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Factors that Motivate Chinese Tour Guides and Thai Tour Guides When Learning The English Language
Get PDFMotivation has long been recognized as one of the determinant and exuberant factors in FL (foreign language) learning process and achievement. English, for its wide use across various walks, has long been inexorably viewed as the global language and becomes a basic educational skill required alongside “literacy and numeracy” all over the world. As a result, the major line of research in the field of FL learning and teaching has been prominently focusing on English. To keep in line with the trend that EFL (English as a foreign language) learner is often the focus of FL motivation research, this study aims to provide insights to FL motivation research by offering both quantitative and qualitative observation of a specific occupational group in a cross-cultural context. A mixed-method approach was employed, administering and collecting 68 self-report questionnaires and conducting 10 semi-structured interviews. The findings showed that all the four motivational factors’ levels studied were rated by “high” both groups, ranking from the highest “instrumental”, to “the need for achievement”, “self-confidence” and “integrative” respectively. Despite that the instrumentality of both groups’ motivation at the beginning is approximately the same, the component “self-efficacy” - such as persistence and the confidence in self to master a foreign language - plays a bigger role in Thai tour guides’ learning outcomes while Chinese tour guides is more driven and sustained by their enjoyment and the sense of achievement in their enjoyment. Pedagogical recommendations for motivational teaching of the English language can also be drawn from the findings, in relation to EFL learning environment with reflective learning experiences guided by corresponding monitoring and instruction along the process
A Correlational Study of Student Engagement and Attitudes Toward Learning English with English Academic Achievement
Get PDFPurpose: The purpose of this quantitative study was to determine whether there was a significant relationship between student engagement and attitudes toward learning English with English academic achievement of Grade 3 students at an international school, Thailand. Research design, data and methodology: A total of 115 students participated in this study. The first research instrument was the Student Engagement and Attitudes Toward Learning English Questionnaire (SEATLEQ). It consisted of the Engaged Learning Index (ELI): Student Engagement to determine the level of student engagement; and Attitudes Toward Learning English Questionnaire (ATLEQ) to determine students’ attitudes toward learning English. The second research instrument was the English Final Test for Grade 3 students to analyze their English academic achievement. Results: The findings indicated that Grade 3 students at the target school had an overall high engagement level for learning English. While the overall level of attitudes toward learning English was interpreted as partially positive. The English Final Test depicted that students had a good level of English academic achievement. Conclusions: The results specified that there was a strong, positive, and significant relationship between student engagement and attitudes toward learning English with English academic achievement of Grade 3 students at an International School in Thailand
A Comparative Study of Motivation for Learning and Cognitive Engagement in Mathematics Class Among Thai Lower Secondary Students
Get PDFPurpose: The purpose of this study was to determine whether there was a significant difference in both motivation for learningand cognitive engagement in Mathematics class among Grade 7, Grade 8, and Grade 9 students at the Demonstration School ofRamkhamhaeng University, Bangkok. Research design, data and methodology: A quantitative comparative research designwas employed on 31 students from Grade 7, 14 students from Grade 8, and 21 students from Grade 9 enrolled in Mathematicsclasses in the English Program during the academic year 2021-2022 at the target school. For the data collection, the Mathematics motivated Strategies for Learning Questionnaire and the Student Engagement in Mathematics Classroom Scale were used.Results: The overall level of motivation for learning in Mathematics class held by Grades 7 and 9 students, was found to beslightly high, whereas it was found to be moderate for Grade 8 students at the target school. The overall level of cognitiveengagement in Mathematics class held by Grades 7, 8, and 9 students, was moderate. Moreover, it was found that there was nosignificant difference in either motivation for learning or cognitive engagement in Mathematics class among Grade 7, Grade 8and Grade 9 students at the target school. Conclusions: The results indicate that being enrolled in either Grade 7, 8, or 9 at thetarget school appears to not have a statistical effect on the students’ motivation for learning mathematics and cognitiveengagement in Mathematics class
A Study on Impact of Financial Products and Services on Customer Satisfaction: a Case Study of HDFC Bank
Get PDFPurpose: The move from traditional to contemporary banking has resulted in considerable changes. Banking operates in the service business and offers a variety of financial services to its consumers. The Indian banking industry operates in accordance with the Reserve Bank of India's guidelines. Because the banking sector is a service industry. As a result, client happiness is critical in its operations. This study attempts to obtain many difficulties, or client satisfaction in reference to physical resources, polite services, commitment services, and assurance. Research design, data, and methodology: This research is descriptive research that is it is quantitative in nature and investigates the research question that has not previously been studied in depth. The methodology adopted for collecting responses with respect to the research is convenience sampling which covered customers associated with financial products and services. The data is collected from 117 consumers availing products and services from HDFC bank. Results: The result outlines that the customers are satisfied. Conclusions: The financial products and services are meeting the needs of consumers and providing them almost satisfaction
The Study of Factors that Affect Job Performance during Work from Home in Top 2 E-commerce Businesses in Thailand
Get PDFSince COVID-19 or Coronavirus Disease's first outbroke in China in the last quarter of 2019, it has brought a major change to how people live, work, and survive in the severe condition of the disease. Besides, it drastically affected the economy and many organizations around the world. Many businesses found themselves unable to adjust their operations during the COVID-19. Millions of people had lost their jobs and most businesses had to adjust as quickly as possible during COVID-19, e.g., by shifting traditional work practices to work from home in order to stay afloat. Therefore, the purpose of this study is to explore the factors that affect job performance in e-commerce businesses while employees are working from home. These factors include the physical work environment, work motivation, organizational support in terms of technology, and work stress. The study used a quantitative method, and the target respondents will be specific to those employees who are working in top-ranking 2 e-commerce companies in Thailand. However, the questionnaires were distributed to 230 respondents in the top 2 e-commerce companies in Thailand, but there were 220 employees who responded to the questionnaires. The result of the study showed that there are three independent variables, which are physical work environment, work motivation, and organizational support in terms of technology, that influence job performance in e-commerce businesses during work from home. Conversely, work stress is the only factor that doesn’t influence job performance in this industry.
