. Analisis menunjukkan bahwa meskipun hukum acara perdata telah menyediakan mekanisme formal untuk menyelesaikan sengketa, pelaksanaannya seringkali masih bersifat prosedural dan lamban. Hal ini menimbulkan kesenjangan antara norma hukum dengan realitas pencari keadilan. Dalam kerangka teori Nonet dan Selznick, hukum acara perdata Indonesia cenderung berada pada tahap “hukum otonom” yang menekankan aturan formal, namun belum sepenuhnya mencapai tahap “hukum responsif” yang berorientasi pada keadilan substantif dan kebutuhan sosial. Hukum acara perdata perlu diarahkan ke arah yang lebih responsif dengan penyederhanaan prosedur, peningkatan akses keadilan, dan penekanan pada penyelesaian yang adil bagi para pihak. Dengan demikian, hukum tidak hanya menjadi sarana prosedural, tetapi juga instrumen keadilan yang hidup di tengah masyarakat
Dampak Residu Dosis Biochar dan Metode Irigasi Pada Pertumbuhan dan Hasil Tanaman Sawi Pagoda (Brassica narinosa L) pada Musim Tanam Kedua: The Impact Of Biochar Dose Residue and Irrigation Methods On The Growth And Yield Of Pagoda Mustard (Brassica narinosa L) Plants In The Second Planting Season
No full textProduksi sawi di Indonesia mengalami ketidakstabilan bahkan cenderung menurun akibat kondisi lahan yang terdegradasi, ditandai rendahnya kandungan bahan organik serta menurunnya tingkat kesuburan tanah. Penggunaan pupuk anorganik secara intensif dalam jangka panjang memperburuk keadaan tersebut, sehingga diperlukan inovasi teknologi ramah lingkungan, salah satunya melalui aplikasi biochar. Penelitian ini bertujuan mengevaluasi pengaruh media tanam bekas aplikasi biochar dan metode irigasi terhadap pertumbuhan serta hasil sawi pagoda (Brassica narinosa L.) pada musim tanam kedua. Rancangan penelitian yang digunakan adalah nested design dengan dua faktor, yaitu jenis media tanam bekas irigasi tetes (TR) dan konvensional (KR), serta dosis biochar sekam padi 0%, 2% (120 g), 4% (240 g), dan 6% (360 g). Hasil percobaan memperlihatkan bahwa jenis media tanam tidak memberikan pengaruh nyata terhadap parameter pertumbuhan maupun hasil. Sebaliknya, perlakuan biochar menunjukkan pengaruh signifikan terhadap tinggi tanaman, panjang dan jumlah daun, luas daun, serta total biomassa. Aplikasi biochar pada dosis 2–6% menghasilkan pertumbuhan terbaik, ditandai dengan peningkatan biomassa basah maupun kering dibanding kontrol. Temuan ini membuktikan bahwa residu biochar yang diberikan pada musim tanam sebelumnya tetap berperan dalam meningkatkan produktivitas tanaman pada musim berikutnya. Dengan demikian, biochar berpotensi besar menjadi pembenah tanah berkelanjutan untuk mendukung budidaya sawi pagoda dan mengatasi permasalahan degradasi lahan.
