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The Determinants of Behavior Intentions to Use Chinese Animation and Comics Platforms of Senior Students in Chengdu, China
Get PDFPurpose: This study aims to investigate the determinants of behavioral intentions to use Chinese animation and comics platforms of senior students in Chengdu, China. The conceptual framework includes perceived ease of use, perceived usefulness, attitude, trust, satisfaction, performance, and behavioral intention. Research design, data, and methodology: This research applied a quantitative method to the distributed questionnaire to 500 senior students in three selected universities. Purposive, stratified random, and convenience sampling was conducted to collect the data. The index of item-objective congruence (IOC) and a pilot test (n=30) by Cronbach alpha coefficient reliability test were applied. In addition, the data were analyzed by confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: All nine hypotheses are supported by research hypotheses and testing results. Perceived ease of use significantly impacts perceived usefulness and attitude. Perceived usefulness significantly impacts attitude and behavioral intention. Behavioral intention is impacted by attitude and satisfaction. Additionally, satisfaction is significantly related to trust and performance. Finally, trust also has a significant impact on perceived ease of use. Conclusions: The findings contribute to a new knowledge of what the young generation considers using animation and comics platforms. Thus, platform developers can exploit the results for the better development to enhance users’ experience
Factors Impacting Students’ Loyalty to Intangible Cultural Heritage Art Education: A Case of Chengdu Secondary School, China
Get PDFPurpose: This study aims to assess the key variables that significantly impact students’ loyalty to intangible cultural heritage art courses at three secondary schools in Chengdu, China. Key variables are trust, commitment, service innovation, service quality, value, satisfaction, and loyalty. Research design, data, and methodology: The researcher used a quantitative technique to investigate 500 students in the three target middle schools with a questionnaire. The sampling methods are judgmental, quota and convenience sampling. The index of item-objective congruence (IOC) and pilot test (n=50) were conducted before the data collection. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) was used to determine the relationships between the research variables. Results: The results confirm that trust, commitment, service innovation and value significantly impact satisfaction. Furthermore, satisfaction has a significant impact on loyalty. Nevertheless, service quality has no significant impact on satisfaction. Conclusions: Middle school administrators and teaching staff should pay sufficient attention to the factors that have significantly influenced students’ loyalty to acknowledge and recognize the effectiveness of the “Intangible Cultural Heritage” in the fine arts curriculum. They should also consider the correlated teaching adjustments or reform in the future according to the findings of this research
A Study of the Effect of Leadership Style towards Organizational Culture on Job Satisfaction and Employee Performance in Bangkok
Get PDFThis study endeavors to explore the intricate interplay among leadership style, organizational culture, job satisfaction, and employee performance within the organizational landscape of Bangkok, Thailand. Employing a single linear regression (SLR) methodology and a blend of primary and secondary data collection techniques, the research delves into the factors influencing leadership style in the unique context of Bangkok. The investigation adopts an archival study approach, involving 395 respondents with a minimum of six months of work experience in diverse companies or organizations. To enrich the study, five theoretical frameworks from prior research are integrated to formulate a new conceptual framework. The findings underscore significant correlations between the variables under examination, revealing that leadership style significantly influences organizational culture, job satisfaction, and employee performance. Furthermore, the study unveils the pivotal role of organizational culture in shaping both employee performance and job satisfaction. While offering valuable insights, this research is not without limitations. It focuses exclusively on the impact of leadership style on organizational culture, job satisfaction, and employee performance in Bangkok, potentially constrained by time and budgetary restrictions. The study's scope is confined to the city of Bangkok, with data derived from a sample of 395 respondents, potentially limiting its generalizability to the entire Thai population or applicability to different countries and time frames. Nevertheless, this research contributes a comprehensive and innovative framework for comprehending the dynamics of leadership style, organizational culture, job satisfaction, and employee performance within the specific organizational context in Bangkok
Why Should Hotels Become More Environmentally Friendly? Does Gender Matter in Customer Feedback?