 
Factors affecting Stock Returns, Stock Return Volatility and Stock liquidity under the COVID-19 situation: A Case study of the banking sector in Shanghai Stock Market
Get PDFThis research aims to test whether the Covid-19 cases and deaths as well as other stock indicators have significant relationships with the stock market return, liquidity and volatility under the banking sector in the Chinese stock market. The researcher applies a quantitative method for the data measurement. The data was collected from several reliable resources such as tradingview.com, Sina news, WHO website and so on. Fixed effect panel regression model is used in this research to test the hypothesis. The regression results indicate that the daily growth in the total number of confirmed cases and the total number of confirmed deaths caused by COVID-19 has no significant effects on the stock market returns and price volatility. The daily growth in the total number of confirmed cases caused by COVID-19 has some significant negative effects on the stock liquidity. Moreover, the trading volume of stocks, Price-Book ratio has significant positive effects on the stock market return, volatility, and negative effects on stock liquidity; while market capitalization has significant positive effects on the stock liquidity, negative effects on stock return volatility. The study indicates that stock market investors should focus more on other factors such as financial ratio (P/E ratio), GDP, interest rate, those relevant indicators might also affect the stock return volatility and stock trading liquidity, as well as affect the return on the stock. Researchers are recommended to understand that Covid-19 pandemic cannot always affect the stock return, stock liquidity and stock price volatility. Moreover, investors can get some ideas about finding good investment opportunities under the covid-19 after reading this research
Book Review - Only the Paranoid Survive: How to Explore the Crisis Points that Challenge Every Company and Career
Get PDFAndrew S. Grove was the CEO of Intel, the company’s third employee and ‘the best manager in the world’ listed by Fortune. Under his leadership, Intel was transformed to be the 7th most profitable company among the Fortune 500. He was the “1997 Time Magazine Man of the Year” (Isaacson, 1997). Admired by Steve Jobs and Bill Gates, his competence and talents have shaped the world of computing and continue to influence business leaders in the 21st century. This book is listed as ‘the best book on business’ by Forbes
Determinants of Behavioral Intention to Use Hybrid Education Among Painting Students in Public Universities in Chengdu, China
Get PDFPurpose: The purpose of this study is to examining determinants of behavioral intention to use hybrid education among undergraduate students, majoring in painting at three public universities in Chengdu, China. Key variables are perceived ease of use (PEOU), perceived usefulness (PU), perceived satisfaction (PS), social influence (SI), performance expectancy (PE), facilitating conditions (FC), and behavioral intention (BI). Research design, data, and methods: The researchers used quantitative method by distributing questionnaire to 500 participants via offline and online channels. The sampling techniques involve judgmental, quota and convenience samplings. The content validity was approved by three experts, applying Item Objective Congruence (IOC) Index. All constructs were reserved by Cronbach’s Alpha coefficient values by pilot testing of 30 participants. Afterwards, Confirmatory Factor analysis (CFA) and Structural Equation Model (SEM) were executed in the data analysis, including goodness-of-fit, validities, and reliabilities. Results: All latent variables had a significant influence on behavioral intention. In addition, perceived ease of use had the strongest significant influence on perceived usefulness. Conclusion: Future researchers are recommended to extend the research model in considering to more variables in technology adoption theories in different region. Universities could improve hybrid education system to uplift students' engagement and learning performance
Identifying Factors Influencing Continuance Intention and Actual Behavior of Online Computer Games In Chongqing, China
Get PDFPurpose: This research aims to identify the factors influencing students’ continuance intention and actual behavior of online computer games in Chongqing, China. Seven variables were used to construct a conceptual framework of this study including attitudes, utilitarian outcome expectations, hedonic outcome expectations, subjective norms, time constraint, continuance intention and actual behavior. Research design, data and methods: The data were collected from 500 participants. Nonprobability sampling were accounted, including judgmental sampling, quota sampling and convenience sampling. The index of item-objective congruence (IOC) and Cronbach's Alpha were assessed to approve validity and reliability before the data collection. Structural equation model (SEM) and confirmatory factor analysis (CFA) were applied in the statistical analysis, including goodness of fit indices, reliability and validity. Results: Attitude, utilitarian outcome expectation, hedonic outcome expectation, subjective norms, time constraints significantly influence continuance intention. Furthermore, the continuance intention has the strongest influence on the actual behavior of online computer games among students. Conclusions: Game developers and marketers are recommended to design and promote the features of online computer games to enhance users’ continuance intention and actual behavior
Factors Affecting Purchase Intention toward Organic Vegetables in Bangkok, Thailand
No full textThe purpose of this research is to obtain a better understanding of purchase intention and actual purchase towards organic vegetables in Bangkok, Thailand. This study both primary and secondary data were used. The researchers applied the non-probability sampling method by using the purposive sampling technique for data collection. In order to determine the level of influence between the selected variables, the chosen statistical analysis approach in this study is simple linear regression and multiple linear regression. Three frameworks from previous studies serve as base for the creation of a new conceptual framework. The findings of this study showed that organic food knowledge significantly affect attitude, and four of five independent variables significantly influence purchase intention, the variables consist of health consciousness, attitude, price consciousness, and trust, excluding food safety concern. Moreover, purchase intention significantly influence actual purchase of organic vegetables.
Keywords: health consciousness, attitude, trust, purchase intention, organic vegetables
JEL Classification Code: I10, M30, M31