Kata kunci: Media tanam, irigasi tetes, konvensional, pengaruh residua
Kandungan Metabolit Sekunder Limbah Plasenta Kakao (Theobroma cacao): Skrining Kualitatif Fitokimia untuk Pengembangan Herbisida Alami: Secondary Metabolite Content of Cocoa Placenta Waste (Theobroma cacao): Qualitative Phytochemical Screening for the Development of Natural Herbicides
No full textPenggunaan herbisida sintetik secara masif telah menimbulkan resistensi gulma dan pencemaran lingkungan, hal ini mendorong pencarian metode pengendalian ramah lingkungan berbasis alelokimia tumbuhan. Limbah plasenta kakao, sebagai sumber daya melimpah yang belum dimanfaatkan, berpotensi sebagai sumber alelokimia yang dapat diekstraksi melalui fermentasi. Penelitian ini bertujuan mengidentifikasi kandungan metabolit sekunder alelokimia dalam filtrat limbah plasenta kakao yang difermentasi spontan, serta membandingkan profil fitokimianya berdasarkan durasi fermentasi 2 minggu dan 4 minggu. Metode penelitian melibatkan fermentasi spontan plasenta kakao segar yang dicampur akuades (1:1 b/v). Filtrat hasil fermentasi 2 minggu dan 4 minggu dianalisis sifat fisikokimianya (pH, Total Padatan Terlarut/TDS, dan rendemen) dan diskrining fitokimia kualitatif. Hasil fisikokimia menunjukkan seiring bertambahnya waktu fermentasi nilai pH menurun (4,28 menjadi 4,05) sementara TDS sedikit meningkat (3774 ppm menjadi 3840 ppm). Hasil skrining fitokimia menunjukkan golongan fenolik, tanin, alkaloid, dan steroid terdeteksi positif (+) pada kedua perlakuan. Perbedaan signifikan ditemukan pada flavonoid, yang terdeteksi positif (+) pada fermentasi 2 minggu namun negatif (-) pada fermentasi 4 minggu. Saponin secara konsisten terdeteksi negatif (-) pada kedua perlakuan. Kesimpulannya, durasi fermentasi merupakan faktor kritis yang memengaruhi profil metabolit sekunder, khususnya flavonoid yang diduga terdegradasi. Adanya beragam alelokimia mengonfirmasi bahwa filtrat limbah plasenta kakao terfermentasi berpotensi kuat untuk dikembangkan sebagai bahan baku herbisida alami.
Kata kunci: Alelokimia, Fermentasi Spontan, Herbisida Alami, Plasenta Kaka
Unraveling the Digital Drivers of Customer Satisfaction: Digital Marketing, E-Channel Experience, and Brand Image at PT Bank Mandiri
No full textThe digital era is driving a shift in consumer behaviour, where customers increasingly demand fast, easy, transparent, and accessible services without having to come to a branch office. The purpose of this study is to analyse the influence of digital marketing, e-channels, and brand image on customer satisfaction at PT. Bank Mandiri Tbk, especially among millennials and Gen Z in Pekalongan City. This study applies a quantitative approach using a survey method as the main data collection technique. The sample consisted of 110 respondents who were customers of PT. Bank Mandiri Tbk, aged 17-35 years, and domiciled in Pekalongan City. The data collection instrument was a questionnaire with a Likert measurement scale. Data analysis was carried out through several stages, including validity testing, reliability testing, and classical assumption testing, as well as simple linear regression and t-tests, all of which were processed using SPSS software. Based on the results of data processing, it was found that the variables of digital marketing, e-channels, and brand image contributed positively and significantly to customer satisfaction.
Keywords: Digital Marketing, E-Channel, Brand Image, Customer Satisfactio
The Effectiveness of Flashcards and Dragon Games in Teaching English Vocabulary to Kindergarten Students
No full textIntroducing vocabulary to kindergarten children is difficult, especially for foreign languages. They need clear visuals to illustrate a word. Based on the researcher\u27s experience at BiMBA Kindergarten, students were less interested and less motivated in learning English because the learning methods and media were less interesting. Therefore, the researcher aims to conduct this study to assess the effectiveness of the methods and media used on vocabulary mastery. This research was conducted at BiMBA Genuksari with a sample of 30 kindergarten students. A quantitative research method was applied using a pre-experimental design with a pre-test, post-test, and observation as data collection. The results showed the statistical analysis using a paired sample t-test produced a p-value of 0.000, indicating a significant difference after treatment. The observation results also showed that students\u27 learning motivation increased after treatment. Therefore, teachers can use flashcards and dragon games to create an engaging and student-centered learning environment.
Keywords : Dragon Game, Flashcard, Vocabular