Get PDFA year after the Coronavirus 2019 (COVID-19) pandemic, the hotel industry is showing signs of recovery. Environmental issues have also increased the pressures on this sector. As such, this study examines the effect of eco-friendly hotel practices on customer feedback in the post-COVID-19 era. The relationships between green practices, customer satisfaction, and loyalty to green hotels, and the effect of customer feedback on sustainability through intentions to revisit and word-of-mouth are also examined. In addition, the role of customer satisfaction and loyalty to green hotels as mediators is considered while the role of gender in these relationships is explored. PLS-SEM and PLS-MGA were used to create a cross-sectional descriptive and analytical design.
Results demonstrate a significant association between the implementation of ecologically friendly practices and consumer satisfaction and loyalty to green hotels. Word-of-mouth and COVID-19 concerns have a substantial effect on intentions to revisit. The main findings are that in terms of associations between design and landscape and revisit intentions, women are more loyal to green hotels than men.
In conclusion, the positive association between green practices and various guest-related outcomes implies that hotels aiming for sustainability must prioritize effective communication, strategic branding, employee engagement, and ongoing improvement. Females’ loyalty to green hotels and intentions to revisit have been found to be strongly correlated, providing hotels with the chance to establish a distinctive brand and win over a devoted clientele. Additionally, environmental policy is confirmed to enhance sustainable practices in the hotel sector
The Influence of Perceived Behavioral Control and Desire to Travel on Domestic Travel Intention to Bangkok: A Moderated Mediation Model of Tourists’ Attitudes and Preferences
Get PDFThis study's objective was to investigate how desire to travel, and perceived behavioral control, affected domestic travel intentions for travel to Bangkok at the time of the COVID-19 epidemic. The study suggests that attitudes and preferences can be considered as moderators for both the association between perceived behavioral control and intentions to travel domestically, as well as the association between perceived behavioral control and desire to travel. It also suggests that attitudes and preferences can moderate the strength of the mediated relationship. The sample used in this study was collected from June 2022, after Thailand began to relax the most recent COVID-19 health regulations. A total of 400 responses were collected and utilized in the study. For testing H1 on the effects of mediation, the data were analyzed using moderated multiple regression via Hayes' Process Macro v4.2 with SPSS, while H2 and H3 were examined using moderated hierarchical regression analysis. H4 was then examined using the moderated mediation model. The results suggest that the magnitude of the mediated association between perceived behavioral control and domestic travel intentions for Thai domestic tourism was moderated by tourists' attitudes and preferences. The conditional indirect effect of perceived behavioral control and the desire to travel on the intention to travel domestically was strong when attitudes and preferences were valued highly
Knowledge, Ethics and Sustainability of Social Enterprises in Thailand: The Mediating Effect of Sufficiency Economy Philosophy
Get PDFThe purpose of this research was to examine the role of the Sufficiency Economy Philosophy (SEP) in mediating the relationship between knowledge-ethics and the sustainability of social enterprises in Thailand. Structural Equation Modeling was employed to analyze the proposed relationships between knowledge and ethics in organizational management and the operational and impact viability of social enterprises, and to investigate the mediating effect of SEP’s pillars of moderation, reasonableness, and self-immunity. The data for the study was collected via a survey of 291 CEOs of social enterprises in Thailand. The model demonstrated acceptable fit indices (Chi-square=1694.932, df =1007, CMIN/DF = 1.683, CFI =0.906, SRMR = 0.079, RMSEA = 0.049, and PClose = 0.723), indicating empirical support for the proposed conceptual model. The results revealed that the three pillars of SEP significantly mediate the relationship between ethics and the sustainability of social enterprises for both operational viability and impact viability. Compared to reasonableness and self-immunity, moderation had the highest indirect effect on both operational and impact viability, suggesting that a moderated approach to social enterprise can enhance sustainable performance. Finally, only reasonableness and self-immunity, significantly mediated the relationship between knowledge and the operational viability of social enterprises
WALTER BENJAMIN ON THE RIGHT TO BE REPRODUCED: HUMAN EMPOWERMENT THROUGH VIDEO TECHNOLOGY
No full textThis paper will examine how the power of filmingtechnology – connected the development of the smartphone– leads to a process of democratization that bringsincreasing control of information, images, and events tothe individual person. Filming loses its elite quality and isbrought down to the level of the masses. Gradually peopleare empowered to both film and to be filmed. This rightis important for human development in a technologicalworld which involves the ability to participate in mediatechnology and not to be overpowered or controlled byit. It will demonstrate this through a reading of WalterBenjamin’s ideas concerning the technologies of filmin the age of mechanical reproduction. It will applyBenjamin’s ideas to the current situation where news andsocial media such as TikTok which are increasingly shapedby the contributions of individuals. It will also show thenegative implications, and will conclude that the humanempowerment that accompanies video technologies needsto be accompanied by the cultivation of trust
Impacting Factors of Student Satisfaction and Loyalty: A Case Study of Private Universities in Zhejiang, China
Get PDFPurpose: This paper mainly studies the factors impacting student satisfaction and loyalty of private universities in Zhejiang, China. A conceptual framework was built upon the relationship between academic aspects, teachers and teaching, college administration, placement services, infrastructure facilities, student satisfaction and student loyalty. Research design, data and methodology: The sample is 500 undergraduates from two private universities in Zhejiang Province, who are studying English, Computer Science and Accounting. Nonprobability and probability samplings are including purposive sampling, stratified random sampling and convenient sampling. The validity and reliability test were employed before the data collection, approved by the item-objective congruence (IOC) index Cronbach’s Alpha coefficient values of pilot test. The data were analyzed by Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA). Results: Research shows that teachers and teaching, infrastructure facilities, academic aspects and placement services significantly impact student satisfaction. Student satisfaction has an impact on student loyalty. On the contrary, the relationship between college administration and student satisfaction was not supported. Conclusions: Based on the findings, educational institutions can enhance student satisfaction and loyalty by the improvement of significant factors such as academic aspects, teachers and teaching, placement services, infrastructure facilities. Furthermore, future researchers should explore the insignificant of college administration
Factors Affecting Satisfaction and Loyalty of Social Science Students in A Public University In Shanxi, China
Get PDFPurpose: This study aims to determine the impacting factors of satisfaction and loyalty among students majoring in social science at public universities in Shanxi Province. The conceptual framework proposes causal relationships among built environment, teaching care, university image, student trust, academic aspects, student satisfaction, and student loyalty. Research Design, Data, and Methods: A quantitative method was used to distribute questionnaires to 500 students majoring in science and technology at the Taiyuan Institute of Technology. The sample techniques were purposive, stratified random and convenience sampling. Before the data collection the Item Objective Congruence (IOC) and Cronbach’s alpha were used to test to ensure the validity of the content. Confirmatory factor analysis (CFA) was used to analyze the data, including model fit, reliability, and validity. Structural equation modeling (SEM) was conducted to test hypotheses. Results: The built environment has a significant influence on student satisfaction and teaching care. The built environment, teaching care, university image, student trust, and academic aspects significantly affect student satisfaction toward loyalty. Conclusion: The results implied that universities could pay attention to their strategic development to improve the facilities, student relationship, university image, academic aspects, and trust, which will help to enhance students’ satisfaction and loyalty
Editorial
Get PDFEditorial
Asst. Prof. Dr. Maria Socorro C L Fernando
Editor-in Chief
We are presenting to you this 2nd issue of the Volume 10 of the ABAC ODI Journal Vision. Action. Outcome.
This issue has 26 articles from authors whose publications provide valuable and quality knowledge sharing on topics and processes. The articles used various research designs such as quantitative research, model building, mixed method and qualitative research, and action research on topics related to organization development, education, educational leadership management, teaching and learning processes, change management in governance, and sustainability of teams and organizations.
It is our hope that this issue of our journal add value to the body of knowledge in the various disciplines because the contributing authors’ works present an array of research methods, finding and conclusions that benefit future research and whose conclusions and recommendations are useful to teams and organization as applied learning for continuous improvement.
We appreciate all the authors who have published their research in the ABAC ODI Journal Vision. Action. Outcome.
We also thank our Editorial Advisory Board, Editorial Board, and the Editorial Team with all our experts who serve as peer reviewers for the continuous support and engagement . Thank you very much